Browsing Tag

advertisers

AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About Compliance with Privacy…

AppsFlyer, the global attribution leader, published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize return on their investment in mobile advertising campaigns. According to the white paper, while advertisers are generally satisfied with the features of their measurement solutions, concerns remain high when it comes to privacy protection and compliance capabilities. Marketing Technology…

Smartly.io Welcomes Ryanne Laredo as Chief Customer Officer

Smartly.io, the leading social advertising automation platform for creative and performance marketers,  announced the addition of Ryanne Laredo as its first Chief Customer Officer. In this new role, Laredo will further elevate Smartly.io’s commitment to customers while supporting the company’s U.S. growth and leadership in enterprise advertising technology. “At Smartly.io, customer centricity is in our DNA and thinking customer-first has been a core value from the start,” said Kristo Ovaska, founder and CEO at…

Pattison Media Ltd. Introduces Dynamic Ad Insertion – DAI – Enhancing Value to Advertisers

Pattison Media, is excited to announce the Western Canadian rollout of Dynamic Ad Insertion capability through the Audio Velocity platform of National Sales Partner, Canadian Broadcast Sales. All 48 PML radio stations will have this functionality fully deployed by the end of this week. Dynamic Ad Insertion (DAI) is a value-added feature for advertisers in real-time, on live and on-demand audio streams. On enabled devices, DAI allows for each message to be uniquely targeted to each listener. DAI delivers the right…

Veritone Extends Agreement With Audacy, Bringing In-Depth, AI-Powered Analytics to Dynamic Audio Content

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced that it has extended its agreement with Audacy , a scaled, multi-platform audio content and entertainment company with the country’s best radio broadcasting group, a leader in virtually every segment of audio, and America’s #1 creator of original, premium audio. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… Formerly known as…

Effectv Launches New Division to Better Serve Advertisers’ Evolving Needs for Audience Delivery within Changing TV Marketplace

Today, Effectv, the advertising sales division of Comcast Cable, announced the creation of a new Sales Development function, led by former Regional Vice President at Effectv, Dawn Lee Williamson. She will report into Pooja Midha, Chief Growth Officer, Comcast Advertising. Marketing Technology News: ReliaQuest Announces New Board Member And Chief Marketing Officer “The media landscape has changed dramatically and at an accelerating pace” This move is an extension of Effectv’s ongoing transformation as an audience…

Top Martech Funding (in the news) From Q1 of 2021!

The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as venture Capitalists see pretty good investment opportunities in MarTech and AdTech precisely. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… One reason for the growth of MarTech and AdTech is the level of…

Jetfuel Proves Influencer Marketing Outcomes Can Be Measurable While Ranking High on 10 of AppsFlyer’s Leaderboards for Performance…

Lading influencer marketing platform, Jetfuel announces its unprecedented rankings in 10 categories of AppFlyer's performance marketing leaderboard. Influencer marketing has long been criticized as a black box for advertisers who want to see measurable outcomes for their expenses. Jetfuel's high rankings in 10 categories of AppsFlyer's Performance Index XII, which has been ranking the top media sources in mobile advertising since 2015, demonstrate that not only can this kind of marketing be measurable, it can provide…

Monaker Group Partnership Acquires Award Winning Digital TV Technology Provider; Plans to Accelerate Global Expansion of HotPlay Advertising…

Monaker Group, Inc. , a technology solutions company, announced that Reinhart Interactive TV, a Monaker-funded strategic partnership, has acquired a leading and award winning Interactive TV supplier, founded in 2001 by former employees of Philips Media. One of the key drivers behind Monaker’s entry into the Digital TV space, is the planned integration of HotPlay’s advertising platform with the TV and broadcaster eco-systems. With this acquisition, Reinhart Interactive TV combined with HotPlay’s offering becomes an…

23 Brand Success Stories Using Audience-based Tv Buying To Drive Business Outcomes

VAB shares 23 real-world brand case studies VAB's Proven Strategies & Tactics In Audience-Based TV Buying provides advertisers with 23 brand case studies across 16 different product categories demonstrating the business impact of shifting from a demographic-based TV buy to an audience-based buying approach. Business outcomes include KPIs like incremental reach, website visits and in-store foot traffic. Audience-based buys drive upper funnel metrics like incremental reach, awareness and recall Audience-based buying…

AcuityAds and Enjoy Life Foods Discuss Changing Consumer Behaviors at CMO Brand Digital Summit

AcuityAds Holdings Inc. , a leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, announced that Seraj Bharwani, Chief Strategy Officer, will be participating on the "Managing through crisis: how to find & foster successful client-partner relationships" panel with client Shruthi Chandramouli, Marketing Director at Enjoy Life Foods (a Mondelez brand), a brand offering great-tasting snacks that are allergy- friendly and…

Former North America CEO of Havas, Mindshare and Digitas joins Fenestra Board

Fenestra announces Colin Kinsella joins Board at time of rapid growth Fenestra, the independent platform that helps advertisers, agencies and publishers maximise performance from their programmatic businesses, announces Colin Kinsella, most recently CEO of Havas North America and Mindshare NA, is joining their Board. Marketing Technology News: Hyland Launches New Enhancements And Solutions Across Its Content Services Platform Fenestra uniquely provides global advertisers, publishers and their agencies a single,…

Source Digital’s New Patent Revolutionizes In Video Advertising, Making a Video Worth a Million Words

There is an old saying that a picture is worth a thousand words. In today’s digital age, a video can be worth a million. People love to watch videos, but they don’t love to be interrupted with ads while they do it. One company, Source Digital, is revolutionizing consumer engagement around video and has now entered a new milestone within its patent portfolio. While Source was already on the forefront of seamless and immersive interactions within video, including making video shoppable, this new patent recognizes Source’s…

What Is Your Social Media Worth?

FootPrint app tells you what your social media profile is worth. FootPrint provides an influence rank for each user Users can learn their profile dollar value with in-app purchases. Launched on Facebook and Twitter (Instagram coming soon) Who better to market for you than your own customers? Search MyFootPrintScore, one word, on Google or the Apple Store, Less than 2% of Hispanic CEOs FootPrint is the new "it app," now available for download on iPhone and Android. FootPrint has the ability to…

Optimizing Addressable Advertising and Other Emerging Channels Is #1 Priority Among Brands and Agencies in 2021

A new study conducted by Forrester Consulting on behalf of leading players in addressable TV today found that while 100% of brands and agencies in the U.S. have experienced at least one challenge implementing addressable advertising at scale, 46% say optimizing emerging channels is their top priority in 2021. The study, "The Transformation of Television: Embracing the Era of Addressable TV," was commissioned by DISH Media, Cadent, Canoe, Comscore, INVIDI Technologies, LiveRamp, Verizon Media, ViacomCBS and WarnerMedia.…

BDEX Partners with TiVo to Offer Advertisers Unprecedented Access to Scalable TV Audiences Nationwide

BDEX announces relationship with TiVo to expand audience reach while protecting consumer privacy BDEX, the first and largest consumer data exchange in the United States, today announced its partnership with TiVo®, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER). This joint data collaboration will allow BDEX to bring its data solutions to a wider pool of advertisers, and enable TiVo to expand its reach, giving advertisers unprecedented…

Mindworks Introduces Template-Based Playable Ad Builder to Its Playturbo Platform

Creative studio Mindworks has announced the launch of a new feature for its playable ad platform Playturbo. This new feature allows advertisers to use a wide range of pre-built playable ad templates to facilitate playable ad creative production and to improve mobile campaign performance while reducing production costs. New Playturbo feature: playable ad templates Many brands and advertisers across all major markets and verticals have started implementing playable ads into their marketing stacks, thanks to their…

AcuityAds Shares Its Progress On Identity Resolution

AcuityAds Holdings Inc, the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today announced it has integrated several identity solutions as part of its commitment to a scalable, robust solution for digital advertisers and greater consumer control regarding the future of identity resolution. Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future AcuityAds is integrating Unified ID…

 MarTech Interview with Tobias Knutsson, CEO at Adverty

Tell us about your journey into marketing technology and how you started at Adverty? It all started with a deep interest in advertising and marketing. Since 2000, I have worked in different positions with more or less all forms of digital communication. Everything from classified ads and banners to being the CEO of one of Sweden’s largest companies in content and native marketing. Games and apps are the communication channel of the future and are already equated with social media when it comes to reach so when the…

SEOHost.Net Principal: What Google’s Decision to Phase Out Tracking Cookies Means for Advertisers

Terry Cane, COO of SEOHost.net , believes Google's decision to phase out support for third-party cookies isn't as bad as some have made it out to be. The search giant announced last January its intent to remove support for cookies in its Chrome browser within the coming two years. Earlier this month, the company further clarified its plans in a blog post from Director of Product Management for Ads, Privacy, and Trust David Temkin. It will no longer rely on any identifiers to target its advertisements, nor will it support…

Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices

Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’ time spent on social media, publisher websites, mobile gaming, and streaming platforms (remember Tiger King?) shot up, and advertisers reacted by increasing their digital spends. Through trial and error, advertisers learned what approaches work best in a pandemic – and what pitfalls to…