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Amperity Hires Chris Chapo, Data & Analytics Leader From Gap INC.

Amperity, the first AI-powered Customer Data Platform (CDP), today announced that Chris Chapo will join the company as VP of Customer Success. Chris comes to Amperity with over two decades of retail analytics experience, most recently as SVP of Data and Analytics at Gap Inc. Chris will be responsible for expanding Amperity's analytics and customer intelligence offering following Amperity's recent acquisition of Custora's customer analytics platform. "Every modern brand needs to invest in bringing together two elements of…

Lufax, BCG Report: Collaborative Smart Transformation to Help Break the Zero-Sum Game in Wealth Management

The rapid advancement of smart technologies, such as artificial intelligence (AI), big data analytics, cloud computing, and blockchain, compounded with the changing demographics in the existing and potential customer base of wealth management services, makes a compelling case for both wealth managers and regulators to embrace the increasingly available and progressively sophisticated financial technology (FinTech) solutions, according to a new report commissioned by Lufax and authored by Boston Consulting Group (BCG). The…

MarTech Video Interview with Peter Crofut – Adswerve

https://youtu.be/Im-ivmJ3sf0 Peter is a Director of Partner Relationships at Adswerve. Recently, he was the Chief Evangelist of Google's Platform Marketing Solutions, consulting and providing thought leadership for Google's Sales teams and largest brands. Peter has helped CEOs and CMOs think through the activation of their Digital Marketing efforts with Google's advertising and data analytics platforms. From his 10 years with Google and 10 previous years in Ad technology Sales, Peter has been a pioneer and expert in…

Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020

Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline advertising spending is expected to shift from 50/50 last year to 60/40 this year, while ROI on advertising investment, especially online, will continue to increase in importance. Amid concerns with job prospects and financial security, Hong Kong's consumers are increasingly conservative with spending, reflected by a new low in Consumer Confidence Index (CCI) at 83 during…

Deltix Announces Acquisition by EPAM Systems, Inc.

Deltix, Inc. announced that it has been acquired by EPAM Systems, Inc., a leading global provider of digital platform engineering and software development solutions. As part of EPAM, Deltix will form a real-time computing lab that provides a center of excellence for industry-leading real-time event processing and analytics. The lab will focus on capital marketing trading, risk and market data, as well as crypto trading, IoT and real-time signal processing. Marketing Technology News: AT&T to Deploy the Synchronoss…

MarTech Interview with Barbara Lawler, Chief Privacy and Data Ethics Officer at Looker

"Data ethics is doing the right thing with data, considering the human impact from all sides, and making decisions based on your brand values." Hi Barbara. Tell us about your journey into data protection and how you started at Looker. My journey into data security and privacy began more than two decades ago, where I previously served as Chief Privacy Officer for Intuit, Inc. and the Hewlett-Packard Company. In fact, I was Hewlett-Packard’s first-ever CPO, where I led a global team that drove global privacy policy and…

Ascential Acquires Yimian Data as Part of Edge by Ascential, Delivering Leading Innovative Digital Commerce Solutions Worldwide

The enhanced Edge by Ascential business adds deeper Chinese innovation and analytics in digital commerce to its global AI-powered data analytics, empowering brands with the knowledge to win in digital commerce Ascential, the specialist global information company, has acquired Yimian Data (renamed 'Yimian by Ascential' after the acquisition, hereafter referred to as 'Yimian'), a leading AI-powered digital commerce data solutions provider from China, and has integrated it as a division of Edge by Ascential, its digital…

HawkEye 360 Brings Dennis Burnett on as EVP and General Counsel

HawkEye 360 Inc., the first commercial company to use formation flying satellites to create a new class of radio frequency (RF) data and data analytics, announced that Dennis Burnett has joined the company as Executive Vice President (EVP) and General Counsel. Burnett joins HawkEye 360 with several decades of experience advising high-growth domestic and international space and technology companies in transactional, regulatory and national security matters. Marketing Technology News: EnergyBot Raises Series B Funding…

First Derivatives plc Appoints Kathy Schneider as Global Chief Marketing Officer

First Derivatives, a global software and consulting company, has appointed Kathy Schneider as Chief Marketing Officer reporting directly to Seamus Keating, First Derivatives’ Chief Executive Officer. “For more than 20 years, First Derivatives has built a customer-centric business serving the capital markets sector with unique IP in consulting and managed services, supporting mission-critical systems” Schneider will have global responsibility for First Derivatives’ marketing strategy, including brand, demand generation…

Clutch Technologies API Integration With Synaptiv Offers Industry-Leading, Device-Free, Fixed Ops Future

Clutch Technologies, the pioneer of subscription and mobility services software for the automotive industry, announced a new integration with data analytics platform provider Synaptiv to help Jaguar Land Rover dealers simplify and more efficiently manage their loaner fleets and fixed operations business. Marketing Technology News: Freshworks Taps Oracle Cloud Vetaran Prakash Ramamurthy as New CPO Digitizing the loaner car experience is a growing trend among dealers focused on increasing margin in the most profitable…

Red Hat Accelerates Petabyte-Scale Object Storage for Cloud-Native Workloads

Red Hat Ceph Storage 4 offers enhanced scalability and simplicity for new generation of data-intensive applications Red Hat, Inc., the world's leading provider of open source solutions, announced the general availability of Red Hat Ceph Storage 4 to deliver simplified, petabyte-scale object storage for cloud-native development and data analytics. Red Hat Ceph Storage 4 is based on the Nautilus version of the Ceph open source project. With enhanced scalability and new, simplified operational features, Red Hat Ceph…

Entravision Announces New Sales Leadership in Harlingen – Brownsville – McAllen, TX

Rio Grande Valley Area Influencers Bernice Lopez Smith and Debbie Flores Join Entravision's Integrated Marketing Solutions Team  Entravision Communications Corporation, a diversified global media and advertising technology company serving Latino consumers, announced the appointment of Bernice Lopez Smith to Senior Vice President and Debbie Flores to Vice President of Integrated Marketing Solutions. Both executives will be based in McAllen, TX and report to Eddie Melendez, President of Local Media for Entravision.…

Onepath Survey Finds SMBs Aren’t Fully Leveraging Business Analytics

Despite spending hundreds of hours and thousands of dollars on their data analytics solutions annually, 86% of SMB managers and executives surveyed by Onepath said their companies could be making better use of these technologies Onepath, a long-time provider of managed technology services to small and midsize businesses, completed a survey of 100+ managers and executives in SMBs on the topic of data analytics. The research found that 67% of SMBs are spending at least $10,000 annually on people and technology to maintain…

New Data on Pre-Seed Fundraising Reveals Shifting VC Expectations, Rules of Engagement

New DocSend Startup Index is First of its Kind, Uncovering Ups and Downs of Startup Fundraising DocSend, a secure document sharing platform, released a new report detailing investor expectations and rules of engagement for successful fundraising for pre-seed startup companies. Data analysis from the DocSend Startup Index shows that pre-seed rounds are formalizing, with more institutional investors and stricter requirements for developed products and business models. According to the new report, "The Pre-Seed Round …

Silverbullet Boosts Programmatic Capabilities by Acquiring Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.

The Company’s Third Acquisition in Less Than 12 Months Will Enable Silverbullet to Enhance Its Full Service Data Offerings to Marketers Silverbullet, the data-smart marketing services company, announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s programmatic expertise and proprietary technology, BeetleDesk, Silverbullet is now able…

Julien Coquet Joins MightyHive as Director of Analytics, EMEA

Coquet will lead MightyHive’s continued data analytics growth in the region Leading media consultancy MightyHive announced the appointment of Julien Coquet as Director of Analytics for Europe, Middle East and Africa (EMEA). Julien brings over 15 years of analytics experience to this role and will join the EMEA data analytics team by leading client consulting, strategy and direction, thought leadership and team development. At MightyHive, Coquet will be responsible for building and servicing data analytics clients across…

RRD Introduces a Retail Insights Solution that Transforms Data into Results

In-Store Insights Maximizes the Business Potential of a Store Through a Holistic Set of Services That Combine Strategy, Execution, Data Science and Research R.R. Donnelley & Sons Company (RRD), a leading global provider of multichannel solutions for marketing and business communications, launched In-Store Insights, an end-to-end consultative solution that enables retailers to make faster, smarter decisions that improve their store performance. The new solution blends RRD’s deep expertise in shopper experience…

Eventus Launches Mega Release of IntelligenceHub CX Data Analytics and Insights Platform

IntelligenceHub 3.0 Unifies, Simplifies and Amplifies Big Data From Multiple Sources for the Ultimate in Business Intelligence for Contact Centers Eventus Solutions Group, a leading Customer Experience (CX) strategy, consulting, managed solutions and contact center technology company, this week announced the general availability of a substantially enriched version of the popular IntelligenceHub business intelligence platform. This cloud-based contact center analytics platform has been serving large enterprise clients as a…

Smarsh Teams with Brainspace to Provide Customers Advanced Analytics and Visualization Tools for Electronic Communications

Smarsh Enterprise Archive Customers Can Leverage Brainspace Machine Learning to Find New Patterns in Complex Data, Reduce Time and Cost for E-Discovery Smarsh, helping customers get ahead – and stay ahead – of the risk within their electronic communications, today announced an integration with Brainspace, the world’s leading data analytics platform for investigations, e-discovery, and compliance, at Legalweek 2020. “Brainspace is excited to work with Smarsh to provide a next-generation solution for e-discovery…