consumer behavior

GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced the appointment of strategic insights veteran Rob da Silva as Executive Vice President (EVP). The firm also announced the promotion of…
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GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced the appointment of Kimberly A. Whitler, the Frank M. Sands Sr. Associate Professor at the University of Virginia's Darden School of…
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Throughout the first half of 2021, digital advertising trends continue to adapt and respond to the world — consumer behavior is still changing rapidly, timelines around third-party cookies regulations are shifting, and more. These changes…
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The combination of consumer data from in-location digital screens, mobile devices, and location services creates an unparalleled offering that gives brands a street-level value of consumer spending nationally Epicenter Experience™ …
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You know that email you get every morning that keeps sending over irrelevant offers and information, misspelling your name, and cluttering up your inbox? Much of this communication stems directly from companies using the “batch and blast”…
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While the timeline for the death of third-party cookies may be extended, savvy marketers are still pushing forward to reevaluate the way they leverage customer data, and future-proof their data and marketing strategies. When asked how they…
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Illumis Earns Product-of-the-Year Honors, Influencer Marketing Innovation Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, has been recognized with multiple industry…
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Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide,…
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Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, announced that Lifesight's identity graph and enrichment data will be available on the Narrative Data Streaming Platform. Marketing Technology News: Vericast…
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Mid-year trend update shows cross-device and third-party data targeting is on the rise Choozle, a self-service programmatic ad platform, released the findings of its 2021 mid-year digital advertising trend report. The report, which…
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Epicenter's Behavioral Intelligence Suite combines mobility data, in-location services, and direct from consumer response to empower a direct connection between consumers and companies and analyze nationwide consumer spending at a time,…
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Small businesses are increasing spending on digital marketing in response to changing consumer behavior during the Covid-19 pandemic, according to a meta-analysis of data by SCORE, mentors to America's small businesses. As consumers…
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The digital marketing industry has faced a number of drastic changes over the last few years. From the introduction of new regulations such as CCPA and GDPR as a result of increased concerns over consumer data privacy, to the death of the…
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According to experts, the shift to a digital landscape can create a more fragmented marketing setup because marketers have to still find ways to seamlessly blend the offline and online experience specific to each type of consumer. What…
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Tobii Pro, the global leader in eye tracking research solutions, introduces a new mobile capability for their marketing and advertising research platform Sticky by Tobii Pro. For the first time, eye tracking research is now available…
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Loyalty360, the trade association for customer loyalty, and leading incentivized engagement provider PrizeLogic have released the “CPG Loyalty Engage Report", a first-ever research study into the unique dynamics of CPG Loyalty in order to…
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Affinity Solutions, a global insights firm, commissioned Forrester Consulting to conduct a study evaluating organizations’ readiness for data deprecation across digital channels, increased consumer privacy demands and regulations, and…
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Partnership Builds on Quad’s Foundational Marketing Expertise to Advance Understanding of Consumer Interaction with Brand Creative Quad/Graphics, Inc.today announced it is enhancing its integrated marketing solutions offering through a…
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The Public Advertising Insights Portal offers visibility on the impact of the COVID pandemic across a broad range of industries Adstream’s global data-driven insights serve as benchmarks for consumer behavior Exasol, the high-performance…
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