Stats Perform and K-Sport Agree to Long-Term Partnership Extension

Stats Perform and HEIM:SPIEL Partner in Fan Engagement

Stats Perform, the sports tech leader in data and AI Technology, has announced an extension to its agreement with K-Sport, who will continue to be part of Stats Perform’s SPIN network for another four years. The partnership, which first started in 2015, provides player wearable solutions to more than 200 teams across professional football and rugby.

The extended partnership will see Stats Perform act as the exclusive sales agent in Europe for K-Sport systems, including its next-generation K-AI Wearable Tech, and its supporting athlete monitoring software, Dynamix. The collaboration will also see both parties work together to develop and enhance existing wearable solutions, which will include the integration of optical tracking data, captured from Stats Perform’s SportVU system, into a new Dynamix Live platform.

Marketing Technology News: AX Semantics Wins Gold for Best Business Technology Solution – AI and Machine Learning in the…

The combination of the K-AI Wearable Tech and Dynamix software allows fitness coaches to monitor player load during training sessions and matches, facilitating interventions when required. Key features include formulas, thresholds and metrics which can be tailored to the preferred analysis methods of a coach and fully customizable acute/chronic workload analysis, to mitigate injury risk. It is compatible with both Windows and Mac devices.

After extending the partnership, K-Sport Founder and CEO Mirko Marcolini said: “I am very pleased to be continuing this collaboration with Stats Perform. Stats Perform combine advanced AI technologies, which are fully compatible with K-Sport systems, with an extensive global sports business network. This makes them the best partner we could ever hope for. There are also a number of exciting future opportunities to further evolve our integrated solutions and I am looking forward to working together with them for the next four years.”

Marketing Technology News: MarTech Interview with Ajay Khanna, Chief Marketing Officer at Explorium

Based in Italy, K-Sport developed the first AI certified system in the world capable of analysing physical sports performance based on mathematical criteria, which was patented worldwide in 2010. They have also developed a smart wearable system that integrates state-of-the-art sensor fusion technology, capturing vital parameters such as ECG, ventilation, temperature and pressure.

Ben Mackriell, Stats Perform VP for Data, AI & Pro Products, added: “K-Sport have been a valued partner of the Stats Perform SPIN community for a long time and we are looking forward to seeing the benefits of this collaboration continue. In the years ahead, we will be combining our respective knowledge and expertise to develop new solutions, derived from AI, which can help our Pro clients further optimise their daily monitoring of each player’s physical performance, both on the training ground and during matches.”

Marketing Technology News: The Big Mistakes Brands Are Making With Influencer Campaigns

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like