ContentSquare

Contentsquare, the global leader in experience analytics, is now partnering with Microsoft Azure’s powerful cloud computing platform to accelerate its growth, drive peak performance and underpin successful innovation. Beyond the strategic cloud adoption, both companies have also forged a partnership around the shared goal of improving customer journeys by driving innovation in the fields of artificial intelligence (AI) and predictive analytics. Marketing Technology News: ironSource acquires SOOMLA to Enrich its Platform…

Contentsquare, the global leader in experience analytics, announced the appointment of Travis Burke as Global VP of Corporate Development. With a strong track record of creating and managing opportunities for companies to strategically grow their operations, Burke will help Contentsquare pursue its high growth trajectory. As brands increasingly compete on customer experience, Contentsquare’s unique metrics and highly actionable insights into customer behavior make it the only experience analytics platform to offer a…

Global research among 4,000 consumers reveals the state of digital happiness around the world, warning brands that customer “satisfaction” is no longer good enough Despite customer experience being the key battleground for brands, new research from experience analytics company Contentsquare shows only 15% of consumers are happy with their online shopping experiences. The research, which surveyed 4,000 consumers and over 500 marketers across the UK, US, France, Germany, Austria and Switzerland, exposes the areas of…

Digital experience analytics leader Contentsquare announced the launch of its first incubator-accelerator program, Atomic Labs. The new ecosystem will help the most innovative companies accelerate their growth utilizing Contentsquare’s network, technology, and people. “At Contentsquare we are passionate about innovation, and we’re excited to support emerging companies that share our sense of disruption. Our ultimate goal is to help entrepreneurs realize their vision, scale their solutions, and accelerate their growth.…

Contentsquare, the global leader in experience analytics trusted by brands like BMW, Sephora, and Walmart, announced it has acquired web performance monitoring company Dareboost, a key part of its new Find & Fix product. Solving Revenue-Killing Errors Web performance is a critical part of digital customer experience in 2020. In fact, research has shown that a 100-millisecond delay in web load time can make conversion rates drop by 7%, while a 2-second delay in page load time will more than double the bounce rate.…

Contentsquare, the leading digital experience analytics platform trusted by brands like BMW, Sephora, and Walmart, announced it has acquired accessibility software company Adapt My Web. The move is part of an expanded initiative to ensure Contentsquare's goal of empowering brands to create better experiences is relevant not just for some, but for all. Adapt My Web’s technology and expertise help make the world’s digital content accessible to those with reading issues including visual impairment and dyslexia. "Our mission…

SiteSpect, the optimization and personalization innovator, announced its integration with Contentsquare, a leading digital experience analytics platform that helps companies optimize customer journeys and increase conversion rates. With this integration, companies can combine SiteSpect’s personalization and A/B testing tools with Contentsquare’s experience analytics solution to better understand customer behavior and take the digital experience to the next level. Marketing Technology News: Instagram and Facebook Selling…

Contentsquare, the global leader in experience analytics, announced today a $190 million Series D funding round, bringing total funding to date to $310 million. This round is led by BlackRock’s Private Equity Partners team, who joins existing investors Bpifrance (through their Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR, most of whom participated in this round. Sapiance Capital Limited is also providing credit to the company. This new capital will help Contentsquare to continue to…

Contentsquare the leading experience analytics provider, launched new solutions to make sophisticated data-driven decisions more accessible to the digital teams companies rely on for survival and growth. The new Merchandising, Insights and Troubleshooting solutions provide visual analysis and granular recommendations based on the fullest set of variables influencing digital consumer behavior including content, UX, performance, product, and competitive pricing. According to Contentsquare's 2020 Digital Experience…

New ecommerce data shows glimmer of hope for travel companies as online sales start to bounce back New research from analytics company Contentsquare, reveals that tourism websites have experienced an increase in transactions in the past week — the first significant rise in months of decline. Marketing Technology News: Atos Acquires Data Science Firm Miner & Kasch This analysis comes from the Covid-19 Impact on eCommerce Data Hub created by Contentsquare and is based on real-time data from over 6.5 billion website…

Continues Global Momentum, Named 2020 BIG Innovation Winner After raising $120 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare announced record results for the full year 2019. For its vision and accomplishments, the company has been named a 2020 BIG Innovation Award winner by the Business Intelligence Group. "The digital experience analytics industry is growing at a rapid pace and Contentsquare is leading the way. Our company had…

Stats on Site Performance, User Profiles and User Navigation Show Shoppers are Persistent about Taking Advantage of Deals During Black Friday and Cyber Monday, Among Other Findings Experience analytics leader Contentsquare released in-depth, global data on online holiday shopping with a focus on the retail fashion sector.  The data, which was collected from Nov. 15 through Dec. 24 across 314 million user sessions, looks at site performance, users profiles and user navigation, and how they change during Black Friday, Cyber…

What is the most contemporary definition of Customer Experience? And why is Contentsquare the “most complete” platform on the market for this sector? When defining customer experience, it’s so easy to think purely in terms of post-sale satisfaction. As a result, many brands get hung up on the idea of CX measurement as little more than just customer surveys and Net Promoter Scores. While these methods have their benefits, they all occur after a customer’s journey is complete. As such they cannot show exactly when or…

New Platform Empowers Digital Teams to Troubleshoot Issues Fast and Innovate More Experience analytics leader Contentsquare launches a major release of the most complete experience analytics platform on the market, helping brands to innovate based on customer behavior across digital channels. Contentsquare now gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements using artificial intelligence. Contentsquare customers can use these recommendations to…

Combination sets the bar for behavioural insights critical to compete on digital experience Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announces it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market. The combined entity serves 600 enterprise clients…

Acquisition Follows Recent News of Contentsquare Partnerships, Product Launches and Venture Funding, Highlighting its Commitment to Innovation and Global Growth Contentsquare, a leading digital experience insights platform trusted by brands like Avis, Sainsbury's, Sephora and Walmart, announced it has acquired Paris-based Pricing Assistant, a prominent provider of online pricing optimization and e-merchandising solutions, to add pricing, product and competitive data into its behavioral analysis. The addition of…

Partnership Accelerates Digital Transformation Strategy of Global Retailers Like Clarks and Dreams Contentsquare, a leading digital experience insights optimization platform announced its partnership with Monetate, the worldwide leader in personalization. This strategic partnership enables global brands to deliver better personalization, experience stronger ROI and improve the lifetime value of customers. As for the 73% of consumers who feel brands fall short of expectations* when delivering a personalized experience,…

Contentsquare Helps Brands Grow Revenue and Loyalty Through Exclusive Behavioral Insights Powered by Salesforce Commerce Cloud Recent Marketing trends would reveal the impact of Behavioral Intelligence on Customer Acquisition for B2C brands. Marketing and e-commerce teams are leveraging Behavioral Intelligence to reach Gen Z customers who respond to Personalized campaigns better. If you are planning to outpace the competition with MarTech stack for Behavioral Analytics, here is an update for you. Contentsquare has announced…

Company Adds New Global Chief Financial Officer; Global Chief Marketing Officer; Chief Partnership and Strategy Officer; Chief Legal Officer; Americas Head of People; and Senior Vice President of Sales, Americas Contentsquare, the leading digital experience optimization platform trusted by brands like Avon, GoPro and L'Occitane, announced the appointment of six new executive employees to help guide the company towards continued growth and global expansion. Joining the company, which announced a $60 million in a Series…

Contentsquare, an AI-powered digital experience insights platform, launched the Digital Happiness Index (DHI), a pioneering metric to help brands measure the quality of the experience they deliver across the web, mobile sites and apps. For the first time, IT, product, marketing and merchandising teams can all track a single digital customer satisfaction score. The Digital Happiness Index nets out the collective impact of the dozens of actions taking place across departments to provide a brand with a single common…