consumer behavior

New research from ebbo shows that 90% of consumers agree they’re more likely to engage with a brand if it offers incentivized engagements. Loyalty programs continue to play a critical role in brands’ customer engagement strategies, but…
Read More...

Study Reveals Center Read, Full-Motion Billboards  5.8x More Effective Than Static OOH With DOOH advertising projected to reach $58B by 2031, WOW Media, a full-motion digital billboard network in Los Angeles, partnered with …
Read More...

Businesses Inadvertently Shared Shopper Data Through Trackers, Pixels and Cookies, Putting Them in Danger of Breaches and Non-Compliance LOKKER, provider of online data privacy and compliance solutions for the enterprise, released findings…
Read More...

Your company can lack many things to stay afloat and alive except customers. Let's not pretend customers (and their money) are the only thing keeping your business in the game, regardless of the industry. There are many strategies to…
Read More...

At a time when global inflation has become one of the biggest issues facing consumers – leaving them with less disposable income – maintaining “share of wallet” is critical for retailers. More than two-thirds of consumers are less confident…
Read More...

Study of Over 8,000 Marketers Reveal 2023 Spending NP Digital, a leader in performance marketing, has released its  2023 Marketing Spend Report. Based on responses from 8000 marketers worldwide, the report reveals businesses will increase…
Read More...

With Black Friday and Cyber Monday, we were off to the races with another holiday shopping season. For today’s advertisers, it has already shaped up to be even more interesting – and hard to navigate – than we thought just a few months ago.…
Read More...

The COVID-19 pandemic brought about an eCommerce boom, but with it came a host of challenges such as supply chain issues, and now a cost-of-living crisis. Whilst retailers may feel uncertain about the holiday season ahead, research…
Read More...

The 7th edition of the annual report brings insights from 1200 CX executives, including current challenges, success patterns and priority investment trends. CMSWire, the world’s leading community of customer experience professionals…
Read More...

Fetch, the nation's No. 1 consumer-rewards app, released the latest installment of its Fetch Price Index report, which gives a real-time look at consumer behavior and retail channels in this period of runaway inflation. Consumer prices…
Read More...

Jim Yu, CEO at BrightEdge talks about some of the industry’s dominating Influencer marketing and martech/SEO trends: __________ Welcome to this MarTech Series chat, Jim, tell us about your B2B tech journey so far and more about the…
Read More...

Omnichannel Item Size, Pack Count and More Available for First Time Numerator announced the expansion of its omnichannel capabilities with the introduction of Omnichannel Characteristics and a new Omnichannel Calibration Engine. Both…
Read More...

Growth at all costs is being replaced by cost-cutting for many startups right now. As the foreshadowing of an economic downturn intensifies, startup founders are feeling renewed focus, and pressure from VCs to extend runway and double…
Read More...

With an ever increasing number of consumers tethered to their phones for work, social, and everything in between, social media has become more targeted and more ubiquitous without signs of slowing. It is the playground of highly effective…
Read More...

Over the past decade, the link between consumer values and brand purpose has grown significantly, with most consumers now choosing to purchase from brands that aligns with their principles.  Yet, while brands are starting to take more…
Read More...

Sprout Social announced a new integration with Salesforce Service Cloud to provide brands with a 360-degree view of their customer interactions. Earlier this year, Sprout Social and Salesforce launched a global partnership which made…
Read More...

A specialized platform for Loyalty 3.0 Liveplex announced the launch of Liveplex Karma, a library of plugins for companies to take their Loyalty and Rewards ecosystem into Web3.0. With the Liveplex platform powering their blockchain…
Read More...

Ad Spend Tips and Best Practices for Ecommerce Merchants Ecommerce is thriving, with a boom in new online businesses and skyrocketing online retail sales to match. Accordingly, so too is ad spending, with US digital retail media ad spend…
Read More...

Beyond the shadow of tech giants, several companies are leading the charge toward a cookieless future. Rather than allowing Big Tech to determine the timeline, these companies have acknowledged the benefit of different targeting…
Read More...

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share…
Read More...