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VideoAmp

VideoAmp Releases Most Comprehensive Commingled TV Viewership Dataset in US Marketplace

VideoAmp brings together unique data characteristics from Set-Top-Box (STB) data commingled with Automatic Content Recognition (ACR) data to create the largest and most robust linear television and OTT dataset powering the advanced television market  VideoAmp, Inc., an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has launched the most comprehensive and accurate commingled dataset in the US, boasting 26M households and 37M…

VideoAmp Acquires Cross-Channel Attribution Platform Conversion Logic

Bolstering and Extending VideoAmp's TV Attribution Capabilities VideoAmp, Inc., the interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has acquired Conversion Logic LTD and will be integrating key assets from the leading cross-channel attribution solutions provider into its own privacy-compliant suite of solutions, further enabling marketers and media owners to optimize their entire portfolio of linear TV, OTT and digital media to…

MarTech Interview with Ross McCray, Co-Founder and CEO at VideoAmp

"Going forward it’s important that companies are able to strike a balance between putting consumers first and using data in the right way." Journey into Tech  Hi Ross, tell us about your role and journey into Technology. What inspired you to take up the role at VideoAmp? Technology has been a part of my life for as long as I can remember, ever since I was a kid I’ve been fascinated by computers. I’ve always had this natural curiosity and longing to figure out how things work. I remember as an eight year old kid, I’d see…

VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer

Ad tech enabling company for TV, OTT and digital video companies, VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Ad tech enabler company VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Tasked with forging new industry standards, Gaudin will revolutionize the company’s global legal and privacy affairs, expand its base of clients and partnerships, and drive privacy compliance initiatives without compromising on the quality in a dramatically changing legal environment.…

VideoAmp Extends TV Viewership Panel to Fuel Its Smart TV & Set-Top Box Data Commingling Strategy via Partnership with TiVo

Industry Leading Cross-Screen Audience Panel Now Reaches 25 Million Devices in 19 Million U.S. Households To further advance its practice of commingling TV viewership data from Smart TVs (ACR) with the same from cable and satellite set-top boxes, VideoAmp is partnering with TiVo. The expanded data set extends VideoAmp’s TV Viewership data pool to cover 25 million devices in 19 million U.S. households and gives marketers and media owners sophisticated cross-screen media planning, measurement, and optimization capabilities,…

Mission 2019: How VideoAmp is Eyeing to Transform the Established AdTech Paradigm

In 2019, we expect a dramatic AdTech transformation powered by new platforms for set-top box and automated content recognition (ACR) data processing. A leading player in the TV advertising and OTT, VideoAmp acquired IronGrid Data Services, Inc., followed by an announcement to launch a Data & Emerging Products Division. Currently, VideoAmp’s marketing investment platform measures linear TV, OTT and digital media investment across various AdTech platforms, including Programmatic and non-Programmatic channels. The leading…

Oracle Data Cloud Launches ‘Pre-Bid By Moat’ To Help Marketers Identify Brand Safe, Fraud Safe, & Viewable Ad Inventory

Pre-Bid by Moat Will Be Integrated with Top DSPs Including Adobe Advertising Cloud, Amobee, Basis by Centro, dataxu, MediaMath, The Trade Desk, and VideoAmp Oracle Data Cloud has announced Pre-Bid by Moat, a placement solution for marketers to identify and utilize ad inventory that meets their high standards for third-party viewability and invalid traffic (IVT). These new capabilities will join existing brand safety segments available through Oracle Data Cloud to create a powerful suite of media-spend protection…

VideoAmp Launches TV Viewership Audiences to Drive Advertising Impact, Performance, and Efficiency

Matches Commingled TV Viewership Data with Privacy-Compliant Digital Identities for Superior Audience Targeting; Delivers Advanced Reach/Frequency Management to Maximizes Campaign Impact Across Linear TV and Digital While Minimizing Over-Exposure VideoAmp announced the debut of its Custom TV Viewership Audiences. These advanced TV segments map ACR-based TV and set-top box viewership data directly to privacy-compliant digital identity through a deterministic match and support the integration of first- and third-party…

VideoAmp Strengthens Engineering Team, Names Josh Nisenson as New SVP of Engineering

In His New Role at Videoamp, Josh Nisenson Will Oversee the Company’s Engineering Teams VideoAmp, the software and data solutions company powering the convergence of linear TV and digital advertising, announced Josh Nisenson has joined the company’s leadership team as Senior Vice President of Engineering. Nisenson brings engineering leadership experience from Ericsson, Nortel Networks, Occam Networks, Mu Dynamics, Spirent, BrightRoll, and most recently Yahoo! (now Oath). In his new role at VideoAmp, Nisenson will oversee…