Expanded collaboration brings new visibility into how broadcast radio drives outcomes across the modern media mix

Magellan AI, the leader in audio advertising intelligence and measurement, announced an expanded partnership with iHeartMedia, America’s most listened-to audio provider, to bring broadcast radio attribution to advertisers.

Magellan AI has been a preferred attribution partner for iHeartMedia across podcasts, streaming audio, connected TV, and other digital media. This expansion extends measurement capabilities to broadcast radio, enabling advertisers to evaluate performance across audio and digital channels within a unified framework.

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Magellan AI’s platform will leverage iHeartMedia’s simulcast data, which maps listeners exposed to broadcast radio to measurable outcomes. Attribution reporting powered by that data will be available exclusively to advertisers working with iHeartMedia.

Advertisers using the solution will gain deeper insights into how radio campaigns deliver full funnel results, including web visits, form fills, leads and purchases. By combining measurement across the full spectrum of audio and digital channels, Magellan AI provides a complete view of how campaigns perform across the media mix.

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“Advertisers want clearer insight into how every channel contributes to outcomes,” said Cameron Hendrix, CEO and Co-Founder of Magellan AI. “Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”

“iHeartMedia has always focused on helping advertisers understand the power of audio,” said Lainie Fertick, President, iHeartMedia Insights. “By combining Magellan AI’s attribution technology with our proprietary in-market simulcast data, we’re providing brands with deeper visibility into how broadcast radio works alongside podcasts, streaming audio, connected TV, and other channels to drive meaningful results.”