Yotpo

Survey Reveals Nearly Half of Consumers Welcome Texts from Brands, a Significant Behavior Shift that Paves the Way for SMS Marketing to Become Top Revenue Channel for D2C Brands High-Growth Women's Healthcare Brand, Lauren Bosworth's Love Wellness, Sees Instant ROI with SMSBump by Yotpo Yotpo, the leading eCommerce marketing platform, has announced that, in light of a recent consumer survey conducted in April 2020, consumer use of mobile commerce has accelerated to position SMS as the best channel for brands to drive…

eCommerce Opportunity Sparks for Determined Direct-to-Consumer (D2C) Brands as Amazon Leaves Shoppers Stranded with One-Month-Plus Delays Yotpo, the leading eCommerce marketing platform, released its Consumers & Commerce 2020 Coronavirus Trends Report, showcasing findings from a global survey that examines the changing behaviors, priorities, and shopping trends of consumers in the US, UK, and Canada since they have been encouraged to self-isolate or asked to shelter-in-place. David vs. Goliath in the Battle for…

Twenty Honorees from Haus, FILA, Fur, Patagonia, and More Embody Individual Empowerment and the Mission-Driven Future of Brands Yotpo, the leading eCommerce marketing platform, has announced the 20 newest honorees of Amazing Women in eCommerce (AWIE). AWIE is a community dedicated to recognizing the women who are shaping the future of how we buy, while raising money for Girls Inc. to build up the next generation of women business leaders. Selected from more than a thousand women nominated…

The Bazaarvoice Partner Program includes ratings and reviews providers and content acquisition partners, expanding the syndication of user-generated content between brands and retailers Bazaarvoice and Yotpo jointly announced a partnership that will provide Yotpo’s brand clients the ability to seamlessly syndicate customer ratings and reviews and visual user-generated content (UGC) to more than 1,900 retailer sites in the Bazaarvoice Network. The partnership with Yotpo is the first in the new Bazaarvoice Partner Program,…

Yotpo customers can now syndicate their reviews and visual user-generated content to world's top retailers via the Bazaarvoice Network, amplifying the reach of their content to over one billion shoppers every month Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world's largest network of retail websites, empowering over a billion monthly shoppers to make more confident buying decisions. The power of Yotpo's…

Addition of SMS marketing to Yotpo's industry-leading eCommerce Marketing Platform Unlocks Exponential ROI and Efficiencies Yotpo has announced its acquisition of SMSBump, the most complete SMS marketing solution designed for eCommerce brands, it was announced by Omri Cohen, COO & Cofounder, Yotpo. With this acquisition, Yotpo is the only eCommerce marketing platform to provide integrated solutions for reviews, visual UGC, loyalty, referrals, and SMS in one place, giving brands the unique ability to engage customers…

The Growing Focus on Direct-to-Consumer (D2C) Experiences Are Potentially Driving a Renewed Affinity for Brands Yotpo, the leading eCommerce marketing platform, released its annual brand loyalty survey examining American consumers' sentiment towards brands, and the role of rewards programs in harnessing and cultivating that loyalty. "This year's data showing continued strong brand loyalty among consumers supports the idea of a brand renaissance, the same phenomenon fueling the rise of direct-to-consumer and growth of the…

Leading eCommerce Marketing Platform Yotpo Is Bundled into Magento Commerce Core to Enable Seamless, Personalized Customer Experiences MagentoLive Europe event, it was announced that Yotpo, the leading eCommerce marketing platform, is the bundled solution for Adobe's Magento Commerce, empowering merchants to effectively collect and display user-generated content (UGC) like reviews, photos, and videos, onsite and off.  At a time when shopper demand for authentic social proof has a growing impact on merchant revenue,…

Yotpo's Atlas Will Enable Brands to Double-Down on Building Loyal Customer Relationships that Feature Hyper-Personalized, Dynamic Customer Interactions Yotpo, the leading eCommerce marketing platform, debuted Atlas, a first-of-its-kind cloud infrastructure engineered to combine content, data, and an analytical engine to ultimately unlock one-to-one experiences across the customer journey. Tomer Tagrin, CEO & Co-founder of Yotpo unveils new product developments at Destination:D2C…

New feature empowers brands to leverage social proof through reviews to drive sales and accelerate growth Yotpo, an innovation leader in commerce marketing, announced the release of integration enhancements to SAP Commerce Cloud that gives brands the powerful ability to transform customer engagement into advocacy and social proof. Developed by SAP in collaboration with Yotpo, the integration is powered by smart algorithms that help eCommerce merchants collect customer reviews and photos more effectively and automatically…

"The State of D2C Marketing 2019" from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As more brands focus on their own eCommerce sites as a direct touchpoint to consumers, "The State of D2C Marketing" is a new report that provides a candid look at related marketing, advertising, and eCommerce investments propelling the success of many of today's direct-to-consumer (D2C) brands. The report reveals trends across verticals and company size, including that 52% of…

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…

The Combination of Yotpo's User-Generated Content with Loyalty Program and Review Data Makes Email Campaigns Doubly Powerful and Personalized In a 2019 nationwide survey of American consumers, email was voted a top marketing channel in generating purchase consideration, behind only a brand’s own customers, via reviews and word of mouth. Capitalizing on these factors, Yotpo, provider of innovative commerce marketing solutions for direct-to-consumer brands, is announcing a suite of integrations to improve targeting and…

Yotpo Survey Highlights Opportunities to Build Relationships As 90% of Consumers Declare Equal or More Brand Loyalty Compared to Last Year Yotpo, a leading provider of commerce marketing cloud solutions, announced findings from its 2018 State of Consumer Loyalty, a national survey that examines American shoppers’ attitudes about brand loyalty. The findings reveal evidence of Amazon’s influence on consumer expectations (61.3% of shoppers cite free shipping as an incentive to buy from a new brand) and highlights ways that…

Yotpo to Offer the First Consolidated, AI-Driven Solution for User-Generated Marketing, Visual Marketing, Referrals, Loyalty, and Customer Data/Insights In the era of fierce M&As in martech landscape, customer is the winner. Leading martech company for content, Yotpo, has scooped its first acquisition: Swell Rewards. Swell Records is a Boston-based provider of premium incentive marketing solutions for e-commerce and omnichannel brands. The move expands Yotpo’s suite of commerce marketing technology solutions preferred…

With New Suite of AI-Powered Solutions from Yotpo  Helped Fashion Company Yandy Lowers Facebook Ad Cost-Per-Click by 72% Using “Smart UGC" Yotpo, the complete customer content marketing platform, has unveiled a new suite of ecommerce solutions that leverages artificial intelligence (AI) to collect and display user-generated content (UGC) likely to drive higher conversions based on past performance. Utilizing machine learning algorithms, intelligent assistants, and personalized displays, Yotpo introduces a more dynamic and…

"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo and how you got here. What galvanized you to start Yotpo? I came into this as a consumer, actually. I made a bad purchase of a camera online as a result of trusting fake reviews, and resolved to help others avoid the same fate. In developing Yotpo where I am CEO, my co-founder Omri and I saw the massive opportunity in going beyond just the product page and showcasing UGC across the entire buyer journey,…

Integration Syncs Yotpo Customer Ratings and Reviews to Product Catalogs to Improve Conversions by as Much as 166% Yotpo, the AI-powered customer content marketing platform used by high-growth direct commerce brands announced that they have collaborated with Oracle Bronto. The relationship with Oracle Bronto, a leading email marketing vendor to companies in the Internet Retailer Top 1000, enables marketers to capture and convert more customers using user-generated content (UGC). Also Read: Oracle Partner Openprise…

Yotpo 'Insights' Runs on Artificial Intelligence to Give Brands the Ability To "Read" User-Generated Content to Facilitate Customer-Centric Business Decisions Yotpo, a leading user-generated content marketing platform, has announced the availability of their new feedback analysis solution “Insights” at Shoptalk, the world’s largest conference for retail and eCommerce innovation. Yotpo Insights enables marketing, customer service, and product teams to better understand customer feedback at scale, with real-time business…

Consumers were predicted to spend a near-record $19.6 billion on Valentine's Day, averaging $143.56 per consumer, an increase from last year's $136.57 according to NRF's annual survey. With the focus on indulging loved ones, there’s never been a more appropriate time for brands to focus on their own relationship with consumers. Advice that applies to interpersonal relationships works for brand/customer ones, too. From paying close attention to wants and needs to consistent and effective communication, brands that truly…