data analytics

The new enhancements empower marketers to target based on job profile and consumer profile via an easy-to-use, single technology platform. Now businesses can effectively reach work-from-home professionals in the post-COVID-19 new normal Versium, a market-leading data analytics and identity resolution company has launched a new suite of consumer marketing tools to the company’s REACH platform. Released in 2019, Versium REACH previously focused exclusively on B2B marketers, enabling them to identity, understand and reach more…

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain SaaS software operation service provider Weiyouxin Technology (“Weiyouxin”). ZW Data and Weiyouxin strive to provide WeChat-based social CRM operating tools to empower large brand name merchants to build digital marketing platforms. As the pandemic continues to impact business operations and hit offline stores, digital marketing platforms…

IT industry veteran to accelerate company's expansion amid rapid growth of data analytics market; Co-founder Osama Elkady to remain at Incorta as CTO to lead product strategy and innovation Incorta, the world’s leading next-generation enterprise data and analytics platform, today announced the appointment of Scott Jones as Chief Executive Officer, replacing Osama Elkady. As the founder of Incorta’s Direct Data Mapping and unified analytics solution, Osama will remain at the company as Chief Technology Officer (CTO), where…

Enables one-stop shopping and streamlined procurement of Teradata Vantage on Google Cloud Teradata, the cloud data analytics platform company, announced the availability of Teradata Vantage on Google Cloud Marketplace, an online store that enables customers to quickly deploy functional software packages that run on Google Cloud. Teradata customers using Vantage on Google Cloud can now subscribe to Vantage on Google Cloud with a private, directly negotiated agreement via the Google Cloud Marketplace. By subscribing to…

Online sales inquiries increase 59%; car buying experience puts prospective customers in the driver's seat IBM and Audi UK, one of the world's leading premium automotive manufacturers, collaborated to redesign Audi's website to deliver a far more engaging digital customer experience. During the course of 2020, Audi has seen a 59% increase in UK online sales inquiries despite an almost 30% industry decline in new UK car sales during the pandemic. With 90% of its car purchases starting online, Audi UK turned to IBM iX, the…

New service gives industry a wide array of consumer data and actionable insights for this new form of distribution accelerated and influenced by COVID-19 Nielsen announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms. Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19…

Investment will fuel Snowplow's transformation of behavioral data management and delivery Snowplow, the best-in-class behavioral data management platform, has raised $10 million in Series A2 funding. The round was led by global growth technology investor Atlantic Bridge, with participation from existing Series A investor MMC Ventures. Built for data-informed companies, Snowplow empowers businesses to build a data asset that delivers rich, high-quality behavioral data to power their data products. Unlike packaged…

Nielsen announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately. In this role, Ms. Clarke will lead the Nielsen Media Thought Leadership team and set the global strategy for content, as the company faces a new chapter, transforming into an independent, publicly traded media company. Marketing Technology News: Pega Acquires Qurious.io for AI-Powered Speech Analytics As Senior Vice President of Editorial Content Strategy, Clarke will report to…

Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, today announced the completion of the acquisition of Bisnode Business Information Group AB, a leading European data and analytics firm. The acquisition was completed by the subsidiary Dun & Bradstreet Holdings BV for an enterprise value of 7.2B SEK. The transaction was closed with a combination of approximately $625 million net cash, and 6,237,089 newly issued shares of common stock of the company in a private…

LG to Utilize Video AI-Powered Solutions to Grow Global Smart TV Software and Content Service Business LG Electronics (LG) and Alphonso announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’ technologies and innovations to LG’s smart TV lineup. With this investment of nearly USD 80 million, LG will become Alphonso’s largest investor with a controlling stake of more than 50 percent. Marketing Technology News: LiveIntent Expands C-Suite to Lead the Company’s Growth Trajectory…

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has reached strategic partnership with Yujun Capital and its subsidiary Yujun Digital Technology Co., Ltd. (together, “Yujun Digital”) pursuant to which Yujun Digital will provide online branding and management service to the Company’s merchant clients. Marketing Technology News: Hootsuite Acquires Leading Digital Customer Engagement Platform, Sparkcentral…

Sedgwick, a leading global provider of technology–enabled risk, benefits and integrated business solutions, appointed Adam R. Fisher to a new company role as chief data officer. Fisher will lead Sedgwick's efforts to securely and strategically leverage claims data to optimize its offerings, better serve customers, and develop new and innovative market solutions. Drawing on his expertise and 20 years of experience in data science and strategy, he will work to accelerate Sedgwick's capabilities in advanced analytics,…

Provides Measurement of Digital Linear Audiences Across All TEGNA Markets Nielsen announced a multi-year renewal agreement with TEGNA Inc. a local news leader with 64 stations in 51 markets. Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough. Nielsen's industry leading Local TV measurement…

Okera and Starburst, the Presto Company, announced a strategic partnership to automate sensitive data discovery, security, and privacy protections, enabling secure data access and analytics at scale. Together, Okera and Starburst empower customers to achieve accelerated analytics along with essential security and privacy protections for sensitive data – at scale and at a lower cost than other strategies. "Secure data access across a distributed environment is key to unlocking the full potential of a powerful analytics…

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has entered into partnership with Sanyi Internet Information Technology Inc. (“Sanyi Internet”) to consolidate and redefine the traffic value of WeChat business account for better return of investment (ROI) on streaming ecommerce. Sanyi Internet is a strategic operator of Internet users in WeChat ecologic private business domain. Partnering with Sanyi Internet,…

Teradata QueryGrid Expands Access to Data with Broad Ecosystem Connectivity Enabling Customers to Leverage Data as their Greatest Asset Teradata, the cloud data analytics platform company, announced it is extending the hybrid multi-cloud capability of Vantage, enabling customers to access data and analytics across heterogeneous technologies and public cloud providers with new cloud-native capabilities. With the latest release of Teradata QueryGrid, Teradata customers can connect to a vast array of new data sources…

The acquisition will help insurers and lenders time and tailor interactions with customers and prospects, delivering better experiences and improving customer acquisition and retention Verisk, a leading data analytics provider, announced it has entered into an agreement to acquire Jornaya, a leading provider of consumer behavioral data and intelligence. The acquisition will add Jornaya's proprietary view of consumer buying journeys to Verisk's growing set of marketing solutions for the insurance and financial services…

Agreement Includes RADAR, the only Nielsen audio service with Network Radio Commercial Ratings Nielsen announced that AdLarge has signed a renewal agreement with Nielsen audio.  With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network's audience delivery. AdLarge's RADAR-rated ALM ROI Network consistently ranks in the top five. As one of the largest networks in RADAR, it provides broad reach, while…

Nuvi becomes industry-leading social analytics and customer experience platform, empowering enterprise marketers and brands to resolve collapses in customer experience and underlying causes of customer churn At the beginning of 2020, Nuvi repositioned their brand as a holistic social customer experience platform followed by a series of monumental innovations in social data analytics and collaborative cx tools for enterprise businesses. At the base of Nuvi's innovation lied the release of the anticipated Nuvi Language…

Leading lead management and distribution platform drives customer sales growth amidst COVID-19, driving leads for 25 global brands and 3,500 local dealers PowerChord —a leading technology and marketing company representing multi-location, dealer-distributed brands— announces its more than 75,000 leads for 25 global brands and 3,500 local dealer customers throughout 2020. Leveraging its proprietary SaaS platform and localized digital marketing services, PowerChord’s customers saw a 254 percent increase in lead generation…