AI Marketing is a combination of AI principles and applications directly applied to Marketing concepts to target, acquire and retain …
TIBCO Announces Snowflake Integration to Deliver High-Performance Data Analytics for Cloud-Native Customers
TIBCO Spotfire Adds Native Support for Snowflake Data Warehouse for Modern Cloud Analytics Workloads TIBCO Software Inc., a global leader …
Jio and Microsoft Announce Alliance to Accelerate Digital Transformation in India
Reliance Jio Infocomm Limited (Jio), a subsidiary of Reliance Industries Limited, and Microsoft Corp. are embarking on a unique, comprehensive, …
TechBytes with Chris Comstock, Chief Product Officer at Claravine
Tell us about your role and the team/technology you handle at Claravine. I am responsible for the Product strategy of …
What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?
If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The …
Oracle Named a Leader in Vendor-Managed Enterprise Business Intelligence by Independent Research Firm
Oracle Analytics Cloud Receives Among the Highest Scores in the Strategy Category and Attains Highest Possible Scores in the Commercial …
Parrot Analytics Partners With Spanish Data Company GECA To Gauge Content Trends And Uncover Sales Opportunities In New Markets
Parrot Analytics to Provide a Special Focus on Asian TV Markets Parrot Analytics, a leading data analytics company that specializes …
Asia-Pacific Managed Security Service Providers Need to Offer Advanced Analytics to Drive Growth Opportunities in the region, finds Frost & Sullivan
Enterprises are embarking on digital transformation projects at an ever increasing pace. As businesses leverage digital technologies such as cloud, …
Behavox Celebrates Anniversary of Singapore Office Opening
Behavox, a leading artificial intelligence data analytics firm, announced the one-year anniversary of the opening of its Singapore office, which …
20 Million Strong – Fuel Rewards Program Doubles Membership in Just Two Years
The program has saved its members $1.7 Billion in fuel costs over seven years, reinforcing the power of the program …
Beanstalk Digital Launches Beanstalk Predictive to Provide Robust Data Analytics Through AI-Driven Insights
Expanded service line through Beanstalk Predictive to drive more informed client-partner business decisions through real-time data driven by AI and …
How to Create Viral Content That Generation Z Will Love
By next year, Generation Z will account for 40% of all customers, according to a Fast Company report. Although their …
Custom Solution Publishers Should Be Tracking in Google Analytics
For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many …
A Hitchhiker’s Guide to The Changing Rules Of Retail and Analytics
Amid the Evolving Marketplace, Bain & Company Has Identified Five Models That Are Likely to Thrive in the Future of …
Curacity Announces Dwell Partnership
Design-focused publisher taps Curacity for Omni-Channel Revenue Attribution Measurement and Monetization of their Forthcoming Editorial Content on Hotels Curacity, a …
Domo IoT Cloud Now Integrates with Zendesk Data Platform to Deliver Better Customer Service
As part of this partnership, Domo and Zendesk launched the Zendesk Customer Success for IoT App, an application built on …
Affinion Group Adds Travel And Loyalty Industry Veteran, Thomas F. O’Toole, To Its Board Of Directors
Affinion Group, a global leader in loyalty and customer engagement, announced the appointment of Thomas F. O’Toole to its Board …
Marketers Shouldn’t Have to be Data Scientists
Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s …
TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics
Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, …
Why You Should Consider Embedding Analytics into Current Business Processes
A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced …