Estevez Will Be Responsible for Leading the Company’s Data Strategy and Implementation True Influence, the technology leader of intent-based marketing …
Does Gen Z Marketing Hold Key to Brand Loyalty?
Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report …
How Product and Marketing Teams Build Go-to-Market Roadmaps Together
Product teams are experiencing a painful failure — few are successfully launching what gets built. In a 2019 global survey by …
Marketing’s Role in Transforming the Contact Center
Customer values and priorities are shifting. Today, customers place greater value on the total brand experience, which involves more than …
Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success
Kyle Flaherty, Go-To-Market and Branding Leader, Joins Zaius as CMO to Accelerate Growth and Amplify One of the Hottest Brands …
Advanced Content Marketing: How On-Page Insights Are Bringing Power Back to The Publishers
When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, …
What Stuck Salesforce Marketing Cloud Services and Why It Blocked Pardot?
While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon …
Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform
San Francisco Startup Awarded Top Honors for Innovation and Potential to Transform B2B Marketing Operations with AI Metadata.io, the AI-powered …
Jumpshot Releases State of eCommerce Data Report that Reveals New Retail Strategies for Sponsored Search, Affiliate Marketing and Influencers
Key Findings Show That Google Has Lost Ground to Amazon for Product Search, Growing 54 Percent in Sponsored Product Views …
New Book Explains Why Experiential Marketing is Critical to a Brand’s Success
In “Brand Experiences: Building Connections in a Digitally Cluttered World,” Award-Winning Marketer Steve Randazzo Shares How Experiential Marketing Campaigns Have …
Yes Marketing Joins Forces with Adobe to Provide Leading Technology Combined with White Glove Agency, Implementation, and Program Management Services
Adobe to Power Yes Marketing’s Enhanced Technology Capabilities as the Leading Multichannel Marketing Service Provider Evolves Its Offering for Prospective …
Everflow releases SmartSwitch to Automate Optimization and Fraud Prevention for Performance and Partner Marketing
This Feature Allows Marketers and Brands to Set Deterministic Rules for Proactively Optimizing Partners and Their Sources Based on Those …
TransUnion Strengthens Digital Marketing Solutions with Agreement to Acquire TruSignal
TransUnionannounced an agreement to acquire TruSignal, Inc., a leader in people-based marketing technology. TruSignal uses its custom audience-building platform to …
Mass Luminosity Acquires Wheelhouse Marketing and PR
The Dallas-based Technology Company Brings its Marketing Division In-house Via Acquisition Mass Luminosity, a Dallas-based research, technology and experiential company, …
What is your Marketing ROI: Understanding Real Impact to Grow Revenue
Dvanced Customer Lifecycle Management Platform, Clevertap Launches a Powerful Reporting Dashboard to Bring Longer Term Measurability to Marketing Initiatives CleverTap, …
Why Tone is Everything in Marketing!
Do you ever find yourself drawn to people who emit confidence – people who are self-aware and have a very …
aqfer Launches Next-Generation SI-Ready Marketing Data Lake
Innovative Framework Enables Systems Integrators and MSPs to Customize Platforms with Speed and Cost Effectiveness aqfer, the leading SaaS provider …
Soulmates.AI’s new Social ROI Reporter Measures the Real Value of Social Media Marketing
Soulmates.AI, an AI-driven martech startup focused on making marketing work for everyone, has launched Social ROI Reporter (SRR), a tool …
Yes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform
Leading email marketing platform for business, Mailchimp, is officially growing its product suite into all-in-one Marketing Technology provider. According to …
Tipalti Partners with Everflow to Provide Performance Marketing Tracking, Analytics, and Global Publisher Payouts in One Platform
Partnership Enables Seamless Global Publisher Relationship Management and Improved Risk Management Tipalti, the leading payables automation solution, announced a new …