Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices
Advertisers have come a long way since the panic of March 2020.
Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’ time spent on social media, publisher websites, mobile gaming, and streaming platforms (remember Tiger King?) shot up, and advertisers reacted by increasing their digital spends.
Through trial and error, advertisers learned what approaches work best in a pandemic – and what pitfalls to…