WMX unveils SONAR, a fully managed AI-driven programmatic solution refined over a decade, delivering precision and proven success across industries.

WMX, a leader in digital marketing innovation, officially unveils SONAR, a fully managed programmatic advertising solution designed to empower brands with precision and efficiency. For over a decade, SONAR has been refined and optimized behind the scenes, delivering remarkable success to select clients across diverse industries. Now available to a wider audience, SONAR offers brands a white-glove, hands-off experience led by WMX’s seasoned programmatic experts.

Precision Meets Performance
SONAR is designed to tackle the evolving challenges faced by brands that advertise. In an increasingly complex digital ecosystem, where privacy regulations tighten and competition intensifies, SONAR addresses the critical need for precise targeting, personalized engagement, and efficient use of ad spend. By leveraging big data, AI, and expert human oversight, SONAR ensures campaigns meet KPIs and drive meaningful impact. It offers a comprehensive solution, optimizing every touchpoint in the consumer journey—from discovery to conversion—ensuring brands reach the right audience at the right time while maintaining compliance and maximizing results.

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SONAR’s Key Features and Benefits:

• Data-Driven Targeting: SONAR uses first-party data, geographic targeting, and custom audiences to maximize ad spend, ensuring brands reach the most relevant and engaged consumers.
• Omnichannel Reach: From desktops to connected TVs, SONAR seamlessly delivers campaigns across various digital touchpoints, ensuring a cohesive consumer experience.
• AI-Powered Optimization: SONAR continually analyzes performance, using AI to adjust in real-time, ensuring optimal efficiency and results.
• Privacy-Centric Approach: SONAR helps marketers navigate the challenges of privacy regulations and cookie deprecation by providing alternative targeting solutions that comply with the latest standards.

Human Expertise Meets AI Precision
SONAR goes beyond automation. While many programmatic solutions rely solely on algorithms, SONAR blends AI technology with human intelligence. This synergy allows for more strategic decisions, ensuring that the right data is interpreted and applied to create campaigns that meet and exceed objectives.

In a landscape shaped by increasing automation, SONAR recognizes the irreplaceable value of human oversight. SONAR’s team of programmatic experts fine-tunes every campaign, leveraging their experience and real-time insights to optimize ad placements, refine targeting, and adjust creative elements on the fly. This human touch makes SONAR more than a tool—it’s a strategic partner.

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Staying Ahead in a Privacy-First World
As privacy regulations tighten and cookies become a relic of the past, SONAR provides a compliant, future-proof solution for brands. SONAR’s deep expertise in navigating these challenges means clients are always a step ahead with solutions that respect consumer privacy without sacrificing performance.

The Competitive Edge
SONAR distinguishes itself from other programmatic solutions with its platform-agnostic approach, harnessing the best-in-class technology from industry-leading vendors while delivering customized, scalable strategies. This flexibility enables SONAR to seamlessly adapt to client needs, maximizing results across industries—from travel and hospitality to entertainment and retail.