A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Dreamforce Interview with Doug Winter, CEO, Seismic

"Buyers want to be treated as individuals, to have a fully digital experience, and have seamless transitions as they move through their decision to purchase."What is the most exciting aspect of being a part of a cloud tech company? I’m thrilled that we’re seeing the marketplace realize how vital Sales Enablement technologies like ours are to their business and how much value customers are getting out of our product. For example, Guggenheim Partners and Seismic recently won a Gramercy Financial Content Marketing Award for…

Neo4j Closes $80 Million in Series E Funding

One Peak Partners and Morgan Stanley Lead Single Largest Investment in Graph Technology Neo4j, the leader in graph databases, announced that it has closed an $80 million Series E funding round led by One Peak Partners and Morgan Stanley Expansion Capital. Neo4j's latest round also includes the following existing investors: Creandum, Eight Roads and Greenbridge Partners. Since its founding in 2007, Neo4j has raised a total of $160 million in growth funding – the largest cumulative investment into a graph database…

ZaiLab Appoints US Team to Lead North American Expansion – Meet the team

ZaiLab, a next-generation software company specializing in omnichannel, cloud-based contact center software, announced it has appointed a US team to lead its North American expansion. The team will be led by Michael Cibelli as VP of sales and marketing, with support from Marya Dzmitruk as head of marketing and Asonele Kotu in PR and events. Channel managers Cheima Ayyoub and Sebastien Ejdaa will focus on the west coast, while Philip van der Merwe and Forrest Knueppel focus on the central region. “We’re so excited to have…

MoQuality Nabs $2.5 Million Seed Funding to Build AI-Driven App Testing Solutions That Enhance End-User Experiences

MoQuality, Inc., an Atlanta-based startup that provides AI driven mobile testing solutions to help app developers accelerate testing towards a better user experience, said today it closed a $2.5 million seed round. San Francisco-based Amity Ventures led the seed round and some of the early investors include Cox Enterprises and Techstars. "As development cycles shorten with the adoption of continuous delivery principles, companies will need to utilize automated testing and performance tools powered by artificial…

Wrike Delivers Unified Digital Workplace with New Business Intelligence Connector and Integration Engine for Automating Workflows Across the…

Connector to Tableau, Resource Management Tool, and Security Features Expand Offering for the Enterprise Wrike Collaborate Conference - Wrike, the collaborative work management platform for high-performance teams, is unifying the enterprise with a single digital workplace that ensures work aligns with the most important business objectives. The company announced today at the Wrike Collaborate conference the following add-on options: a Business Intelligence (BI) connector to Tableau, the leading analytics platform; Wrike…

Experian Grows MarTech Community to Enhance Brand-Audience Connectivity

New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages Experian has announced the Experian activation partners program, which is designed to help advertisers create and deliver campaigns that better resonate with audiences across all marketing channels. The program aims to help advertisers connect them with people through various media channels. The Program Helps Marketers Remain Compliant with Privacy Standards and Protect Consumer Information…

Performance Horizon Rebrands as Partnerize, Introduces Product Enhancements to Make it Even Easier for Leading Brands to Create Sales and…

Changes Reflect an Increase in Market Demand for Technology Solutions to Better Manage and Optimize All Aspects of Partner Marketing Performance Horizon, the leading provider of partner marketing software for global brands, unveiled its new name, Partnerize. Along with the new brand name, the company has introduced a series of product enhancements to its flagship partner management platform. The company’s decision to change its branding and update its offering reflects both its single-minded focus on making partnerships…

Susan Thomas Honored as Entrepreneur of the Year Winner in 2018 Women World Awards

Women World Awards Win Focuses on Susan Thomas’ Commitment to Company Leadership, Community-Building, and Team Development 10Fold CEO Susan Thomas has been announced as one of the winners of the prestigious Women World Awards in the Entrepreneur of the Year category. The coveted annual Women World Awards program encompasses the world’s best in leadership, innovation, organizational performance, new products and services, and milestones from every major industry in the world. The win comes just a few weeks after 10Fold was…

James Tallman Joins Zift Solutions Board of Directors

James Tallman, an Experienced CEO and Strategic Business Advisor, Will Assist with Global Expansion Zift Solutions, the Enterprise Channel Management leader, announced recently that James Tallman has joined its Board of Directors as an independent director. “Zift is pleased to welcome Jim to our Board,” said Gordon Rapkin, CEO for Zift Solutions. “We look forward to leveraging his experience with hyper-growth, business scale and worldwide expansion as Zift continues to define and dominate the Enterprise Channel…

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers have successfully built their content empires by sticking to one major goal -- deliver relevant, interactive, and personalized content to customers. Playbuzz is a successful authoring platform for storytellers, and to understand how they bring core monetization offerings to global publishers and brands/agencies, we spoke to their VP, Global Monetization, Idan Shchori.…

Poynter Receives $3 Million Grant from Google.org to Lead a Program to Teach Teens to Tell Fact from Fiction Online

The Initiative, Called MediaWise, Draws on Collaboration with Subject Matter Experts Such as Google, Stanford University and the Local Media Association to Support Teens The Poynter Institute, a global leader in journalism, will lead a project funded by Google.org called MediaWise, a groundbreaking endeavor aimed at helping middle and high school students be smarter consumers of news and information online. Google is investing $3 million over two years in MediaWise, which will bring together experts from the Local…

CoinDesk Partners with Revcontent to Monetize 1000% Traffic Growth

Because of the Exclusive Partnership with CoinDesk, Revcontent Advertisers Are Able to Reach an Audience of over 12 Million Unique Visitors per Month This past year, Bitcoin and Cryptocurrency took the world by storm when the value grew by over 1200 percent in just one year. As people scrambled to learn about this hot market, websites like CoinDeskprovided dedicated content to help teach people how to profit. CoinDesk is the leading digital media, events and information services company for the digital asset and…

Dotz is the fastest growing coalition loyalty program in Brazil

Partner Of Canada-Based Loyalty One, The Brazilian Company Aims To Double In Size In 3 Years Created in the online universe in 2000 and expanding to brick-and-mortar retail where customers participate in a single program whenever they make purchases at various establishments, earning the same type of points. Founded by Brazilian businessman Roberto Chade, Dotz formed an international partnership with Loyalty One, the manager of the world's largest coalition loyalty program, Air Miles. As a result of this partnership,…