Conversation marketing cloud company ChatFunnels announced the industry’s first integrated conversation optimization platform of its kind: ChatFunnels Experiment. Building on the ChatFunnels Conversational Marketing flagship product, this innovative experimentation and optimization platform provides sales and marketing teams the ability to optimize their marketing and sales funnels in conversational engagement while using data-driven scientific analysis.

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“Buyer preference is constantly evolving. Modern marketing and sales engagement must adapt to ever-changing preferences to be effective. Our new ChatFunnels Experiment optimization platform harnesses the power of Artificial Intelligence (AI) and behavioral analysis to optimally engage buyers,” ChatFunnels Co-founder Billy Bateman said. “Conversational marketing tools often become stale, stagnant and ineffective. Our customers will be able to meet engage with their buyers in highly personalized and meaningful ways.”

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ChatFunnels is the modern Conversational Marketing and Engagement solution that helps companies maximize the effectiveness of their conversational marketing efforts in order to achieve better engagement results, conversation rates on their websites and increase closable pipeline. Using the new ChatFunnels Experiment optimization platform, companies can easily deploy intelligent chatbots and live chat to improve sales, marketing, and customer engagement and drive velocity into their funnels. Companies can run both A/B and multivariant experiments on virtually every aspect of a conversational engagement campaign.

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