Marketing Technology Highlights of The Week: Featuring VideoAmp, Captello, The Trade Desk and More!

Will hyper-personalization dominate marketing in 2023? Or will marketers lean towards CTV ads to drive online impact? Catch the latest views, predictions and trends across martech and B2B marketing from this weekly highlight:

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MarTech Quote-of-the-Week!

Despite a shift to online commerce, supply chain disruptions and inflation in 2022 has posed a huge challenge to retailers. However, they are poised for a bounce back in 2023 if they adjust their services to match consumers’ priorities.

Richard Jones, Chief Revenue Officer at Wunderkind

Top MarTech News of The Week: 02nd Jan to 06th Jan

MarTech QnA with the Expert

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Hyper-personalization is the north start for many but highly dependent on data and analytical sophistication – data access, data integration, data analytics, predictive models.
Linda Shea, Executive Vice President Business Advisory Services at Big Village

 

 

MarTech Articles on Social Commerce, CTV Trends, Location-based Marketing and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 148: Core Sales Strategy Best Practices with Stephanie Vandenberg, GM and SVP Revenue & Growth at Verve Group

Episode 147: Driving Better Customer Revenue Journeys with Holly Procter, SVP of Global Sales at Clari

Episode 146: The Bazaarvoice Growth Story with Zarina Stanford, CMO at Bazaarvoice

Episode 145: The Changing Face of Sales with Mark Wright, VP Sales & Partnerships at Zeitworks

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