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Ogilvy Again Named A Leader In Gartner’s March 2020 Magic Quadrant For Global Marketing Agencies

Ogilvy, a global marketing and communications company, has been named a Leader in Gartner's Magic Quadrant for Global Marketing Agencies report for the fifth consecutive year. Gartner, the world's leading research and advisory company, evaluates vendors based on the ability to execute and for completeness of vision based on 15 distinct evaluation criteria. "We believe Ogilvy's continued recognition in Gartner's Magic Quadrant for Global Marketing Agencies report is a true testament to Ogilvy's commitment of bringing…

Accenture Acquires Yesler, Bolstering its B2B Marketing Services

Accenture has acquired Yesler, a business-to-business (B2B) marketing services agency that helps many of the world’s leading brands run their global marketing programs and operations at speed and scale. Terms of the transaction were not disclosed. Accenture acquires Yesler to enhance B2B marketing services The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based marketing, customer advocacy, sales enablement, and marketing automation. With…

4 Best Video Game Marketing Strategies

Many video game enthusiasts also dream of creating their own video games. There are so many ideas, creative and new, and If you would ask me, they are all good. How to market them is the question.  Do you want your game to be as popular as LoL Pro? Or do you want to gain as many downloaders as Fortnite Download? Why not?   What Is Video Game Marketing? Any business, be it a business that sells, a business that offers services, a business done in an office or a physical store, or a business done online; all of them…

Omniconvert is Giving Away €5 Million in Credits to Fund Survival of E-commerce Merchants by Providing Access Advanced Growth Marketing…

Omniconvert, a company specialized in developing marketing technologies for e-commerce companies, offers the possibility of all SMEs in the e-commerce sector to access technologies to improve their conversion rate. The total cumulative value of the financing is 5 million euros and is aimed to support small and medium-sized companies in nine sectors throughout the world. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America As the medical challenge…

Cloudbakers Expands Executive Team With Chief Marketing Officer Hire

Joel Hughes joins Cloudbakers as CMO Joel Hughes joined the executive team at Cloudbakers in March as Chief Marketing Officer. For the past 19 years Joel has supported the technical side of B2B media at multiple B2B publishers in roles covering IT, software engineering, and digital product development & strategy. Joel has also been a Cloudbakers client twice and was an early adopter of Google Cloud technologies. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources…

MarTech Interview with Som Puangladda, VP of Global Marketing at GumGum

"A creative digital invite is key to great event experiences because we know that our target audience gets a lot of event invites and we need to stand out." Hi Som, tell us about your role/team you handle at GumGum. What inspired you to join the company? I run the Global Marketing team here at GumGum, which means I lead growth marketers, marketing operations, and the content and creative teams. Our core focus has been driving growth through Integrated Marketing campaigns, Events, PR, Content Marketing and Lead…

MarTech Primer: Types of Marketing Data

In 2020, Marketing leaders understand the evolving nature of Data Management Platforms. Yet, a majority of these leaders have a tough time executing their strategies. This is largely attributed to three factors - Lack of Time Inadequate tools and processes Talent Attrition Even for Marketing teams who manage to tackle these challenges have to face a serpentine task to justify their increased data and analytics budget. It’s new, but a straightforward priority - it’s ‘Privacy’. To better understand the…

New Report from Aprimo and AgileSherpas Reveals Key Findings Related to the State of Agile Marketing in 2020

As Agile marketing adoption accelerates, companies are experiencing improved productivity and innovation Aprimo, an industry-leading provider of digital asset management and work management software, announced the results of the third annual State of Agile Marketing survey, in conjunction with AgileSherpas. Sponsored by Aprimo, the State of Agile Marketing in 2020 survey aims to measure marketers’ implementation of, and success with, Agile marketing. Marketing Technology News: Insight Recognized in Gartner 2020 Magic…

Why You Need to Allocate Marketing Spend to the Post-Purchase Experience

Acquiring new customers is hard - after months of work setting up Marketing campaigns, optimizing websites, re-targeting, and personalizing, it can be painful to see a customer initiate a return. But a return doesn't have to mean a lost sale or an unhappy customer. Returns are a common part of the post-purchase experience, which is an increasingly crucial element of the customer journey. From the point of a customer return, to packaging and speed of shipment, even to what an order tracking page looks like - it’s far too…

OutSystems Appoints Robson Grieve as Chief Marketing Officer

OutSystems, the global leader in low-code application development, has appointed Robson Grieve as Chief Marketing Officer, reporting to Paulo Rosado, OutSystems Founder and Chief Executive Officer. OutSystems has appointed Robson Grieve as Chief Marketing Officer. Grieve will have responsibility for OutSystems marketing strategy, including product, brand, demand generation, communications, technology alliances, and overall go-to-market strategy to support OutSystems rapid growth. Marketing Technology News: …

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

Epicor Software Corporation Announces Hire of New Chief Marketing Officer

Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, today announced the hiring of a new Chief Marketing Officer, Paul Stoddart. In his new role, Stoddart is responsible for overseeing Epicor’s global marketing strategy, including corporate marketing, field marketing, and teleprospecting. “Paul brings a perfect mix of organizational leadership, client service experience and digital expertise that we’re looking for to significantly increase the effectiveness of…

Business Warrior Offers Free Marketing and Advertising Software to Small Businesses During Coronavirus Outbreak

Now more than ever, Business Warrior recognizes that small businesses need guidance and support. As a result, the company announced today that effective immediately, it will offer free, one-year access to its Business Warrior software in light of the current coronavirus (COVID-19) outbreak and its negative impact on small business sales. The company is also unveiling new Business Warrior technology that will enable millions of small business owners to identify and leverage free advertising opportunities. Marketing…

Springbot Launches Integration with Zapier to Help eCommerce Retailers Improve Marketing Efficiency and Automate Data Import

Merchants Able to Bring Valuable Subscriber Data from Thousands of Apps into Marketing Automation Platform Springbot, a leading data-driven marketing platform for eCommerce businesses, has announced a new integration with Zapier, enabling retailers to import data from thousands of applications into the Springbot platform. "In every marketing department today, there are numerous tools that are running independent of each other and collecting various data sets. It's the nature of martech and despite the rise of…

Visual Lease Welcomes Erinn Tarpey as SVP, Marketing

Visual Lease, a leading provider of lease accounting and management solutions, announced the appointment of Erinn Tarpey as SVP, Marketing. In her role, Tarpey will oversee Visual Lease’s go-to-market strategy, operational activities and is responsible for extending global brand awareness of the company’s solutions and services. “In addition to the strong executive leadership at the organization, I was compelled by Visual Lease’s focus on continuous innovation and delivering a customer experience that is unmatched in the…

Three Reasons Why Zero-Party Data is Marketing’s Next Big Thing

With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to collect data about their target audience. In the face of this changing legislative climate, how can Marketing best approach data collection? Zero-party data, a type of data collection where users voluntarily share their personal information with companies, could offer a solution. Because zero-party data relies on building trust with consumers…

SEMrush, a Leading Digital Marketing Toolkit, Introduces New Tool: Traffic Jet.

SEMrush, a leading digital marketing toolkit, announces the launch of a new tool: Traffic Jet. The tool offers considerable advantages for small and medium businesses to generate highly convertible leads and increase sales; agencies to bundle advertising services with current offerings; and affiliates to expand revenue streams. Traffic Jet is designed to fully automate traffic acquisition and get instant access to hundreds of premium traffic sources, including Google Search & Display, Microsoft Advertising, Facebook,…

True Influence Announces a No Layoff Pledge, Challenging Companies to Stop the Downsizing in the Marketing and Advertising Community During…

In an effort to support its employees, as well as the marketing and advertising community,  True Influence has pledged to have no layoffs for 90 days as a result of the COVID-19 crisis. Hundreds of employees globally are able to continue their jobs from home while remaining committed to providing their customers with the best support possible. Marketing Technology News: MatchCraft’s CEO Wins the Localogy Excellence Category Builder Award Brian Giese, True Influence CEO issued a challenge to other companies in the …

CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

CustomerGauge Brings B2B Customer Experience Solution to HubSpot Marketing System Users

In the battle to unite experience data and marketing data in one system, CustomerGauge's latest integration offering is a massive leap forward thanks to easy two-way integration with Hubspot CustomerGauge, creator of the Account Experience category maximizing retention and growth for B2B companies, announced its advanced integration to HubSpot Marketing & CRM System. The two-way integration is designed to help organizations measure, analyze, and act on feedback throughout the customer journey—including marketing owned…