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MarTech Interview with Jeff Pigatto, VP And Global Head, Salesforce Practice at Saggezza

"America 2.0 is a more efficient digital economy that will produce clear winners and losers. Our goal is to help our clients accelerate their digital transformation journey, and ensure they land in the "winners" column." Hi, please tell us about your role and the team/technology at Saggezza. As the vice president of the salesforce practice at Saggezza, my role is to build and grow a world-class Salesforce advisory and implementation practice. Our mission is to help our clients do a better job of putting their customers…

Baffle Unveils New Tableau Integration to Protect Data Analytics Pipeline

Baffle’s Integration Enables Privacy Preserving Analytics with No Code Changes and Full Interoperability Baffle, Inc., an advanced data protection company, announced a strategic partnership with Tableau Software, the leading analytics platform, launching a new integration to help customers further protect sensitive data as it is shared among third parties in the data analytics pipeline. Available today, Baffle’s integration with Tableau features full interoperability with no code changes, allowing for privacy preserving…

Qwinix Collaborates With Looker To Empower Digital Transformation

Our Clients Can Unlock Greater Business Intelligence Than Ever Before Qwinix announced that it has joined the Looker Partner Network ecosystem. This collaboration between Looker and Qwinix enables customers to transcend traditional business intelligence by seamlessly integrating data experiences into the way people already work. As a member of the Looker Partner Network, Qwinix plays a critical role in the program’s mission to empower individuals and companies by offering data analytics and business insights to every…

MTX Boosts Data Analytics Capabilities For Its ERM Solutions

MTX announced that it joined the Looker Partner Network ecosystem. This collaboration enables MTX to further boost its growing portfolio of Emergency Response Management (ERM) solutions with Looker’s robust data analytics capabilities. Looker is a unified platform that powers data experiences and delivers actionable business insights to employees at the point of decision. It integrates data into the daily workflows of users to allow organizations to extract value from data at web-scale. Marketing Technology News:…

ZineOne Recognized in Gartner’s 2020 Magic Quadrant for Personalization Engines

Innovative Provider in Consumer-Focused AI Personalization, ML, and Data Analytics Solutions ZineOne, a leading provider of AI Personalization announced it has been positioned by Gartner in the Niche Players quadrant of the 2020 Magic Quadrant for Personalization Engines.* For this year's report, Gartner identified the 14 personalization engine providers and evaluated them on 15 different criteria. Gartner recognized ZineOne for its completeness of vision and ability to execute. This is ZineOne's first placement in the…

InCycle Earns Prestigious Award for Azure Data Expertise

InCycle Named 2020 MSUS Partner Award Winner - Azure - Data Analytics On July 15, 2020, Microsoft named InCycle Software (InCycle) 2020 MSUS Partner Award Winner - Azure - Data Analytics. The award highlights US specific partner impact and recognizes excellence in innovation and implementation of customer solutions based on Microsoft Cloud and data technologies. InCycle will be featured and celebrated during the Microsoft Inspire MSUS general session led by Dave Willis, Microsoft Corporate Vice President, One Commercial…

Intermedia Gains Navisite as a Strategic Partner Including Its 70,000+ Business Customer Users of Microsoft 365

Navisite transitions its Microsoft 365 small business accounts to leading cloud software company Intermedia; users now have the ability to easily add an affordable set of complementary cloud products to their existing services, including email security, archiving, file sharing, voice, contact center, and video conferencing Intermedia, a leading cloud communications and collaboration solutions provider to businesses and the partners that serve them, announced that Navisite, a managed cloud service provider that accelerates…

Tal Zohar Joins Travelperk as Chief Marketing Officer

Zohar joins after decade leading Wix.com marketing and data analytics functions through period of hyper-growth Will help drive TravelPerk efforts to scale and build a category leading travel management solution Hire follows TravelPerk’s acquisition of Albatross and expansion of risk management offering TravelPerk, the fastest growing global travel management platform, has appointed Tal Zohar to the position of Chief Marketing Officer to help the company become the leading brand in the business travel management space.…

Informatica Showcases Industry’s Most Comprehensive Solution for Data Governance and Privacy Across Analytics

Informatica to Highlight AI-Powered Capabilities to Deliver Trusted Data for Data Democratization and Business Value at Free Virtual Summit on July 14 Informatica, the enterprise cloud data management leader, will showcase the metadata-driven intelligence and automation of the industry's most comprehensive solution for data analytics and privacy governance at its Intelligent Data Summit for Data Governance and Privacy, the final summit in the company's free CLAIREview virtual summer event series. Informatica's data…

Google Cloud Helps Power More Personalized Experience For Procter & Gamble Consumers

Google Cloud’s suite of machine learning and analytics solutions help drive decisions, provide connected experiences and advice Google Cloud announced that The Procter & Gamble Company has selected its data analytics and AI technology to enable more personalized experiences for consumers. Through this new collaboration, P&G will now be able to leverage consumer and media data to innovate product experiences and enrich the shopping journey for existing and new consumers. Marketing Technology News: BlueConic…

Informatica Recognized as the Winner of Data Analytics 2020 Microsoft Partner

Unique Distinction Demonstrates Informatica's Ongoing Leadership in Enterprise Cloud Data Management Informatica, the enterprise cloud data management leader, announced it has won the Data Analytics 2020 Microsoft Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. Marketing Technology News: Alyce Named G2 Account-Based Execution Enterprise Leader in Four…

AirAsia India launches the ‘RedSmart’ App

AirAsia India launched an aviation analytics app that helps enhance the operational efficiency of the airline by monitoring and helping manage aircraft turnaround between flights with data analytics in real time. The digital launch had Mr. Sunil Bhaskaran, MD & CEO, AirAsia India, Mr. Shankar Narayanan, President and Global Head Retail, CPG, Travel and Hospitality, Tata Consultancy Services, along with other senior management officials from AirAsia and TCS come together for the occasion. AirAsia India and TCS…

Nielsen And SKU Ninja + WhyteSpyder Combine Tools To Empower Walmart Suppliers To Optimize Online Content And Performance

Nielsen Global Connect and industry-leading e-commerce experts SKU Ninja + WhyteSpyder announced a joint effort to help Walmart suppliers optimize their content on Walmart.com. As SKU Ninja + WhyteSpyder joins Nielsen's Connect Partner Network, this strengthened relationship will deliver a powerful new solution for companies to enhance item discoverability, search rankings, content and sales withi data analyticsn Walmart's online ecosystem. Marketing Technology News: Berkshire Hathaway HomeServices Automated Digital…

Nielsen Launches Audience Planner Solution For Efficient Integration of First-Party Data

New Product Enables Marketers to Easily Link Their Data with Nielsen Data for Efficient Media Planning and Data-Driven Linear Campaigns Nielsen, a global measurement and data analytics company, launched Nielsen Audience Planner, an always-on solution that enables first-party audience segments to efficiently flow across systems to serve the various stages of the media planning and buying process. The new product offers marketers the opportunity to reach their most important consumers by performing blind-matches between…

Mojodomo Introduces the World’s First Zero-Waste, Performance-Based Solution to Loyalty Marketing

Backed by Citibank and Powered by Mastercard, Mojodomo is Transforming the Loyalty Industry by Merging Fintech and Martech Mojodomo, a Hong Kong-based start-up, announces the first zero-waste, performance-based solution to loyalty marketing. They've cracked the code to voucher waste and are leading the way to a new era of customer engagement. Backed by Citibank and powered by Mastercard, Mojodomo enables virtual card payments for instant B2B voucher settlement between marketers and merchants. Marketers are reaching…

Nielsen Announces Broad-Based Optimization Plan To Accelerate Transformation

Nielsen Holdings plc announced a broad-based optimization plan to drive permanent cost savings and operational efficiencies, as well as to position the Company for greater profitability and growth. Nielsen is prioritizing resources to focus on key strategic initiatives, higher margin products and services, and greater efficiency. As part of the plan, the Company will exit several smaller, underperforming markets and non-core businesses in the second half of 2020. Nielsen expects the plan to be substantially completed in 2020…

Agilence Announces Creation of Strategic Advisory Board

New Strategic Advisors Bring Additional Retail, Business Intelligence and Enterprise Technology Acumen Agilence, Inc., the leading provider of operational analytics & reporting solutions to the retail and restaurant industries, announced the formation of its new Strategic Advisory Board (SAB). The newly formed SAB will work closely with the Agilence management team to further advance its progress in the data analytics industry and support the company's continued growth. Marketing Technology News: LiveXLive’s React…

Averna Releases New Smart Data Management Solution

Proligent QuickView is now Available for Every Test Manufacturing Setup Averna, the leading global Test & Quality Solutions provider, announced they have released new smart data analytics software, Proligent QuickView. QuickView is an abridged adaptation of Averna's original test data management tool, award-winning Proligent Analytics. Proligent QuickView offers customers easy access to product and asset performance. Through a clean and easy-to-read dashboard, users quickly receive valuable KPI information…

Multi Channel Marketing: Increasing Customer Engagement and Lowering Customer Acquisition Cost

Request a FREE proposal to gain in-depth insights Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent engagement that sheds light on the importance of multi channel marketing and explains how it helped a medical devices manufacturer to increase customer engagement and lower customer acquisition cost. The case study aligns perfectly with Quantzig’s commitment to helping its clients transform business…

Millennials Stand Out as Being More Cautious About Their Personal Finances During COVID-19

Equifax Canada collaborates with BEworks to analyze consumer behaviour Equifax Canada analytic data and a recent consumer survey indicates that younger adults (18-34) stand out as being more cautious and concerned about their financial future in the face of the COVID-19 economic crisis. Equifax data analytics confirms that, with reduced opportunity for discretionary spending, younger adults have seen a higher rate of decline in credit card balances since January at 16 per cent as compared to under 12.6 per cent for those…