Browsing Tag

omnichannel marketing

Agillic Adds Gyldendal A/S to Its Portfolio of Media and Publishing Houses

Agillic, a leading Nordic omnichannel marketing software company, is pleased to welcome Gyldendal A/S, Denmark’s oldest and largest publishing house. Through the automated execution of relevant and personalized content across channels and at scale, Agillic has proven to increase customer loyalty and value. This, paired with its native integrations to paid media channels, compelled Gyldendal to join Agillic. Agillic has a strategic focus on media and publishing houses, of which many of them are subscription businesses, and…

Dansk Kabel TV Signs With Agillic and Boosts Customer Communication

Agillic, a leading Nordic omnichannel marketing software company, signs a contract with Danish telecom and broadband network supplier Dansk Kabel TV. With Agillic’s capability to integrate into a complex system landscape, the company can now leverage data from disparate sources and move from one-size-fits-all to data-driven and personalized communication across channels. Broadband network and telecom provider Dansk Kabel TV is a multifaceted company targeting B2B and B2C companies as well as housing and antenna…

Selligent Consumer Study Reports Seismic Shift in Consumer Spending Habits with 60% Prioritising Purchase of Essential Items

Global Index Shows Heightened Consumer Preference for Brand Flexibility and Real-Time Communications on Service Changes and Delays Selligent, the intelligent omnichannel cloud technology company, published its third annual Selligent Global Connected Consumer Index, a global study of 5,000 consumers focused on brand interactions and expectations. This year’s study finds seismic shifts in consumer behaviour and changing expectations from brands amid the ongoing effects of the global pandemic. Seventy-five percent of global…

Stirista Acquires Nikaza’s Attribution and Location Intelligence Engine

Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today the acquisition of Nikaza, an location-based data measurement and attribution platform. The Nikaza acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their…

Infutor Adds Data Marketing Veteran Kevin Dean as COO

Former Experian Marketing Services President and GM Will Lead Infutor Strategy and Product Management to Accelerate Identity Resolution Expert Innovation Consumer identity management expert Infutor announced that data and marketing veteran Kevin Dean has joined Infutor as Chief Operating Officer where he will oversee and lead all product initiatives, as well as drive strategic growth. With more than 30 years of data marketing and information services leadership experience, Dean was most recently the president and general…

Egmont Ehapa Media Becomes Agillic’s First German Client

Agillic, leading Nordic omnichannel marketing software company, is expanding its collaboration with the Egmont Group and signs a contract with German Egmont Ehapa Media. It is Agillic’s first German client in the strategically attractive DACH region. The DACH region is on Agillic’s internationalization map and with Egmont Ehapa Media on board Agillic has taken a significant step forward and now holds four clients in the region. Marketing Technology News: Taboola and Outbrain Call off Their $850M Merger Emre Gürsoy,…

RKD Group Announces Formation of RKD Insights

RKD Group is proud to announce the launch of RKD Insights. In recognition of the growing importance of data and analytics, RKD Insights will empower nonprofit organizations to confidently execute and measure strategies that grow strong, sustainable fundraising programs. "The future of fundraising is shifting before our eyes, with a smaller number of individuals giving to a larger number of organizations," said Cathy Folkes, RKD's Chief Data Officer. "With only 26 percent of nonprofits satisfied with their data, the need…

AUDIENCEX Expands Relationship with SugarCRM to Accelerate Its Customer Experience Vision for Agencies and Marketers

SugarCRM Inc., the innovator of time-aware customer experience (CX), announced that AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, will leverage Sugar Integrate in order to seamlessly connect its CRM with other customer-facing systems and business processes to better serve its clients. Sugar Integrate is a low-code, cloud-based solution with pre-built adaptors that enables Sugar customers like AUDIENCEX to connect their CRM with 200 business apps and systems and leverage a…

Valassis Introduces Connected Analytics – Powerful Holistic Consumer & Market Intelligence Solution

Provides Brands Improved Campaign Guidance Amid Rapidly Changing Consumer Landscape Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is launching a new insights-based solution – Connected Analytics – that uniquely combines proprietary data and sales insight to fuel omnichannel marketing strategies designed to maximize ROI and profitability. Through the combination of patented Valassis Consumer Graph™ intelligence, proprietary coupon redemption and permissioned client sales…

Westpac Group Partners With Verizon Media DSP for Privacy-Led Omnichannel Marketing Solution

Westpac Group announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel activation (including DOOH and Connected TV): and proprietary measurement tools to drive effectiveness. Marketing Technology…

Infobip Data Finds COVID-19 Accelerating Adoption of Omnichannel Marketing

Growing consumer appetite for digital experiences during pandemic sees brands shifting strategies and adopting new tools Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security, released data showing that COVID-19 is driving businesses to invest in long-term digital solutions with a focus on SMS messaging and omnichannel communication solutions. Infobip has been tracking how its clients are engaging in new ways with customers…

How Consumer Behavior and Attitudes Are Reshaping Life During and After COVID-19 Pandemic

The COVID-19 pandemic abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly four months into the pandemic in the U.S., we are just beginning to gain a better understanding of the impact of these changes in the short and long terms, and how brands must adapt to the ‘new normal.’ A recent survey of 10,000 U.S. consumers conducted by Acxiom, the data and technology foundation for the world’s best marketers, shines a light on consumers’ attitudes and behaviors amid…

Stirista Launches AdStir – Groundbreaking Self-Serve Data-Driven Media Buying Platform with Transparent Pricing

Access to Premium OTT and CTV Inventory Coupled with Advanced Reporting Gives Brands and Agencies Alternative to Complex, Overpriced and Difficult to Navigate DSPs STIRISTA,​ a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, unveiled  its self-serve media buying platform, AdStir. A revolutionary platform, AdStir gives brands and agencies access to premium inventory including Over-The-Top (OTT) and Connected TV (CTV) in addition to online, mobile and display…

Selligent Names Acceleration, ONE Marketing and Reply Winners of 2020 Partner Awards

2020 Selligent Partner Awards recognise digital marketing partnership excellence Selligent, the intelligent omnichannel marketing and experience cloud platform, announced Acceleration, ONE Marketing and Reply as the winners of the 2020 Selligent Partner Awards. The annual awards recognise Selligent global partners that have merged creativity with Selligent’s marketing technology to deliver some of the world’s most inspiring digital marketing campaigns. This year’s winners were particularly strong advocates of Selligent,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sendoso (ABM), XCentium (Content), Dailymotion (Video Marketing), Zeta Global (Data Analytics), and Rise.ai (AI/ML). Sendoso Ranks #1 in Account-Based Execution Software According to G2 Research Sendoso, the leading Sending Platform, announced the company has been named the #1 solution for Account-Based Execution in G2’s Grid Report for Summer 2020. The Account-Based Execution…

Understanding The Importance of Omnichannel Marketing in a Modern Business Landscape

Siloed marketing channels are no longer enough to reach modern audiences - today, success demands a unified approach Terry Cane, COO of SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, is advising clients on the importance of omnichannel marketing. Omnichannel marketing refers to an approach where a business or brand is present on multiple channels while striving to create a unified experience across them. Intended to be as seamless as possible, it's meant to provide a high degree of…

Magnolia Bolsters APAC Footprint With Appointment of Industry Veterans Vincent Jiang and Matthew Zhang

Leading content management system (CMS) provider, Magnolia announces the appointment of industry veterans Vincent Jiang and Matthew Zhang, to strengthen its footprint in the APAC market. Vincent Jiang joins the company as the Head of Business and Alliances for Magnolia Asia Pacific. An expert in digital marketing technologies, Jiang previously worked on complex solution portfolios at Salesforce, Brandwatch and Smartly.io. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership Jiang…

dotdigital Launches Live Chat Service to Turn Conversations into Conversions

dotdigital, the integrated marketing automation solution in Magento Commerce, part of Adobe Experience Cloud, is enriching its core bundled offering with Live Chat to enable merchants to easily access their marketing automation tools directly within Magento Commerce. dotdigital joined forces with Magento four and a half years ago – the first premier technology partner for email marketing – to help merchants expedite their data further, while increasing customer engagement and driving long-lasting loyalty. Now Magento…

STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate

Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands Report highlights best practices that marketers can implement immediately in today’s shifting advertising climate Innovid, the only independent advertising and analytics platform built for television, announced its Global Video Benchmarks Report, which represents the most complete view of video advertising data available in the industry. The study reveals that nearly half of advertisers…

Directmail.io First to Merge Direct Mail with Facebook Messenger, Allowing Seamless Communication to Customers

New technology makes communicating immediately with advertisers on direct mail as easy as taking a picture from your phone DirectMail.io has always been at the forefront of new technology. They were one of the first innovators of the personalized URL on mailers. More recently they were the first to integrate Amazon Alexa with direct mail in their patented "Voice" feature, and now they've discovered a way to integrate Facebook Messenger with direct mail. Marketing Technology News: Fjorge and B2B Ecommerce Platform Znode…