A New Study from Meltwater Explores How Social Media and Influencers Are Redefining the Way Beauty Shoppers in the Region …
Why Measurement Matters to Influencers Now More Than Ever
We all know that social media is about influencing and being influenced, but how much is it about trusting and …
Marketing Technology Primer: Why Invest in Influencer Marketing?
The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping …
Performance Marketing Goes Social
It’s no secret that Performance Marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement …
How AI will Change the Game for Influencer Marketing
The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns …
How Brands Can Leverage Influencers With Instagram Polls
Since Launching in Early October, Instagram Polls Have Been Intensely Popular for Users — Particularly Among Brands and Influencers It may have …
Why You Should Reconsider Inviting a YouTuber to Live Stream Your Event
Marketers are increasingly turning to live streaming to broadcast events and promote their brands. It’s what viewers want. Cisco predicts …
Top Twelve Women CMOs to Follow on Twitter
As Influencers, Women Have Garnered Appreciation on Multiple Platforms, Thus Increasing the Scope of Productivity and Broadening Horizons News of …
TechBytes with Hila Shitrit Nissim, VP Communications, Slidely
Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has …
Influencer Marketing… But Not as You Know It
It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long …
Interview with Dhruv Ghulati, Founder and CEO, Factmata
"We need to clean up the ecosystem so that consumers want to engage with online content and can easily find …
Get That Coveted Blue Tick On Instagram
Instagram Offers Australian iPhone Users a Chance to Verify Their Accounts, To Offer the Same to Android Users in Couple …
The Marketing Arm to Produce Exclusive Influencer Event For Top Brands, Platforms, Influencers
The Influencer Continuum Is an Exclusive Opportunity for Marketing Executives and Leadership Teams to Discover, Collaborate, and Re-Define Audience Engagement …
New MVPindex Report Shows NBA’s Total Social Footprint Worth Nearly $5 Billion
Lebron James Tops All NBA Players on Social Media with 100 Million Followers, Foot Locker Wins Most Valuable Campaign at …
Socialbakers Adds AI-Powered Audience Segmentation to its Marketing Platform
The New Addition to the Platform Helps Marketers to Convert Data into Productivity Socialbakers, the leading AI-powered social media marketing …
Fight Fake News in Journalism: Media Intelligence, Your Best Ammunition
Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated how 2018 …
Tech Startup Qutee To Incentivize Key Influencers With Stake In The Business
Three Tech/Gaming Influencers Have Already Been Granted Stock In The World’s Most Advanced Digital Comments And Discussion Platform In an …
500+ Influencers Celebrate ‘Influencer-Led’ Marketing at XOMAD’s Beta Launch
500+ Influencers Celebrated The Uprising Of #InfluencerLed Marketing, Initiated By The Beta Launch Of The Tech Platform From XOMAD On …
The Influencer Economy is Booming
We hear from Venture Capital investors, Jessica Nilsson and Wendy Xiao Schadeck of Northzone Investments, on why they are betting big on Influencers. Northzone has …
Is Whitelisting a Win-Win for Brands and Influencers?
Social media is a primary gateway between a brand and its audience. Many times the point of contact between a …