Yotpo Announces Strategic Relationship With Oracle Bronto, Enhancing Ecommerce Email Campaigns With User-Generated Content
Integration Syncs Yotpo Customer Ratings and Reviews to Product Catalogs to Improve Conversions by as Much as 166%
Yotpo, the AI-powered customer content marketing platform used by high-growth direct commerce brands announced that they have collaborated with Oracle Bronto. The relationship with Oracle Bronto, a leading email marketing vendor to companies in the Internet Retailer Top 1000, enables marketers to capture and convert more customers using user-generated content (UGC).
This integration automatically syncs Yotpo star ratings and reviews to product catalogs, infusing a wide range of email types with social proof known to improve conversions by as much as 166%. Machine learning informs which reviews are deployed, algorithmically pulling top performers based on score, content length, recency, engagement, and sentiment analysis. The integration also enriches email contact lists with UGC data, enabling Oracle Bronto and Yotpo customers to create new audience segments based on that data and trigger intelligent email flows in response to particular review events.
“Imagine having the ability to further segment customers based on order size, UGC engagement, and sentiment toward specific products, or boost product recommendations, upsells, and cross-sells by programmatically displaying the highest ratings and testimonials in email campaigns. These are just a few of the powerful applications unlocked by Yotpo’s collaboration with Oracle Bronto,” said Tomer Tagrin, CEO & Co-Founder, Yotpo.
“Collaborating with Yotpo allows our joint customers to leverage the power of Bronto’s sophisticated and easy-to-use commerce marketing automation to enhance and improve the effectiveness of eCommerce email marketing campaigns using engaging and authentic user-generated content. We’re excited to provide marketers with eCommerce innovation that benefit end consumers and our brand customers alike,” said George Moser, General Manager, Oracle Bronto.
Yotpo is the customer content marketing platform of choice for leading commerce brands like Away Travel, MVMT Watches, UNTUCKit, and Esurance. Oracle Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success.