MomentFeed, the leading provider of Proximity Search Optimization™, today unveiled Enhanced Local Photos™, to help multi-location businesses scale and maximize the SEO value of their location-specific images on Google, Apple Maps, Yelp, and other discovery networks. SEO-friendly images play a considerable role in a brand’s organic search ranking and shopper engagement. In fact, research shows that businesses with at least one Google My Business photo receive 42% more requests for directions. And the more photos the better. …

For small business owners, every dollar invested in digital advertising campaigns is taking a leap of faith, and that's why it's so important that those leaps of faith pay off. With the right tools and experts behind you, a good campaign can make a huge impact, and that's exactly what happened for a local dance studio with the help of Marketing 360. Marketing Technology News: Driving Human Excellence in Marketing, Sales and All of Tech With the help of their Marketing 360 success manager and using data to drive the…

Eventbrite , a global self-service ticketing and experience technology platform, announced Eventbrite Boost, the only all-in-one marketing platform designed specifically for event organizers. As the world opens back up, consumers are eager to get back to in-person events. Competition for reaching ticket buyers will be fierce, and according to a recent survey Eventbrite commissioned with YouGovi, more than half (52%) of the Americans who attend events said they turn to social media to discover them. Eventbrite Boost helps…

The two companies are offering their services as a special package for tech businesses Honey CRM today announced a new partnership with Pronto Marketing. This partnership hopes to bring a holistic marketing offering to tech businesses of every size by combining the scalable sales and marketing platform of Honey CRM with Pronto Marketing's unique small business marketing services. Marketing Technology News: Square 9 Softworks® Releases A Simplified, More Streamlined Experience with GlobalSearch 6.1 Honey…

Distributor and Dealer Partners Gain Flexibility, Cost Savings, and 90% Faster Ordering Process BrandMuscle, the industry leader in integrated local and channel marketing, announced today that it has partnered with ECHO Incorporated, a leader in outdoor power equipment with world-famous engines and manufacturing standards, to provide distributors and dealers with the tools needed to execute a modern marketing strategy. Marketing Technology News: All Eyes On OOH Advertising As People Emerge From Lockdown ECHO will leverage…

Study conducted by leading consulting group shows 90 percent of marketing decision makers report challenges delivering on priorities Simon Data, the market-leading platform provider that delivers the next generation of personalized customer experiences for customer-obsessed brands, today announced the publication of "When Data Drags You Down: Maximize Marketing Objectives With Modern Data Infrastructure," a commissioned study conducted by Forrester Consulting that examines how marketers can optimize data to better meet…

R.R. Donnelley & Sons Company (, a leading global provider of marketing and business communications, announced that its Marketing Solutions segment was recognized in Ad Age’s 77th annual Agency Report. Since 1945, the publication has released its annual ranking and analysis of advertising and marketing-services agencies based on U.S. and worldwide revenue. This is the third year in a row that RRD Marketing Solutions has been named on the list. Marketing Technology News: Alliance Develops Shared Diversity and…

What does it take to simplify the end user shopping and customer experience in today’s business environment? Katrina Klier, Chief Marketing Officer at PROS weighs in with a few observations and tips: _______ Tell us a little about yourself Katrina…you’ve just recently taken on your role as CMO at PROS: a few thoughts on this change? I’m excited to be joining PROS at a time when nearly every company is seeking to remain agile and resilient, especially after COVID. Companies are pivoting to a digital-first approach to…

MarcomCentral, a leader in the brand management space, is pleased to announce the appointment of a new Vice President of Marketing, Matt Wallace. As part of the executive leadership team, Wallace will be responsible for overseeing the execution of MarcomCentral's global marketing strategy. In this position, Wallace leverages his 18 years of marketing experience to drive revenue growth as the company expands their product offering in the digital asset management space. Marketing Technology News: Vericast…

You can set your watch by the mundane marketing themes that spring up at the same time each calendar year. Dads and Grads, Moms, Back-to-School and the big one: Christmas. Breaking through the clutter and outsmarting your competition with marketing ideas that have impact is harder. Small business marketing expert, Ripl Inc., a software company empowering hundreds of thousands of businesses to succeed on social media without the need for specialized staff or high costs, is sharing some of the ways small businesses are…

Leading marketing technology company taps seasoned marketing veteran to support company growth Frequence, a leader in advertising sales automation and workflow software, today announced that Anna Enerio has been appointed as the company's Head of Marketing. In her new role at Frequence, Enerio will join the company’s senior leadership team and report to CEO, Tom Cheli. Enerio will oversee all marketing activities, including product marketing, demand generation, digital marketing, communications, and public relations.…

Amy Fuller to retire Effective August 31, 2021 Accenture, today announced that Amy Fuller, chief marketing & communications officer, will retire from the company at the end of the fiscal year, Aug. 31, 2021. Jill Kramer, currently global head of brand, will succeed Fuller effective June 1, 2021, and will become a member of the company’s Global Management Committee. Marketing Technology News: MarTech Interview with Clarence Kam, Chief Product Officer at JW Player “Our ‘Let there be change’ brand…

- Agency partnering with tech leader to deliver elevated customer experiences with new customer journey orchestration capabilities Edit Kin + Carta, the data, MarTech and CRM specialist within the Kin + Carta Connective, has joined Microsoft as an official agency launch partner for the new Customer Journey Orchestration (CJO) capabilities, which are now available for the Microsoft Dynamics 365 Marketing platform. The partnership will help clients transform and expand their customer experiences, while Microsoft's existing…

InfiniGrow , is the first investment of AnD Ventures, a new Tel Aviv-based VC firm, as well as several world-renowned marketing leaders such as Hubspot CMO Kipp Bodnar, Samsung SVP Dave McDowell, and successful founders such as Or Offer (SimilarWeb founder), Adi Azaria (SiSense), Eytan Stibbe, and Gil Hirsch (StreamElements). "Although practically every profession goes through a technological revolution, B2B marketers are still using legacy tools and frameworks to understand the impact that their work had on the business.…

CloudBees, the enterprise software delivery company, today announced Shawn Ahmed as chief marketing officer. The appointment comes at a time of rapid growth in the company’s history as CloudBees surpasses $100M in revenue and elevates its go-to-market strategy to help enterprises and government agencies accelerate innovation and streamline the complexities of software delivery. Marketing Technology News: The Winning Seat Announces Partnership with SES Media Group “Shawn’s years of experience in tech-forward companies…

Fintech Industry Leader Unveils Solutions to Address Growing Digital Marketing Needs for Financial Professionals FMG Suite, a SaaS company specializing in marketing software and services for financial professionals, and its recently acquired brand Twenty Over Ten today announced the launch of new tools to help financial professionals leverage customer testimonials in their digital marketing. Largely untouched for decades, the SEC's modernized marketing rule now permits investment advisors to use testimonials and…

Codefresh, the first cloud-native DevOps automation platform, announced today that Kiersten Gaffney, a seasoned marketing executive for enterprise open source software companies, has been named VP Marketing. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns “I’m thrilled to be joining Codefresh, a company committed to the open source community while also leading the charge on…

Sharon Harris, Global Chief Marketing Officer at Jellyfish talks about some core marketing and martech best practices in this MarTech Series interview: _____ Tell us a little about yourself Sharon, why did you venture into a marketing/sales role and what have been your greatest experiences in this line so far? Early on in my career, I grew to understand the power storytelling has in connecting people and inspiring action. Marketing is essentially storytelling in one of its most powerful forms, in that it impacts every…

Dan Frechtling to lead ad intelligence firm as it grows and expands into data privacy compliance Ad Lightning, the ad intelligence firm that offers the industry's most comprehensive ad quality solution, today announced the appointment of a new CEO, Dan Frechtling, during a period of high growth for the company as well as its expansion into privacy regulation compliance. Read More: Appnovation’s Iain MacNeil Wins 2021 Report On Business Best Executive Award Ad Lightning’s current CEO and co-founder, Scott…

Journey Stages is first in a suite of breakthrough functionality to help ABM teams track accounts in their buying journey RollWorks, a division of NextRoll, today announced Journey Stages, a new capability in the RollWorks Account-Based Platform that gives B2B marketing and sales teams deeper insight into the impact of go-to-market activities on account progression. Journey Stages helps teams of all sizes discover where their accounts are in their buying journey, activate stage-specific multi-channel campaigns accordingly,…