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Agile Marketing Software and How They Help Marketing and Sales Teams

Collectively identifying the high-value projects for the organization and strategically working on them as a team rests at the core of Agile Marketing.  Agile marketing teams use SPRINTS (short, finite periods of intensive work) to accomplish their projects in a cooperative way. After each Sprint, they measure the impact of the project, understand the areas of improvement and rigorously work to make things better in the future.  Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing…

Should you have a Stronger Organic Social Media Marketing Strategy?

Benefits of Organic Social Media Marketing There will always be a never-ending debate among marketers surrounding paid social media and organic social media plans. While many marketing leaders of some of the more renowned companies would usually opt for a hybrid social media model that allows a significant amount of (bulk!) organic social media marketing teamed with a certain amount of paid social efforts, it might not always be easy for smaller teams or those undergoing advertising and marketing budget cuts to have a large…