Agentic technology enables brands, agencies, and retailers to easily check ad creative for compliance with retailer specifications and legal compliance requirements

Jivox, the leader in generative commerce marketing, announced the general availability of an agentic creative compliance tool that uses advanced AI automation to reduce delays caused by creative approvals in retail media ads. The Jivox Creative Compliance Checker minimizes the expensive and time consuming work involved in ensuring retail media ads are compliant with each retail media network guidelines on which the ads will run.

Jivox offers an autonomous approach to checking creative compliance by using AI to do the work for us.

“The growing demand for retail media combined with the proliferation of retailers and retail media networks make creative approval a new and significant challenge for both retailers and advertisers,” said Diaz Nesamoney, founder & CEO of Jivox. “The solution lies in an autonomous approach to checking creative compliance by using AI to do the work for us–quickly and easily–that will help us save time while reducing costs and potential revenue loss. Jivox Creative Compliance Checker is a breakthrough use of agentic and generative AI to solve a critical problem facing all retailers and advertisers.”

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The tool is powered by an agentic AI workflow that incorporates Retrieval-Augmented Generation (RAG) to ensure that any retailer’s guidelines are followed by any ad creative being analyzed.

Compliance rules, guidelines and ad specifications can be uploaded to the compliance checker in plain English text. Next, creative files can be uploaded for compliance checking. Within a few seconds, the tool produces a compliance score along with a report detailing rules that have not been adhered to, and actionable insights about the creative.

“This agentic AI-based tool is designed to reduce the risk facing retailers and their overburdened retail media teams of campaign launch delays and, ultimately, revenue loss as a result of having to manually check creatives submitted by all types of brands and agencies,” Mr. Nesamoney continued. “This tool further enables brands and agencies to scale up their retail media efforts without the lengthy back and forth creative approvals, the associated costs and potential loss of sales – all because they have not been able to launch promotional campaigns on time across multiple retailers.”

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The Jivox Creative Compliance Checker ensures retailers and advertisers’ efficiency by quickly flagging the most obvious non-compliant issues without having to deploy an army of people to do this work manually.

This capability is a significant new addition to Jivox IQ DaVinci, a platform that enables retailers and advertisers to generate creatives and activate retail media campaigns using pre-approved templates to ensure creative compliance from the start. Brands and agencies seeking bespoke creative can also use IQ DaVinci to develop them and then use the Creative Compliance Checker to ensure that bespoke creatives also meet retailer creative compliance requirements.