Marketing Technology Highlights of The Week: 31st May Featuring Contentsquare, Sitecore, TrueFluence, Experian…

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Brand communications today have to be so much more effective and quick-to-change to meet evolving customer trends and changing economic and business conditions. How are marketing leaders using their marketing plans and martech to make a difference to their customer journey?

Catch more in this MarTech Series Weekly Highlight:

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MarTech Quote-of-the-Week!

CRM trends are a response to ever-changing consumer behavior. Businesses today need to understand their customers’ needs and preferences at a granular level to provide personalized interactions. They also need to move fast—customers want great products, customized service, and they want it all now. –Anthony Smith, CEO at Insightly

Top MarTech News of The Week: 24th May to 28th May 2021

MarTech QnA with the Expert

MarTech Interview With Jason Wulfsohn, Co-Founder and COO of AUDIENCEXWe’ve seen more media budgets (from an inventory POV) and performance (driving lower CPAs)  across programmatic campaigns skew towards mobile web over desktop web. This presents a great opportunity as more users are browsing online via their mobile devices. For more mid-market clients, we are waiting to see creative catch up and take a mobile first approach. Most ad copy and imagery isn’t mobile optimized, nor are clients’ sites – so the user might be driven to a mobile web experience vs. desktop. –Jason Wulfsohn, Co-Founder and COO of AUDIENCEX

Top Articles on Marketing Ops, Marketing Alignment and Email Marketing!

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