MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Leading International B2B Technology Intelligence Now Available on Marketing Automation and CRM Platforms

NetFinder+ integrations now enable B2B technology marketers to access decision-makers across Europe from their existing desktop interface Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that…

Kagool Welcomes Miranda Glover as Head of Marketing

Glover will drive growth for agency, which recently acquired Delete to bolster its position in the marketing technology and digital experience space Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners, welcomes Miranda Glover as its new group head of marketing. Glover is an experienced digital leader with over 20 years’ experience, beginning her digital career in the first .com boom. Her varied career has encompassed digital communications, digital transformation, strategy and DXP in which…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 3radical (Customer Engagement), SalesHood (Sales Enablement), Agora (Customer Experience), netsapiens (Unified Communications), and ZetaDisplay (Content Management System). 3radical Wins Contract with Mediacorp 3radical, the leader in audience engagement and earned data solutions, announced the signing of its newest client, Mediacorp, Singapore’s national media network and largest…

AppsFlyer Exceeds $200 Million in ARR, Sets Sights on Shaping the Future Marketing Tech Stack; Opens New Office in Australia

Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront. As shifting privacy policies and regulations transform the…

TechBytes with Kevin Cochrane, SVP of Product Marketing, Acquia

Tell us about the Martech consolidation and compliance goals for 2021. More than ever, marketing and IT leaders need to navigate not only accelerating demands for digital transformation but also the ever-changing regulatory requirements around consumer data protection and privacy.  This is a further accelerant to the need to consolidate the number of vendors in a company’s martech stack, and there will be an unprecedented collaboration between the CISO and the CMO around the proper use of customer data. The CDP wars have…

AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ’s AUD7.79 Billion Mobile Marketing Potential and Thriving Local App…

AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with Salesforce Ventures joining its roster of investors AppsFlyer's "State of App Marketing in ANZ" report reveals plenty of room for domestic apps to flourish, with ANZ seeing strong growth potential in apps in the Lifestyle (20%), Travel (16%), and Health & Fitness (13%) AppsFlyer, the…

Wavo, the Global Leader in Music Marketing and Analytics, Named One of Deloitte’s Technology Fast 50 Companies

Wavo ranks 13th with 1,268% in revenue growth from 2016 to 2019 Wavo has been presented the Deloitte Technology Fast 50™ award for its rapid revenue growth, entrepreneurial spirit and bold innovation. The program recognizes technology companies with the highest revenue-growth percentage over the past four years. Wavo has ranked 13th with an impressive 1,268% in revenue growth from 2016 to 2019. Wavo's CEO Conor Clarke credits a continued investment in machine learning and domain experts across music, analytics, and data…

Tiger Pistol Earns the Prestigious Digiday Honor of “Best Social Marketing Platform” for Second Year in a Row

Tiger Pistol Platform Simplifies Social Advertising, Increases Performance Tiger Pistol, the only social advertising platform that delivers local activation at global scale, was recently named Best Social Marketing Platform for the second year running in the Digiday Technology Awards. “Last year’s selection of Tiger Pistol over other leading social advertising tool providers validated our category leadership position,” said Paul Elliott, Tiger Pistol CEO. “Earning this honor for the second year in a row is a true testament…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Episerver (Customer experience),  Shutterstock (Content), Marchex (Conversational Analytics), ResponseCRM (Marketing Automation), and Uber (E-commerce). Smartling Integrates with Episerver to Localize Digital Experiences Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with the digital experience leader (DXP), Episerver.…

Marchex Launches Marketing Edge, AI-Fueled Conversational Analytics Solution

Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads  Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them. Marketing Edge captures conversational data across multiple…

Loop Media, Inc. Announces Former MTV, Warner Bros. and 20th Century Fox Executive Greg Drebin as Loop Media Studios Chief Content and…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium content for consumers and businesses, announced former MTV, Warner Bros. and 20th Century Fox Executive Greg Drebin as Loop Media Studios Chief Content and Marketing Officer. Drebin will be tasked with creating the content and brands that reach Loop Media’s rapidly growing footprint across out-of-home businesses and consumer-facing channel platforms. Additionally, he will be responsible for the…

Full Circle Insights Rolls Out New Product Dashboards to Support Digital Marketing

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, has continued to focus on innovation this year, harnessing patented technologies and designing new dashboards for its Digital Source Tracker product to empower digital marketers with the Full Circle Method. The company remains focused on helping customers succeed in a transformed economic climate. In April, Full Circle Insights was granted U.S. Patent 10,599,620 entitled "Method and System for Object Synchronization…

Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for performance marketing across channels Global app marketing platform Adjust announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 1WorldSync (Content), Walmart (E-commerce), Comscore (Analytics), Jifflenow (Marketing Automation), and Rakuten (Customer Experience). 1WorldSync to Acquire CNET Content Solutions 1WorldSync, the leading provider of product content solutions, announced that it has entered into a definitive agreement to acquire CNET Content Solutions from Red Ventures. The transaction is expected to…

Jifflenow Revolutionizes Marketing and Sales with Intelligent “Inbound Meetings” Capabilities

Last year, thousands of in-person trade shows and corporate events drove millions of customer meetings—a key driver of sales pipelines. With many of those in-person events now taking place virtually, attendee engagement at virtual events has become a major challenge for marketers. In particular, enterprises need a mechanism to generate the B2B meetings that are so crucial for advancing prospects through the sales funnel. Jifflenow has just announced a solution to help convert interested prospects to opportunities.…

Doceree Launches First “Text-Based Programmatic Ads” in Rx Drug Marketing

With the innovative feature, the company aims to create an environment that is conducive for digital ways of working for Rx dug brands Text-based programmatic ads to facilitate ease of approval and ease of optimization, resulting in better efficiency of digital campaigns Doceree Inc, the first global network of endemic platforms for programmatic marketing, launched on Wednesday first Text-based Programmatic Ads for Pharmaceutical brands with a view to making Rx drug marketing effective and efficient. The company is on a…

The Eternal Marketing Dilemma: In-House versus Outsourced Advertising

With the overall U.S. ad spend expected to reach $246 billion by the end of this year and The total US advertising agency revenue projected to be $53.5 billion by the end of 2024, it’s no surprise that companies are hyper-focused on how and where to allocate their marketing resources. Like many other essential business functions, marketers struggle to quantify the benefits of developing and leveraging talent within their organization, versus outsourcing marketing services. The strategy an advertiser employs is highly…

Nine Tactics to Nurture Your Digital Marketing Customers

What's the best you can do to delight your digital marketing customers? Do it now. Because, now is the time to build a relationship throughout the new customer’s journey with your company, engaging them with relevant information at each stage. Digital marketers rarely put enough effort into nurturing their one-time customers, focusing much of their energy and ingenuity on winning new ones. But this is a big mistake – those new visitors to your site are hugely valuable in your digital marketing strategy. The second…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Uberflip (Content Experience), Jornaya (Behavioral Marketing), Shutterstock (Content), Whatfix (CRM), and Intermedia (Unified Communications). Uberflip Study Reveals Disconnect Between Marketing Priorities and Buyers’ Expectations Despite a majority of marketers highly rating their companies’ ability to personalize content, new research uncovers a major disconnect between the…