Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations, and …
Headless Commerce: A ‘Best of Both Worlds’ Approach for Manufacturers
Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level …
Data vs. Opinion: Why You Need Both
“Without data, you’re just a person with an opinion.” — W. Edwards Denning Rather than simplifying insight collection, the proliferation of …
Prime Day Prep: 4 Strategies for the Day
The deadline to submit deals has long since passed, Amazon’s purchase orders have been placed, and vendors and sellers have …
Four Measurement Best Practices for Retail Marketers
The explosion of digital channels, platforms, and devices is both a blessing and a curse for retailers. Retail Marketers can …
Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads
The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, …
TechBytes with Mike Anderson, Co-Founder and CTO,Tealium
Mike Anderson Co-Founder and CTO, Tealium Of all the marketing technologies, Customer Data Platforms (CDPs), are growing in popularity and …
Interview with Diane Perlman, CMO, Blis
"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth." …
TechBytes with Jonathan Liew, Strategy Director, Fetch
Jonathan Liew Strategy Director, Fetch Most users dislike seeing ads on their mobile, and yet mobile advertising is set to …
Magnetic Launches AI-Powered Audience Segmentation Platform
Artificial Intelligence company, Magnetic, announced the launch of Magnetic Live Audiences, the first AI-optimized audience segmentation product. With Magnetic Live …
Brands to Benefit from 2018 Mother’s Day Holiday; Rakuten Marketing Announces Shopping Trends and Insights
For the 2018 Mother’s Day Holiday, Rakuten Marketing Expects Consumer Spending to Increase by 20 Percent Rakuten Marketing, a leading …
Resonate Strengthens Executive Bench with Three Key Hires, Including SVP of Marketing
Industry Veterans Fill Vital Positions to Drive New Growth for Advanced Consumer Intelligence Platform at Resonate Resonate, a leading provider of …
TechBytes with Spencer Pingry, Chief Technical Officer, Zaius
Spencer Pingry Chief Technical Officer, Zaius Zaius gives B2C marketers the power to own customer data. This data enables marketer's …
An Institute for Consumer Behavior and Location Sciences! SITO Does it…
Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and …
Interview with Jason Shu, SVP, Data Science, Aki Technologies
"I believe that we are going to see far more emphasis on developing models that identify the best ads to …
Simmons Research Launches New Insights Platform; Announces AI-powered Chatbot App
Innovative Research Portal and Smart Search Technology Significantly Reduce the Time Spent on Data Analysis and Insights Generation Simmons Research, …