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The Trade Desk

Susan Vobejda To Step Down As Chief Marketing Officer Of The Trade Desk In June

Global advertising technology leader The Trade Desk today announced that Susan Vobejda plans to step down as its Chief Marketing Officer. Ms. Vobejda has served in this role since 2017. In that time, she has built the company’s marketing function and expanded it globally across all marketing disciplines. She has overseen the company’s award-winning Media for Humankind brand campaign as well as numerous marketing programs to position key initiatives such as CTV and Unified ID 2.0. Marketing Technology News: Microsoft…

Aurora Mobile Partners with The Trade Desk to Provide Strong Support For Digital Advertising

Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a strategic partnership with The Trade Desk, a global demand-side technology platform for advertisers. Aurora Mobile and The Trade Desk will jointly provide advertisers with premium big data solutions leveraging Aurora Mobile’s powerful artificial intelligence (“AI”) and advanced analysis technology, helping advertisers improve the reach, scale and effectiveness of their advertising campaigns. Marketing…

The Trade Desk’s Co-Founder and Chief Technology Officer, Dave Pickles, Joins the Company’s Board of Directors

Global advertising technology leader, The Trade Desk, Inc., announced that Dave Pickles has joined its board of directors. As Co-Founder and Chief Technology Officer, Pickles oversees all aspects of the company’s industry-leading demand side platform, including engineering, product innovation and data science. In addition, Pickles has been a leader in industry-wide initiatives to improve security, privacy and trust across the digital advertising ecosystem, most recently with the Unified ID 2.0 solution to replace third-party…

Unified ID 2.0 Code Submitted to Partnership for Responsible Addressable Media for Collaborative Development and Management

Unified ID 2.0 Aligns with PRAM Principles Including Consumer Privacy, Equal Access Unified ID 2.0, the next generation identity solution, is formally being submitted today to the Partnership for Responsible Addressable Media (PRAM). Earlier this month, PRAM called for contributions of addressability code for collaborative development. Unified ID 2.0 is built on an open-source digital framework, and it is the result of broad collaboration among a range of companies across the industry. This submission puts Unified ID 2.0…

The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia

Global advertising technology leader, The Trade Desk announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company’s business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer. Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in…

The Trade Desk Appoints JoAnna Foyle as Senior Vice President of Inventory Partnerships

Global advertising technology leader, The Trade Desk, announced the appointment of JoAnna Foyle as Senior Vice President of Inventory Partnerships. In this role, Foyle is responsible for global partnerships and operations that support the company’s omnichannel supply partners, including the burgeoning Connected TV (CTV) marketplace. Foyle reports to Tim Sims, The Trade Desk’s Chief Revenue Officer, and will be based in the company’s New York office. Marketing Technology News: Admix Expands Into US And EMEA With Major…

The Trade Desk Appoints Michelle Hulst as Chief Operating Officer

Global advertising technology leader, The Trade Desk announced the appointment of Michelle Hulst as Chief Operating Officer. Hulst will be responsible for global operations, data, commercial enablement, and client services around the world as the company continues to execute on its growth strategy. Hulst previously served as Executive Vice President, Global Data and Strategy at The Trade Desk. In this position, she has been instrumental in building out partnerships and capabilities across a range of The Trade Desk’s…

IRIS.TV Joins the Unified ID 2.0 Initiative as Advertisers Seek Brand-Safe, Video-Level Contextual Targeting for Online Video and Connected…

The company’s IRIS_ID, a global unique identifier for each individual video on-boarded to its data marketplace built to enable contextual intelligence and brand safety, will be interoperable with Unified ID 2.0 for video-level targeting IRIS.TV, the leading video data platform, announced that it is supporting the industry-wide initiative to develop and deploy Unified ID 2.0. With initial development led by The Trade Desk, Unified ID 2.0 is a new open-source industry-wide approach to internet identity that preserves the…

OpenX Continues Efforts to Create Cookie Alternatives with Support for Unified ID 2.0

New initiative is the latest example of industry-wide collaboration designed to deliver identity solutions for a post-cookie world OpenX announced support for Unified ID 2.0, a new identity initiative being supported by The Trade Desk and other industry leaders. The support for Unified ID 2.0 is the latest in a series of efforts by OpenX to both build and partner with solutions that allow marketers and publishers to execute effective audience targeting on the open web in a cookie-less ecosystem. Unified ID 2.0 is an open…

Thousands of Publishers Beta Test Integration between Mediavine and Unified ID 2.0

Mediavine's Grow.me Has Active Integration with Unified ID 2.0 Mediavine, the largest exclusive ad management firm in the USA, has formally integrated with Unified ID 2.0, an open source, interoperable alternative to third-party cookies being developed by The Trade Desk and other companies across the industry. The Trade Desk is the largest independent demand-side platform. The specific integration brings Grow.me, Mediavine's audience engagement framework, to Unified ID 2.0 as a first-party data solution in wake of Google's…

PubMatic Joins Industry-wide Unified ID 2.0 Initiative

PubMatic, the sell-side platform that delivers superior outcomes for digital advertising, announced its support for Unified ID 2.0. Developed by advertising technology leader The Trade Desk, Unified ID 2.0 is an open-source, interoperable alternative to third-party cookies. Advertisers and publishers who work with both PubMatic and The Trade Desk will benefit from the scale on both the demand and sell-side with Unified ID 2.0. This partnership establishes Unified ID 2.0 as a default identity offering to more than 180…

Criteo Joins Open Source Unified ID Initiative

 Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced that it is collaborating with the advertising technology leader, The Trade Desk, on the Unified ID 2.0 initiative. Criteo will provide the sign-on solution and codevelop the transparency portal in Unified ID 2.0. The transparency portal will enable consumers to have unprecedented control over their advertising experience. Both companies will start testing this concept with publishers and other industry…

The Trade Desk Appoints Jay Grant as Chief Legal Officer

Global advertising technology leader The Trade Desk announced the appointment of Jay Grant as Chief Legal Officer. Grant will report to Jeff Green, The Trade Desk’s Co-founder and CEO, and will be based in the company’s New York office. Grant has more than 20 years of legal experience with media and digital organizations, most recently as Executive Vice President and General Counsel of Univision Communications Inc.’s (UCI) Digital and News divisions. Prior to that, Grant was Executive Vice President and General Counsel…

The Trade Desk Appoints Tina Barnes as General Manager of Canada

Global advertising technology leader, The Trade Desk announced the appointment of Tina Barnes as General Manager of Canada. Based in The Trade Desk’s Toronto office, Barnes will be focused on driving revenue generation and new client acquisition strategy in Canada. Marketing Technology News: Khoros Launches New Data Hosting Location in Sydney, Australia Barnes comes to The Trade Desk from Quantcast, where she was previously a Managing Director and Country Manager for Canada. Under her leadership, Quantcast’s presence…

The Trade Desk Appoints Matt Goldberg as EVP, Global Operations

Promotes Company Veterans to Key Leadership Positions Global advertising technology leader, The Trade Desk, announced a series of leadership appointments. These appointments come as the company looks to build on its leadership position in data driven advertising, and as one of the most successful tech IPOs of the last decade. They follow additional recent leadership appointments including Tim Sims as the company’s Chief Revenue Officer and Michelle Hulst as Executive Vice President, Global Data and Strategy. "As we…

Brian Stempeck to Step Down as Chief Strategy Officer of The Trade Desk

Global advertising technology leader, The Trade Desk, announced that Brian Stempeck will step down as Chief Strategy Officer on September 1, 2020 and continue in an advisory role through January 31, 2021. As employee #8, Mr. Stempeck has been with The Trade Desk for more than ten years, and has held leadership roles in business development, strategy, sales, client services and marketing. He founded and managed The Trade Desk’s New York office, which has grown rapidly to become the company’s largest, before moving to Los…

Undertone Adds The Trade Desk’s Unified ID Solution to its Advanced Synchronized Digital Branding Platform

Integration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings Perion Network Ltd.  announced that Undertone, the developer of Synchronized Digital Branding - which enables the world’s best brands to connect more systemically and relevantly to consumers - and The Trade Desk, a leading technology company that empowers buyers of advertising through a self-service platform, today announced that Undertone has adopted the Unified ID Solution. “Undertone…

Datonics Launches New Canadian Data Taxonomy

New data segments help marketers to better address changing consumer behaviors and preferences Following its successful expansion into Canada, leading online data marketplace Datonics has launched a new data taxonomy for the Canadian market. The data is categorized across a number of key classifications and updated in real-time to help marketers better understand shifting consumer behaviors and prioritize and adjust campaigns quickly and effectively. Marketing Technology News: Time to Rethink your CRM Advertising Strategy,…

FreeWheel Releases Next Generation Unified Decisioning to Transform How Industry’s Largest Media Players Transact on TV Content

As Programmatic Video Advertising Grows, Buyers and Sellers of Premium Video Rely on Technology to Optimize Across Sales Channels NBCUniversal and The Trade Desk Are Among Those Tapping FreeWheel’s Technology to Improve Performance for Advertisers FreeWheel, A Comcast Company, announced the next generation rollout and market-wide Q2 availability of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising. The capability was piloted…

The Trade Desk Provides Free and Open Access to Industry-Leading Digital Marketing Courseware for the First Time

Revamped “Edge” Learning Platform to Provide New Data-Driven Advertising Skills and Certifications The Trade Desk announced that it has revamped its industry-leading digital advertising courseware and certification platform, and is making it available free of charge for the first time until the end of 2020. In addition, the learning platform will be open to all users, from advertising industry professionals to those looking to build the required skills to enter the field. The Trade Desk Edge Academy provides online…