Brand communications today have to be so much more effective and quick-to-change to meet evolving customer trends and changing economic and business conditions. How are marketing leaders using their marketing plans and martech to make a difference to their customer journey?

Catch more in this MarTech Series Weekly Highlight:

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MarTech Quote-of-the-Week!

CRM trends are a response to ever-changing consumer behavior. Businesses today need to understand their customers’ needs and preferences at a granular level to provide personalized interactions. They also need to move fast—customers want great products, customized service, and they want it all now. –Anthony Smith, CEO at Insightly

Top MarTech News of The Week: 24^th May to 28th May 2021

• ForgeRock Appoints Salesforce Executive Chris Lyon SVP and Global Head of Engineering
• TIBCO Releases Breakthrough Ease-of-Use and Scalability Enhancements to Data Management Portfolio
• Eye Square Launches “Ad-to-Store”, Mapping Advertising Exposure to Purchasing Decisions
• Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Insights into Future-proof Targeting Categories
• Online brand vidaXL to Partner With Google Cloud on Data-Driven Growth Plans
• True Influence® Boosts Leadership Team, Hires Ken Lordy as Senior Vice President, Product Management
• MiQ Launches New Programmatic Solution to Aid U.S. Multicultural Advertising
• Incorta Announces Tableau Connector to Extend Faster Data Analytics to All Customers
• Contentsquare Lands $500M Series E Investment Led by SoftBank Vision Fund 2
• Verizon Media Announces Full-Funnel DOOH Ad Suite
• OneAffiniti and Contentstack Partner to Deliver Content Marketing Capabilities
• Five9 and Mitel Announce Strategic Multi-Year Partnership
• Precisely Named a Customer Communications Management Leader in the Aspire Leaderboard
• Optimizely Survey Finds Gen Z Shopping Journeys Start, But Don’t End, on Social Media
• Imperva® Introduces Data Privacy Solution to Help Manage Sensitive Data
• FatTail Launches Premium Supply Platform to Connect Publishers and Programmatic Buyers
• Google Cloud Launches Three New Services to Empower Customers with Unified Data Cloud Strategy
• Sitecore Completes Acquisition of Moosend
• Melissa Cites the Single Customer View as Vital to Customer-Centric Marketing
• New Operational Marketing Index Results Reveal That Less Than 40% of Marketers Are Setting Goals Based on Company Objectives
• BigID Partners with Databricks to Automate Data Discovery and Intelligence for Analytics and AI
• Experian Partners With Microsoft to Help Global Businesses Prosper in a Data-Driven World
• Khoros and Talkwalker Release Smart Social® Report to Help Brands Market to Gen Z with Actionable Data & CX Insights
• Shopify Expands Partnership with Google Cloud to Enable Global Growth

MarTech QnA with the Expert

We’ve seen more media budgets (from an inventory POV) and performance (driving lower CPAs)  across programmatic campaigns skew towards mobile web over desktop web. This presents a great opportunity as more users are browsing online via their mobile devices. For more mid-market clients, we are waiting to see creative catch up and take a mobile first approach. Most ad copy and imagery isn’t mobile optimized, nor are clients’ sites – so the user might be driven to a mobile web experience vs. desktop. –Jason Wulfsohn, Co-Founder and COO of AUDIENCEX

Top Articles on Marketing Ops, Marketing Alignment and Email Marketing!

• 3 Marketing Processes and Marketing Technologies that Marketing and Sales Need to Align On
• How are you Benefiting from your Marketing Cloud?
• Email Marketing Tools to Drive your Email Marketing Goals
• Where To Start With Virtual Events?
• A Search-First Strategy:  The Future of the B2B Research Process
• UK workers are driving a digital-first revolution
• The Dynamic Duo: Best Practices for Remote Marketing and Sales Teams Working Together
• The Shifting Advertising Landscape
• The Rise of the Analytical CMO
• Just 4% of people are happy to be tracked – but all is not lost
• Data literacy is the hidden ingredient to hybrid work success
• Why Brands Should Ramp Up Their OTT Marketing Strategies
• 5 Ways Marketing Operations Improves Marketing ROI
• Tech Giants Apple, Facebook and Google are Reworking How Businesses Leverage Customer Data

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