Equals 3 Launches Lucy Pro to Help Marketers Unlock “Dark Data” and Find Information More Efficiently with the Power of AI
Lucy Pro is Part of a Three-Tier Offering that Lets Marketers Choose the Capabilities Right for Them
Equals 3, a marketing-technology solutions provider leveraging the power of AI, announced the launch of Lucy Pro to help marketers maximize “dark data,” organizational data that is often lost or goes unused over time. An offshoot of its award-winning, AI-powered marketing assistant, Lucy, Lucy Pro is part of a three-tier offering, which also includes Lucy Lite and Lucy Enterprise, to help marketers find information more quickly with the power of AI.
Since launching in 2016, Lucy has attracted Fortune 1,000 marketers and the advertising/media agencies that represent them. As Lucy has continued to mature and trends begin to form, it has become evident that for the majority of these marketers have been addressing issues related to knowledge management challenges as their first use case. This includes situations where internal documents reside in shared folders like Dropbox were being under-used or forgotten when employees left the company. To adjust to marketers’ habits, Equals 3 is offering separate versions of Lucy designed to help marketers address the specific issues they’re grappling with.
“Lucy Enterprise as a platform can address a whole battery of issues for marketers,” said Scott Litman, Managing Director, Equals 3. “What we learned in our first couple of years with Lucy is that segments of clients migrated towards the same features, most notably knowledge management, which allows organizations to maximize internal knowledge by compounding it over time without loss. Through careful observation, we decided that many marketers would benefit from a Lucy that was more bespoke to this specific challenge, and that’s when the idea of Lucy Pro was born.”
With a three-tier offering, marketers have an opportunity to demonstrate value quickly at a much lower cost. Starting at $49,500, all three versions of Lucy have included data sources on website traffic, social media, consumer trends, brand sentiment, and marketing insight. Lucy Pro adds the benefit of internal document uploads, which allows organizations to sort through piles of their own unique documents more efficiently.
“For organizations, compiling research is often a painstaking, time-consuming process with research sources coming from so many different places,” added Marc Dispensa, CTO, Equals 3. “The information is spread across many systems and there isn’t a consistent format. Plus, many companies silo data based on organizational structure or job function. Lucy solves this key problem.”
Lucy was recently included as a Sample Vendor among AI-Enhanced BI Platforms in The Forrester Tech Tide: Artificial Intelligence For Business Insights, Q3 2018 and was one of only four AI solutions on Gartner’s 2017 Cool Vendor List. She was also named the ad tech / marketing tech / financial tech product to watch in 2017 by Advertising Age. Lucy’s success within the marketing community led to Equals 3 winning the Data & Marketing Association (DMA)’s Innovation Award for IoT and Emerging Technology and earned the company the honor of being named as one of Drexel LeBow’s Analytics 50, comprised of 50 organizations that excel at using analytics to solve business challenges.
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