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AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Comscore, AcuityAds, Adzymic, iHeartMedia and Adwerx. Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are…

iHeartMedia, America’s Leading Podcast Publisher, And Radio Hall-Of-Famer Charlamagne Tha God Launch The Black Effect Podcast Network

A historic first-of-its-kind joint venture partnership developed to amplify Black voices, celebrate Black creators and invest in the Black community, with culturally relevant content across a variety of genres iHeartMedia, the No. 1 commercial podcast publisher globally according to Podtrac, and Charlamagne Tha God, one of the most influential and authoritative voices in media, announced a historic joint venture partnership to launch The Black Effect Podcast Network. “Blackness has an immediate, culture shifting effect…

LiveXLive Partners With Robin Hood And iHeartMedia For ‘Rise Up New York!’ Relief Benefit Hosted By Tina Fey To Support New…

"Rise Up New York!" Adds to the Growing List of Charity Events and Artists on LiveXLive Who Want to Expand Their Reach to a Global Audience LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced today that it has partnered with Robin Hood and iHeartMedia for "Rise Up New York" relief benefit on Monday, May 11 at 7 PM ET to raise awareness and funds to help New Yorkers whose lives have been dramatically impacted by COVID-19. The show will bring together New York City's biggest…

iHeartMedia Launches the iHeartRadio Living Room Concert Series Presented by State Farm®

iHeartMedia today announced the launch of “The iHeartRadio Living Room Concert Series Presented by State Farm,” a weekly performance series with the goal of bringing Americans together in the comfort and safety of their living rooms for performances by some of the biggest artists in music. The series will video stream and broadcast every Wednesday to celebrate the importance of community and being a “good neighbor” through the power of music during the COVID-19 pandemic. Premiering on April 29, the concert series will…

Comscore and iHeartMedia Agree to Renewal for Digital Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, and iHeartMedia, the leading audio company in America and the No. 1 commercial podcast publisher, announced a renewal agreement that enables iHeartMedia to continue utilizing Comscore's industry-leading digital audience measurement. The multi-year agreement gives iHeartMedia continuing access to Comscore's Media Ratings solution, including video and YouTube measurement tracking. Marketing Technology News: IAB Names David Cohen President "We…

LiveXLive Sees Substantial Growth In Viewership And Cross-platform Engagement In Early 2020

Livestreamed Performances by Superstar Artists Selena Gomez, Billie Eilish, Blink 182, Coldplay, French Montana, Green Day, Kesha, Lumineers, Sting, YBN Cordae and Anderson. Paak Drive January and February 2020 Growth LiveXLive Media, Inc., a global digital media company focused on live entertainment, has entered the new decade with substantial growth in viewership, up 54% for the first six weeks of calendar year 2020 versus the same six-week period in 2019, and a surge in cross-platform social media engagement of over…

iHeartMedia Expands its Spanish-Language Podcast Offering

The iHeartPodcast Network serves Hispanic audiences with a slate of iHeartRadio Original Podcasts from Enrique Santos; and inks a multi-year development, co-production, distribution and sales partnership with reVOLVER Podcasts Audio Network iHeartMedia, the leading audio company in America and No. 1 commercial podcast publisher, announced two new efforts aimed at expanding the iHeartPodcast Network with more Spanish-language and Hispanic-focused offerings. With the increasing importance and size of the U.S. Hispanic…

The Fastest Way to Kill Podcast Advertising

In 2019, the total number of people who have listened to at least one podcast surpassed 50% for the first time, and another 32% are regular monthly listeners, according to a recent study by Edison. That’s a 25% increase from 2018. And among 12-34-year-olds, who are typically even harder to reach, that number is even higher at 70%. It’s easy to see the tremendous potential of podcasts and audio advertising with explosive year-over-year growth. Listeners are just people actively seeking out and subscribing to content from…

It’s ‘Merry-Go-Round’ for Mastercard Sonic with the First-Ever Music Single

Brands Can No Longer Ignore the Power of Digital Audio Marketing. Mastercard Unveiled Its First-Ever Music Single, Delivering Latest Evolution of Its Sonic Brand Identity for the Next Decade Mastercard has chosen to redefine how it interacts with customers and partners with a unique audio marketing campaign for its Sonic brand. The global technology company for payments and Big Data announced its first-ever song drop for its sonic brand identity at CES 2020. At the time of this announcement, Tom Poleman, Chief…

LeadsRx And iHeartMedia’s New Automotive Attribution Study Highlights How the Automotive Industry Can Drive More Shoppers to Businesses

Study Finds Radio Drives First Time Customers to Business Websites; and Reach, Frequency and Endorsements Play a Key Role in Successful Radio Marketing Findings Upend Many Common Advertising Industry Misconceptions Results Were Presented During a Special Workshop at the Automotive Analytics & Attribution Summit on November 19 Marketing attribution software company LeadsRx and iHeartMedia released the findings from their new marketing attribution study focused on automotive radio advertising. In 2018, the automotive…

PubMatic Promotes Emma Newman to Lead Its European Business

Premium digital advertising technology company, PubMatic, announced that Emma Newman, formerly Vice President UK, has been promoted to the position of Chief Revenue Officer for EMEA. In her new role, she will be tasked with continuing to build the European region, working with the local teams to take advantage of the growth opportunities in current and emerging markets. The move sees the EMEA Regional Directors as well as the account management, advertiser solutions, and platform solutions teams report directly into Newman.…

New Study Finds Millennials Are the Biggest Audio Generation, Listening to More Content Than All Others: More Types, More Times, More Places

Study Finds Radio Continues to Reach More People on a Daily and Weekly Basis Than Any Other Media and Dominates Consumer Listening Across All Dayparts The audio landscape is exploding and over the last two years there has been huge growth across various audio categories including a 2500 percent growth in smart speaker ownership and more than 48 percent increase in podcast listening, according to the Edison Infinite Dial 2019 study. And today Ipsos released a new research study commissioned by iHeartMedia -- “Day in the…

WPP and iHeartMedia Launch ‘Project Listen’

Partnership Will Drive Innovation and Learning in Creative and Media Strategies Across All Audio Platforms iHeartMedia, America’s leading audio company, and WPP, the creative transformation company, announced the launch of Project Listen to develop next-generation insights, planning and creative capabilities in audio. “People are wired for sound – it grabs our attention, sets our mood, and triggers our memories and imagination. It transports us from a favorite artist’s soundstage, to a podcast courtroom or even another…

iHeartMedia Doubles Down on Radio Attribution with Agreement to Support Nielsen Media Impact and Continuous Diary Measurement

Nielsen Moves Ahead with Continuous Diary Measurement in Four Book Markets Nielsen announced that iHeartMedia, Inc., the number one audio company in the US, will advance radio attribution by supporting Nielsen Media Impact (NMI) and Continuous Diary Measurement (CDM) in Nielsen Audio's four book markets. With this agreement, Nielsen moves forward with its decision to implement Continuous Diary Measurement as planned in radio markets currently measured four times a year.  In addition, iHeartMedia's support boosts the…

iHeartMedia, Jelli and Foursquare Team up to Launch New Attribution Product for Advertisers

iHeartMedia, Jelli and Foursquare announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. “iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and…

Radius Launches Radius Unify to Become First Enterprise B2B Customer Data

Platform New Platform in $1B Market Brings 360-Degree View of Every Possible Customer Radius​,the leader in connecting B2B data and intelligence, today announced the launch of ​Radius Unify​,the first-ever enterprise B2B customer data platform (CDP) that is powered by the largest, most accurate B2B data source – The Network of Record . With Radius Unify, B2B enterprises now have access to a single, 360-degree view of each prospective customer and the full market so they can streamline their pipeline, transform their data…