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Fluent Plans to Accelerate International Expansion in Response to Increased Demand from Advertisers

Fluent, Inc., a leading performance marketing company, today announced it has launched in two European markets with additional international launches planned throughout the remainder of 2020 and 2021. This strategic initiative stems from increased demand among Fluent’s core performance advertiser base in reaching consumers across Western Europe, Canada, Australia, and APAC markets. “Fluent’s expansion into additional international markets will enhance our ability to provide end-to-end customer acquisition solutions for…

Zoomd Integrates Google UAC Into Its Platform, Following the Generation of US$27 Million in Revenue in 2019

The company announces the integration of Google Universal App Campaigns, following weeks of onboarding customers including, Disney, German ABS-CBN, and South Africa's Inquirer Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech user-acquisition and engagement platform, is pleased to announce today the successful integration of Google Universal App Campaigns (UAC) with its API. In addition to the integration of Google's UAC service, Zoomd is pleased to announce that it has on-boarded…

What Supply Partner Consolidation (SPC) Means for Advertisers

With the rise of advertisers moving to an in-house agency model, largely on the promise of cost reduction, a natural next step is for brands to take control of media Supply Chain investments. By reducing the number of suppliers to a preferred, qualified roster, advertisers stand to gain big savings and performance of the media. In parallel, while navigating the vetting process and negotiating preferred supply partner agreements, advertisers are able to establish standards and expectations at the source. However, as…

Why Online Coupons Connect With the Ultimate Smart Shopper: The Millennial

Smart shoppers are, well, smart for a reason. While many of us simply browse e-commerce platforms for the best price, this consumer segment does not settle for the first offer they see. Rather, they want to get the best possible product for the best possible price and are willing to work for it. This means investing in research, mobile search and, ultimately, online discount coupons. Discount codes and coupons are still around for a good reason - they work all these generations later, with the internet bringing them a new…

Why Smarter SSPs Would Be a Boon to Publishers and Advertisers

Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem. Doing so promises to deliver enhanced value not only to the SSPs themselves but also to the publishers and advertisers that they serve. We’re already starting to see some of the largest platforms in the…

Even Advertisers Avoid Their Own Ads—Here’s How to Make Them Better

When’s the last time you skipped an ad on YouTube or fast-forwarded past a commercial on your DVR? There’s no shame in admitting it—even if you’re a marketer who eats, sleeps, and breathes advertising in your day job. In fact, Pressboard recently conducted a survey that found that advertisers, of all people, are just as averse to ads as anyone else. 98% stream ad-free content on platforms like Netflix or Prime Video, for example, and 79% own a DVR they use to skip commercials. We might just be the only industry that…

The New Rules: Establishing Consumer Trust in a Post-GDPR World

Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results of an election, the passing of an iconic celebrity, or even the outcome of The World Cup. For marketers, the year’s defining moment arrived on May 25th when the European Union officially rolled out The General Data Protection Regulation commonly known as GDPR. The regulation is designed to protect consumer privacy and give individuals more control of their online footprint. GDPR places new limitations on how customer…

UnDigital Unveils Industry’s First Package Insert Marketplace

Marketplace Empowers Retailers to Monetize Packages at Scale While Arming Advertisers with New, Highly Effective Channel for Awareness and Sales UnDigital, the industry's first package insert marketplace, launched giving advertisers of all sizes access to an inventory of over 300 million packages for insert ads, while empowering retailers to transform package overhead into a bottom-line business driver. Dozens of retailers like Barnes & Noble College and Lands' End have already joined the marketplace to take advantage…

Winclap Announces Partnership with Tapjoy

Combined Offerings Lead to Highly Sophisticated Targeting and Engagement Strategies Winclap , the SaaS for pricing analytics and marketing execution that helps mobile app marketers maximize their mobile campaigns, announced that Tapjoy, a leading provider of mobile engagement and monetization services for premium advertisers and app developers, has joined the Winclap Certified Partner Program. The partnership combines Winclap's ability to assess the real value each user brings to the marketer's business and calculate…

Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex

"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI."How did the idea for Simplaex come about? You might call it destiny. Moti (co-founder/CTO) and I met each other in an Ad Tech company in Berlin in late 2014. He joined as CTO and I was hired as a troubleshooter by the advisory board. We both felt that the market would soon make another turn and thus we were challenging the company’s status and future prospects. We decided to talk to all…

Instart World Cup Ad Performance Study Reveals Why Advertisers Are Winning This Year’s Tournament

Fans Are Watching the World Cup Live, and Commercials Are Impacting Their Behavior — Especially if the Ads Feature David Beckham Instart, the company helping thousands of leading brands around the world deliver faster, safer and more profitable online experiences, today announced the results of its 2018 World Cup Ad Performance Study. The study revealed that more than two-thirds (70 percent) of Americans and Brits watching the 2018 World Cup are doing so live, with the Brits (81 percent) watching more live matches than the…

Yeah, OTT Advertising is a BFD

"Welcome to the modern day gold rush of 2018 – OTT. If you are close enough to it, you can almost feel what the ‘49ers must have felt as those pioneers traversed the continental United States in hopes and dreams of found gold in 1849. Our version in digital media has all the smallest and largest companies grasping for some piece of the OTT pie (our gold) to market in the mega-billion dollar Video advertising industry. Before I get started, it makes sense to present my take on the definition of OTT. OTT is TV on all…

MANTIS to Disrupt Online Advertising Industry With Video Vetting AI Technology

Mantis Uses State-Of-The-Art AI Techniques to Identify Video Content That Is Relevant for Advertisers Mantis-ai.com will launch its Artificial Intelligence (AI) tool for the first time, which will be available for advertisers during the #vivatech conference in Paris. Over the past year, SMOs released several official reports surrounding decisions by the largest global advertisers to withdraw ad campaigns from the top four online video publishers, due to failures in online video content vetting and lack of advertiser…

TechBytes with Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA

Billie Vuckovich Director, Digital Marketing and Ad Operations, dexiMEDIA Ad fraud is the dirty secret of digital media that exploded with smarter advertising analytics platforms reporting them in time. With the adtech evolution, ad fraud also continues to change in form. To better understand ad fraud analytics and the other major threats to video, display, and other ad publishing companies, we spoke to Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA.Tell us about your role at dexiMedia and the…

Outbrain Enters Into a Strategic Partnership With IAS

Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform, and Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced they have formed a partnership to bring IAS’ brand safety solutions to Outbrain’s brand marketers. The partnership represents a significant addition for marketers working with Outbrain, the most trusted and largest content recommendation company…

bRealTime and Clearstream Merge To Form EMX- A New Digital Marketplace

EMX Will Form More Powerful Media Solutions And Produce An Overall Lift In ROI bRealTime and Clearstream have merged to form EMX, a new programmatic marketplace. EMX will offer media solutions across supply, demand and data to publishers, tech providers and agencies. It will also include increased efficiencies, enhanced transparency and a universal lift in ROI. How does EMX work? EMX works on the principle of combining services of bRealTime and Clearstream,  to be an integrated business platform. bRealTime is an…

How to Get the Attention Economy to Really Notice You

When you ponder what moves the digital landscape and all its players, typically the following comes to mind: who’s spending what and where, how to invest in different buckets - from TV to digital, where your money is actually going, and budgets (namely, who is willing to spend the most). But what lies behind the dollar signs? The answer: an entirely different currency that the industry is truly busy chasing, and one that in today’s economy is even more scarce than cash - the human attention span. Scientific Seduction In…

How SSPs and Publishers Can Break the Walled Gardens

An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. On the other side is everyone else. For publishers, Facebook Instant Articles is a poisoned chalice. It forces them to surrender their audience data and compete with Facebook for traffic. Meanwhile, Instant Articles lines the pockets of the social media giant and helps it develop even greater targeting abilities. The walled gardens derive their power from their goldmines of data. They use the data as they…

HIRO Media, the World’s First Safe SSP, Presents Exclusive Roundtable During Advertising Week Europe

HIRO Media's Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers HIRO Media, the world's first safe SSP, is proud to bring together thought leaders and influencers from all sides of the digital advertising industry - Brands, Publishers, Agencies and Advertising Technology - for an exclusive Advertising Week Europe event in London. Also Read:  GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem The Programmatic & Media industries are…

Why The World Needs 5G And How It Will Impact The Programmatic Advertising & Publisher Industries

5G has undergone its first public trial during the Winter Olympics in Pyeongchang, South Korea. With Mobile World Congress (MWC) taking place in Barcelona between 26th February and 1st March 2018, expect to hear a lot more about 5G in the coming weeks. But why does the world need 5G and how will it impact the symbiotic worlds of Advertising and Publishing? This is an overview of the business and commercial rationale behind 5G for MNOs and summarises the impact for AdTech and Publishers whilst providing practical guidance…