Browsing Tag

Viant

Viant Appoints Rasika Narang to New Role of Senior Vice President of Marketing

Viant Technology Inc. , a leading people-based advertising software company, announced the appointment of Rasika Narang to the newly created role of Senior Vice President of Marketing. Narang will oversee Viant’s brand and go-to-market strategy along with leading the growth marketing, product marketing and creative services teams. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint “We are thrilled to add an executive of Rasika’s caliber to Viant. She is a…

Viant Announces Expansion of C-Suite With New Chief People Officer

Veteran HR Executive to Support Next Stage of Rapidly Growing Business Viant Technology Inc., a leading people-based advertising software company, today announced Kendra Angier has joined as Chief People Officer, a newly created position to Viant’s C-Suite. Angier will lead Viant’s people strategy and operations, which includes talent acquisition and development, performance management, and inclusion in the workplace. She will report to Tim Vanderhook, Chief Executive Officer of Viant, and serve on the…

Viant Expands Board with Executives from First American Financial and Taco Bell

Added Leadership Expertise and Independent Perspective to Support Viant’s Growth Strategy Viant®, a people-based advertising software company, today announced that former Chief Financial Officer of First American Financial Corporation, Max Valdes, and former President of Taco Bell International, Liz Williams have joined Viant Technology’s board of directors. The pair brings extensive leadership experience to their new roles, as well as new insights and perspective, strategically positioning Viant for continued success…

Viant Expands Data Lake To Media Owners, Powering Deeper Customer Engagement

Viant, a people-based advertising software company, added Firefly, a street-level digital media network, as its first media owner for its cloud-based Data Lake, which provides brands, agencies, and now media owners a holistic view into all of their structured and unstructured data, within one single platform, to power intelligent action for deeper customer engagement. Viant’s Data Lake, established in 2014, is for the first time partnering with media owners – adding to its existing relationships with brands and agencies.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Creatio (CRM), 6Sense (ABM), Zilliant,  Yotpo (E-Commerce), Viant(People-Based Marketing) and PubMatic (Ad Tech). Creatio Named A Leader in The 2020 Gartner Magic Quadrant Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation.…

Viant Helps Feeding America Raise Critical Donations During COVID-19

Pro-bono advertising campaign increases site visits by more than 60%, exceeding benchmarks Viant, a people-based technology company, announced the results from its Feeding America pro-bono display advertising campaign that ran on its Adelphic self-service DSP from April - May 2020, driving more than 1,500 site visits and critical donations during COVID-19. Feeding America, the nation’s largest hunger-relief and food rescue organization, has seen increased need amidst the pandemic, requiring essential support as…

Viant’s Adelphic Releases Analysis of Ecommerce Acceleration

New Whitepaper Highlights how COVID-19 has Accelerated Online Shopping and how Marketers can Better Reach Shoppers With an Omnichannel Approach Adelphic, Viant's omnichannel demand-side platform, today released its "Behind the Rise of Ecommerce in America" whitepaper, highlighting what ecommerce marketers need to know about lasting online shopping trends in the wake of COVID-19. As online shopping accelerates, this paper delves into the marketing tactics ecommerce brands can employ to succeed in such a crowded…

Viant Announces Integration With WideOrbit, Automating Linear TV Buying and Delivery

Single Holistic View Across Omnichannel Media Now Available For Marketers Viant, a people-based advertising technology company, announced its partnership with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads in a true omnichannel approach. With Viant's addition of WideOrbit's Programmatic Marketplace TV advertising solution, marketers can now efficiently buy live TV inventory and track their campaigns through a single platform.…

Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World

New Whitepaper Details Current State of TV Advertising and how Marketers can Optimize Advertising to Reach Audiences Viant, a people-based advertising technology company, today released its "TV's Role in an Omnichannel World" whitepaper showcasing the current state of the TV advertising ecosystem. As consumers increase TV viewing given recent social distancing requirements and always-on news viewing, this paper provides additional insights and direction for marketers to break through the distraction of competing screens.…

Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World

New Whitepaper Details Current State of TV Advertising and how Marketers can Optimize Advertising to Reach Audiences Viant, a people-based advertising technology company, today released its "TV's Role in an Omnichannel World" whitepaper showcasing the current state of the TV advertising ecosystem. As consumers increase TV viewing given recent social distancing requirements and always-on news viewing, this paper provides additional insights and direction for marketers to break through the distraction of competing screens.…

Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Adelphic, a Viant subscription-based, self-service platform for cross-channel programmatic advertising, announced a partnership extension with Integral Ad Science (IAS) to provide industry-leading, pre-bid custom keyword optimization. Adelphic is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, ultimately improving brand safety and…

Adelphic Report: Are Programmatic Traders Set Up for Success?

New Programmatic Report Shows Trader Opinions and Challenges, Coincides With National Programmatic Advertising Day Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the release of “Programmatic Advertising in the Trenches: A Survey of Programmatic Traders’ Top Challenges and Opportunities,” an industry report showcasing programmatic traders’ opinions, beliefs and top challenges. The report also details how today’s digital media demands impact programmatic…

Viant Co-Founders Acquire Meredith Corporation’s 60% Stake in Company

20th Anniversary Marks Record Revenue Year Fueled by 50% Growth Viant, a leading advertising technology company, announced it has completed a company buyout and that the Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company from Meredith Corporation. "We are pleased to find a great outcome for what is a very strong ad tech business," said Meredith Chief Development Officer John Zieser. "Viant will remain an on-going data partner as we continue to jointly engage in value creating…

Viant Enhances Programmatic Pharmaceutical Offering with New Data Partnerships

Launches new whitepaper “Programmatic for Pharma Marketers” to help navigate the digital landscape Viant, a Meredith Corporation people-based advertising technology company, announced an enhanced offering for pharmaceutical marketers. The enhanced platform provides accuracy and dependability when marketers execute both direct to consumer (DTC) and healthcare provider (HCP) campaigns. The widespread availability of online resources for both consumers and healthcare providers have created both new challenges and…

MarTech Interview with Tim Vanderhook, CEO at Viant

"Digital Out of Home (DOOH) and Connected Television (CTV) are the two fastest-growing areas of the media budgets and those two channels are all about video." Tell us about your role and journey into Technology. What inspired you to start at Viant? As Co-Founder and CEO of Viant, I drive the overall direction and business strategy for the company. 20 years ago when my brothers and I started the business, Digital Advertising was in its infancy and we were just learning how to buy and sell ads as entrepreneurs. I realized…

Viant Launches New QSR Solution

Deterministic Targeting and Measurement Capabilities Empower National And Regional Advertisers to Drive Measurable ROI Viant, a Meredith Corporation people-based advertising technology company, announced the launch of its new QSR solution. The new offering enables national and regional quick service restaurants (QSRs) to target valuable audiences, measure offline sales and optimize campaigns on the fly. With Viant’s people-based approach and first-party data, QSR marketers can marry device location to an individual,…

Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers

Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the launch of an enhanced suite of capabilities for CPG marketers through its expanded partnership with IRI, a global leader in innovative solutions and services for consumer, retail and media companies. Viant’s new Sales Tactic Optimization solution provides advertisers with weekly insights throughout the campaign, identifying the segments with the…

Viant Launches Next Generation TV Solution

Adds Real-Time TV Retargeting, Significant CTV Scale and Advanced TV Attribution and Conversion Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the launch of its next-generation Viant TV platform. The major advancements include improved addressable household reach and scale through expanded data partnerships; the addition of low latency TV retargeting capability; and increased connected TV (CTV) inventory scale Through Viant’s expanded partnerships with automatic…

Viant’s Data Lake Sets the Standard for Digital Advertising Transparency

Unique Combination of Proprietary Tools and Deterministic Data with Cloud-Based Scale Ushers in the Next Generation of Marketing Analytics Viant, a Meredith Corporation people-based advertising technology company, announced its cloud-based Data Lake which provides advertisers a fully transparent view of what they are getting from their cross-channel advertising investment, has launched out of beta, a major milestone for the platform. For the first time, brands, agencies and technology platforms will be able to drive…

Viant And Factual Extend Partnership To Deliver People-Based Foot Traffic Attribution

Viant Launches Real-time Foot Traffic Attribution Report Powered by Factual’s Location Data Viant, a Time Inc. people-based advertising technology company, announced a major enhancement to their partnership with Factual, the leading location data provider and longtime Viant partner. Through a direct integration, Viant customers will have access to real-time foot traffic measurement and industry leading reporting powered by Factual’s location data through the Viant Advertising Cloud. Also Read:  Viant’s Adelphic…