Solution enables Shopify merchants to drive highly-qualified traffic to their sites from within their Shopify dashboard

Preciso has launched Ultima Ads for Advertisers, the company’s latest DSP solution, integrated as an app in eCommerce platform, Shopify.

Ultima Ads for Advertisers is the first native ads app plugin for Shopify that focuses on a merchant’s advertising goals – enabling them to access highly-qualified traffic and 100% user engagement within their Shopify dashboard.

By syncing product feeds, purchase history and browsing behaviour with the Ultima app, merchants can:

• • Create bespoke audience segments for more precise targeting
  • Retarget previous visitors who left the site without buying
  • Build lookalike audiences to find consumers who share the same characteristics as their best customers.

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Ultima is Preciso’s targeted native advertising solution. It uses machine learning technology to create personalised campaign creatives and automatically embed them within web pages to combat banner blindness and drive meaningful engagement at scale.

In tests, Ultima has been shown to deliver a CTR of 2.1% (vs 1.84% industry average), an engagement rate of 65.94% (vs 60.03% industry average) and an average session duration of 3m 46s (vs 2m 40s industry average).

Preciso CEO Piero Pavone says: “Ultima Ads for Advertisers has been designed from the ground up to enable Shopify merchants using premium native placements that target users in a non-intrusive manner. Thanks to a very simple Shopify integration, merchants can get campaigns live in a few hours.”

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Preciso is Europe’s fast-growing adtech company, powered by its flagship Smart-Bid technology and delivering client campaigns in just a few easy clicks. Through use of actual customer journey and machine learning, Preciso technology predicts customer behaviour to calculate which display ad placement to buy in a real-time bidding marketplace – boosting relevance and conversion and putting the power back into the hands of advertisers. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in six countries.