consumer behavior

Olvin will now leverage PredictHQ's demand intelligence as it ramps up its data-driven technology solutions for predicting consumer behavior and enabling retailers to make smarter decisions at scale. AI predictive analytics pioneer Olvin…
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-79% of marketers surveyed have investigated or will investigate a clean room in the next year -71% are using incremental sales lift to measure advertising outcomes -Close to three-quarters plan to increase their spending on connected TV…
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Retail real estate and restaurant industries find success in using a blend of marketing and operational intelligence to scale with Near and B I Spatial mobile analytics As retail real estate and restaurant industries are getting back to…
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Permira, Neuberger Berman Funds, and Cap Table Coalition Join Series F Round Salsify, the Commerce Experience Management (CommerceXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, today…
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GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced the appointment of Jann Martin Schwarz to its board of advisors. Mr. Schwarz is the Co-Founder and Global Head of The B2B Institute, a…
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Industry-Leading Solution Provides Merchants,and Manufacturers Answers They Need to Win in the Global Marketplace M Science, the pioneer in data-driven research and analytics, announced the launch of its interactive P1 Pulse solution.…
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Numerator Insights, Promo Intel and Ad Intel Help Chart Retailer Strategy Numerator, a data and tech company serving the market research space, announced its collaboration of consumer-sourced insights, promotion intelligence and ad…
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Increases in consumer travel and in-person shopping influence digital media spend allocations Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, has released its Q4 Digital Marketing Report …
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GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced a partnership with Qualtrics, the leader and creator of the experience management (XM) category, to provide brand advisory services to…
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DiRx adopts Glassbox’s solutions to enable frictionless pharmacy-to-patient digital journeys Glassbox, the leading provider of digital experience analytics for web and mobile applications, announced that DiRx, an online pharmacy for…
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Valpak, the company that delivers the Blue Envelope of Savings to millions of mailboxes each month, continues to innovate in the direct mail space. Building on the success of their neighborhood-targeted postcards, Valpak recently unveiled a…
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The acquisition gives the global media planning leader expanded digital and audience analysis capabilities while Helixa, a social data audience intelligence platform, gains access to resources for international growth and product…
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After 18-months of uncertainty, the 2021 holiday shopping season should provide brands, marketers, and retailers with their first clear look at just how the pandemic has permanently shifted consumer behavior. Holiday retail sales are…
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Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta)  announced it has been named to Brand Keys 2021 Loyalty Leaders List. This accolade demonstrates Konica Minolta’s success in upholding brand loyalty, even throughout the…
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Launched in July with Amazon insights, the platform now covers four additional U.S.-based online retail giants Similarweb, the digital intelligence company, today announced the expansion of its retail coverage through Similarweb Shopper…
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According to the 2021 Consumer Trends report, 56 percent of people would like to shop online more since the pandemic hit. The world of e-commerce is dependent on consumer behavior, so as shoppers change their preferences, retailers and…
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The importance of third-party data has reached an inflection point as marketers enter a new, more strategic phase in the intelligence collection process. The industry is taking a step back to evaluate how to use the information they are…
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PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced its selection as one of New York City's Best Places to Work by Crain's New York Business for the eighth straight year. PlaceIQ ranked…
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GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced that Dr. Americus Reed II and Samuel Botts have joined the company. Dr. Reed is the Whitney M. Young Jr., Professor of Marketing at the…
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GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced the appointment of strategic insights veteran Rob da Silva as Executive Vice President (EVP). The firm also announced the promotion of…
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