Browsing Tag

The Trade Desk

PubMatic Joins Industry-wide Unified ID 2.0 Initiative

PubMatic, the sell-side platform that delivers superior outcomes for digital advertising, announced its support for Unified ID 2.0. Developed by advertising technology leader The Trade Desk, Unified ID 2.0 is an open-source, interoperable alternative to third-party cookies. Advertisers and publishers who work with both PubMatic and The Trade Desk will benefit from the scale on both the demand and sell-side with Unified ID 2.0. This partnership establishes Unified ID 2.0 as a default identity offering to more than 180…

Criteo Joins Open Source Unified ID Initiative

 Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced that it is collaborating with the advertising technology leader, The Trade Desk, on the Unified ID 2.0 initiative. Criteo will provide the sign-on solution and codevelop the transparency portal in Unified ID 2.0. The transparency portal will enable consumers to have unprecedented control over their advertising experience. Both companies will start testing this concept with publishers and other industry…

The Trade Desk Appoints Jay Grant as Chief Legal Officer

Global advertising technology leader The Trade Desk announced the appointment of Jay Grant as Chief Legal Officer. Grant will report to Jeff Green, The Trade Desk’s Co-founder and CEO, and will be based in the company’s New York office. Grant has more than 20 years of legal experience with media and digital organizations, most recently as Executive Vice President and General Counsel of Univision Communications Inc.’s (UCI) Digital and News divisions. Prior to that, Grant was Executive Vice President and General Counsel…

The Trade Desk Appoints Tina Barnes as General Manager of Canada

Global advertising technology leader, The Trade Desk announced the appointment of Tina Barnes as General Manager of Canada. Based in The Trade Desk’s Toronto office, Barnes will be focused on driving revenue generation and new client acquisition strategy in Canada. Marketing Technology News: Khoros Launches New Data Hosting Location in Sydney, Australia Barnes comes to The Trade Desk from Quantcast, where she was previously a Managing Director and Country Manager for Canada. Under her leadership, Quantcast’s presence…

The Trade Desk Appoints Matt Goldberg as EVP, Global Operations

Promotes Company Veterans to Key Leadership Positions Global advertising technology leader, The Trade Desk, announced a series of leadership appointments. These appointments come as the company looks to build on its leadership position in data driven advertising, and as one of the most successful tech IPOs of the last decade. They follow additional recent leadership appointments including Tim Sims as the company’s Chief Revenue Officer and Michelle Hulst as Executive Vice President, Global Data and Strategy. "As we…

Brian Stempeck to Step Down as Chief Strategy Officer of The Trade Desk

Global advertising technology leader, The Trade Desk, announced that Brian Stempeck will step down as Chief Strategy Officer on September 1, 2020 and continue in an advisory role through January 31, 2021. As employee #8, Mr. Stempeck has been with The Trade Desk for more than ten years, and has held leadership roles in business development, strategy, sales, client services and marketing. He founded and managed The Trade Desk’s New York office, which has grown rapidly to become the company’s largest, before moving to Los…

Undertone Adds The Trade Desk’s Unified ID Solution to its Advanced Synchronized Digital Branding Platform

Integration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings Perion Network Ltd.  announced that Undertone, the developer of Synchronized Digital Branding - which enables the world’s best brands to connect more systemically and relevantly to consumers - and The Trade Desk, a leading technology company that empowers buyers of advertising through a self-service platform, today announced that Undertone has adopted the Unified ID Solution. “Undertone…

Datonics Launches New Canadian Data Taxonomy

New data segments help marketers to better address changing consumer behaviors and preferences Following its successful expansion into Canada, leading online data marketplace Datonics has launched a new data taxonomy for the Canadian market. The data is categorized across a number of key classifications and updated in real-time to help marketers better understand shifting consumer behaviors and prioritize and adjust campaigns quickly and effectively. Marketing Technology News: Time to Rethink your CRM Advertising Strategy,…

FreeWheel Releases Next Generation Unified Decisioning to Transform How Industry’s Largest Media Players Transact on TV Content

As Programmatic Video Advertising Grows, Buyers and Sellers of Premium Video Rely on Technology to Optimize Across Sales Channels NBCUniversal and The Trade Desk Are Among Those Tapping FreeWheel’s Technology to Improve Performance for Advertisers FreeWheel, A Comcast Company, announced the next generation rollout and market-wide Q2 availability of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising. The capability was piloted…

The Trade Desk Provides Free and Open Access to Industry-Leading Digital Marketing Courseware for the First Time

Revamped “Edge” Learning Platform to Provide New Data-Driven Advertising Skills and Certifications The Trade Desk announced that it has revamped its industry-leading digital advertising courseware and certification platform, and is making it available free of charge for the first time until the end of 2020. In addition, the learning platform will be open to all users, from advertising industry professionals to those looking to build the required skills to enter the field. The Trade Desk Edge Academy provides online…

Samba TV and The Trade Desk Expand Partnership Globally

Companies expand US television partnership globally with initial launch in Australia, helping advertisers unlock the power of TV through insights on viewing habits across digital and linear TV Samba TV, the leading provider of consumer cross-screen television insights and analytics, and global advertising technology platform The Trade Desk announced the expansion of their US partnership to international markets beginning in Australia. The integration of Samba TV’s data in The Trade Desk platform will provide Australian…

The Trade Desk and TikTok Launch New Advertising Partnership in Asia Pacific

PepsiCo in Thailand first to launch campaign, accessing premium TikTok inventory via The Trade Desk platform The Trade Desk and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform. TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique…

The Trade Desk Expands Media for Humankind Campaign with New Video Ads

Global advertising technology leader, The Trade Desk, launched its new advertising campaign, titled “As Explained By." Directed by comedian Neal Brennan, the two short films use humor to compare the advertising limitations of walled gardens -- such as today’s popular search and social platforms -- with opportunities of the Open Internet. The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising. Marketing…

Gojek and The Trade Desk Launch Advertising Partnership in Indonesia

First Online to Offline (O2O) Measurement Solution in South East Asia Bringing Partners’ Business Growth to the Next Level Gojek, Southeast Asia’s leading technology platform, and The Trade Desk, a global advertising technology leader, launch an exclusive partnership to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline sale, which can improve the efficiency of marketing decision to boost business growth. This partnership marks the first Online to Offline (O2O)…

New Survey Points to Streaming Subscription Fatigue Among US Consumers

More Than Half of U.S. Consumers Unwilling to Pay More Than $20 a Month for Streaming TV Services Majority of Consumers Willing to View Ads Relevant to Their Interests to Reduce Subscription Costs The majority of Americans (59 percent) are not willing to pay more than $20 a month for streaming TV services, according to a recent survey of more than 2,600 U.S. consumers by The Trade Desk. Furthermore, 75 percent of consumers will not pay more than $30 a month. As more TV content providers launch new streaming services in…

PreciseTarget Announces Retail Data Products Available On The Trade Desk

Taste-Based Retail Audiences Available for 2019 Holiday Season PreciseTarget, the first data company to profile the retail buying taste of 220 million U.S. adults, announced that its data products are now available on The Trade Desk for retailers seeking greater marketing efficiency and conversions during the 2019 holiday season. PreciseTarget’s Taste Audiences provide profiles of every US adult according to their personal retail and apparel taste - the combination of attributes such as fit, fabric, color, style, and…

The Trade Desk Appoints Lisa Kopp Johnson as General Manager, Midwest Business Development

Global advertising technology leader, The Trade Desk, announced the appointment of Lisa Kopp Johnson as the company’s General Manager of Business Development for the Midwest United States. Based in the Chicago office, Johnson is responsible for driving client acquisition and revenue generation in one of the company’s largest sales regions. “I am delighted to join The Trade Desk’s leadership team in the Midwest at this exciting time for the company and data-driven advertising” Johnson brings more than a decade’s sales…

The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart TV Viewing Data from VIZIO’s Inscape

Linear and OTT Insights Enable Omnichannel Campaign Planning for the World's Leading Advertisers Advertising technology leader, The Trade Desk has partnered with Inscape, the largest single source provider of Smart TV viewing data in the U.S., to integrate Inscape’s data insights directly into The Trade Desk’s Planner, a cross-device advertising planning tool for digital and connected TV campaigns. The addition of Inscape’s smart TV viewing data provides marketers with valuable new insights to help maximize campaign reach…

Alibaba Cloud Spurs Industry Innovation for China Gateway Customers

Customers Innovate Using Cloud Computing Technologies and Ecosystem Support to Address Operational Pain Points Alibaba Cloud, the data intelligence backbone of Alibaba Group, showcased the success of its customers who have made use of Alibaba Cloud’s technologies to ramp up innovation. A range of customers from various industries, which have benefited from Alibaba Cloud’s technology and the interconnectivity with the other business units of the Alibaba Group, gathered at the China Gateway Summit during the Apsara…

PlaceIQ Partners with PMG to Measure Real-Time Impact of In-Store Holiday Foot Traffic

PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with digital marketing agency PMG, which sought to better understand the real-time impact of media campaigns on in-store foot traffic during the 2018 holiday shopping season, as tested on PMG client Old Navy. PlaceIQ’s Place Visit Stream was accessed by PMG through its valued DSP partner, The Trade Desk, in order to measure true foot traffic impact and return on ad spend for all holiday campaign…