Marketing Technology Highlights of The Week: Featuring ON24, Medallia, Viant, YotPo and more!

What are some of the digital marketing and advertising best practices that can help brands engage deeply with their audience? Catch more tips, insights and recommendations on tools that can help from this weekly martech highlight:

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MarTech Quote-of-the-Week!

Now, more than ever, it’s crucial for the technology we adopt to have a strong human element. The martech that will win in the future is that which enhances the human experience and deepens connections. Much like any other piece of a customer-experience-oriented business, the tech has to be able to help customers and brands be more authentic and engaged with each other in the most relevant ways.

Amanda Mountain, Global Vice President at SAP Digital Commerce 

Top MarTech News of The Week: 18th to 22nd April

MarTech QnA with the Expert

Kyle-Lacy_MarTech Interview with Seismic
Read More!

The question most marketers have to ask themselves is, “how do you align in a way that supports all of the teams but also drives revenue growth?” External challenges are all about storytelling. Ben Horowitz famously said, “Your company story is the company strategy.” Unfortunately, most B2B marketers are terrible at telling a true story, a genuine story. You want to challenge your team? Ask them to come up with a story that is completely different from the competition. Kyle Lacy, SVP of Marketing at Seismic

MarTech Articles on Influencer Marketing, Cookieless Targeting, SMS Marketing…

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 120: The Future of Customer Success with Guy Nirpaz, Founder and CEO at Totango

Episode 119: Sales Trends that Generate Better ROI: with Scott Smyth, VP Global Sales at HG Insights

Episode 118: The Power of Chatbots in B2B Tech with Chris Maeda, co-founder and CTO at Botco.ai

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