Leader in Account-Based Execution Enables Marketing, Sales, and CX Teams to Apply ABX Strategy to Full Revenue Funnel by Humanizing Approach with Physical Impressions

Sendoso, the leading Sending Platform and leader in Account-Based Execution, announced the availability of several new features to help B2B businesses flourish in a world where ABX is the answer to successfully engaging with prospects and customers along the buyer’s journey.

In the new normal, delivering the most revenue and ROI requires marketing, sales, and CX teams to work together to collectively drive a cross-functional account-based strategy. This is only achievable with a shift in mentality across an entire organization. Meaning, key segmentations in an organization’s marketing audience must be reflected in segmentation for sales development, sales, and customer success.

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This shift evolves ABM into ABX; the most efficient go-to-market strategy today. A successful ABX strategy requires relevance, timing, and bespoke experiences. With Sendoso, the leading Sending Platform and #1 Account-Based Execution solution on G2, B2B revenue teams can continuously humanize, scale, and measure their ABX efforts.

Newly launched and improved features on the Sending Platform address three core pillars of executing a successful ABX strategy: perfect timing, relevant content, and customized experiences. Features like Send Tracker, eGifts and Sendoso Direct Options, and Address Confirmation, enable revenue teams to take ownership of their account-based initiatives to support ABX across marketing, sales, and CX, helping teams to further humanize their approach while maximizing ROI.

“In the beginning, ABM was a powerful idea because it provided a framework for connecting with people, on a human level, in a very impersonal world. However, most companies have failed to master the magic of personalization, making ABM efforts feel spammy and mass-produced,” said Kris Rudeegraap, CEO and Co-Founder of Sendoso. “In order to stand out and build relationships with target accounts, teams must humanize their approach with Physical Impressions™ across marketing, sales, and CX — evolving ABM into ABX.”

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Newly launched features available on the Sending Platform will support:

Perfect timing, with Send Tracker
Timing is everything when it comes to executing a successful ABX strategy. Perfectly time outreach and follow-up with the new Send Tracker feature, which provides complete visibility into the status of sends so teams can reach out right when an address is confirmed, a package is delivered, or an eGift is redeemed.

Relevant content, with eGifts & Sendoso Direct Options
Make sends hyper-relevant and desirable with new eGifts and Sendoso Direct options. Starting July 27, teams can leverage 150+ new eGift brands across 30+ countries, including Wayfair, Airbnb, Deliveroo, and Whole Foods eGifts. Additionally, take advantage of one of 20 new international and minority-owned Sendoso Direct options. International options support sending in the UK, EMEA, Canada, and Australia. Minority-owned options include McBride Sister’s rosé, Red Bay Coffee from San Francisco, and the Amplify Snack Box from SnackNation, to name a few.

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Customized experiences, with Address Confirmation
Physical Impressions™ help re-create powerful in-person experiences while most are working remotely. Ensure sends are landing wherever customers and prospects are currently working with new Address Confirmation features. Now teams can add Address Confirmation links to their own emails, while setting up triggers to automatically send Address Confirmation requests with Marketo, Salesforce, Hubspot, and Eloqua.

“With human contact limited, deals slowing and budgets shrinking, revenue teams are under immense pressure to make every dollar and every interaction count,” said Dan Frohnen, CMO of Sendoso. “Without a doubt, ABX is the most effective way to go-to-market and maximize ROI right now. If you are on a team collaborating on an account-based strategy, incorporating a Sending Platform is a table stakes tactic. Engaging your buyers at the right time, with the right bespoke experiences, can be achieved at-scale with Sendoso.”

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