Browsing Tag

social commerce

Bambuser Acquires MarTech Company Relatable to Create a Powerhouse Platform for Livestream Social Commerce

$24 million acquisition to fuel Live Video Shopping by accelerating growth in influencer marketing and social commerce globally Bambuser today announced the acquisition of Relatable, a global marketing technology company, for approximately $24 million. The purchase will bring together significant core competencies and proprietary technologies for Live Video Shopping and creative influencer marketing campaigns, which will better enable brands and retailers to scale high-impact livestream shopping implementations and drive…

New data from BrandTotal – Leveraging Insights On Competitor Brands, And Shifting Your Social Media Advertising Campaign Creative, Is…

BrandTotal, the leading social competitive intelligence and brand analytics platform, announced the results of a survey to marketers on evaluating creative performance. While the results were almost split exactly down the middle, on what is the leading factor when it comes to a successful brand campaign, media (48%) or creative (52%), additional insights about results showcased that creative has a lasting impact on social advertising campaign performance, especially when you are tracking competitive digital and social…

Bazaarvoice Report: Consumer Shopping Continues to Go Digital, With UGC, New Private Labels, and Access to Product Sampling Driving Rapid…

Bazaarvoice highlights how meeting consumer expectations and demands via multiple retail channels is critical to success during and after the pandemic Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, released its annual Shopper Experience Index. The global report explores how, largely due to the effects of COVID-19, consumer shopping preferences and behavior are rapidly evolving and how businesses should adapt to these trends. Marketing Technology News: ironSource…

The Value of Authenticity: Two Thirds of Shoppers Prefer Real Customer Photos From Brands on Social Media, Over Professional Shots

Over half (51%) of global consumers agree social media influences purchases, and 65% find the availability of previous customer photos on social media and websites essential in their purchase decision Research from Bazaarvoice, the leading provider of product reviews and user-generated content (UGC) solutions, reveals visual and social user generated content is driving online retail purchases. The new report, ‘A picture’s worth a thousand purchases’, finds that in addition to social media, almost three quarters (74%) of…

Verishop Launches ‘Shop Party’ Feature for Online Video Shopping with Friends

For the first time ever, consumers can hang out and shop with their friends online, in one place, with Verishop. We are launching a new iOS app feature called “Shop Party,” where users can hang out over video chat, explore products and shoppable content, see what others are browsing to shop together, and checkout with Verishop’s best-in-class commerce experience. Marketing Technology News: Validity Announces Expansion of Relationship with Microsoft We started Verishop with a simple vision: Make online shopping fun and…

GIST Raises Capital From Kleiner Perkins and Accel Scout Programs

GIST the social network built around what you and your friends buy, closes $1M in angel financing, led by the Kleiner Perkins and Accel Scout Funds. With COVID-19 pushing out in-person exchanges at brick-and-mortar stores and social gatherings, GIST innovatively brings product recommendations online to where consumers are now shopping. "E-commerce has a trust problem," said Walter Haas, CEO and founder of GIST, "which is why everything on GIST is a real purchase." Better than generic review sites or sponsored Instagram…

UK Startup AGORA Launches to Disrupt the Beauty Industry, Giving Beauty Fans a Platform to Monetise Their Creativity

AGORA has raised $6.6 million in seed funding led by Draper Esprit AGORA is a social commerce platform that allows everyday users to monetise their talent by sharing video content tagged to their favourite beauty products  It has raised $6.6m in equity financing led by Draper Esprit  Co-founders Riccardo Basile and Elizabeth Craft Townsend-Rose were part of the founding team of multi-billion dollar e-commerce platform Lazada, now owned by Alibaba The platform is currently UK-only, with plans for European…

TVPage-Generated Client Revenue Increases by 500 Percent Since 2018

Brands’ e-commerce sales grow at staggering rates with online salespeople driving activity through TVPage platform TVPage, the company powering online salespeople for e-commerce brands, reported a 500% increase in revenue generated for its clients since enabling ecommerce storefronts for salespeople in 2018. According to recent data from IBM’s U.S. Retail Index, the COVID-19 pandemic has accelerated the shift to e-commerce by five years, forcing retailers away from physical stores sooner than anticipated. In fact, the…

Verishop Launches Social Shopping App, Bringing the Best of Social Media to E-Commerce

Users can now upload content, tag products, create and share curated collection boards, and follow people and brands At Verishop, we are building a social commerce platform with a mission to change the way people shop. We launched in July 2019 to address two problems: To help users find DTC brands, independent brands and traditional retailers for all their lifestyle needs in one place; and to bring the best of social discovery into shopping to create a more fun and inspiring place for brands to tell their stories and for…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sojern (Content Marketing), Contentsquare (Experience analytics), Calabrio (Customer Experience), Simplr (CRM), WhatsApp (Social Commerce). Sojern Adds Metasearch to Multichannel Digital Marketing Platform Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels,…

Social Commerce Surges in Southeast Asia

Orders via social media more than doubled, while gross merchandise value (GMV) jumped three-fold, a new study from iKala found Growing digital usage, greater adoption of social shopping technologies and a global pandemic has accelerated social commerce in Southeast Asia, a new study by AI solutions firm iKala found. The study titled ‘The Rise of Social Commerce in Southeast Asia’ is based on a survey of 12,000 consumers and over 1,000 social sellers across Thailand, Vietnam, Philippines and Singapore, conducted in the…

Bazaarvoice Acquires Curalate to Accelerate Social Content Across Its Network

Bazaarvoice adds Curalate’s leading visual commerce solutions to its global network of Retailers, Brands, and Consumers Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, has announced the acquisition of Curalate, creating a powerful offering to lead the growing visual commerce trend, where consumers increasingly buy based on user-generated visual content. Curalate provides shoppable social, UGC, and influencer marketing solutions to more than 1,000 brands and…

WeCommerce Acquires the Leading Shoppable Instagram & UGC Content Platform, Foursixty

WeCommerce’s latest acquisition adds to its growing portfolio of Shopify related apps, themes and digital services WeCommerce, a Canadian e-commerce technology holding company, is happy to announce the acquisition of Foursixty Inc., a leading partner in the Shopify and Instagram ecosystems based in Toronto, Canada. Foursixty has been a pioneer and leader in the social commerce space since 2014, and helps thousands of the world’s most popular direct-to-consumer brands such as Fashion Nova, Pura Vida Bracelets, Knix, MVMT…

SOCIAL CHAIN Announces Major Acquisition as It Shakes off COVID-19 While Also Announcing Its First Full Year Forecast of $220 Million…

Social Chain completes majority acquisition of California based performance marketing specialist A4D Social Chain announces first full year forecast as a publicly listed company Forecast for 2020 is profitable despite COVID-19 crisis: $9 million EBITDA Forecast turnover at $220 million before additional acquisitions CEO Steven Bartlett: “Over the last few years we have managed to steer our company towards sustainable and profitable growth” THE SOCIAL CHAIN AG is on the verge of its…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from YouTube (Video), JRNI (customer Experience), CallTower (Unified Communications), Floatthat (E-commerce), PitchHub (Sales Enablement), and Cognism (Email Marketing). YouTube Taps Caption Leader Rev.com as ‘Recommended Vendor’ YouTube and Rev.com have teamed up to make captions more readily available to YouTube creators. Rev — recently named a “recommended vendor” for human-generated…

Bazaarvoice Report: High Expectations for E-commerce, as Consumers Demand Authenticity, Connection, and Trust

As network of clients sees an 20% year-over-year increase in online orders since the beginning of 2020, Bazaarvoice highlights how user-generated content, social commerce, and brand advocacy are critical to e-commerce success Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today released its annual Shopper Experience Index. The global report explores how consumer shopping preferences and behavior are rapidly evolving and how businesses should adapt to these trends —…

Salsify Social Commerce Capability Enables Brands to Sell on Facebook, Instagram, and Google Shopping

As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced the availability of Salsify for Social Commerce. Salsify for Social Commerce enables brands to use Salsify to manage the entire social selling journey for consumers, from product discovery to research to buy across multiple channels. This full range of capabilities, which…

Recent Survey Points to Increased Marketing Investments in Social Shopping Platforms Within the Next Twelve Months

Slickdeals Announces New Retail Insights Report - "Embracing Social Commerce: Strategies, Successes, and Future Investments Among Retailers"  Slickdeals, the leading crowdsourced social shopping platform, announced its co-sponsored report Embracing Social Commerce: Strategies, Successes, and Future Investments among Retailers. Researched by WBR Insights, the report examines how social commerce, or the alliance of social media and ecommerce, is creating a new online shopping dynamic. According to the report, 75% of…

Social Commerce Will Supercharge Holiday Sales, Smartly.io Research Reveals

48 Percent of U.S. Consumers Are Considering Purchasing Products Seen in Social Media Ads for Holiday Gifts Smartly.io, the leading social media advertising automation platform, announced new research outlining where and why consumers engage with social media ads to make holiday purchases. Based on 1,000 U.S. consumer responses from a Dynata survey, the results indicate that consumers not only recognize that social media presents a new way to shop for holiday gifts, they are also more likely than ever to purchase those…

Poshmark Announces Findings from First-Ever Social Commerce Report

The Poshmark Community Shares an Average of 18 Million Listings Every Day, Powering a Sale Nearly Every Second Poshmark, a leading social commerce platform for the next generation of retailers and shoppers, announced the findings of its latest report, "A Year in Social Commerce." The report illustrates how social commerce has emerged as a powerful new retail model, creating highly engaged communities around shopping and selling. Gathering data from billions of social interactions and millions of transactions that take…