ContentSquare – MarTechSeries

January 23, 2020

Contentsquare, Worldwide Leader Of Digital Experience Analytics, Grew 200% In 2019

Continues Global Momentum, Named 2020 BIG Innovation Winner

After raising $120 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare announced record results for the full year 2019. For its vision and accomplishments, the company has been named a 2020 BIG Innovation Award winner by the Business Intelligence Group.

“The digital experience analytics industry is growing at a rapid pace and Contentsquare is leading the way. Our company had tremendous growth this year including revenue, clients, geographic reach, employees, partnerships and product,” said Contentsquare CEO, Jonathan Cherki. “Customer feedback makes it clear we have the right strategy executed by the right people so we look forward to a bright 2020.”

Record Company Growth

With a mission to empower brands to create better web, mobile, and app experiences, Contentsquare grew annual recurring revenue nearly 200% during 2019. New and expanded clients include industry leaders across sectors such as BCG, Caixa Bank, Crocs, Deichmann, Dell, Europcar, Eurostar, Ferragamo, Orvis, Pizza Hut, RBS, T-Mobile, TomTom, Toyota, Tumi, Unilever, and many others. Contentsquare analyzes more than 9 trillion consumer interactions each day to provide its more than 600 enterprise clients worldwide with benchmarks and recommendations.

Companies worldwide are turning to Contentsquare for a new breed of analytics which surfaces digital behavior insights essential for improving customer journeys, increasing mobile conversions and increasing revenue. In 2019, more than 200 new customers joined the Contentsquare community and total usage of the platform increased nearly 300%. Contentsquare’s international sales grew at a brisk pace in 2019, with 40% of its business now in the United States and 50% in Europe, including strong adoption across France, the United Kingdom, Germany, Italy, Spain and the Nordics. The company is growing faster than expected in Asia, particularly in Japan; Contentsquare is investing across the region in Australia, Singapore and China.

Contentsquare doubled its staff in the last year, growing the team from 300 to 600. The company plans to fill 200 positions this year. Contentsquare has 7 offices in Paris, Munich, London, New York, San Francisco, Tel Aviv and Tokyo. In line with its mission to create better experiences, the company continued to invest in its employee culture, adding new benefits and bringing all employees together for the annual offsite.

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Ecosystem Integrations and Strategic Partnerships

Partnership development is a key ingredient of Contentsquare’s strategy. The company has released technology integrations with more than 100 software technologies, including analytics solutions like Google and Adobe; testing and personalization platforms like Dynamic Yield, Monetate, Optimizely, Kameleoon, and Maxymiser; voice of customer platforms like Medallia, Usabilla, ForeSee and OpinionLab. Contentsquare also announced in 2019 a business and technology integration with Salesforce Commerce Cloud. These seamless ecosystem integrations allow clients to leverage the power of Contentsquare data and insights to enhance the value of their commerce and marketing solutions. The company has also developed strategic partnerships with consultants and digital marketing solutions providers around the world, including BCG, Capgemini/Lyons, DBi by Havas, iProspect, Merkle, WPP/wunderman and many others across Europe, the United States, South America, the Middle East and Asia. See them here.

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Innovation with Artificial Intelligence, Privacy and Security Focus

To keep up with the needs of its clients, the company is constantly innovating and adding new modules to the platform. With 170 people in R&D and Product, Contentsquare is built to provide instant insights that go beyond what traditional “clickstream” analytics can show. A major new version of the platform debuted in 2019, integrating capabilities from its acquisitions such as Session Replay and featuring innovations such as Revenue Opportunities which estimates the financial impact of recommended modifications. The company also introduced the industry’s first turnkey holistic online experience score, the Digital Happiness Index.

When it comes to data privacy and security, Contentsquare continues to put its clients and their end users first, obtaining ISO 27001 certification with SOC 2 compliance completing in 2020. The company is also fully compliant with applicable data privacy laws such as EU GDPR and California CCPA.

In addition to the 2020 BIG Innovation Award, Contentsquare was named as a Next40 growth company by the French government and recognized by Global research firm Gartner, as a leader in the Customer Experience Digital Analytics field. Contentsquare CEO, Jonathan Cherki is participating in this year’s Davos World Economic Forum.

“Our ambition remains unchanged: empower brands to deliver better digital experiences. We are creating an intelligent brain inside the cloud that, thanks to our amazing clients, is improving the digital products and services that we all depend on every day. Our team constantly goes beyond traditional limits to achieve this vision. The results obtained over the last 12 months just strengthen our ambition to put the power of Contentsquare in the hands of every digital professional,” said Cherki.

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December 30, 2019December 30, 2019

Contentsquare Issues Global Online Holiday Shopping Data Focused on Retail Fashion

Stats on Site Performance, User Profiles and User Navigation Show Shoppers are Persistent about Taking Advantage of Deals During Black Friday and Cyber Monday, Among Other Findings

Experience analytics leader Contentsquare released in-depth, global data on online holiday shopping with a focus on the retail fashion sector. The data, which was collected from Nov. 15 through Dec. 24 across 314 million user sessions, looks at site performance, users profiles and user navigation, and how they change during Black Friday, Cyber Monday and the whole holiday season.

“Our data reveals many interesting user behavior trends that retailers would benefit from making note of and refining their online user experiences accordingly to ultimately increase sales and revenue,” said Aimee Stone Munsell, Contentsquare’s CMO. “For example, we found that shoppers are persistent about taking advantage of deals and getting their shopping done during Black Friday and Cyber Monday. This held true even though these online events came later in the season, so it’s clear people’s habits are now conditioned to these retail ‘holidays’.”

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The data includes metrics like conversion rate, average cart size, traffic by device, and percentage of new visitors, bounce rate, number of pages seen and session time. Please see the data below:

CONVERSION RATE

The 2019 shopping season recorded an average retail conversion rate of 2.85%. There was a peak in conversions during the Black Friday and Cyber Monday period, with the average conversion rate reaching 4.04%. This reflected a 41% increase to the average conversion rate during Black Friday/Cyber Monday versus the rest of the shopping season (Nov. 15 to Dec. 24).

AVERAGE CART

The average cart during the whole shopping season was $150.56 in the retail sector, however there was a peak during Black Friday/Cyber Monday period, when the average cart went up 10.54% to $166.43. The difference was even bigger on mobile, with the average cart going up 11.89% during Black Friday/Cyber Monday (compared to the whole holiday period).

TRAFFIC BY DEVICE

Mobile drives the lion’s share of traffic in the retail sector, accounting for 68% of traffic during the whole 2019 shopping season. Contentsquare’s data showed a 1% increase in mobile traffic between 2018 and 2019 and a 6% decrease in desktop traffic. The biggest change year to year was the tablet, whose traffic increased by 21% yet still only accounted for 5% of the total traffic.

PERCENTAGE OF NEW VISITORS

More than half of holiday shopping season traffic was from new visitors. However, during the Black Friday/Cyber Monday sales, the proportion of returning visitors in the traffic mix increased by 2%.

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BOUNCE RATE

The average bounce rate in the retail sector during the holiday season is 39.20% — compared to 48%, the average bounce rate for the whole year. During Black Friday/Cyber Monday, the bounce rate was 4.43% lower than the holiday period as a whole, coming in at 37.46%. The mobile bounce rate is always higher and it came in at 41% during the whole holiday period.

NUMBER OF PAGEVIEWS AND SESSION TIME

The average number of pages viewed during the whole holiday period was 6.33 with an average session time of 7 minutes. During the Black Friday/Cyber Monday sales, the average number of pages viewed went up by 8% and the average session time was higher by 20%. Looking at the average number of seconds spent by page, Contentsquare found that visitors spend 11.33% more time on each page during Black Friday/Cyber Monday than they do during the holiday period as a whole.

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November 21, 2019November 21, 2019

TechBytes with Aimee Stone Munsell, CMO at Contentsquare

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What is the most contemporary definition of Customer Experience? And why is Contentsquare the “most complete” platform on the market for this sector?

When defining customer experience, it’s so easy to think purely in terms of post-sale satisfaction. As a result, many brands get hung up on the idea of CX measurement as little more than just customer surveys and Net Promoter Scores. While these methods have their benefits, they all occur after a customer’s journey is complete. As such they cannot show exactly when or where customers are having a negative experience.

The newly released Contentsquare platform overcomes this issue. Through Experience Analytics technology, which creates visualizations and recommendations based on visitor behavior, brands can see exactly where they can improve the digital experience to meet their customers’ goals and increase business results. This goes far beyond traditional ‘find and fix’ solutions. With our platform, marketers and insight teams can discover new opportunities to increase revenue — tying the customer experience directly back to ROI.

It is only by both troubleshooting fast and innovating more that brands break through traditional benchmarks to increase Lead and Sales conversions by up to 2-3x. Our platform enables this and even helps team quantify and prioritize potential improvements so they can speed execution of what matters most.

How should brands leverage CX standards to improve their identity and reputation?

There are no universal templates when it comes to experience – there is what is best for your customers given what they want from your brand right now. Just as there isn’t one sole way of being convenient, there is no single gold standard for customer experience. Have a unique brand value to offer and your experience should reflect the specific relationship you want to cultivate with your customers. The difficult part is understanding what your customers are experiencing and making sure your whole experience is creating customer happiness in alignment with your business goals — that’s what Contentsquare enables.

What kind of tactics do you use/advise to brands to improve search and what role does CX play in it?

For Search Engine Optimization, quality content is everything. To build that content, you first need to know what your target audience is looking for, and that’s where Experience Analytics comes in. By analyzing your site’s content, you can see what’s resonating and what’s not, and then focus on optimizing the best content for search.

It’s also vital that brands optimize their own on-site search engines. On-site search has never been more important, with research showing that as many as half of all users navigating a website now go directly to search — avoiding traditional menu navigation altogether. Given the fact, it’s vital that on-page search engines work as expected and that the format and structure of results fit with the user’s anticipated experience. It’s easy to think of issues such as on-site search and navigation as little more than hygiene factors, but the reality is that findability is critical to your overall customer experience.

When it comes to solving these issues, marketers need to have the technology in place to know what elements of search are (and aren’t) working for their brands, as well as how customers want to filter and compare options once they execute a search. At Contentsquare, our platform can identify ROI hotspots, allowing marketers to see how many of their customers navigated via search and where they can improve. By tailoring the journey based on context, optimizing merchandising, and focusing A/B testing on these hotspots, brands can ensure Search contributes better to the overall satisfaction and conversion journeys.

[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_tta_tabs][vc_tta_section title=”About Aimee” tab_id=”1544703828363-a2e4ed67-8a79121f-faf66cfc-53eb”][vc_column_text]Aimee Stone is a MBA marketer passionate about using Digital Marketing and multi-channel customer experiences to rapidly grow into new markets, achieve aggressive revenue targets and manage talent in teams of 5-50+. Active in the social entrepreneur space.

Specialties: product marketing, digital marketing, multi-channel marketing management, quantitative and qualitative analytics, segmentation, business strategy, partner relationships, content marketing, customer experience, conversion, customer acquisition, conversion, cross-functional planning and execution, dashboard creation and operations,

Experienced with: marketing automation, agile design methodology, innovation platforms, agency selection and management, global teams, M&A[/vc_column_text][/vc_tta_section][vc_tta_section title=”About Contentsquare” tab_id=”1544703828500-3cc3915e-077e121f-faf66cfc-53eb”][vc_column_text]

Contentsquare is a digital experience insights platform that helps businesses understand how and why users are interacting with their app, mobile and web sites.

The company computes billions of touch and mouse movements, and transforms this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates.

Using behavioral data, artificial intelligence and big data to provide automatic recommendations, Contentsquare empowers every member of the digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimize the customer journey.[/vc_column_text][/vc_tta_section][/vc_tta_tabs][/vc_column][/vc_row]

October 22, 2019October 22, 2019

Contentsquare’s New Analytics Platform Pinpoints Negative Customer Experiences

Contentsquare launches most complete experience analytics platform in industry

New Platform Empowers Digital Teams to Troubleshoot Issues Fast and Innovate More

Experience analytics leader Contentsquare launches a major release of the most complete experience analytics platform on the market, helping brands to innovate based on customer behavior across digital channels.

Contentsquare now gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements using artificial intelligence. Contentsquare customers can use these recommendations to immediately troubleshoot issues or innovate new ways to improve the experience. For example, teams can quickly understand the impact of changes to a web site or mobile app by comparing side-by-side the visitor experience over time or across split test versions.

Why It’s Important to Know Exactly When or Where Customers Are Having a Negative Experience

At the time of this announcement, we spoke to CMO of Contentsquare, Aimee Stone Munsell. Aimee provided her insights on the most contemporary definition of Customer Experience. She said, “When defining customer experience, it’s so easy to think purely in terms of post-sale satisfaction. As a result, many brands get hung up on the idea of CX measurement as little more than just customer surveys and Net Promoter Scores. While these methods have their benefits, they all occur after a customer’s journey is complete. As such they cannot show exactly when or where customers are having a negative experience.”

AI Alert with revenue opportunity 1 — *AI Alert with revenue opportunity, via Contentsquare*

The newly released Contentsquare platform overcomes this issue. Through experience analytics technology, which creates visualizations and recommendations based on visitor behavior, brands can see exactly where they can improve the digital experience to meet their customers’ goals and increase business results. This goes far beyond traditional ‘find and fix’ solutions. With our platform, marketers and insight teams can discover new opportunities to increase revenue — tying the customer experience directly back to ROI.

When Defining Customer Experience, It’s so Easy to Think Purely in Terms of Post-Sale Satisfaction.

As a result, many brands get hung up on the idea of CX measurement as little more than just customer surveys and Net Promoter Scores. While these methods have their benefits, they all occur after a customer’s journey is complete. As such they cannot show exactly when or where customers are having a negative experience.

This update to the platform is the work of a combined team of 170 innovators in R&D and product development who came together through the combination of Contentsquare and Clicktale, which was announced in July 2019. The teams have been working closely with customers to prioritize the use cases that drive the most return and upside for digital leaders across industries such as retail, travel, automotive, financial services and telecommunications.

With Contentsquare Experience Analytics, You Have More Room to Do Insight-Driven Experimentation with Less Risk

The benefits to Contentsquare’s customers are huge. Armed with quantified alerts, the tool gives resource-stretched digital teams the ability to discover new growth opportunities to increase revenue, (worth up to nine times the revenue opportunity of fixing bugs). It also aligns the whole business around a single version of the truth with regards to digital customer behavior, with intuitive visualizations of macro behavior, and session replays for seeing behavior at the individual session level. As a result, teams can more quickly and confidently prioritize and execute on the experience changes that will mean the most for their business.

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Feliz Papich, director of product management, Crocs said, “Contentsquare aids our ability to innovate, giving us more room to do insight-driven experimentation with less risk. With the visualizations, we don’t have to make assumptions about the visitor experience, we can make enhancements based on tangible behavior. Contentsquare makes it easier for us to have the hard discussions about what to prioritize and implement to meet our big growth goals.”

Contentsquare’s new platform helps brands capitalize on the fact that consumers who receive a better customer experience spend up to 140% more than when they receive a poor experience (Harvard Business Review). It also helps brands operate more like best-in-class digital businesses, which can have 2-3x the lead generation and sales conversions versus the average according to Contentsquare insights.

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Jonathan Cherki, founder and CEO, Contentsquare said: “At Contentsquare, we envision a world where every digital interaction is used to create better experiences and improve the quality of people’s lives. Traditionally, the barrier to turning that vision into a reality is that brands have been in the dark when it comes to understanding specifically how to design the experiences their customers will love and want to use again and again.

“With our technology, though, we are empowering brands with unique behavioral insights to create better experiences — and connecting those improvements more directly to the upside they drive for their business and for their customers.”

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July 1, 2019July 1, 2019

Contentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics

Combination sets the bar for behavioural insights critical to compete on digital experience

Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announces it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market.

The combined entity serves 600 enterprise clients around the world, including 30% of the Fortune Global 100, with strong presence in North America, Europe and Asia. Its global community of 12,000 users include analytics, e-commerce, e-merchandising, content, marketing, UX and IT professionals. Just last week, Contentsquare announced the acquisition of Pricing Assistant, an innovative pricing optimisation and merchandising solution, making this the company’s second acquisition.

Contentsquare and Clicktale both go beyond traditional web analytics and heatmaps to give e-commerce and digital teams a granular understanding of customer behavior on their web, mobile sites and apps. They collectively analyse 9 trillion digital interactions every day to provide the ready-to-use KPIs, benchmarks and recommendations many prestigious brands rely on to improve their digital conversions, revenue and loyalty. Together, Contentsquare and Clicktale provide the richest set of behavioural data, solutions and innovations to empower companies to understand how their digital experiences perform and prioritise the improvements that matter most.

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“The combination of Clicktale and Contentsquare heralds an unprecedented wealth of digital data that enables companies to interpret and predict the impact of any digital element — including user experience, content, price, reviews and product — on visitor behaviour,” said Jonathan Cherki, founder and CEO of Contentsquare. “Increasingly, this unique data can be used to activate custom digital experiences in the moment through an ecosystem of over 50 martech partners. With a global community of customers and partners, we are accelerating the interpretation of human behaviour online and shaping a future of irresistible customer experiences.”

While they share a common mission rooted in behavioural data science, solutions from Clicktale and Contentsquare are highly complementary. Clicktale’s focus has been to help digital teams see and solve issues to reduce friction in the buying journey, while Contentsquare empowers the discovery of formerly unseen opportunities to improve conversion and optimise content performance.

“Clicktale boasts a heritage of driving meaningful insights for its customers while forging a path in digital experience innovation,” said Shlomi Hagai, CEO of Clicktale. “Contentsquare and Clicktale are exceptionally compatible. By combining our resources, we unlock the next level of digital experience success for our customers.”

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Product as well as research and development teams are working aggressively to deliver a joint augmented platform combining the best functionalities of each product. Research and development resources will be integrated and expanded with teams working together in Paris and Tel Aviv. In total, the combined company now has more than 550 employees, with 170 people in R&D, including strong expertise in AI.

Since its founding, Contentsquare has experienced tremendous growth, including during the last year, in which it experienced 100% year-on-year growth; raised $60 million of Series C capital; and acquired Pricing Assistant. Contentsquare has raised $120 million over the last three years from Eurazeo Growth, Canaan, Highland Europe and H14.

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June 27, 2019June 27, 2019

Experience Analytics Leader Contentsquare Acquires eMerchandising Solution Pricing Assistant

Acquisition Follows Recent News of Contentsquare Partnerships, Product Launches and Venture Funding, Highlighting its Commitment to Innovation and Global Growth

Contentsquare, a leading digital experience insights platform trusted by brands like Avis, Sainsbury’s, Sephora and Walmart, announced it has acquired Paris-based Pricing Assistant, a prominent provider of online pricing optimization and e-merchandising solutions, to add pricing, product and competitive data into its behavioral analysis. The addition of e-merchandising delivers on Contentsquare’s mission to make it easy for everyone working in digital Commerce to understand the intent and goals of their customers and create superior shopping experiences.

Pricing Assistant Co-founders Sylvain Zimmer and Martin de Charette with Contentsquare Founder and CEO Jonathan Cherki (center).

Fueled by intelligence, Contentsquare goes beyond traditional KPIs to give companies a granular understanding of the performance of their web, mobile site and app — down to which in-page elements are encouraging visitor engagement and which are stalling conversions. By adding e-merchandising analysis — including product, inventory, delivery, reviews, pricing and promotions data — to Contentsquare’s behavioral analysis, brands will be able to predict which online shoppers are likely to buy or not and how to tailor the experience to improve conversion and customer satisfaction.

“By acquiring Pricing Assistant, we are bringing mission-critical merchandising capabilities to the Contentsquare platform, expanding the depth and accessibility of customer understanding,” said Jonathan Cherki, CEO and founder of Contentsquare. “Today there is no other experience analytics platform that integrates the effects of pricing and merchandising into the analysis of customer behavior. We’re excited to welcome the talented Pricing Assistant team and to further innovate with them as we bring the power of merchandising into our solutions.”

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Pricing Assistant provides a unique technology solution allowing retailers of all sizes to optimize their pricing strategy by monitoring product prices offered by their online competitors and providing tools to implement optimal price strategy adjustments in a highly competitive retail environment. Pricing Assistant, which was founded six years ago, is a best in class solution based on advanced algorithmic and proprietary web crawling technology delivering unique competitive pricing insights.

As part of the acquisition, the Pricing Assistant team, including co-founders Martin de Charette and Sylvain Zimmer will join Contentsquare in its Paris office.

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“In addition to having complimentary technology, our companies have similar cultures,” said Martin de Charette, Co-Founder and CEO of Pricing Assistant. “We both have French roots, and our companies share the same values of ambition and creativity. We’re honored to join a larger team that will provide new resources to help us take what we’ve started to the next level. Together we can provide retailers with the most comprehensive understanding of why users are buying or not and provide insights to execute highly competitive customer acquisition strategies at the right time, in real time.”

Since forming in 2012 Contentsquare has continued to innovate and grow. In the last year, the company raised a $60 million Series C round to bring its total funding to $120 million; launched new products like CS Live, a browser extension that enables clients to display key behavior metrics directly onto their website without the need for a dashboard; and partnered with a number of leading companies, including most recently Salesforce. Pricing Assistant is Contentsquare’s first acquisition.

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June 13, 2019

Contentsquare and Monetate Bridge Customer Experience Gap Between Brands and People

Partnership Accelerates Digital Transformation Strategy of Global Retailers Like Clarks and Dreams

Contentsquare, a leading digital experience insights optimization platform announced its partnership with Monetate, the worldwide leader in personalization. This strategic partnership enables global brands to deliver better personalization, experience stronger ROI and improve the lifetime value of customers. As for the 73% of consumers who feel brands fall short of expectations* when delivering a personalized experience, this collaboration closes this gap.

“The partnership between Contentsquare and Monetate opens up exciting possibilities for brands who understand the retention and revenue potential of contextual personalization,” said Jonathan Cherki, CEO and Founder, Contentsquare. “By activating individualized journeys based on a visitor’s context and goals, brands will connect with customers in a way that sustains competitive advantage.”

International brands like Clarks and Dreams benefit from Contentsquare-Monetate integration

With the majority of North America and UK consumers (63%) expecting personalized experiences, the main challenge for brands is often a technical one. Our research shows data architecture emerged as a top challenge, preventing businesses from meeting or exceeding revenue goals. By combining Contentsquare’s unique ability to understand digital behavior and identify challenges and opportunities within a consumer’s online experience with Monetate’s programmatic personalization engine – the only solution bringing actionable insights into one platform – brands can save time and resources, recognize new revenue and build a lasting relationship with consumers.

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Global footwear retailer Clarks and popular mattress retailer Dreams currently benefit from the Contentsquare-Monetate collaboration. For giant brands like Clarks, the technology implementation is a seamless, behind-the-scenes integration that advances how their ecommerce businesses operate to improve the online customer experience.

“Both the frequency of our testing and the success of our personalization efforts improved since adopting Contentsquare alongside Monetate. With Contentsquare, we can quickly identify sub-optimal visitor behavior and areas of focus,” said Andy Rayner, UX and CRO Manager at Dreams. “It’s refreshing to have a complementary suite of market-leading technologies which enhance each other.”

“Contentsquare plays a huge role in helping Clarks improve our checkout journey, reduce abandonment and increase on-site conversions,” said Andrew Brimble, Lead Performance Analyst, Clarks. “Like most ecommerce teams, a key challenge for us is knowing where to focus and prioritize, and with the Monetate integration, we’re able to see and take action on this faster.”

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“Monetate’s collaboration with Contentsquare allows us to close the loop for brand marketers by allowing them to spot challenges and opportunities faster, act on them faster, and continuously evaluate their campaigns to make incremental gains in their marketing strategies,” said Stephen Collins, CEO, Monetate. “Together, we’re able to help consumer brands around the world overcome common speedbumps in realizing greater ROI and stronger customer relationships.”

Key benefits for brands

● Personalize at scale: Understand why customers are behaving the way they do to individualize the experience in real-time.

● Prioritize your personalization strategy: Identify your biggest UX opportunities within minutes, uncover new areas for personalization and leverage data to focus campaigns.

● Create more uplift: Gain insights into which campaigns perform well and which do not, and activate new experiences based on customer intelligence.

Monetate and Contentsquare have been strategic partners since 2018. In less than a year, dozens of retail, travel and hospitality brands across key markets in the Americas, Europe and APAC are improving their CX and bottom line through this collaboration.

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June 6, 2019June 10, 2019

Experience the New Dimensions of Behavioral Intelligence

Contentsquare Helps Brands Grow Revenue and Loyalty Through Exclusive Behavioral Insights Powered by Salesforce Commerce Cloud

Recent Marketing trends would reveal the impact of Behavioral Intelligence on Customer Acquisition for B2C brands. Marketing and e-commerce teams are leveraging Behavioral Intelligence to reach Gen Z customers who respond to Personalized campaigns better. If you are planning to outpace the competition with MarTech stack for Behavioral Analytics, here is an update for you. Contentsquare has announced a key technical integration with the Salesforce Commerce Cloud to take branded content to unique customers online. Powered by Behavioral IQ and Customer Data Analytics, Contentsquare would provide access to Customer Conversion and content ROI within the Salesforce Cloud dashboard.

In an official announcement, Contentsquare revealed that it is making its actionable Customer Behavior insights available to brands through the Salesforce LINK Partner Marketplace.

As a leading digital Experience Optimization platform, Contentsquare is already trusted by brands like Avon, Kenzo, Sephora, and GoPro.

Currently, Contentsquare empowers every member of the Digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimize the customer journey.

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How Salesforce and Contetsquare Clear the Clutter in Commerce?

Fueled by Intelligence, Contentsquare breaks the ceiling of traditional KPIs that hamper brands from getting a granular understanding of their omnichannel performance. With this announcement, Contentsquare would bring Behavioral Intelligence from the web, mobile site, and app — down to which in-page elements are encouraging Visitor Engagement and which are Stalling Conversions.

When paired with Salesforce Commerce Cloud, Contentsquare’s exclusive engagement and revenue metrics (Content Attractiveness, Revenue per Click, Hesitation Time, etc), Salesforce B2C Commerce clients can quickly see how to streamline their product search process, tailor customer journeys, and enhance content for conversions.

Key Feature in the Behavioral Marketing Stack: How GoPro Used Technology to Reach Relevant Customers?

Global lifestyle brand GoPro uses Contentsquare on a daily basis as its “source of truth” for understanding Customer Behavior and delivering inspirational experiences to its community of content-hungry fans.

“I have never been more stoked to see a technology solution like this one that makes it easy for businesses like mine to scale quickly and achieve our aggressive goals,” said Kathy Ando, Senior Director of eCommerce, GoPro.

Kathy added, “GoPro.com is stronger, smarter, and more prepared to take on massive Digital transformation through Contentsquare and Salesforce B2C Commerce. Our Conversion rate has never been this strong, thanks to the actionable insights from Contentsquare and the flexibility SCC affords us. Contentsquare has armed GoPro with the fuel to propel our velocity and Salesforce B2C Commerce Cloud is our launching pad.”

Experience an Enriched E-Commerce Management at Your Fingertip

The Contentsquare integration available through the Salesforce LINK Partner Marketplace provides brands like GoPro an enriched eCommerce management experience. Brands no longer have to toggle between systems to understand Visitor Behavior in order to troubleshoot issues or zero in on best practices. Valuable input from our common customers will continue to shape our integration roadmap throughout 2019.

Why you Should Consider Empowering Your Entire Commerce Team?

With Contentsquare’s full capabilities at their fingertips — including the CS Live browser extension, which displays KPIs directly onto the brand’s Salesforce B2C Commerce site — the entire eCommerce team can leverage highly visual data to quickly prioritize the UX actions that provide the biggest improvements and identify previously unseen opportunities for growth.

“This integration is the natural next step in our mission to democratize access to insight and empower all experience-builders with access to a deep, straightforward understanding of why customers behave the way they do on their sites and apps,” said Jonathan Cherki, CEO and Founder, Contentsquare.

Jonathan added, “Consumers today want integrated experiences and so do the teams that are working every day to raise digital standards. We are proud that our experience insights solution is available globally on the Salesforce LINK Partner Marketplace.”

Contentsquare experts and members of the GoPro team will be available at Salesforce Connections 2019, the Customer Engagement event of the year. The ContentSquare integration for Salesforce B2C Commerce Cloud is currently available on the Commerce Cloud Marketplace.

May 24, 2019

Contentsquare Bolsters Senior Leadership with Six Executive Hires

Company Adds New Global Chief Financial Officer; Global Chief Marketing Officer; Chief Partnership and Strategy Officer; Chief Legal Officer; Americas Head of People; and Senior Vice President of Sales, Americas

Contentsquare, the leading digital experience optimization platform trusted by brands like Avon, GoPro and L’Occitane, announced the appointment of six new executive employees to help guide the company towards continued growth and global expansion.

Joining the company, which announced a $60 million in a Series C early this year, will be Todd Graber, Global Chief Financial Officer; Aimee Stone Munsell, Global Chief Marketing Officer; Jean-Marc Bellaiche, Chief Partnership and Strategy Officer; Arnaud Gouachon, Chief Legal Officer; Peter Ma, Americas Head of People; and Matt Elders, Senior Vice President of Sales, Americas.

“As our company continues to grow, it is important that our leadership grows and expands with it,” said Jonathan Cherki, Founder and CEO of Contentsquare. “We’re really excited to bring on new team members with innovative thinking, valuable expertise and distinguished backgrounds as we continue to build momentum into the rest of 2019 and beyond.”

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Contentsquare has raised $120 million in venture capital funding in approximately 3 years. In the last six months, the company announced a number of new client partners and the launch of three new product features, including the Digital Happiness Index, AI Alerts, and CS Live. Late last year, the company was also recognized by WIRED as one of the top 100 European Startups.

Below is more information about Contentsquare’s new executive team members:

Todd Graber, Global Chief Financial Officer — Graber joins the Contentsquare team after spending 15 years as CFO for four venture-backed technology companies. During this time, he led several rounds of equity and debt financing, participated in three acquisitions and managed the financial infrastructures of these firms.
Aimee Stone Munsell, Global Chief Marketing Officer — Stone Munsell previously served as the Chief Marketing Officer at PeopleDoc, a leading cloud HR company that was acquired by Ultimate Software. She joins Contentsquare to lead the global marketing operation, which is responsible for all brand, communications and lead generation initiatives.
Jean-Marc Bellaiche, Chief Partnership and Strategy Officer — Bellaiche was the former SVP of Strategy and Business Development at Tiffany & Co. and joins the Contentsquare team as Chief Strategy and Partnership Officer. Bellaiche will be responsible for the company’s growth strategy. Additionally, he will establish strong partnerships with strategic consulting companies, Private Equity firms as well as digital, media and data agencies to elevate the company’s position in the ecosystem.
Arnaud Gouachon, Chief Legal Officer — Gouachon joins the team to lead global legal operations after spending more than 15 years as General Counsel for several companies based in the U.S. and Europe, and was most recently Chief Legal and Compliance officer at PeopleDoc where he was the company’s first in-house lawyer and built out its global legal and compliance functions.

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Peter Ma, Americas Head of People — Ma joins Contentsquare after serving as Director of People Operations for the B2B eCommerce platform, Handshake. He will assist Contentsquare with Human Resources support for all teams in the Americas.
Matt Elders, Senior Vice President of Sales, Americas — Elders joins Contentsquare after spending the majority of his career building and leading GTM organizations for high-growth private & public software and services companies. Most recently he served as the SVP of Global Sales, Account Management and Partnerships at Percolate, the leading Content Marketing SaaS Company. He joins Contentsquare to lead the Commercial Efforts in the Americas.

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March 20, 2019March 20, 2019

Contentsquare Launches Digital Happiness Index to Help Brands Quantify Digital Customer Satisfaction

Contentsquare, an AI-powered digital experience insights platform, launched the Digital Happiness Index (DHI), a pioneering metric to help brands measure the quality of the experience they deliver across the web, mobile sites and apps.

For the first time, IT, product, marketing and merchandising teams can all track a single digital customer satisfaction score. The Digital Happiness Index nets out the collective impact of the dozens of actions taking place across departments to provide a brand with a single common barometer.

The Digital Happiness Index is a holistic experience score because it goes beyond traditional engagement, revenue and conversion metrics — often influenced by contextual factors such as seasonal promotions — to unlock a deeper understanding of customers’ digital happiness. The Digital Happiness Index analyzes a rich set of human behavioral data such as mouse movements and finger taps to more deeply and objectively evaluate customer satisfaction.

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The Digital Happiness Index uses behavioral data from the Contentsquare platform to analyze the following 5 Dimensions of Digital Experience:

1. Flawless: Are customers enjoying a smooth experience free of technical performance issues?

2. Engaged: Are customers engaging with and satisfied with the content?

3. Sticky: Are visitors loyal, returning to the site frequently?

4. Intuitive: Does the navigation make it easy for visitors to enjoy a complete experience?

5. Empowered: How easy is it for customers to find the products and services right for them?

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“Our customers wanted a calculation that is not contaminated by the ‘noise’ created by product and campaign launches, and which is unaffected by the many biases inherent to traditional methods of measuring satisfaction such as customer surveys. By creating a metric calculated strictly from customer behaviors, the Digital Happiness Index provides companies with a single score, which can be used to track the ROI of digital improvements,” said Jean-Marc Bellaiche, Chief Partnership & Strategy Officer at Contentsquare.

Digital Happiness Index experts from Contentsquare will be available at the Adobe Summit and at the One to One eCommerce Salon. The conference in Monaco will also be the stage for Contentsquare’s fourth UX Awards — an annual ceremony held in partnership with the One to One eCommerce Salon.

This is Contentsquare’s third major launch in six months. In 2018, the platform launched CS Live, a browser extension that enables clients to display key behavior metrics directly onto their website without the need for a dashboard. In 2019, it launched AI Alerts, a monitoring system that allows brands to detect and react to digital experience anomalies faster.

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January 29, 2019

Contentsquare Raised $60 Million Series C Round Led by Eurazeo, Bringing Total Venture Capital Funding to $120 Million Since 2016

Funding Marks Latest Milestone for Digital Experience Insights Platform as Company Accelerates Growth in AI and Predictive Analytics

Contentsquare, a fully-automated SaaS digital experience insights platform that drives leading global enterprises to improve engagement and revenue, announced that it has raised a $60 million Series C funding round led by Eurazeo, a leading global investment company. This new capital will help Contentsquare increase research and development, focused on AI and predictive analytics, and continue to expand its business across the Americas, Europe, Asia and Middle-East. All the previous investors in the company also participated in the round.

“Now more than ever, enterprises understand that improving the digital customer experience is a matter of great importance,” said Jonathan Cherki, Founder and CEO of Contentsquare. “With this new funding we are accelerating the development of our solution, leveraging deeper analytics to expand our insights and make them smarter. Online and offline, this will provide retailers and brands with a larger return on investment and help them to identify business opportunities, in addition to driving the new, decision-based era of digital experiences to our customers – a critical factor in today’s ultra-competitive digital landscape.”

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By tracking customer behavior through billions of digital touch and mouse movements, Contentsquare transforms this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Used by digital, content, product, analytics, acquisition, IT and UX teams, Contentsquare is pioneering the digital transformation evolution for major global brands. Currently, Contentsquare works with a roster of top companies in retail, luxury, travel, hospitality, automotive, finance insurance space, including the global major brands like Walmart, Samsung, Sephora, Tiffany, LVMH, Accorhotels, Avis, BNP Paribas, GoPro, Ikea, Nissan, and more.

“We are very excited to participate in another round of funding for Contentsquare and are huge believers in the rapid growth of the product, collaboration throughout the management team, and their dedicated focus to their customers,” said Yann du Rusquec Managing Director of Eurazeo Growth. “With a unique role in helping enterprises truly understand their users and create the very best digital experiences, we are confident that Cherki’s transformative vision for predictive experience will bring significant growth to this large market.”

“We are delighted to reiterate our support to Contentsquare whose tremendous ambition and potential perfectly fit our growth equity strategy,” said Virginie Morgon CEO of Eurazeo.

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Since Contentsquare’s series B funding announcement in January of 2018, the company has continued its development by releasing two new solutions for customers, CS Live and AI Alerts, which deliver customer experience information in real-time. CS Live has provided Contentsquare’s clients with a unique way to immediately identify consumer metrics, on their website with no need for any dashboard. AI Alerts, Contentsquare’s newest monitoring system, enables businesses to detect and react to improve customer engagement without manual effort.

The company’s innovations over the past year have led to more than 100 percent growth with customers in many industries in more than 100 countries. In 2018, Contentsquare was recognized as one of Europe’s Hottest Startups by WIRED Magazine.

November 13, 2018

Dynamic Yield And ContentSquare Join Forces To Bring Powerful CX-Centric Visualization

ContentSquare, an AI-powered digital experience insights platform, and Dynamic Yield, the AI-powered omnichannel personalization engine, announced a strategic partnership that will allow brands to better illuminate customer intent for more informed personalization decisions.

ContentSquare is a user experience (UX) analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile, and websites.

With this partnership, marketers can leverage ContentSquare’s visual analytics layer to easily tap into the meaningful signals and actions a user takes as they interact with each experience launched through Dynamic Yield. Insights gathered to provide a clear picture of the customer’s state of mind, which businesses can use to understand the intent and drive higher-impact results.

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New Combination Is Truly Powerful for Marketers

“Dynamic Yield makes the right decisions on what content or offer to show each individual user while Content Square understands why a particular piece of content or offer works or doesn’t work says Mukund Ramachandran, CMO of Dynamic Yield.

Mukund added, “This combination, both the what and the why when it comes to personalization, is truly powerful for marketers.”

Efrat Ravid, CMO at ContentSquare, said, “Similarly, while we may have found a well-suited experience for a certain segment of ours by serving the right element. Experience visualizations give everyone in the digital team insight into how the segment behaved on the page and the site or app as a whole, and whether there are additional areas of opportunity to further optimize in the next stage of personalization efforts. Visual analytics is an illumination opportunity, that guide marketers to optimize for the underlying behavior of their customers.”

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In addition to the above, this partnership provides marketers with the ability to identify behavioral segments in ContentSquare, e.g. segments that do or don’t engage with certain product content, behave in a way that suggests hesitation, confusion, or frustration, and then target them with an optimal experience through Dynamic Yield’s segmentation and personalization engine.

Currently, Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the Web, Mobile Web, Mobile Apps, and Email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging – in a single platform.

Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like IKEA, Urban Outfitters, Ocado, and Stitch Fix among its many customers. Based in New York, the company has more than 180 employees in six offices worldwide.

September 28, 2018September 28, 2018

ContentSquare Launches Augmented Reality Tool for Brands Seeking Instant Digital Customer Analytics

CS Live Allows Companies to Glean Instant Best Practices Insights in the Time it Takes to Browse Their Site

Continuing to provide marketers and brands with deeper analytics and insights into how and why online users do what they do, ContentSquare, a digital experience insights platform, announced a new solution – CS Live – that delivers customer experience (CX) information in real-time with one click.

“Because digital is a mission critical channel today, we want to make sure that, for companies we support, key stakeholders can access customer experience insights as easily as they can walk into their brick and mortar stores, and observe where customers are going, which display they are looking at, where they hesitate, where they might experience frustration, etc. In particular, we believe senior executives needs to access this data directly, without needing to rely exclusively on expert analysts,” said Jonathan Cherki, CEO and Founder of ContentSquare. “Relying on a handful of experts is neither efficient nor scalable. Enterprises – many of which are overwhelmed with data – need to make their website optimization decisions based on insightful experience data that drives conversions instead of on their gut feeling.”

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Now, by simply downloading ContentSquare’s CS Live browser plugin from the Chrome Web Store, users can browse their respective sites for instant CX analytics. With CS Live, entire teams can easily access customer experience insights, get answers to their CX and visitor engagement questions as quickly as it takes to browse their website, and complement their existing website testing strategies. From CEOs to analysts, internal teams can now benefit from advanced CX and visitor engagement analytics with no training required.

“CS Live helps GoPro immediately identify engagement metrics without having to load and sift through reporting data – this reduces time required for analysis and accelerates our decision making process,” said Eumir Nicasio, Head of Product, Digital & eCommerce of GoPro.

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“Universally, web users have grown to have zero tolerance when it comes to searching for and receiving information online,” added Jonathan Cherki, CEO of ContentSquare. “CS Live is a practical solution for brands seeking immediate feedback – like Amazon one click buying or Uber one click taxi – on how customers are utilizing their sites. CS Live augments your site with actionable behavioral metrics. It’s a bit like having a real-time performance review with your website. CS Live has an array of use cases, from a conversion manager needing answers as to how her visitors are engaging with a new checkout process to an ecommerce manager inquiring about which piece of content has generated the most revenue on his company’s site, even in a particular region like France, that month.”

CS Live can be used to perform side-by-side site comparisons and discover how a brand’s A/B test strategy drives customer engagement. It can also be used to analyze dynamic content and influence content marketing strategies. Allowing for deeper insights, CS Live can also easily attribute customer experience KPIs from engagement to return on investment (ROI) for all active content elements. Further, it does not require a tagging plan, and is compatible with ContentSquare’s zone-based heat maps to compare and contrast content performance regardless of where the content is placed on the site or what device was used to view or access it.

ContentSquare is a digital experience insights platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. They compute billions of touch and mouse movements and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact of their actions and make fast and productive data-driven decisions to optimize the customer journey. ContentSquare offers its services to a range of companies including Walmart, L’Oréal, Tiffany’s, Clarks and Unilever.

March 31, 2018March 30, 2018

New ContentSquare Integration With Adobe Analytics Cloud Unlocks Enhanced Revenue Attribution

AI-Based Solution Enables Everyone on the Digital Team to Measure Content Efficiency at an Elemental Level in Order to Improve Experience and Increase Revenue

ContentSquare, a digital experience insights platform, announced an integration with Adobe Analytics Cloud, enabling customers to attribute revenue to their investments in user experience (UX) and in-page content. This new integration will allow Adobe customers to pinpoint the value of every content element on a web page, mobile and app screen – something that would have required significant tagging effort in the past – and visualize clear metrics for the impact each element is having on engagement, conversion, and revenue.

“Attribution of revenue to each UX investment is the Holy Grail for every chief digital officer and chief creative officer to guide investments in content and design. With this new integration, everyone on the digital team will be able to do exactly that for every customer segment in Adobe Analytics Cloud.This is just the beginning, and we are already developing and testing different models. Our vision is to add many more rules-based attribution models while also enabling marketers to use artificially intelligent attribution models for higher uplift,” said Jonathan Cherki, CEO, ContentSquare.

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Requiring no additional tagging, ContentSquare and Adobe are integrated at the segment level, enabling users to identify and understand new content engagement insights that can be used to optimize the engagement experience for each Adobe Analytics segment. In addition, Adobe users can now see which elements are causing positive or negative engagements, and receive insights on how to improve UX, ultimately permitting for a more tailored and optimized digital experience for customers on the site.

For example, Adobe customers can compare the behavior of new vs. high-value existing customers as previously defined in their Adobe solutions. They can then get alerts and recommendations on in-page elements that cause hesitation and underperform. They can also understand differences in intent for each segment (e.g., ‘just browsing’ vs. ‘rushed behavior to complete a purchase’ in order to tailor the right experience for each one). These insights are available out of a box, do not require tag customization, and can be applied to retrospective data even when the website changes.

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“We are in the experienced wave of business now, so measurement and optimization of experiences are of the utmost value to our customers. ContentSquare’s ability to discover unique content insights enables customers to extend the current value they get from their Adobe Analytics Cloud investment,” said Cody Crnkovich, Head Platform Partners & Strategy, Adobe.

ContentSquare is a digital experience insights platform that helps businesses understand how and why users are interacting with apps, mobile web, and websites. It computes billions of touch and mouse movements, and transforms this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Using behavioral data, artificial intelligence, and big data to provide automatic recommendations to marketers, ContentSquare empowers every member of the digital team to easily measure the impact of their actions and make fast and productive data-driven decisions to optimize the customer journey. ContentSquare counts among its clients Walmart, L’Oréal, Tiffany & Co, Clarks, and Unilever. It’s currently a Business level partner in the Adobe Exchange partner program.

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January 30, 2018

ContentSquare Raises $42 Million Series B Led by US VC Canaan and Highland Europe

France-Based SaaS Digital Experience Insights Platform Secures Funding to Continue its Rapid Growth in Americas and Europe

ContentSquare, a SaaS digital experience insights platform, has raised a $42 million Series B funding round led by Canaan, a U.S. VC firm that has previously invested in LendingClub, Ebates and Match.com. Highland Europe, a global investor in companies including Matchesfashion.com, WeTransfer and Photobox and a previous investor in the company also participated in the round, as did Eurazeo and H14. The funding will be used to continue to grow ContentSquare’s business in the U.S. and globally.

ContentSquare computes billions of touch and mouse movements every day in 191 countries, and transforms this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Used by content, eCommerce, analytics, acquisition, IT and UX teams, ContentSquare’s roadmap positions it to become the first fully automated, Artificial Intelligence (AI) driven digital experience platform.

ContentSquare’s CEO Jonathan Cherki, who is based in NYC, said, “Since our founding, we have been dedicated to understanding how and why consumers interact with their favorite brands’ website, mobile and apps – and to use that data to improve our customers’ digital experiences, measure content efficiency and, ultimately, increase sales. By improving and automating digital experience analytics, our innovative technology has become a secret weapon for some of the best brands all around the world. This round is a testament to the value we bring to our customers, and we’re very excited about our growth ahead.”

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ContentSquare believes in people transformation more than digital transformation — changing the way digital teams work by empowering them to measure their impact and pinpoint the best ways to increase their revenue.

The company previously raised a $20 million Series A fundraising closed in the fall of 2016 led by Highland Europe and supported by business angels from Seed4soft. Since then the company has expanded globally, with offices in Paris, Munich, London and New York, and has grown to over 200 employees. In that time, ContentSquare also saw more than 150 percent revenue growth and added 120 customers worldwide, including Orange, Rakuten, Carrefour, Walmart, Tiffany’s, Clarks, Goldman Sachs, Abbott, SNCF, AccorHotels, L’Occitane and more.

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Since the launch of the company, ContentSquare has rolled out a series of innovations and groundbreaking technology. Recent developments include the creation of an AI engine to analyze behavioral data and offer automatic insights, as well as its Auto-Zone feature launched earlier this month. Auto-Zone redefines online data collection by replacing content tagging and tag configuration with automatic element identification and revenue attribution for each area and element of a website.

“The ability for any brand to sell any good and deliver it to the consumer quickly means that the key differentiator for brand loyalty is customer experience. This is where ContentSquare’s digital experience insights come into play – they help enterprises really understand their users and create the ultimate experience,” said Michael Gilroy, Principal at Canaan, who spearheaded the firm’s investment and has joined the ContentSquare board.

Tony Zappala, Partner at Highland Europe, added, “We are proud to participate in another rounding of funding for ContentSquare. The talented team, led by Jonathan Cherki, has a strong vision with ambitious goals in a huge market. As an early investor, it’s exciting to see they ContentSquare continue to innovate and grow.”

January 17, 2018

Introducing Auto-Zone, a Technology that Eradicates Website Tagging

ContentSquare’s Auto-Zone Replaces Tag Customization/Configuration with AI-Powered Automatic Recognition and Allows Digital Teams to Quickly Understand Customer Journeys and Insights

ContentSquare, a digital experience insights platform, announced the launch of its Auto-Zone product, an artificial intelligence-based recognition algorithm that redefines online data collection by replacing content tagging and tag configuration with automatic element identification on each area of a website.

With Auto-Zone, marketers can set up content elements through the ContentSquare interface using artificial intelligence, eradicating the need to place unique tags on each individual page element before they can answer related customer journey questions. The technology “zones” and provides semantic understanding of the data, enabling brands to improve their display process on their site, while also providing unique insight into customer journeys and overall UX. This simplifies reporting and exponentially accelerates optimizations and KPIs.

“With Auto-Zone we are defining the end of the tagging era,” said Jonathan Cherki, CEO of ContentSquare. “Before Auto-Zone, analytics required tags to measure behavior and large amounts of time were spent tagging and updating them. This technology opens up the path towards a more semantic understanding and personalization of websites through analytics. For example, if hesitation on the add-to-cart button is trending up, then marketers will get notified about it, along with insights to increase buying incentives dynamically, such as implementing a new promotion or sale.”

Forever on a mission to improve UX for leading brands, ContentSquare designed Auto-Zone for online businesses focused on succeeding at their digital transformation. With it, marketers will now be able to answer any question about customer behavior on a site, disrupting the practice of adding data collection tags, a time-consuming and cumbersome endeavor. As a result of this, digital teams’ time will be freed up to work on improving UX and easily reporting results, understanding why customers are not converting and fixing it. This freedom from tagging drives agility to act not only faster, but better and with more knowledge.

ContentSquare empowers every member of the digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimize the customer journey.