location-based Marketing

beaconsmind, a SaaS provider in Location-Based Marketing (LBM) for retail chains announced it will implement its location-based marketing solution for Roberto Cavalli, the haute couture fashion house. Roberto Cavalli will use beaconsmind’s…
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MomentFeed, the leading provider of Proximity Search Optimization™, today unveiled Enhanced Local Photos™, to help multi-location businesses scale and maximize the SEO value of their location-specific images on Google, Apple Maps, Yelp, and…
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GroundTruth, the leading location-based marketing, and advertising technology company, is pleased to announce the appointment of Stephen McCarthy as President and Chief Executive Officer (CEO), effective immediately. McCarthy, a ten-year…
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Partnership will help to provide seamless consumer experiences for brick-and-mortar brands Brandify, the leader in local presence for multi-location brands, has announced a strategic partnership with Rakuten Ready, whose order-ahead…
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The transaction propels InMarket, a bootstrapped company, to $100+ million in revenue InMarket, the leader in 360° consumer intelligence and real-time activation, has acquired assets from NinthDecimal, a pioneer in location-based…
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Cross-Device Matching and Pixel-Based Foot Traffic Attribution Reporting Empower Digital Marketers with Greater Control of Location-Based Campaigns Tapad, a global leader in digital identity resolution, and Reveal Mobile, a leader in…
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GroundTruth, the leading global location technology company, announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new…
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Telenav’s Thinknear Location-Based Ad Business to Become a Part of inMarket Telenav, Inc., a leading provider of connected-car and location-based services, announced plans to accelerate its strategy to enable connected vehicles with…
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HYP3R, the leading innovator in location-based marketing, announced its Series A financing of $17 million with participation from Structure Capital, Rokk3r Fuel, Thayer Ventures, Silicon Valley Bank and other strategic investors. Earlier…
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Verify Will Protect Advertiser Investments and Highlight the Market's Best Players  Mobile location intelligence company, Location Sciences, announced the launch of Verify, providing advertisers independently authenticated insight into…
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Swrve Has Begun Offering Bluedot's Location Services to Its Customers Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service…
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Hardware-Software Pairing to Enable Enterprise Digital Transformation Across Industries Phunware, an enterprise mobile software company whose mobile application lifecycle management platform helps brands engage, manage and monetize…
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SteelHouse Innovation Hub Beta Program Tests New Technology, Channels, and Formats SteelHouse, an advertising software company, marks the first anniversary of its incubator program. Designed to rapidly test and unlock new ad capabilities…
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It’s a truth so self-evident that sometimes it is overlooked: For marketers a key benefit - maybe THE key benefit - of mobile adoption is the ability to know where customers are at any time. Or at least, the ability to deliver campaigns and…
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