Brands and Agencies Achieve True Future-Forward Marketing With Sightly’s New Brand Mentality Platform

Sightly, a leading marketing and media technology company, today announced the launch of its Brand Mentality™ platform, which combines emotional and cultural intelligence to empower brands and agencies to anticipate threats and opportunities and respond moment-by-moment in market at speed and scale across multiple publishers and contexts. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy "We've been dealing with brand suitability and safety for years…

StarLeaf Video Collaboration Software Targets Global Growth With New Sales and Marketing Leadership Team

StarLeaf appoints new Chief Sales Officer Mike Tumalty, former Global VP of Sales at Decibel New Chief Marketing Officer David Gingell also joins from software firms including Seal Software, Adobe and NetApp Ex-Salesforce Europe co-founder Fergus Gloster has been appointed to the board StarLeaf will focus on product development this year while transitioning to a SaaS-based offering Video collaboration solutions provider StarLeaf is welcoming Mike Tumalty as its new Chief Sales Officer, David…

Puczko & Stackpole Announce the Publication of “Marketing Handbook for Health Tourism”

Co-authors, Laszlo Puczko, CEO and Co-Founder of Health Tourism Worldwide, and Irving Stackpole, President of Stackpole & Associates, announce the publication of their “Marketing Handbook for Health Tourism”. Designed to guide wellness, health, and medical travel organizations through a review, renewal, and updating of their marketing efforts, this practical handbook is filled with a balance of marketing theory, cases studies, examples, and exercises. It includes all the marketing essentials – your audience,…

How Transferable Skills Can Help Future-Proof Your Marketing, Sales and Overall L&D Programs

It’s been over a year since the first cases of COVID-19 were first reported around the world, and in that time the world of work has changed in ways we couldn’t have previously imagined. Some industry sectors have been completely upended. Entire companies have shifted to remote models, some on a permanent basis. Calls for greater diversity and inclusion in the workplace have taken on new urgency and spurred organizations to examine outdated, biased hiring practices. An increasing number of employers such as Google, IBM, and…

Jeff Herrera Announced as Vice President of Marketing and Partnerships at Visiture

Visiture, a mid-market and enterprise digital commerce agency with expertise in commerce transformation, accelerated revenue growth, and new customer acquisition and retention performance marketing solutions, announced today that Jeff Herrera has been hired to lead all marketing and partnerships for the company. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines “Visiture is experiencing rapid growth across all of our lines of business such as paid…

Comarch Launches New Microsite Featuring Market-Leading Loyalty & Marketing Solutions

Comarch, a global software house delivering customer engagement and marketing solutions, today announced the launch of its new microsite. The new site has been designed to offer the ultimate user-friendly experience with improved navigation and functionality while allowing customers to browse Comarch's offerings, including its new Loyalty Marketing Cloud. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy The site includes many new features to help…

GrowTal Announces New Strategic Partnership with Ureeka to Provide Entrepreneurs Access to Expert Marketing Talent

Talent Marketplace For Freelance Marketers Providing Value to Ureeka Community of Business Owners  GrowTal, the talent marketplace for hiring remote top marketing experts in the most simplified way, today announced a strategic partnership with Ureeka, a community that provides Next Wave Entrepreneurs access to people, programs, and connections they need to grow and scale their businesses. GrowTal will make its talent marketplace of freelance marketing contractors available to the Ureeka community of entrepreneurs who…

Pluralsight Promotes Lindsay Bayuk to Chief Marketing Officer

Pluralsight, Inc., the technology workforce development company, today announced the promotion of Lindsay Bayuk to Chief Marketing Officer (CMO) effective immediately. Reporting to Pluralsight co-founder and CEO Aaron Skonnard, Bayuk was promoted after serving as interim CMO and, prior to that, Vice President of Portfolio Marketing. Marketing Technology News: MediaKind Advances Viewing Experience Through Integration Of Dolby Vision HDR Technology “Since joining Pluralsight over four years ago, Lindsay has been a tremendous…

8×8 Appoints Amritesh Chaudhuri as Chief Marketing Officer

8x8, Inc., a leading integrated cloud communications platform, today announced the appointment of Amritesh Chaudhuri (Amrit) as Executive Vice President and Chief Marketing Officer, effective March 1, 2021. Chaudhuri is a recognized leader in the cloud industry, known for taking cloud and SaaS solutions, including contact center and communications, to market both in the enterprise and the SMB space. Marketing Technology News: Blucora Announces Appointment of Tina Perry to the Board of Directors .@8x8 Appoints Amritesh…

Strategic Marketing Executive Claudine Waite Joins MediaVillage as AdvancingDiversity.org Head of Partner Development

- Philip McKenzie adds role of Chief Strategy Officer for MediaVillage - Leading media ecologist and MediaVillage founder Jack Myers continues to build his AdvancingDiversity.org team with the announcement of Claudine Waite as Head of Partner Development at the B2B marketing, diversity and education company. In addition, Philip McKenzie adds Chief Strategy Officer for MediaVillage to his role as Executive Director of AdvancingDiversity.org. Marketing Technology News: New Report from DATIS Reveals Human Services…

Leigh Dow Joins Identiv As Vice President Of Marketing

Leigh Dow, a seasoned media, marketing, and technology executive joins the company to architect the future of its marketing function. Identiv, Inc. has announced Leigh Dow as Vice President of Marketing. Dow's appointment to this newly created role comes during a unique and challenging time for the industry as the pandemic continues to affect the security and identity solutions needed to make the world safer and smarter.  Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s…

BNZSA Launches the Most Complete Intent Activation Solution to Identify, Track and Activate Intent Data for B2B Sales and Marketing…

Leading B2B IT marketing agency, BNZSA, today launches the BNZSA Intent Activation Engine, the most complete end-to-end solution to identify, track and activate Intent data for B2B sales and marketing professionals. For the first time ever, BNZSA's Intent Activation Engine connects all the disparate tools available to deliver the most accurate buyer Intent data, with the highest possible lead qualification and industry standard GDPR compliance. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at…

Hoylu Welcomes Eugene Feldman as the VP of Marketing

Hoylu, a leader in visual collaboration solutions for distributed teams, announces Eugene Feldman joining the company as VP of Marketing effective today. Feldman comes from Salesforce where he most recently served as Senior Manager of Product Marketing. Over the course of his career, Feldman served in several senior roles in marketing, strategy, and analytics in the SaaS industry. Feldman will focus on growing Hoylu’s SaaS business worldwide. Marketing Technology News: Vertex Welcomes Sal Visca as Chief Technology Officer…

Global Automotive Leader Servco Increases Customer-Centricity with Amperity’s CDP Integrating Data Across Their Enterprise To Power…

Amperity helped Servco increase conversion on leads generated by 62%. Amperity, the #1 enterprise customer data platform for consumer brands, today announced Servco Pacific Inc. (Servco), a leader in automotive products & services, has deployed Amperity to connect silo'd customer data across its businesses, create highly accurate 360-degree views of their customers and households, and get actionable business insights to better build customer trust. With Amperity, Servco now brings teams together across its entire…

TapClicks to Aggregate Marketing and Sales Data for Nexstar Inc.

TapClicks Platform Provides Nexstar Inc. with Seamless & Automated Marketing Solutions to Support Critical Functions TapClicks, Inc., the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, today announced that Nexstar Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST) has deployed the TapClicks Marketing Operations Platform. Nexstar Inc.’s local websites and mobile apps counted over 90 million average unique monthly users in 2020.…

YATCO Secures Major Funding to Fast-track Consumer Marketing for Its Yachts and Boats MLS

YATCO, the Official MLS of Yachting™, has recently secured a major round of funding to help propel its path to consumer marketing and help interested yacht and boat buyers find the vessel that fits their needs. The company has greatly augmented its focus in digital marketing, including SEO, SEM, social media marketing, and more. YATCO also plans to cultivate its team of yachting professionals from 20 to 50 within this year, increasing its thought leadership and global authority within the yachting industry. Marketing…

Banzai Raises $15 Million in Venture Debt Financing to Grow its SaaS Event Marketing Platform

Venture Debt round led by Columbia Pacific Business Finance with additional investment from Gaingels “This funding allows Banzai to accelerate growth and provide solutions that enable results-driven marketers to adapt and thrive in the changing world of event marketing.” - Joe Davy, CEO, Banzai Banzai, the leader in event marketing, announced today the successful closing of $15 million in venture debt funding. The funding was led by Columbia Pacific Advisors and will enable Banzai to expand further to…

What if Media Group, a Leading Performance Marketing Company, Debuts Industry-First AI Platform to Optimize Customer Acquisition Campaigns

What If Media Group, an industry-leading performance marketing company, today announced the launch of its new artificial intelligence (AI) platform, "ARIA" (Automated Response Intelligence Algorithm). ARIA utilizes advanced AI systems and methodologies such as lookalike modeling, content clustering, regression modeling, collaborative filtering, and a recommendation engine in order to drive unprecedented levels of response to performance marketing campaigns, yielding superior results and ROI for consumer marketers.…

Gabriel Marketing Group Named to Expertise.com’s Prestigious Lists of 2021’s Best Marketing Consultants and Best PR Firms in Washington,…

Gabriel Marketing Group (GMG), a top digital marketing and technology public relations agency focused on high-growth technology companies, today announced its selection by Expertise.com to its 2021 lists of Best Marketing Consultants and Best PR Firms in Washington, D.C. The twin recognitions are GMG’s third year in a row for the top honors from Expertise.com. The twin honors add to GMG’s other recent recognitions for excellence in digital marketing and technology PR: seven 2021 AVA Digital Awards, 15 2020 MarCom Awards, two…

JM Internet Group Announces Revised List of Best Books on Social Media Marketing for 2021

The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is excited to announce its 2021 update to its list of the best books on Social Media Marketing. The list of books helps marketers who want to maximize their organic and advertising efforts on social media networks to understand the secrets, tips, and tricks to generate buzz. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense “Social Media…