Browsing Tag

social commerce

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sojern (Content Marketing), Contentsquare (Experience analytics), Calabrio (Customer Experience), Simplr (CRM), WhatsApp (Social Commerce). Sojern Adds Metasearch to Multichannel Digital Marketing Platform Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels,…

Social Commerce Surges in Southeast Asia

Orders via social media more than doubled, while gross merchandise value (GMV) jumped three-fold, a new study from iKala found Growing digital usage, greater adoption of social shopping technologies and a global pandemic has accelerated social commerce in Southeast Asia, a new study by AI solutions firm iKala found. The study titled ‘The Rise of Social Commerce in Southeast Asia’ is based on a survey of 12,000 consumers and over 1,000 social sellers across Thailand, Vietnam, Philippines and Singapore, conducted in the…

Bazaarvoice Acquires Curalate to Accelerate Social Content Across Its Network

Bazaarvoice adds Curalate’s leading visual commerce solutions to its global network of Retailers, Brands, and Consumers Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, has announced the acquisition of Curalate, creating a powerful offering to lead the growing visual commerce trend, where consumers increasingly buy based on user-generated visual content. Curalate provides shoppable social, UGC, and influencer marketing solutions to more than 1,000 brands and…

WeCommerce Acquires the Leading Shoppable Instagram & UGC Content Platform, Foursixty

WeCommerce’s latest acquisition adds to its growing portfolio of Shopify related apps, themes and digital services WeCommerce, a Canadian e-commerce technology holding company, is happy to announce the acquisition of Foursixty Inc., a leading partner in the Shopify and Instagram ecosystems based in Toronto, Canada. Foursixty has been a pioneer and leader in the social commerce space since 2014, and helps thousands of the world’s most popular direct-to-consumer brands such as Fashion Nova, Pura Vida Bracelets, Knix, MVMT…

SOCIAL CHAIN Announces Major Acquisition as It Shakes off COVID-19 While Also Announcing Its First Full Year Forecast of $220 Million…

Social Chain completes majority acquisition of California based performance marketing specialist A4D Social Chain announces first full year forecast as a publicly listed company Forecast for 2020 is profitable despite COVID-19 crisis: $9 million EBITDA Forecast turnover at $220 million before additional acquisitions CEO Steven Bartlett: “Over the last few years we have managed to steer our company towards sustainable and profitable growth” THE SOCIAL CHAIN AG is on the verge of its…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from YouTube (Video), JRNI (customer Experience), CallTower (Unified Communications), Floatthat (E-commerce), PitchHub (Sales Enablement), and Cognism (Email Marketing). YouTube Taps Caption Leader Rev.com as ‘Recommended Vendor’ YouTube and Rev.com have teamed up to make captions more readily available to YouTube creators. Rev — recently named a “recommended vendor” for human-generated…

Bazaarvoice Report: High Expectations for E-commerce, as Consumers Demand Authenticity, Connection, and Trust

As network of clients sees an 20% year-over-year increase in online orders since the beginning of 2020, Bazaarvoice highlights how user-generated content, social commerce, and brand advocacy are critical to e-commerce success Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today released its annual Shopper Experience Index. The global report explores how consumer shopping preferences and behavior are rapidly evolving and how businesses should adapt to these trends —…

Salsify Social Commerce Capability Enables Brands to Sell on Facebook, Instagram, and Google Shopping

As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced the availability of Salsify for Social Commerce. Salsify for Social Commerce enables brands to use Salsify to manage the entire social selling journey for consumers, from product discovery to research to buy across multiple channels. This full range of capabilities, which…

Recent Survey Points to Increased Marketing Investments in Social Shopping Platforms Within the Next Twelve Months

Slickdeals Announces New Retail Insights Report - "Embracing Social Commerce: Strategies, Successes, and Future Investments Among Retailers"  Slickdeals, the leading crowdsourced social shopping platform, announced its co-sponsored report Embracing Social Commerce: Strategies, Successes, and Future Investments among Retailers. Researched by WBR Insights, the report examines how social commerce, or the alliance of social media and ecommerce, is creating a new online shopping dynamic. According to the report, 75% of…

Social Commerce Will Supercharge Holiday Sales, Smartly.io Research Reveals

48 Percent of U.S. Consumers Are Considering Purchasing Products Seen in Social Media Ads for Holiday Gifts Smartly.io, the leading social media advertising automation platform, announced new research outlining where and why consumers engage with social media ads to make holiday purchases. Based on 1,000 U.S. consumer responses from a Dynata survey, the results indicate that consumers not only recognize that social media presents a new way to shop for holiday gifts, they are also more likely than ever to purchase those…

Poshmark Announces Findings from First-Ever Social Commerce Report

The Poshmark Community Shares an Average of 18 Million Listings Every Day, Powering a Sale Nearly Every Second Poshmark, a leading social commerce platform for the next generation of retailers and shoppers, announced the findings of its latest report, "A Year in Social Commerce." The report illustrates how social commerce has emerged as a powerful new retail model, creating highly engaged communities around shopping and selling. Gathering data from billions of social interactions and millions of transactions that take…

Dropp.TV Announces Andrew McCartney as CEO

Seasoned UK Tech Entrepreneur and Former CEO in Residence of Microsoft Ventures Andrew McCartney Joins Global Shoppable Media Platform Dropp.TV Dropp.TV, the next generation of shoppable media, giving viewers the power to buy any product on any screen instantly announced that Andrew McCartney, a quintessential player in the tech scene, will serve as the company's first CEO. In 2013, Microsoft tapped McCartney as CEO in Residence of Microsoft Ventures in the UK. In this role, he helped startups around the world…

Moltin Unveils Social Commerce Application for Instagram

API-Based Affiliate Application from Moltin Allows Influencers to Create Microsites On-The-Fly and Makes User-Generated Content Shoppable Moltin, the provider of an API-first digital commerce platform that powers retail innovation, has announced the Dynamic Influencer Program, a new social commerce affiliate application that allows retailers to engage brand advocates to promote and sell products on Instagram and other social platforms. The fully customizable application enables influencers to create brand-specific…

Shopping on Instagram Goes Global with Shopify

Shopify Enables Shopping on Instagram for Businesses in Eight Additional Markets Shopify Inc., the leading multi-channel commerce platform, announced its expanded integration with Instagram. The “shopping on Instagram” feature that allows businesses to tag products in Instagram posts is now enabled for merchants in eight additional markets: UK, Australia, Canada, Germany, France, Italy, Spain and Brazil. This strategic expansion unlocks the potential for Shopify’s merchants to sell to Instagram users all over the world.…

Refresh Your Space with Facebook Marketplace

People all over the nation are talking about the best way to declutter and get organized for the year. People began talking about refreshing their spaces as early as January during their New Year's Resolutions, but March is a key time to begin spring cleaning. Luckily, you can get organized, earn extra cash and refresh your space with the help of Facebook Marketplace, a single place on Facebook that makes it easy to discover, buy and sell goods locally. In fact, over 700 Million people a month worldwide now turn to…

Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

Insights, the New Analytics Tool, Reports Consumers Make Over 50 Percent of Their Online Retail Purchases on E-Commerce Sites Like Amazon and Walmart.com Jumpshot, the only company that unlocks walled-garden data, announced that it has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level. From search engines and online marketplaces to competitive websites, the new solution,…

Highspot Debuts New Solution for Social Selling on Twitter, LinkedIn and Facebook

Sales Teams Now Able to Track Engagement, Effectiveness & Revenue from Social Selling Through Highspot Everywhere Technical Integration Program Highspot, powering modern businesses with the industry's highest-rated sales enablement platform, announced today its new solution focused on social selling and engagement. With this capability, sellers can easily deliver the most effective sales assets directly within any online channel, driving social activity and engagement, and measuring the effectiveness of social selling…