Browsing Tag

digital channels

Bynder’s 2021 State of Branding Report Finds that Marketers are Ready to Embrace Automation in Branding to Support Digital Experience

New research conducted by Bynder, the global leader in digital asset management, reveals a shift in perspective as a vast majority of marketers report they are increasingly willing to embrace technology and automation in new ways, especially as it relates to enhancing creativity and scaling content creation. Brands undertook an immense amount of digital transformation in the span of a year. Half of the marketers surveyed reported that they accelerated digital transformation and digital experience initiatives in 2020, and…

MiQ and Samba TV partner in Canada for an enhanced Advanced TV solution

MiQ, a global programmatic media partner, announced a strategic partnership with Samba TV, a global leader in omniscreen advertising and analytics, to provide an enhanced advanced TV solution to marketers. The joint solution will offer clients better planning, activation, and measurement by leveraging TV consumption insights across Samba TV’s extensive first-party dataset in Canada. Marketing Technology News: AdPlayer.Pro Video Ad Tech Company Reveals Ad Execs’ Perspective on the State of Online Video… The…

Stratifyd Launches New Solutions to Remove Costly Data Blind Spots and Automate the Discovery of Hidden Insights Across the Customer…

Stratifyd, the leading provider of experience analytics solutions powered by Smart AI™, announced Stratifyd Solutions, a purpose-built offering designed to help today’s businesses that lack the time and resources to quickly uncover insights and drive value from experience, operational, and behavioral data. The no-code Smart AI allows anyone to tap into old and new data sources to uncover cost-saving, revenue-generating insights, and even automate actions with ease. Brands, across all industries, are faced with the challenge…

Top Martech Funding (in the news) From Q1 of 2021!

The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as venture Capitalists see pretty good investment opportunities in MarTech and AdTech precisely. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… One reason for the growth of MarTech and AdTech is the level of…

Samba TV Announces Partnership With PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply

Samba TV, a leading global provider of omniscreen advertising and analytics, announced a multi-market partnership with PubMatic , a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the United Kingdom, Germany, Italy, and France. Marketing Technology News: MarTech…

Cyara Receives 2021 CUSTOMER Magazine Product of the Year Award

Cyara, provider of the leading Automated Customer Experience (CX) Assurance Platform, announced that TMC, a global, integrated media company, has named the Cyara Automated CX Assurance Platform as a 2021 CUSTOMER Product of the Year Award winner. The Cyara Automated CX Assurance Platform is used by some of the world’s top brands to automate and accelerate testing of the CX they deliver, measure and optimize the quality of digital and voice channels, and assure flawless omnichannel customer journeys from beginning to end.…

New Report from Stratifyd Reveals What Pandemic-Driven Consumer Feedback Can Teach the Financial Services Industry About Customer Experience…

Stratifyd, the leading provider of experience analytics solutions powered by Smart AI, today announced it has released its first annual “FinServ Customer Experience Report.” The report offers a comprehensive analysis of the publicly available Consumer Financial Protection Bureau (CFPB) Database, highlighting consumers’ top complaints made to the organization about financial services providers in 2020. The COVID-19 pandemic put considerable stress on the financial services industry, with many Americans struggling to meet…

Increased Use of Headless CMS in 2020 Brings Big Benefits to Business, Survey Shows

Agencies experience higher demand for headless CMS to facilitate omnichannel distribution of content and make businesses more relevant, agile, flexible and scalable   Two thirds of agencies tasked with developing websites and other digital content platforms use headless content management systems (CMS) regularly, with nearly half (48%) seeing an increase in client projects that benefited from headless CMS in 2020. A survey of European and US agencies by Umbraco shows that a majority of agencies chose a…

Cisco Completes Acquisition of IMImobile PLC

Cisco has completed the acquisition of IMImobile PLC. IMImobile brings key cloud communications software and communications platform as a service technology expanding the capabilities of Cisco Webex Contact Center to deliver a comprehensive Customer Experience as a Service (CXaaS) offer. The combined offering will enable businesses to deliver delightful customer experiences across the entire life cycle by incorporating cloud contact center, AI, experience management, collaboration, omnichannel communications and …

Postal Adds Virtual Events to Experience Marketing Platform

Postal is proud to announce the launch of the Postal Event Marketplace, a new product offering in it’s Experience Marketing Platform where direct mail, gifts, company swag, and now, memorable virtual events come together in one place to help sales and marketers break through the noise of saturated digital channels. With the launch of Postal Events, customers can now book talent from hundreds of options, manage the invite and registration process, and trigger the automatic sending of attendee event kits to ensure they land…

Sprinklr Achieves FedRAMP Ready Status

A Critical Step in Sprinklr’s Mission to Help US Government Agencies Transform Citizen Experiences Across Digital Channels Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that it has been approved as FedRAMP Ready for Agency Authorization. Sprinklr achieved FedRAMP Ready status for its CXM platform on Amazon Web Services (AWS). Effective communications play a fundamental role in ensuring that citizens have the information they need to stay safe and healthy. As people…

Maintaining Demand for On-Demand: How Purchase Data Can Help Video Streaming Services Drive Spend

Video streaming trends have evolved dramatically in the last 6-8 months. The coronavirus pandemic has left many of us with idle time on our hands, largely stuck at home with few options for diversion. The best intentions of baking that sourdough loaf or learning to knit are easily set aside for the countless on-demand video options available. It’s no surprise then, that streaming media services have seen a lift in spending since March. What do Data show about Video Streaming Services? In fact, in Q2 of this year,…

Verimatrix Launches New Brand Campaign: Security Made for People

New Website, Brand Identity Elements and Ad Campaign Express the Power and Advantages of People-Centered, Frictionless Security Verimatrix, the leader in powering the modern connected world with people-centered security, announced its new brand campaign, "Security Made For People," along with a revamped website and supporting brand identity elements. Designed to authentically capture the human side of security, the campaign provides a glimpse into the real challenges facing Verimatrix customers and technology partners…

Comcast Planning to Team Up With Walmart to Develop and Distribute Smart TVs

With an annual growth rate of 4.1 percent, the video streaming service is expected to reach $26 billion this year. Netflix founded way back in 1997, is probably the first name that comes to mind when talking about online streaming services. The growth of Netflix paved the path for others to join its race and now we have a dozen online streaming services competing with each other. Some prominent names that came alongside were YouTube, Hulu, Amazon Prime, Disney+, among others. When such prominent names have already…

Businesses Are Increasing Investment in Digital Channels and Artificial Intelligence for Enhanced Customer Experiences

NICE inContact, a NICE business, announced the findings of a global research study detailing the growing role of digital-first omnichannel experiences in fostering customer loyalty and advocacy. The 2020 NICE inContact Customer Experience (CX) Transformation Benchmark, Business Wave surveyed over 1,000 global contact center decision-makers and found a trend among businesses moving towards self-service vs. agent-assisted channels — now 43 percent of businesses prefer to offer self-service channels, a 15 percentage point…

Cardlytics Appoints OpenTable Chief Marketing Officer Jessica Jensen to Board of Directors

 Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors. Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the food service industry and embrace dining…

Vodafone Chooses BlackBerry AtHoc for Secure Crisis Communications Offering

 BlackBerry Limited announced an expanded partnership with Vodafone to offer BlackBerry® AtHoc® as its emergency alert and crisis communications solution. Greater Manchester Police and Greater Manchester Fire and Rescue Service are the first two customers who have selected BlackBerry AtHoc to deliver secure communications and real-time alerts through this partnership. "BlackBerry and Vodafone, one of the largest telecommunication companies in the world, have had an ongoing relationship since 1999. We are excited to expand…

Mi9 Retail Launches ThryveAI

The Next Generation of Digital Commerce for Grocers Mi9 Retail (Mi9), the leading provider of omnichannel retail solutions, is pleased to announce the launch of its new digital commerce brand, ThryveAI. Mi9, a pioneer in grocery e-commerce, helped grocers create their first digital storefronts when online grocery was a novelty. As the underlying technology became more sophisticated, consumers realized the convenience of shopping online and the adoption of grocery e-commerce steadily increased, albeit slowly. Mi9 was…

29% of US Consumers will Increase Long-term Use of Digital Channels Because of COVID-19 Pandemic

But 61% disappointed by brands online response and lack of personalization, impacting future spend, Kameleoon research finds The current COVID-19 crisis is driving long-term changes in how US consumers buy and interact with brands – and they are not happy with the level of personalization and reassurance delivered online by most companies, according to a new study of 1,000 US consumers. Marketing Technology News: Fuel Cycle Releases Qualitative Analysis Feature The research, commissioned by AI-powered…

Bloomreach Hits Major Milestones As It Powers Over USD 200 Billion in Digital Commerce Experiences

Bloomreach, the leader in commerce experience, today announced that it now powers over USD 200 Billion in digital commerce experiences, representing 25% of retail eCommerce in the U.S. and U.K. markets. These milestones were achieved in part due to Bloomreach customers' record growth in eCommerce, with the average customer up 36% in digital and online commerce revenue year-to-date, and on average up 44% in online revenue since March 1, 2020, the effective beginning of the coronavirus crisis in North America and the United…