Wrapping up my manual of TV Marketing metrics – we kick off with digital and TV worlds merging. P – …
MarTech Interview with Larry Kim, Founder and CEO at MobileMonkey
"AI, ML and Automation are helping businesses gain more efficiencies to become more competitive and scale faster with technology." Tell …
Can Direct-to-Consumer Brands Successfully Shift from Online to Offline Retail?
New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands have been steadily picking …
TechBytes with Ya-Bing Chu, VP of Product at Formation
Tell us about your role and the team/technology you handle at Formation. I’m the Head of Product at Formation. We’re …
MarTech Interview with Reeve Benaron, Executive Chairman and CEO at AUDIENCEX
"Thanks to advancement in AI, the aspiration of delivering the right message to the right person at the right time …
TechBytes with Mani Gopalaratnam, CTO at Resulticks
What are the key developments in the Omnichannel Marketing technologies that are resulting in enormous revenue opportunities for brands? In …
TapClicks Wins “Best Marketing Performance Management Solution” in 2019 MarTech Breakthrough Awards
TapClicks Marketing Operations Platform Recognized as Standout Omnichannel Marketing Technology TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow …
DirectMail.io’s Voice Device Integration Sets the Pace for Marketing Innovation by Being the First to Combine Google Home and Amazon Alexa With Direct Mail
Currently, only 9% of marketers are able to engage with customers across multiple channels on a consistent basis. DirectMail.io’s Omnichannel …
Survey Shows Majority of Marketers Fail to Meet Consumers’ Expectations for Customer Engagement
Customer engagement thought leader identifies 60% of marketers still rely on single-channel customer engagement strategies, despite consumer demand for omnichannel …
US E-Commerce Trends Linked to Nielsen’s Prime Day Analytics
More of an FYI, already into Amazon Prime Day 2019, we are on the eve of what has grown to …
Digital Audio Can Be An Advertising MVP – If Navigated Correctly
Mobile is the ideal catalyst for audio consumption affording the average adult over 50 minutes of listening time via mobile …
Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale
Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B …
MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend
"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with …
Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success
Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but …
Omnisend Research: Business Adopting Omnichannel Strategy Enjoy 90% Higher Customer Retention Rate
Omnisend Research Shows That E-Commerce Marketers Adopting an Omnichannel Strategy with Three or More Channels Are Seeing a 90% Higher …
TechBytes with Ed Kennedy, Sr. Director of Commerce, Episerver
Ed Kennedy Sr. Director of Commerce at Episerver Earlier this year, Episerver published a report, "Reimgaining Commerce." We spoke to …
Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue
In a 2017 report by Credit Suisse, they projected that the current distinction between ‘media’ spend (TV, digital, print, radio, …
Interview with Ryan Hollenbeck, SVP, Global Marketing, Verint
"As we look to AI-implementation, marketers need to understand their role as a nexus of these various data points and …
Interview with Tom Pallack, CEO, SITO Mobile
"Location is a critical part of the customer journey and mobile platforms are the catalyst for bringing those insights to …
Dialing In On The Importance of an Omnichannel Strategy – Wireless Retailers Expanding Store Fronts
Oftentimes, upgrading to the latest wireless technology can be frustrating, time-consuming, and expensive. Upgrade eligibility and the condition of an …