Browsing Tag

omnichannel marketing

MarTech Interview with Bibhakar Pandey, Vice President, Digital Customer Experience at Capgemini North America

“As we continue to grow within an experience economy, the “phygital” (physical + digital) customer experience is going to evolve and become much more mature,’’ shares Bibhakar Pandey, Vice President, Digital Customer Experience at Capgemini North America while sharing a few thoughts on the future of the digital CX and what marketers need to keep in mind: _______ Welcome to this MarTech chat Bibhakar, tell us more about your role at Capgemini and your journey through the years. I am a Vice President and Leader of…

Calix Sets the Stage for Omnichannel Marketing With Mailchimp Integration, the First of Many Integrations That Will Radically Simplify…

With the comprehensive integration between Calix Marketing Cloud and industry-leading email marketing platform Mailchimp, Calix launches the first of many integrations with major “MarTech” platforms to help marketers automate the creation and execution of targeted campaigns that eliminate churn and grow revenue Calix, Inc., today launched the seamless integration of leading email marketing platform Mailchimp with Calix Marketing Cloud. This is the first step in a journey to enable broadband service providers…

Agillic Launches a New Fast and Advanced SMS Editor to Help Clients Deliver Personalised SMS Experiences

Danish omnichannel marketing automation software company Agillic supports its clients in delivering personalised communications. Product innovations, such as Agillic’s advanced SMS editor with an improved user interface and powerful features, help clients tap more smoothly into the benefits of personalised SMS experiences. Nils Budde, Head of Products at Agillic, notes an increased interest in personalised SMS marketing among the company’s clients: “We are experiencing massive traction towards sending out personalised…

On Average, Pharma Brands Allocated 66 Percent of Their Marketing Budgets to Digital in 2020

COVID Drove Pharma Omnichannel Marketing Capabilities that Were Previously Deprioritized to the Forefront, According to the New TGaS Report from Trinity Life Sciences Trinity Life Sciences, a leader in global life sciences commercialization solutions, is sharing findings from its latest TGaS report entitled, “Omnichannel Marketing Center of Excellence Landscape.” Omnichannel Marketing is the orchestration of multiple marketing channels to provide a consistent message to customers at various points during…

Tommy Hilfiger Appoints Alegra O’Hare as Global Chief Marketing Officer

Tommy Hilfiger, which is owned by PVH Corp., is pleased to announce the appointment of Alegra O’Hare as Chief Marketing Officer, Tommy Hilfiger Global effective April 12, 2021. Within the role, O’Hare will develop and execute innovative global marketing strategies to reach and engage existing and upcoming generations of TOMMY HILFIGER consumers. Marketing Technology News: Why Should SaaS Companies Focus More On Better Security While Enhancing CX Initiatives? “Together, we will meet these new realities head on, with a…

Integrate Launches the Demand Acceleration Platform to Enable Buyer-Driven, Omnichannel Marketing

Precision Demand Marketing Empowers Digital-First Era of B2B Marketing Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced the launch of its Demand Acceleration Platform (DAP) to centralize and connect the B2B buying experience in today’s increasingly buyer-driven, digital era. Integrate’s Demand Acceleration Platform provides a scalable solution for high-growth and enterprise organizations to drive omnichannel demand strategies, orchestrate intelligent buyer and account journeys,…

European Wax Center Deploys Amperity’s Enterprise CDP To Unify Data Across Its Growing US Franchises

Amperity, the #1 enterprise customer data platform for consumer brands, today announced that European Wax Center, a leading personal care franchise brand that offers expert wax services from certified specialists, has deployed its enterprise CDP to continue their quest to create an accurate and comprehensive view of their customers across its 800+ independently owned and operated franchises. This new data foundation will benefit stakeholders across the entirety of EWC's enterprise, giving teams the information they need for…

Mobile Marketing Powerhouse CleverTap To Lead Omnichannel and Retention Strategies During DX3 Canada Conference

CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced it will outline the mobile and omnichannel marketing strategies that will define 2021 during the DX3 Canada Conference, the largest retail, marketing, and technology event in the country. CleverTap is hosting both a workshop, The Road to App Supergrowth in 2021 on March 2, and a panel discussion, Omnichannel - Beyond the Buzzword on March 4. In today's digital age, marketers need to find new and exciting avenues to reach their…

Semcasting and Stirista Partner to Further Advance Identity Resolution Offerings

Allowing advertisers to seamlessly activate audiences through Semcasting AudienceDesigner on Stirista’s DSP AdStir Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced a strategic new AudienceDesigner (ADS) platform partnership with Stirista, a data-driven digital marketing solutions provider known for its identity solutions and authoritative data assets. Semcasting and Stirista have formed a partnership to combine their strengths and to further expand access to…

IWCO Direct Hires Ted Grigg as Vice President, Marketing Strategy

Direct marketing veteran with more than 30 years of experience will help lead client campaign strategy and guide creative execution and production of omnichannel campaigns IWCO Direct, a leading provider of data-driven direct marketing solutions, announced Ted Grigg has joined the company as vice president, marketing strategy. Grigg’s extensive experience as a senior level executive leading multichannel marketing programs will bring significant insight and value to client campaigns. With more than 30 years of experience in…

TechBytes with Michelle Engle, Chief Product Officer at Vericast

Please tell us about your current role and technology you handle. I am Chief Product Officer for Vericast which includes Valassis solutions.  I am responsible for the strategic direction and execution of all our digital products and solutions.  This includes our tech platform, Illumis™ as well as all of the solutions across our Display Advertising suite from Mobile, CTV, Influencer and more. How much of your roles and responsibilities evolved through the pandemic crisis? What did you learn from these months? During the…

Telge Energi Chooses Agillic to Deliver Personalised Customer Experiences to Advance Eco-Friendly Energy Solutions

Agillic, a leading Danish omnichannel marketing software company, is going to help Swedish energy company Telge Energi make consumers more conscious about the need and the benefits of sustainable energy. Telge Energi continuously experiences an increasing interest from consumers who want to reduce the CO2 emissions and environmental impact. The company will use Agillic to deliver personalised communication throughout the customer journey. Telge Energi, was one of the first energy companies in Sweden to transition away…

Narrative and Specialists Marketing Services Partner to Deliver Narrative Data Streaming Platform Users Access to SMS’s Comprehensive…

SMS's Extensive Location Data Solution Will Help Improve Omni-Channel Marketing Strategy Planning and Development for Users Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and Specialists Marketing Services, Inc. (SMS), a leading targeted marketing solution provider, announced they are partnering to give Narrative's Data Streaming Platform users access to SMS's comprehensive location database to help them better understand and target who their customers are, where those customers are, and…

MPP Global and Agillic Partnership will Deliver Best-in-Class Subscriber Tech for Subscription and Media Businesses

Agillic and MPP Global are partnering to provide a comprehensive, end-to-end subscription solution. The partnership combines the power of Agillic’s personalisation and omnichannel marketing platform with MPP Global’s subscriber management and billing platform, to optimise the entire customer lifecycle from acquisition to revenue optimization, retention and win-back. MPP Global enables its clients to efficiently manage their ​subscriptions, including payment processing, while Agillic leverages the subscription data to…

5 Tips for Building a Marketing Strategy that Works in 2021

If you can name a cornerstone principle of marketing strategy– odds are COVID-19 has up-ended its conventional wisdom. Buying habits have changed, strategies have changed, and – most importantly – the ways brands build relationships with customers has changed this year. With many marketers being forced to throw out the playbook in 2020, many are scrambling to understand what’s next for 2021. Taking a look at consumer behavior this holiday season we see less visits to physical store locations, but growing basket sizes and…

New Integration Between Tealium and Agillic Enhances the Value of Customer Data

US-based Tealium has developed a standard connector to Danish omnichannel marketing software company Agillic. With the connector, clients using Tealium, a Customer Data Platform (CDP), and Agillic can more easily create and execute highly personalised communication based on data from many disparate sources. With the standard connector, the synergy between the Tealium Customer Data Platform and Agillic enhances the capacity and intelligence of both systems, enabling a more personalised communication, which is recognised as…

PROS Appoints Sherry Lautenbach as Senior Vice President, Global B2B Sales

Veteran leader to drive sales strategies to accelerate revenue growth globally PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced that Sherry Lautenbach, a veteran technology sales leader, has joined the company as Senior Vice President, Global B2B Sales. Lautenbach will be responsible for driving enterprise adoption of PROS solutions and the PROS Platform as organizations seek to transform end-to-end selling experiences across traditional and digital channels to meet buyers’…

Selligent Marketing Cloud Powers The United Nations Refugee Agency’s Annual Charity Campaign Delivering 30% Growth in Donations

Digital Campaign Leverages Personalized Content and Journeys to Maximize Engagement and Contributions Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing cloud platform, unveiled the results of a recent campaign with the UNHCR: The UN Refugee Agency. Working closely with agency partner, Acxiom, Selligent’s omnichannel platform supported the organization’s Ramadan digital Campaign for the MENA region, resulting in a 30% lift in donations from the previous year and an impressive 23% open rate for the…

How to Increase the Click-Through Rate of Music Videos With the Help of Covers

YouTube is one of the major platforms for the development of musicians. More than 2 billion people visit the platform every month, and music is the second most viewed category among all content on YouTube. But promoting musicians through the platform is not so simple. At AIR Music we often encounter the following trend: musicians are ready to spend tens of thousands of dollars to shoot a video and only 10 minutes to create a cover for it. As a result, they spend their budget but do not get enough number of views.…

Acxiom and UNHCR Recognised for 2020 Selligent Award for “Best Inclusive Communications”

Customer intelligence company Acxiom announced that they and the United Nations Refugee Agency, UNHCR, have been recognised for a Selligent Award for ‘Best Inclusive Communications’, following work this year on a charity campaign during Ramadan. Selligent Marketing Cloud is an omnichannel marketing platform, with a mission to make marketing personal. The Selligent Awards are an annual showcase of the most impactful and outstanding marketing campaigns conducted by Selligent clients. Marketing Technology News: ServiceSource…