VideoAmp

Will hyper-personalization dominate marketing in 2023? Or will marketers lean towards CTV ads to drive online impact? Catch the latest views, predictions and trends across martech and B2B marketing from this weekly highlight: _________…
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Warner Bros. Discovery to Use VideoAmp’s Optimized Cross-Screen Measurement Approach in Move Toward Scaled Adoption of Alternative Currencies VideoAmp announced it has struck a deal with Warner Bros. Discovery to measure cross-screen…
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Industry veteran joins Board to help lead the company into the future Advertising measurement, planning, and optimization platform VideoAmp, announced Nicholas Chakalos has joined their Board of Directors. Chakalos, who joined…
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VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to strengthen their currency solutions. As an enhancement to their advertising measurement…
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Software and data platform VideoAmp, announced Tony Fagan, Chief Technology Officer, will take on an expanded role following a company reorganization that affected approximately 2% of the workforce in order to continue staying ahead of…
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ProMedia, a Miami-based tech-enabled ad agency, has announced the deployment of its advanced audience ratings and impressions solution, continuing their efforts to innovate on an industry-wide push to reach consumers at the right time…
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VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools. Measurement and optimization platform VideoAmp announced that it will be the latest solution for national TV…
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With Elsy, VideoAmp will automate manual steps required to operationalize measurement and currency at scale. The Elsy platform will integrate with VideoAmp to algorithmically provide recommendations for media optimization throughout the…
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TiVo’s viewership data will continue to be utilized for all VideoAmp planning, measurement and TV ad sales use cases VideoAmp, a software and data company, has renewed its data licensing partnership with TiVo®, a wholly-owned subsidiary of…
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VideoAmp will be licensing and incorporating aggregated Comcast viewership data into its cross-platform measurement solution, which deduplicates and measures across set-top box (STB) and Smart TV viewership sets. The effort is intended to…
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​​The Investment Cements the Company’s Leadership Position in Cross-Platform Media Measurement and Will Fully Fund an Accelerated Roll-out of its Platform Use as a Media Currency Software and data company, VideoAmp, today announced $275…
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Software and data platform, VideoAmp, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients. The partnership…
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VIZIO’s Inscape Data will Continue to be Utilized for All VideoAmp Planning, Measurement and TV Ad Sales Use Cases VideoAmp and VIZIO today announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency…
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First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digital Video Will Solve Frequency and Wear-Out Challenges TVision, the TV measurement company, and Gemius, an international research and technology company providing…
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ViacomCBS will leverage VideoAmp as a currency for linear TV planning and measurement Software and data platform, VideoAmp, today announced a partnership with ViacomCBS in which it will provide the media and entertainment company with an…
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B2B marketing has undergone a continued revolution over the last few years and the constant innovation and enhanced capabilities within the martech-salestech ecosystem are only set to drive more changes to this segment.  Catch this…
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The partnership furthers VideoAmp’s mission to break down measurement silos across the advertising ecosystem Software and data platform, VideoAmp, today announced their official status as a Facebook multi-touch attribution…
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Software company VideoAmp, today announced a partnership with Snowflake, the Data Cloud company, which will provide VideoAmp clients with access to multi-party cloud environments as a new means of collaborating with data that enables the…
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Software and data platform, VideoAmp, announced Tony Fagan as Chief Technology Officer, a newly created role for the company. Fagan will focus on the acceleration and innovation of VideoAmp’s planning, measurement and optimization…
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Software and data platform, VideoAmp, today announced the addition of Wendell Younkins as Chief Accounting Officer to its leadership team. Younkins joins at a pivotal time for the market-leading media measurement and optimization company as…
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