Browsing Tag

consumer behavior

GBK Collective Further Bolsters Advertising Effectiveness Expertise

GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall Lewis, Chief Scientist of Nanigans, and Dr. Justin Rao, Sr. Director, Performance Marketing at Booking.com, to its advisory board, further building on GBK’s expertise in helping clients to measure and maximize their return on marketing investments. Marketing Technology News: Schbang Launches ‘How 2020 Changed the Indian Consumer’ Report “Improving ROI for advertising spend and campaigns…

Esquire Advertising Study Reveals Major Shifts in Shopping Activity

Esquire Advertising, a nationally leading adtech and marketing company based in Durham, North Carolina, recently investigated in-store shopping behaviors among U.S. consumers at furniture, home appliances, and other retail stores during the Black Friday weekends of 2020 and 2019. To conduct the study, Esquire Advertising applied its hyper-targeted marketing technology to capture mobile IDs for more than 670,000 consumers visiting 6,150+ brick-and-mortar retail locations across all regions of the United States. The company…

Cross-Media Currency Becomes Reality With Nielsen ONE

Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen's transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising ecosystem using a phased approach. The company plans to launch its single measurement solution beginning in Q4 2022 with the intention to fully transition the industry to cross-media metrics by the Fall 2024 season. More so than…

Near Acquires Location Intelligence Platform Teemo

Near, the world's largest source of intelligence on people and places, announced it is acquiring Paris-based location intelligence platform, Teemo. The strategic acquisition of Teemo will enable Near to offer more advanced data intelligence products, including audience curation and data-driven marketing capabilities, to customers in the European market. The move will also help Near firmly establish its position to service global companies headquartered out of Paris. Marketing Technology News: Criteo Integrates with Oracle…

Pinnacle Advertising Partners with Comscore

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service marketing agency Pinnacle Advertising will be using its census-representative TV measurement at both the local and national level. The new agreement includes Comscore's automotive advanced audiences. Pinnacle Advertising's motto "Never Settle" defines its performance-driven approach to client success, and their seasoned leadership team has built a culture that emphasizes curiosity and bold ideas to…

PreciseTarget Launches Customer Insights Profiles

New Data Models for Retailers Helps to Drive Long-Term Value and ROI PreciseTarget, the first data company exclusively focused on enhancing the marketing effectiveness of apparel retailers and brands to help them acquire their highest-value customers, announced the launch of Customer Insights Profiles. A new off-the-shelf data enrichment product, Customer Insights Profiles delivers a comprehensive view of shoppers’ likelihood to purchase a product or brand, helping sellers better personalize their offerings and serve their…

Comscore Uncovers Significant Rise in Digital Consumer Spending in State of Retail Report

New report uncovers shifting consumer retail trends emerging from COVID-19 pandemic The COVID-19 pandemic has significantly changed consumer behavior, forcing retailers to navigate a new era of retail and e-commerce habits as an unprecedented holiday shopping season quickly approaches. Against this changing landscape, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to release its in-depth 2020 State of Retail report. Marketing Technology News: Video on Demand (VoD)…

Global Survey Reveals Significant Shifts in Christmas Holiday Shopping Patterns as Shoppers Seek Safe In-Store and Online Experiences

Hybrid shopping model emerges blending technology with physical store experiences A new survey* of 2,000 UK and US consumers, conducted on behalf of JRNI, the experiential relationship management (XRM) platform for scheduling and managing personalized experiences at scale, reveals consumers are taking a more considered approach toward Black Friday and Christmas holiday season spending and behavior this year. One fifth (20%) of US shoppers plan to spend more this Christmas indicating that there’s a desire by some to shake…

Study: Consumer Spending and Marketing Budgets Set to Rebound in Q4 and 2021

OpenX released a new study with leading market research company The Harris Poll examining the variety of ways that both consumer behavior and marketing tactics have changed in 2020. From an economic perspective, the report paints a promising picture, and in a year when 54 percent of consumers say they are spending less money, and 61 percent of marketers have cut budget, both groups expect a rebound and return to normal in Q4 and 2021. Despite the pandemic, 58 percent of consumers expect to spend the same amount or more…

Candid Introduces Ruud Wanck as New CEO

Ruud (Rudiger) Wanck is Candid's new CEO as of 1 October 2020. Candid is the largest independent marketing and advertising platform in the Netherlands. Headed by Ruud Wanck, former Global CEO of GroupM Connect, a new organizational structure will be created to expand both nationally and internationally. CEO and founder Gérard Ghazarian will be leading the new board of directors. In his position as president, he will focus on Candid's merger and acquisition strategy (M&A). Marketing Technology News: Quartile Digital…

Consumer Trends Analysis: Pandemic Impact on Brand Loyalty

Exults offers insight on various recent reports detailing shifts in retail and eCommerce purchasing behavior. The emergence of a global health crisis back in March affected just about every aspect of human life, and consumer behavior serves as no exception. Purchasing data now shows that concerns surrounding the health crisis, along with restrictions put in place because of it, forced consumers to rethink the way they buy goods and services. A recent report from McKinsey declares that 75 percent of consumers…

Harte Hanks Hires Digital Agency Veteran and Entrepreneur Drew Rayman To Lead New DTC & eCommerce Offering

Harte Hanks, a global, behavior-driven customer experience (CX) company, announced that it has named Drew Rayman to the newly created role of Managing Director, eCommerce. Rayman will launch, develop and oversee the new Harte Hanks DTC & eCommerce offering, a set of capabilities including eCommerce and the ability to launch direct-to-consumer brands -- inclusive of branding, data strategy, marketing, fulfillment, and customer service -- for companies large and small. "Drew is a passionate marketer whose ability to…

Epicenter Experience Hires Paul Lindstrom, Former SVP of Nielsen Strategic Media Research

Epicenter Experience has announced that Paul Lindstrom, the former SVP of Nielsen Strategic Media Research, has joined its team in an advisory capacity to accelerate research innovation and evolve the Cinema and Digital Out of Home services he originally created. This move asserts the company's further investment and commitment to delivering ongoing audience measurement and reporting services as well as product innovation to the Cinema and Digital Out of Home markets. Earlier this month Nielsen announced that it is exiting…

E-Commerce Witnessed 17% Growth Post COVID-19; 65% Growth in Brands Establishing Own Website: E-Commerce Trends Report by Unicommerce

Unicommerce, India‘s leading e-commerce focused SaaS platform, released an impact report on the e-commerce industry which throws light on the performance across verticals and key trends shaping the sector. The report extensively covers trends related to e-commerce growth, region-wise consumer demand, return orders, and D2C trends and how it affects the industry in the post-COVID-19 world. The report titled - ‘E-commerce Trends Report 2020’ focuses on the growth of e-commerce in India along with detailing out changing…

MarTech Interview with Jaron Waldman, CEO at Rakuten Ready

"We think the shift to mobile is here to stay. Brands who stay focused on being flexible with short-term plans and a longer-term differentiation strategy will succeed." Hi Jaron, please tell us about your role, your team and the technology at Rakuten Ready. I’m CEO at Rakuten Ready- that came about as part of having co-founded Curbside in 2013 along with former leaders of location innovation at Apple. In 2018 we joined the Rakuten family to accelerate our vision of predictive arrival technology on a global stage. In…

How Consumer Behavior and Attitudes Are Reshaping Life During and After COVID-19 Pandemic

The COVID-19 pandemic abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly four months into the pandemic in the U.S., we are just beginning to gain a better understanding of the impact of these changes in the short and long terms, and how brands must adapt to the ‘new normal.’ A recent survey of 10,000 U.S. consumers conducted by Acxiom, the data and technology foundation for the world’s best marketers, shines a light on consumers’ attitudes and behaviors amid…

As the Cookie Crumbles: Strategies for CSPs Marketing in the New “Cookie-less” Era  

For 25 years, Communications Service Providers (CSPs) and Marketing organizations, in general, have relied heavily on browser-based cookies to track consumer behavior online. That data has come in handy for targeting customers with digital ads and customized Web experiences that play to the products and services those customers care about. But the cookie is disappearing from the Marketing team’s toolbox. Apple got things underway last year with its Intelligent Tracking Prevention (ITP) software, and Firefox quickly…

Acosta Finds Work-From-Home Culture Could Have Long-Lasting Impact on Consumer Behavior

New research finds 34% of shoppers working from home expect to do so indefinitely or are unsure of return date Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, today released its sixth research report providing insight into the continuing evolution of consumer behavior and outlook amid the COVID-19 pandemic. The report, which found working from home may continue for an extended period of time, also provides recommendations to help retailers prepare for post-COVID-19 shelf…

eCommerce Purchase Volumes Triple in Last Three Months

PowerReviews analysis of consumer activity across 1.5MM product pages reveals a two-month surge to a “new normal” as sales volumes stabilize throughout May PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past three months in its research published today. Marketing Technology News: Doing What it Does Best “It Instills Confidence”: Salesforce Q1 Earning Update The June edition of the PowerReviews Market Trends Snapshot is based on analysis…

Understanding Consumer Behavior Through Social Media

While every industry operates a bit differently, there is an inherent need to better understand consumers beyond traditional Sales data and shopping behavior. Both of these are still critical to your business, but coupling them with social data provides unique insights into consumer behavior that ultimately enable companies to better serve their customers and beat out the competition. Social posts aren’t just valuable for marketers or influencers trying to break into the big time of sponsored content. They hold a treasure…