Quad Expands Partnership With Package InSight To Help Brands Better Understand The Impact Of Design On Consumer Behavior
Partnership Builds on Quad’s Foundational Marketing Expertise to Advance Understanding of Consumer Interaction with Brand Creative
Quad/Graphics, Inc.today announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with…