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location-based Marketing

GroundTruth Expands Location Targeting Beyond Mobile with Connected TV and Desktop to Optimize Online Advertising Strategies

GroundTruth, the leading global location technology company, announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution and Desktop offering, coupled with its existing mobile capabilities, GroundTruth is providing marketers broader access to cross-device channels in order to drive consumers to physical points of interest or convert them online. Campaign insights can then be used to…

Telenav Accelerates Its Connected-Car Media Strategy Through Strategic Transaction With Location-Based Marketing Leader InMarket

Telenav’s Thinknear Location-Based Ad Business to Become a Part of inMarket Telenav, Inc., a leading provider of connected-car and location-based services, announced plans to accelerate its strategy to enable connected vehicles with location-based media and commerce through the transfer of assets associated with its Thinknear location-based digital advertising operations to inMarket Media, LLC, a leader in digital advertising for the physical world, in exchange for a minority equity interest in inMarket. The transaction…

Location Marketing Platform HYP3R Raises $17 Million in Series A Funding

HYP3R, the leading innovator in location-based marketing, announced its Series A financing of $17 million with participation from Structure Capital, Rokk3r Fuel, Thayer Ventures, Silicon Valley Bank and other strategic investors. Earlier this year, HYP3R graduated from Salesforce Accelerate and was named one of the World’s Most Innovative Companies by Fast Company. “Travel and retail are multi-trillion dollar industries experiencing significant disruption,” says Jillian Manus, managing partner at Structure Capital. “HYP3R…

Location Sciences’ Launches Verify to Authenticate Location Data Accuracy and Precision

Verify Will Protect Advertiser Investments and Highlight the Market's Best Players  Mobile location intelligence company, Location Sciences, announced the launch of Verify, providing advertisers independently authenticated insight into the accuracy and precision of their location-based advertising campaigns. Leveraging first-party data and proprietary technology, advertisers and agencies use Verify to understand location signal and POI radius accuracy, footfall, audience profile matching, and optimise their location…

Swrve Partners With Bluedot to Power High Accuracy Location-Based Engagement and Analytics

Swrve Has Begun Offering Bluedot's Location Services to Its Customers Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service technology company that provides high accuracy location services for complex and high volume enterprise deployments. The partnership will enable customers to optimize their marketing campaigns with location-based targeting, triggering and analytics for mobile engagement and greater reach and…

Phunware Announces Partnership With Kontakt.io To Create Richer Location-Powered Mobile Experiences

Hardware-Software Pairing to Enable Enterprise Digital Transformation Across Industries Phunware, an enterprise mobile software company whose mobile application lifecycle management platform helps brands engage, manage and monetize mobile users worldwide, announced a partnership with Kontakt.io, a global IoT (Internet of Things) platform provider. The partnership pairs BLE (Bluetooth Low Energy) beacon hardware from Kontakt.io with Phunware’s powerful platform to enable real-time indoor wayfinding, workflow optimization…

Big Brands Use SteelHouse Innovation Hub To Fight Marketer FOMO

SteelHouse Innovation Hub Beta Program Tests New Technology, Channels, and Formats SteelHouse, an advertising software company, marks the first anniversary of its incubator program. Designed to rapidly test and unlock new ad capabilities across emerging channels, The SteelHouse Innovation Hub has successfully launched hundreds of campaigns over dozens of new channels for both brands and agencies. "Today's advertising landscape poses a challenge to every marketer and media buyer coordinating campaigns across…

Five Smart Campaigns To Make The Most Of GeoLocation

It’s a truth so self-evident that sometimes it is overlooked: For marketers a key benefit - maybe THE key benefit - of mobile adoption is the ability to know where customers are at any time. Or at least, the ability to deliver campaigns and experiences based on the customer being present in a specific location. That knowledge has led to some pretty poor marketing. “Hey, let’s send an untargeted push notification to everyone within five miles of our store telling them we have a sale on!” are words unlikely to be taking up…