Browsing Tag

Influencers

KISS PR Brand Story Releases a Resource on Instagram’s New Tools for Influencers

New Instagram tools will enable influencers to create great content, sell products, and earn profits. KISS PR Brand Story will help influencers to leverage search and social. New Instagram tools will enable influencers to create great content, sell products, and earn profits. The tools will cover the marketplace for branded content, affiliate marketing, and creator stores." Agnes Zang, Kiss PR Marketing Technology News: BigID Named a Worldwide Leader in IDC MarketScape for Data Privacy Management Software With…

Save the Date: Act-On Software Announces Growth ‘21 Virtual Conference Featuring Renowned MarTech Influencers

Thousands of marketers set to attend Growth ‘21 to participate in more than 20 strategy sessions and workshops, including a customer-exclusive training track Act-On Software, the leading growth marketing automation platform, today announced Growth ‘21, a free, virtual conference designed to meet the overwhelming demand for growth-oriented marketing practices in 2021 and beyond. Growth ‘21 will run from May 25-26, and will bring together thousands of marketers of all skill sets to demonstrate key tactical and strategic…

Legendary Social Media Marketing Consultant & Entrepreneur, Ahmed Alomari on 6 Marketing Trends You Can’t Ignore in 2021

The use of video in social media marketing has long been proven to be successful. People will spend up to 2.5 hours a day on average watching online video in 2021. Furthermore, people enjoy watching videos to learn about a product or service. A survey showed that most people: Watch videos to learn more about a product or service. Prefer short videos to learn more about a product or service Have been convinced to purchase items or services by online videos Marketing Technology News: Nielsen Annual Marketing…

FeedPixel Launched New TikTok Calculator to Help Influencers Estimate Engagement and Earnings

The new TikTok calculator from FeedPixel estimates TikTok engagement rate, influencer earnings, and other key metrics in under 3 seconds This week, one of the most reputable social media marketing companies, FeedPixel, has announced the launch of its new TikTok calculator, a free tool for emerging influencers and bloggers. Marketing Technology News: Major Changes Await RPA Market in Europe in 2021 — Customers Will no Longer Have to Pay for… A few days prior, FeedPixel launched its new multilingual website available in…

Repustar Launches Intelligent, Friendly Bot to Help Twitter Users Do Their Own Fact-Checking

FactSparrow enables any user to summon documented facts while in the middle of an online conversation. Repustar, a novel fact dissemination platform dedicated to promoting accuracy and authoritative sourcing on social media platforms, announced today that it has launched FactSparrow, an AI-enabled, friendly bot on Twitter, created to deliver documented facts when and where consumers need them most. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense In early testing on…

Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices

Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’ time spent on social media, publisher websites, mobile gaming, and streaming platforms (remember Tiger King?) shot up, and advertisers reacted by increasing their digital spends. Through trial and error, advertisers learned what approaches work best in a pandemic – and what pitfalls to…

How Kieran O’Brien Is Disrupting The Influencer Marketing Industry With MediaKits.com

Kieran O’Brien is the 21 year old Co-Founder and Chief Executive Officer of MediaKits.com - a software as a service (SAAS) for social media influencers, bloggers and music artists to create electronic press kits, using real-time, application program interface (API) data and Google Analytics. Based in Scottsdale, Arizona, he is also the Founder of a digital marketing company that has helped hundreds of automotive shops around the world maximize revenue and grow their customer base. Marketing Technology News: Infor and…

Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices

Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’ time spent on social media, publisher websites, mobile gaming, and streaming platforms (remember Tiger King?) shot up, and advertisers reacted by increasing their digital spends. Through trial and error, advertisers learned what approaches work best in a pandemic – and what pitfalls to…

How AI will Change the Game for Influencer Marketing

The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns in recent years. As more and more people aim to make a living via product promotion, and fake users like CGI-created personalities appear on popular platforms, it’s more difficult and tedious than ever to sift through the noise. It’s a better time than ever to integrate Artificial Intelligence (AI) into Influencer Marketing. The business value of AI is well-documented — Gartner estimates…

How Are Influencers Addressing the Clothing Crisis?

As fashion giants continue to cultivate partnerships that aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…  Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the…

Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy?

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in an era when consumers value more personal experience, is the power of the traditional paid ad coming to an end? With thousands of retailers competing to advertise their products on almost every platform we view, it’s natural that they are looking for new ways to get their messages across. And that’s where the power of influencers comes in. Current trends show a shift in the consumer mindset, with people wanting to feel…

Influencers Are Winning the Beauty Contest Across Southeast Asia

A New Study from Meltwater Explores How Social Media and Influencers Are Redefining the Way Beauty Shoppers in the Region Discover, Evaluate and Purchase Makeup Move over celebrities; shoppers are increasingly turning to influencers to access beauty trends, looks, content and experiences, as the beauty industry fully embraces the power of influencer marketing. A new report from Meltwater titled ‘Beyond Skin Deep: Understanding the shopping journey of the Southeast Asian beauty buyer’, explores how the industry has…

Why Measurement Matters to Influencers Now More Than Ever

We all know that social media is about influencing and being influenced, but how much is it about trusting and being trusted? According to research from media agency UM, only eight percent of people trust what they read online, and only four percent trust influencers. This data doesn’t change the fact that word-of-mouth is still the most effective form of Marketing. However, amid accusations of follower and engagement fraud, failure to disclose brand sponsorships, and various high-profile influencer scandals, it’s not…

Marketing Technology Primer: Why Invest in Influencer Marketing?

The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping into the Potential of Influencer Marketing Gives Marketers an Edge over Brand Awareness and Discovery According to a study conducted by Linqia, 39% of brands have a steady plan for their Influencer Marketing campaigns. In fact, almost every marketer in the study is expected to be spending more than $10,000 on their marketing campaigns.So, how popular is the term Influencer Marketing? According to a…

Performance Marketing Goes Social

It's no secret that Performance Marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76 percent of shoppers purchasing a product they discovered in a social media post. Brands are partnering with affiliates and influencers to generate leads, acquire new customers and increase ROI. Authenticity is key when it comes to selecting influencers and partners to promote your brand.…

How Brands Can Leverage Influencers With Instagram Polls

Since Launching in Early October, Instagram Polls Have Been Intensely Popular for Users — Particularly Among Brands and Influencers It may have taken the public a while to realize that Instagram polls weren’t anonymous, but it didn’t take long for the new feature to garner much excitement from users. Since launching in early October, Instagram Polls been intensely popular for users — particularly among brands and influencers. How Influencers Engage Their Followers with Polls Bloglovin’ polled their 87K+ follower base of…

Why You Should Reconsider Inviting a YouTuber to Live Stream Your Event

Marketers are increasingly turning to live streaming to broadcast events and promote their brands. It’s what viewers want. Cisco predicts that live internet video will account for 13 percent of Internet video traffic by 2021, growing 15-fold from 2016 to 2021. But live streaming alone won’t necessarily draw an audience. For optimal results, brands are hiring influencers in hopes that they will boost digital engagement. Recentl0y Formula E announced that it will be inviting popular YouTube content creators, often…

Top Twelve Women CMOs to Follow on Twitter

As Influencers, Women Have Garnered Appreciation on Multiple Platforms, Thus Increasing the Scope of Productivity and Broadening Horizons News of women progressing within tech has gained more attention than ever before. The importance of women in fields such as science, technology, engineering, and math (STEM) has been growing steadily because of the progressive education delivered in the past 10-15 years. Apart from the STEM fields, other professional roles have come up in Artificial Intelligence, IoT (Internet of…

TechBytes with Hila Shitrit Nissim, VP Communications, Slidely

Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has the highest rates of engagement. To understand the intricacies of visual content and make sense of the direction that this industry is moving in, we spoke to Hila Shitrit Nissim, VP Communications, SlidelyTell us about your role at Slidely and the team and technology that you handle. I joined Slidely approximately a year ago to lead marketing and communications. As part of my role, I am…

Influencer Marketing… But Not as You Know It

It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long as you’ve properly screened your influencers, understand their content and have previous data insights, then you can even predict the results that they will drive. But  what about brands whose product are not as exciting, they’re a necessity and don’t get people interested very easily. You can’t just have an influencer posed next to a bottle of your latest toothpaste or pen and expect the sales to start…