consumer behavior

Partnership Builds on Quad’s Foundational Marketing Expertise to Advance Understanding of Consumer Interaction with Brand Creative Quad/Graphics, Inc.today announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with…

The Public Advertising Insights Portal offers visibility on the impact of the COVID pandemic across a broad range of industries Adstream’s global data-driven insights serve as benchmarks for consumer behavior Exasol, the high-performance analytics database, and Adstream, the leading global provider of digital asset management and analytics solutions to the ad industry, today announced the launch of Adstream’s Public Advertising Insights Portal, powered by Exasol. The dashboards, which are available to the public, provide…

LoginRadius, a leading global provider of consumer identity and access management (CIAM) solutions, announced the launch of its new feature "Authentication API Analytics". Authentication API Analytics is a high productivity tool that businesses and their developers can use to view and measure an application's overall performance when using LoginRadius. With APIs at the center of digital transformation, the feature provides the analytics report for requests made to various types of LoginRadius APIs. It offers useful…

Source Defense, the market leader in client-side web security, today released its 2021 Website Trust & Client-side Security Report. This new intelligence shares insights from Source Defense Research Lab's Website Trust Survey and provides in-depth analysis of the client-side threat landscape and specific attacks like formjacking, Magecart and web browser threats. Marketing Technology News: Metis Alumni Win Honors at International Competition For Pandemic Response The research offers a rare window on…

GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall Lewis, Chief Scientist of Nanigans, and Dr. Justin Rao, Sr. Director, Performance Marketing at Booking.com, to its advisory board, further building on GBK’s expertise in helping clients to measure and maximize their return on marketing investments. Marketing Technology News: Schbang Launches ‘How 2020 Changed the Indian Consumer’ Report “Improving ROI for advertising spend and campaigns…

Esquire Advertising, a nationally leading adtech and marketing company based in Durham, North Carolina, recently investigated in-store shopping behaviors among U.S. consumers at furniture, home appliances, and other retail stores during the Black Friday weekends of 2020 and 2019. To conduct the study, Esquire Advertising applied its hyper-targeted marketing technology to capture mobile IDs for more than 670,000 consumers visiting 6,150+ brick-and-mortar retail locations across all regions of the United States. The company…

Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen's transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising ecosystem using a phased approach. The company plans to launch its single measurement solution beginning in Q4 2022 with the intention to fully transition the industry to cross-media metrics by the Fall 2024 season. More so than…

Near, the world's largest source of intelligence on people and places, announced it is acquiring Paris-based location intelligence platform, Teemo. The strategic acquisition of Teemo will enable Near to offer more advanced data intelligence products, including audience curation and data-driven marketing capabilities, to customers in the European market. The move will also help Near firmly establish its position to service global companies headquartered out of Paris. Marketing Technology News: Criteo Integrates with Oracle…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service marketing agency Pinnacle Advertising will be using its census-representative TV measurement at both the local and national level. The new agreement includes Comscore's automotive advanced audiences. Pinnacle Advertising's motto "Never Settle" defines its performance-driven approach to client success, and their seasoned leadership team has built a culture that emphasizes curiosity and bold ideas to…

New Data Models for Retailers Helps to Drive Long-Term Value and ROI PreciseTarget, the first data company exclusively focused on enhancing the marketing effectiveness of apparel retailers and brands to help them acquire their highest-value customers, announced the launch of Customer Insights Profiles. A new off-the-shelf data enrichment product, Customer Insights Profiles delivers a comprehensive view of shoppers’ likelihood to purchase a product or brand, helping sellers better personalize their offerings and serve their…

New report uncovers shifting consumer retail trends emerging from COVID-19 pandemic The COVID-19 pandemic has significantly changed consumer behavior, forcing retailers to navigate a new era of retail and e-commerce habits as an unprecedented holiday shopping season quickly approaches. Against this changing landscape, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to release its in-depth 2020 State of Retail report. Marketing Technology News: Video on Demand (VoD)…

Hybrid shopping model emerges blending technology with physical store experiences A new survey* of 2,000 UK and US consumers, conducted on behalf of JRNI, the experiential relationship management (XRM) platform for scheduling and managing personalized experiences at scale, reveals consumers are taking a more considered approach toward Black Friday and Christmas holiday season spending and behavior this year. One fifth (20%) of US shoppers plan to spend more this Christmas indicating that there’s a desire by some to shake…

OpenX released a new study with leading market research company The Harris Poll examining the variety of ways that both consumer behavior and marketing tactics have changed in 2020. From an economic perspective, the report paints a promising picture, and in a year when 54 percent of consumers say they are spending less money, and 61 percent of marketers have cut budget, both groups expect a rebound and return to normal in Q4 and 2021. Despite the pandemic, 58 percent of consumers expect to spend the same amount or more…

Ruud (Rudiger) Wanck is Candid's new CEO as of 1 October 2020. Candid is the largest independent marketing and advertising platform in the Netherlands. Headed by Ruud Wanck, former Global CEO of GroupM Connect, a new organizational structure will be created to expand both nationally and internationally. CEO and founder Gérard Ghazarian will be leading the new board of directors. In his position as president, he will focus on Candid's merger and acquisition strategy (M&A). Marketing Technology News: Quartile Digital…

Exults offers insight on various recent reports detailing shifts in retail and eCommerce purchasing behavior. The emergence of a global health crisis back in March affected just about every aspect of human life, and consumer behavior serves as no exception. Purchasing data now shows that concerns surrounding the health crisis, along with restrictions put in place because of it, forced consumers to rethink the way they buy goods and services. A recent report from McKinsey declares that 75 percent of consumers…

Harte Hanks, a global, behavior-driven customer experience (CX) company, announced that it has named Drew Rayman to the newly created role of Managing Director, eCommerce. Rayman will launch, develop and oversee the new Harte Hanks DTC & eCommerce offering, a set of capabilities including eCommerce and the ability to launch direct-to-consumer brands -- inclusive of branding, data strategy, marketing, fulfillment, and customer service -- for companies large and small. "Drew is a passionate marketer whose ability to…

Epicenter Experience has announced that Paul Lindstrom, the former SVP of Nielsen Strategic Media Research, has joined its team in an advisory capacity to accelerate research innovation and evolve the Cinema and Digital Out of Home services he originally created. This move asserts the company's further investment and commitment to delivering ongoing audience measurement and reporting services as well as product innovation to the Cinema and Digital Out of Home markets. Earlier this month Nielsen announced that it is exiting…

Unicommerce, India‘s leading e-commerce focused SaaS platform, released an impact report on the e-commerce industry which throws light on the performance across verticals and key trends shaping the sector. The report extensively covers trends related to e-commerce growth, region-wise consumer demand, return orders, and D2C trends and how it affects the industry in the post-COVID-19 world. The report titled - ‘E-commerce Trends Report 2020’ focuses on the growth of e-commerce in India along with detailing out changing…

"We think the shift to mobile is here to stay. Brands who stay focused on being flexible with short-term plans and a longer-term differentiation strategy will succeed." Hi Jaron, please tell us about your role, your team and the technology at Rakuten Ready. I’m CEO at Rakuten Ready- that came about as part of having co-founded Curbside in 2013 along with former leaders of location innovation at Apple. In 2018 we joined the Rakuten family to accelerate our vision of predictive arrival technology on a global stage. In…

The COVID-19 pandemic abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly four months into the pandemic in the U.S., we are just beginning to gain a better understanding of the impact of these changes in the short and long terms, and how brands must adapt to the ‘new normal.’ A recent survey of 10,000 U.S. consumers conducted by Acxiom, the data and technology foundation for the world’s best marketers, shines a light on consumers’ attitudes and behaviors amid…