Gale Force Digital Technologies has announced the development of a patent-pending AI technology for its media buying and planning platform.

Gale Force Digital Technologies has announced the development of a patent-pending AI technology for its media buying and planning platform, GaleForceMedia. “We are thrilled to launch this new technology,” said Jen Williams, Vice President of Product Development at Gale Force. “This significant step forward represents our unwavering commitment to delivering cutting-edge solutions that empower our clients to achieve unprecedented success in the ever-evolving landscape of media advertising.”

The new AI technology assists advertisers and agencies in determining effective media mixes by providing real-time recommendations based on a multitude of data points. The AI analyzes patterns, trends, and insights in local and national markets using internal and external databases to generate the most ideal options for media placements. Once the AI presents the results, GaleForceMedia users have the flexibility to modify or accept the proposed media buy.

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Furthermore, the new technology will be able to parse much larger datasets than its human counterparts, allowing pattern recognition and planning on a scale previously unattainable. It is also capable of suggesting budget allocations, ad content type, content duration, and target KPIs per media channel. GaleForce’s AI is built to continuously learn and improve based on data-driven assessments of its recommendations.

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