Phunware Announces Partnership With To Create Richer Location-Powered Mobile Experiences

Hardware-Software Pairing to Enable Enterprise Digital Transformation Across Industries

Phunware, an enterprise mobile software company whose mobile application lifecycle management platform helps brands engage, manage and monetize mobile users worldwide, announced a partnership with, a global IoT (Internet of Things) platform provider. The partnership pairs BLE (Bluetooth Low Energy) beacon hardware from with Phunware’s powerful platform to enable real-time indoor wayfinding, workflow optimization and a host of other use cases. It also makes Phunware’s solution partner, which means Phunware’s solutions can be offered to’s end customers.

Across industries, enterprises with physical venues (hospitals, retail stores, live event venues, manufacturing facilities, corporate campuses, etc.) struggle to engage site visitors and optimize business operations. Internet of Things and location-based technologies help address these problems, giving these companies tools previously reserved for the online space. Their adoption proves that digital transformation is rapidly progressing: Gartner estimates that in 2017, 30% of enterprises had adopted IoT products and by 2020, this number is expected to reach 65%.

Also Read: Phunware Partners with Lotame to Provide Marketers Access to Its Vast Mobile Events Data

Phunware helps businesses transform the patient, visitor, shopper, resident, employee, fan and other customer experience with iOS and Android mobile solutions that provide real-time utility and engagement. The partnership with adds a location and IoT layer to Phunware’s solutions to enable real-time “blue dot” indoor navigation, trigger actions, track equipment and more. Having designated Phunware as a solution partner, can now offer Phunware software and applications directly to its end customers who are looking for out-of-the-box solutions. As a result of the partnership, both companies are extending their product offering and expecting to reach new customers.

Phunware Announces Partnership With To Create Richer Location-Powered Mobile Experiences
Philipp von Gilsa

“At, we are making the Internet of Things as easy as consumer technologies, so Phunware’s engaging, easy-to-use software was a natural fit for us. Phunware’s team has the expertise and product needed to drive the digital transformation of healthcare, retail and other verticals on a massive scale. We are excited to work with Phunware to make this shift happen,” said Philipp von Gilsa, CEO,

Also Read: Hitting The Spot with Location Data

Phunware Announces Partnership With To Create Richer Location-Powered Mobile Experiences
Alan Knitowski

“We are thrilled to begin this journey with our partners at, leaders in BLE technology. Location accuracy and precision are critical when creating amazing mobile experiences for enterprise customers and their end users. We chose to partner with because their hardware offers industry-leading accuracy, reliability, and scalability,” said Alan S. Knitowski, CEO & Co-Founder, Phunware.

Phunware’s Location-Based Services module for iOS and Android can be embedded within a fully configurable Phunware-managed app or within a customer’s existing app. Joint implementations between Phunware and to date include healthcare and corporate campus facilities.

Recommended Read: Location is Most Important When it Comes to Digital Marketing

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