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data analytics

Nielsen Reaches Agreement With NPR For Podcast Buying Power Service

Service provides insights matching podcast listeners with their buying habits Nielsen announced that NPR is now a subscriber to Nielsen's Podcast Buying Power service. As a new subscriber to Nielsen's service, NPR  will have access to podcast insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. Marketing Technology News: MURAL Announces Adobe Creative Cloud Integration to Enhance Visual Collaboration Currently counting over 12…

Talon North America Partners with LoopMe to Close the Loop in Measurement for Out-of-Home Advertising

Talon, a leading independent Out of Home (OOH) media specialist, announced that it has joined forces with LoopMe, the outcomes-based advertising platform, to harness attribution, artificial intelligence (AI) and data analytics to measure and deliver real world outcomes for advertisers. The partnership will provide Talon and its roster of brand and agency clients in North America with access to the most comprehensive OOH measurement capabilities in the market. “Advertisers today demand consistent, accurate and objective…

Alida Partners with Stratifyd to Integrate AI-Powered Analytics Engine in New Alida CXM Platform

Integrated solution will enable deep contextualization of structured and unstructured data from multiple sources Alida (formerly Vision Critical), creator of the world’s first CXM (customer experience management) and insights platform, and Stratifyd, a data analytics company that uses artificial intelligence (AI) to uncover and predict human experience, have signed a partnership agreement that will enable Alida customers to harness the power of multiple data sources to easily reveal and understand their customers’ truth.…

Escher Releases Retail Analytics Solution

Leveraging AI and natural language processing, Escher’s new cloud-based solution provides Posts with real-time business insights and recommendations to enable critical decision making Escher, the global leader transforming postal operators and couriers, announced the launch of its new Retail Analytics solution. The solution gives Posts the power of real-time updates across their entire network, allowing Posts to make faster, more informed decisions from a single source of truth. The solution segments the sheer volume of…

Outlier Analyzes More Data Sources to Identify Trends in Customer Behavior

New integrations unlock more valuable customer data for richer analysis With its automated business analysis (ABA) platform, Outlier discovers and elevates unexpected changes in consumer behavior, customer demographics and buying patterns. For marketers and business analysts, this means unexpected behavior tied to any campaign, program or customer behavior can be flagged quickly, reviewed and used to adjust strategy accordingly. The Outlier ABA platform enables data storytelling by automatically providing customers with…

Equifax Announces New Head of Corporate Development

Sunil Bindal Named SVP to Drive Mergers & Acquisitions Equifax Inc. has named Sunil Bindal as Senior Vice President of Corporate Development, effective immediately. In this critical role, Bindal will report to Mark Begor, Equifax CEO, and serve on the company's Global Senior Leadership team. Marketing Technology News: AdCellerant Announces New Streaming TV Digital Advertising Product An established leader in mergers & acquisitions, Bindal joins Equifax from Total System Services (TSYS), where he most…

How to Utilize Data and Insights to Maintain Strong Customer Loyalty During COVID-19 and Beyond

As the country comes out the other side of the COVID-19 global pandemic, a top priority for businesses within every industry is to learn and implement the ‘new normal’ for their company. In order to do this effectively, it’s essential for brands to be fully in tune with their customers’ needs, as these are likely to have changed significantly throughout the course of lockdown. Whether it’s personal financial situations, or a new expectation for certain brand values, businesses need to ensure they’re positioned in a way…

iClick Launches New Marketing Analysis Tool – iNsights

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China launched its flagship marketing analysis tool, iNsights, which gives brands in-depth and actionable consumer behavior insights to drive more effective marketing campaigns. iNsights is an efficient one-stop tracking solution that tracks and analyzes cross-channel campaigns covering China and overseas markets, eliminating the difficulties of using multiple marketing tracking systems. Utilizing full-data…

Qlik Expands Strategic Partnership With Google Cloud With Integrated Solution for SAP Data Analytics

Qlik deepened its strategic partnership with Google Cloud with a new joint offering focused on enabling customers to increase the value of their SAP data with Google BigQuery. Optimized to support SAP data on Google Cloud and Google BigQuery, and reinforced with Qlik’s new ‘SAP on Google Cloud Expertise’ designation, Google Cloud customers now have an integrated solution they can confidently deploy with Qlik Data Integration to help drive more use and value from all their data. Marketing Technology News: Okera Introduces…

Commerce Signals Launches Merchant Tracker—First Market Intelligence Solution to Monitor County-Level Consumer Spending By Merchant

Commerce Signals, a Verisk Financial business and leading source of U.S. consumer spending insights,  announced the availability of the Commerce Signals Merchant Tracker, a ground-breaking solution for businesses to better understand where consumers are spending and how their own sales compare to other merchants. Never before have businesses been able to benchmark sales and market share vs. other named merchants at a county level. Spending trends are also broken-out between online and in-store sales. The Commerce Signals…

Launching Nielsen Compass: A World Leading And Powerful Campaign Outcomes Database

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI Nielsen announced that it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative (norms) standards for campaign outcomes measurement. The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms providing a…

Standigm Partners with Excelra for GOSTAR to Enhance its AI-driven Drug Discovery Process

Excelra, a global data science and data analytics company, announced its collaboration with Standigm Inc., a company using artificial intelligence (AI) technology for drug discovery and development. Marketing Technology News: Demandbase Expands Leadership Team With New CRO To Reshape The B2B Marketing Landscape Under the agreement, Excelra will provide its small molecule medicinal chemistry intelligence platform GOSTAR to Standigm Inc. GOSTAR provides comprehensive information encompassing over 8 million compounds,…

Morphixx Malvertising Credit Card Scam Attacks Japan, Europe, And The US

Morphixx Malvertising Credit Card Scam is a part of a Global Malicious Ad Campaign to Steal Credit Card Numbers and Potentially Generating $5 – 10 Billion in Duplicitous Credit Card Charges Globally GeoEdge security research team first uncovered the malicious Morphixx credit card scam attack ads in Europe in June, and a full-blown auto-redirect malvertising attack with millions of ad impressions was launched in Japan on August 15th and in the US on September 6th, which was thwarted by GeoEdge. Even before the COVID-19…

ANZ BI Report: Data Analytics Critical to Business Decision-Making During and Beyond COVID-19 in the Region

Report Reveals 55% of ANZ Companies Use Analytics More or Much More Than Prior to the Pandemic Sisense, the world’s leading analytics platform for builders, announced the results from its ANZ State of BI & Analytics Report 2020: Special COVID-19 Edition, a survey of over 460 companies in the region. The survey found 67% of respondents said BI and analytics programs are more important or much more important to their daily operations now, and 55% of companies are using data sources, analytics, and dashboards more often…

Aventri Announces Official Launch of Its Virtual Event Platform

Event management software (EMS) leader Aventri announces the official launch of the Aventri Virtual Event Platform along with the release of key industry-leading features. The breakthrough solution is fully integrated in the Aventri Event Management Solution. It is the first solution enabling event and marketing professionals to manage their virtual, hybrid and in-person events on a single platform. Previously, meeting professionals faced the challenge of using separate platforms for digital and in-person gatherings.…

Xactly Launches Industry-Leading AI Solution to Enhance Sales Forecast Accuracy

Xactly Forecasting provides leaders with real-time pipeline analytics, conversion metrics, intelligent sales forecasting, and early insights into commission earnings Xactly, the leading innovator of cloud-based Sales Performance Management (SPM) software, announced the launch of Xactly Forecasting, a first-of-its-kind solution that leverages Xactly’s rich data analytics to provide sales leaders with an accurate picture of multi-level sales forecasts down to individual deal health. An extension of Xactly’s holistic SPM…

Announcing Segment Data Lakes, a New Data Architecture for Customer-First Companies

Segment, the world’s leading customer data platform (CDP), announced the launch of Data Lakes, a new data architecture product built specifically to help companies create cutting-edge customer experiences with their customer data. Flexible, affordable and easy to use, Segment Data Lakes provides companies with the foundation needed to produce advanced analytics, uncover rich customer insights, and power machine learning and AI initiatives. “We all know that customer data creates a competitive advantage, but what companies…

Mode Analytics Partners With Snowflake To Create Modern Data Analytics Stack

Mode Analytics, the leader in interactive data science and collaborative business intelligence, announced that it has partnered with Snowflake, the cloud data platform, to create a modern data analytics stack. The partnership will combine Mode’s in-memory data engine, Helix, with Snowflake’s vast data platform capabilities to enable data and business teams to execute queries and perform analysis with unprecedented speed. The two companies already have a long list of mutual customers who benefit from the partnership,…

Sigmoid Partners With OpenX on Data Analytics Transformation

Sigmoid, a leading end-to-end data solutions company, announced the results of its latest project with OpenX - the world's largest independent advertising technology provider. OpenX has partnered with Sigmoid to standardize both internal and external reporting for OpenX's partners and employees. Sigmoid's powerful real-time data analytics solution Sigview has been helping over 40,000 globally connected OpenX users conduct real-time analysis on their advertising data. Marketing Technology News: MRM Commerce Achieves…

Equifax Brings Enterprises New Business Data Insights with Introduction of B2bConnect

Equifax is bringing new business data insights and analytics built for action to enterprises of all sizes as they look for new ways to weather a challenging economic landscape and plan for the future. The new B2bConnect business marketing suite is designed to help enterprises better prospect, segment, and retain key business clients with intelligence on more than 150 million global companies, including 53 million U.S. businesses and 80 million B2B contacts. The solution includes access to DigitalConnect, a new purchase…