The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

Staff WritersCustomer Experience Management

By Sudipto Ghosh On Apr 19, 2018

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

Marketo Has Named The Pedowitz Group (TPG) a Revvie Finalist for 2018 Partner of the Year Award; Joint TPG/Marketo Client, Advent, Named Finalist in Dream Team Category

Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), has been named a finalist for the Revvie Digital Services Partner of the Year Award. This award recognizes partners who are delivering exceptional value to Marketo customers through marketing transformation, implementation or creative services and winners will be announced at Marketo Nation Summit in San Francisco, 29 April – 2 May 2, 2018.

Recommended Read: Fireside Chat with TPG President Jeff Pedowitz

The theme for the 2018 Marketo Nation Summit is The Fearless Marketer. This annual event inspires thought leadership by bringing together the best and brightest in the digital transformation of marketing, advertising, IT services and beyond.

At the time of this announcement, Jeff Pedowitz, President and CEO at TPG, said, “TPG looks forward to deepening our partnership with Marketo for years to come. We are proud to recommend Marketo solutions to organizations on the road to Revenue Marketing™. Our mission is to help marketers fully leverage the power of these tools to drive revenue and enhance the customer experience.”

With more than 750 Marketo engagements, TPG’s goal is to be the undisputed leader in helping Marketo customers achieve their marketing goals. Product innovation and a fierce commitment to customer success have strengthened the TPG-Marketo partnership over the last 10 years. During this time Marketo selected TPG as Partner of the Year three times. 2018 marks the seventh year Marketo has named TPG a finalist in the Partner of the Year category.

The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™.

Caitlin Culbert, Marketo Practice Director, added, “TPG has won Marketo’s Partner of the Year Award three times and been named a finalist seven times over the years. This public recognition validates our commitment to excellence as Marketo continues to lead the MarTech stack. We are proud of Advent’s being named a finalist and share in their success.”

Bruce Culbert, Chief Strategy Officer, TPG, said, “Marketo is the platform of choice for most of our clients on the road to Revenue Marketing™. Our long-term relationship continues to strengthen as we strive to help our mutual clients exercise their revenue generating muscles.”

TPG Delivers “Strategy to Execution” for Marketo’s Engagement Platform

TPG provides services for Marketo’s Engagement Platform. From “Strategy to Execution” the firm works with Marketo clients to enable, deploy, adopt, integrate, optimize, train and support their teams to help them better achieve their revenue goals and deploy their customer engagement strategies. All services and offerings are results-based and focused on helping mutual clients achieve their business results while maximizing the return on their Marketo investment. TPG has built and delivered to hundreds of Marketo clients an extensive set of industry-leading Marketo specific offerings.

The Dream Team Finalist!

A joint client, Advent, has also been named a Revvie Award Finalist in the Dream Team category. This category recognizes sales and marketing partnerships crucial to building the pipeline, closing business and creating lasting customer relationships in the digital era.

TPG worked with this multi-billion dollar software company to revamp its lead management system, which involved a major change management initiative and creation of a Dream Team between marketing and sales for 100% alignment. As result of improved communication and alignment, lead scoring models and thresholds were refined, driving MQL accuracy/acceptance up to 80% from 5% within 90 days.

What Are the Revvies!

The Revvies include 14 categories. Each award recognizes and celebrates companies who are leveraging Marketo to drive the future of marketing and customer experience. These marketers constantly strive to find the best ways to attract and engage customers, ultimately propelling their companies to new growth and success.