Email is one of the most effective channels for content marketing for both B2B marketers and B2C marketers alike. Many enterprises have reported considerable growth after the implementation of email marketing in their business marketing strategies.
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Why Email Marketing?
Emails have been one of the top channels of communication, and this has not changed in years. This is one of the reasons which has made email marketing worth the hype. About 87% of B2B marketers and 77% of B2C marketers are reported to use it to educate their audience. There are reported numbers of growth after the implementation of email marketing. However, one of the most significant drawbacks of this system is that there is a lot of time spent writing those emails. Then, again, without measuring the right email analytics, the process won’t yield as many benefits.
Top Email Marketing Tools
A few of the world’s top email marketing tools that boast of strong email marketing capabilities:
HubSpot Email Marketing
HubSpot is currently one of the best marketing automation platforms. The platform has recently launched a free email marketing tool that comes with its product and can solve all the email marketing needs for small businesses. You can do a lot with this feature. Be it sending lead offers, promote your campaigns, send thank you emails after purchase, and a lot more. One of the best parts of this product is that it is pretty easy to use and uses a drag and drop editor.
Further, it also has ready-made templates to get a head start for all your emails. One of the reasons this product is so preferred in the industry is that it integrates well with other HubSpot tools such as its CRM. So, once you have an account set up, you can easily use all its features.
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This platform is another excellent free email marketing tool that ensures exceptional growth. Without any HTML knowledge, this product enables you to create individual newsletters. All you must do is choose a template and then customize it based on your choices. You can add text, images, and videos. Further, you can also personalize your newsletters for every client to add a great touch to your newsletters, thereby boosting your ROI. One of the biggest reasons this platform is preferred over others is that it has a robust analytics system. You can track all the data from who clicked your emails to who even opened them. You can even check the time when they were opened, among other things. This can help you alter your marketing to suit your clients.
Sendinblue features email marketing tools that align with other functions like landing page creation and CRM as a marketing communication platform. It has more than 70 pre-designed templates, which can help you get a very impressive email. One of the best things about these templates is that they are responsive and can quickly adapt to any screen resolution. With this, you can also use the A/B testing and segmented client lists to remove any redundancy in email sends.
Omnisend is a great marketing platform that can integrate all your communication platforms. It has many plans. The free plan includes only email marketing which is enough to meet the needs of small and medium businesses. With this platform, you can easily automate all your email deliveries with behavioral triggers and schedule your communications based on the client’s preference. You can design attractive newsletters using its feature Product Picker thorough, which you can choose the products you wish to include in your email. Using its comprehensive audience insights, you can form relevant strategies and change them to increase your growth. This product also allows you to include discount coupon codes, scratch cards, and gift boxes to further enhance the recipient’s email experience.
SendPulse is a multi-channel marketing platform that features email marketing as well. With tons of well-designed email templates that you can change using its drag and drop editor, this platform provides many options to make attractive emails easy to form. These customized emails can be sent out based on customer behavior, event triggers, and other such data analytics. This makes the email marketing tool of this platform one of the best-known features. Through its analytics, you can easily find out about your most valuable clients and even personalize their emails by gender, name, age, job, and even date of birth. Also, you can analyze the open and click rates for every email for every user. This can help you modify and optimize your strategy efficiently.
With the help of any of the latest email marketing tools, marketers can register significant improvements in the planning and execution of their marketing campaigns. You must also analyze the features offered by these tools and choose the one which meets your specific expectations.
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