In a 2017 report by Credit Suisse, they projected that the current distinction between ‘media’ spend (TV, digital, print, radio, …
Interview with Ryan Hollenbeck, SVP, Global Marketing, Verint
"As we look to AI-implementation, marketers need to understand their role as a nexus of these various data points and …
Interview with Tom Pallack, CEO, SITO Mobile
"Location is a critical part of the customer journey and mobile platforms are the catalyst for bringing those insights to …
Dialing In On The Importance of an Omnichannel Strategy – Wireless Retailers Expanding Store Fronts
Oftentimes, upgrading to the latest wireless technology can be frustrating, time-consuming, and expensive. Upgrade eligibility and the condition of an …
Activating Customer Data with AI-Based Technologies in Business
To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to …
Cross-Channel Attribution and How to Cut Through the Noise
Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the …
TechBytes with Mark Bloom, Director, Product Marketing, Zendesk
Mark Bloom Director, Product Marketing, Zendesk Recently, Zendesk launched their Enterprise Workflow and Collaboration tools to help businesses build and …
TechBytes with Catherine Collins, Chief Product Officer, ZaiLab
Catherine Collins Chief Product Officer, ZaiLab Contact centers play a vital role in omnichannel marketing and commerce. With customers engaging on …
Interview with Michael Ni, CMO, RichRelevance
"The end game is consistent, memorable interactions – in real time, in context and individualized." Tell us about your role …
NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization
Visit Metrics by NinthDecimal Complements its Attribution Metrics Which Calculate Incremental Store Visits and Incremental Lift in Visitation NinthDecimal, the …
Interview with John Nash, Chief Marketing and Strategy Officer, RedPoint Global
"A marketing leader needs to realize is that the best marketing comes from a blend of art and science; the …
What’s Old is New Again, Thanks to More Sophisticated Data
The evolution of digital devices and channels is rapidly changing the media landscape. With a deluge of new options available …
Punchh Scoops $20 Million Series B Funding to Boost AI-driven Restaurant Marketing
Restaurant Industry’s Secret Weapon Moves into New Brick & Mortar Battlegrounds, Investing in AI and Machine Learning for Predictive Marketing …
TechBytes with Eric J. Hansen, Chief Technology Officer, SiteSpect
Eric J. Hansen Chief Technology Officer, SiteSpect Each brand will have different objectives in website optimization depending on what segment …
How Handwritten Notes Can Boost the Effectiveness of Omnichannel Marketing Campaigns
Consumers today are being inundated with multichannel marketing schemes from all sides. And with the rise of digital marketing, they …
TechBytes with John Hurley, Senior Director, Product Marketing, Radius Intelligence
John Hurley Senior Director, Product Marketing, Radius Intelligence Account-Based Marketing is exploding! In 2018, B2B marketers are eager to learn the …
Why Contact Centers Are Critical to Omnichannel Marketing Strategies
The on-demand economy has conditioned consumers to feel entitled to a product or a service at the click of a …
Valassis Says, 36% of the US Shoppers Have Used a Shopping List App
According to the Latest Valassis Report, More Than 60 Percent Say They Constantly Plan Their Purchases and 36 Percent State …
Put Knowledge at the Heart of Your CX; Or, Consumers Shall Move to Rivals
In a Recent Report by Eptica, 94% of UK Consumers Say Personalized Answers Will Make Them More Loyal – with …
Bluecore Partners With Magento Commerce for Enhanced Personalized Customer Interactions
New Retail Intelligence Offering Will Activate Retailers’ Live Product Sets, Use Insights to Pair Products and Communications with Customers Bluecore, an …