Customer behaviors and expectations evolve quickly. To differentiate themselves, companies have to continuously adapt their strategy. The need to provide …
The World of Online Retail: Navigating Increasingly Choppy Waters
There is no shying away from the fact that the high street has seen better days. UK shops are continuing …
Voice Technology: What It Means for Digital Marketers
As the field of Digital Marketing is constantly evolving, emerging technologies can have a powerful impact on the industry. Voice …
Consistency is Key to Customer Experience
In the pre-digital era, customer experience was fairly linear. Customers would enter a store, chat face-to-face with the clerk, perhaps …
Time To Get Social: Prioritizing Social Marketing Strategies
Raise your hand if you are on social media – anyone? Odds are most people have some sort of online …
Why Marketers Use Call Tracking Software
Digital marketers in Lead Generation have an exceedingly complicated job to do. They are often running multiple campaigns across a …
What Junk Folder? Why Marketers Should Direct Mail Millennials
Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 …
New Engen Launches Self-Service Platform for Facebook, Instagram and Search Engine Marketing
Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers …
Mintel Comperemedia Forms Strategic Partnership with Marketing Intelligence Platform Pathmatics
Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels …