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omnichannel marketing

Selligent Names Acceleration, ONE Marketing and Reply Winners of 2020 Partner Awards

2020 Selligent Partner Awards recognise digital marketing partnership excellence Selligent, the intelligent omnichannel marketing and experience cloud platform, announced Acceleration, ONE Marketing and Reply as the winners of the 2020 Selligent Partner Awards. The annual awards recognise Selligent global partners that have merged creativity with Selligent’s marketing technology to deliver some of the world’s most inspiring digital marketing campaigns. This year’s winners were particularly strong advocates of Selligent,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sendoso (ABM), XCentium (Content), Dailymotion (Video Marketing), Zeta Global (Data Analytics), and Rise.ai (AI/ML). Sendoso Ranks #1 in Account-Based Execution Software According to G2 Research Sendoso, the leading Sending Platform, announced the company has been named the #1 solution for Account-Based Execution in G2’s Grid Report for Summer 2020. The Account-Based Execution…

Understanding The Importance of Omnichannel Marketing in a Modern Business Landscape

Siloed marketing channels are no longer enough to reach modern audiences - today, success demands a unified approach Terry Cane, COO of SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, is advising clients on the importance of omnichannel marketing. Omnichannel marketing refers to an approach where a business or brand is present on multiple channels while striving to create a unified experience across them. Intended to be as seamless as possible, it's meant to provide a high degree of…

Magnolia Bolsters APAC Footprint With Appointment of Industry Veterans Vincent Jiang and Matthew Zhang

Leading content management system (CMS) provider, Magnolia announces the appointment of industry veterans Vincent Jiang and Matthew Zhang, to strengthen its footprint in the APAC market. Vincent Jiang joins the company as the Head of Business and Alliances for Magnolia Asia Pacific. An expert in digital marketing technologies, Jiang previously worked on complex solution portfolios at Salesforce, Brandwatch and Smartly.io. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership Jiang…

dotdigital Launches Live Chat Service to Turn Conversations into Conversions

dotdigital, the integrated marketing automation solution in Magento Commerce, part of Adobe Experience Cloud, is enriching its core bundled offering with Live Chat to enable merchants to easily access their marketing automation tools directly within Magento Commerce. dotdigital joined forces with Magento four and a half years ago – the first premier technology partner for email marketing – to help merchants expedite their data further, while increasing customer engagement and driving long-lasting loyalty. Now Magento…

STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate

Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands Report highlights best practices that marketers can implement immediately in today’s shifting advertising climate Innovid, the only independent advertising and analytics platform built for television, announced its Global Video Benchmarks Report, which represents the most complete view of video advertising data available in the industry. The study reveals that nearly half of advertisers…

Directmail.io First to Merge Direct Mail with Facebook Messenger, Allowing Seamless Communication to Customers

New technology makes communicating immediately with advertisers on direct mail as easy as taking a picture from your phone DirectMail.io has always been at the forefront of new technology. They were one of the first innovators of the personalized URL on mailers. More recently they were the first to integrate Amazon Alexa with direct mail in their patented "Voice" feature, and now they've discovered a way to integrate Facebook Messenger with direct mail. Marketing Technology News: Fjorge and B2B Ecommerce Platform Znode…

Can Direct-to-Consumer Brands Successfully Shift from Online to Offline Retail?

New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands have been steadily picking up steam, with a particular appeal to a digitally native generation of buyers accustomed to fast, easy-to-use and personalized experiences. Between clothing, accessories, or even luggage and mattresses, DTC brands are hitting the market hard, utilizing marketing strategies that excite consumers and make shopping experiences new and convenient. These digital-first brands…

Award-Winning Ad Agency adQuadrant Recognized as Premier Agency Partner With Social Platform TikTok

adQuadrant, Orange County's premier agency for omnichannel marketing, is pleased to announce a dynamic media partnership with TikTok, the world's leading platform in video social sharing. With 54 million daily viewers across the globe, TikTok and adQuadrant look forward to bringing brands to life in unique ways and sharing interactive brand stories with these viewers. Marketing Technology News: Esri Publishes The International Geodesign Collaboration adQuadrant works as a trusted advisor…

iClick Mentioned in a Publication Focusing on Increasing Internet Use and Advertising Opportunities in China

iClick Interactive Asia Group announces its positioning in an editorial published by NetworkNewsWire ("NNW"), one of the 40 brands of InvestorBrandNetwork ("IBN"), a versatile publishing and financial news company that targets private and public entities. To view the full publication, "Digital Advertising and Enterprise SaaS Present Tremendous Opportunities as Online Marketing Soars in China" Huge opportunities in China, where online marketing is taking hold ) Marketing Technology News: SentryOne Partners with Theta to…

Selligent Marketing Cloud Named a Leader in G2 Mid-Market Grid Report for Marketing Automation for Second Quarter in a Row

G2 Spring 2020 Rankings Inform Marketing Technology Buying Decisions Selligent Marketing Cloud, the omnichannel marketing technology company, announced that it was recognized as one of the best marketing automation solutions in the market – ranked a ‘Leader’ in the G2.com (formerly G2 Crowd) Spring 2020 Mid-Market Grid Report for Marketing Automation. The report is published by G2, the global user review site that helps businesses make smarter buying decisions. Marketing Technology News: Insight Recognized in Gartner 2020…

VSO Selects BlueVenn to Help Optimise Its Database and Automate Campaigns to Support Its Mission

BlueVenn, the award-winning Customer Data Platform and Omnichannel Marketing Hub vendor, announced that it has been chosen by Voluntary Service Overseas, a not-for-profit organisation and the world's leading development charity fighting poverty through volunteers, to help the organisation achieve its mission through a better understanding of its database and improved targeting of supporters to maximise revenue and donations. Marketing Technology News: Cognizant to Acquire Lev to Expand Digital Marketing Expertise Kath…

TeamSupport Expands Leadership Team With VP of Marketing and Communications

Experienced communications veteran to help spearhead omnichannel marketing communications strategy TeamSupport, the industry’s top business-to-business (B2B) focused customer support software solution, announces the appointment of Connie Glover as vice president of marketing and communications. Glover will work closely with TeamSupport CMO, Melissa Hendrick, to ignite growth, demand generation and overall customer experience. Marketing Technology News: COVID-19 Phishes Explode as U.S. Reels From Pandemic “We see a…

MarTech Primers: Customer Service Versus Customer Experience

Forrester’s report on the Customer Experience Index states that the top 20% of brands investing in customer experience recorded a higher stock price growth and achieved greater returns. Companies focus on mitigating pain points to prevent reputational risks  - dedicated support, personalized services, and 24/7 assistance are a few measures that they adopt. Customer service is one component of the elements shaping up the overall customer experience. In this blog, we shall highlight the major differences between the terms…

CleverTap Strengthens Global Presence with Expansion into the Middle East

User Engagement and Retention Leader Drives Momentum in Gulf Cooperation Council Market with More Than 25 Customers CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery application CAFU, leading video streaming platform Shahid, and regional telecom leader Ooredoo are just a few of the new brands leveraging CleverTap's platform to help engage, retain and grow their users. By expanding…

Nordisk Film Cinemas Selects Selligent Marketing Cloud to Drive Personalized Customer Engagements Across Web, Email, Mobile and Social

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ…

Resulticks Appoints Chief Marketing Officer to Accelerate Global Expansion and Awareness

Dinesh Menon brings over two decades of expertise to the real-time omnichannel marketing disruptor brand Resulticks, the world's fastest-growing real-time conversation marketing solutions provider, announced the appointment of Dinesh Menon as Global Chief Marketing Officer (CMO). Menon's appointment comes at a strategically critical time for Resulticks as the company continues to accelerate its global growth, including the recent expansion of its North American headquarters in New York and important…

Selligent Appoints Karthik Kripapuri as CEO to Lead Next Phase of Growth

Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, named Karthik Kripapuri Chief Executive Officer (CEO) of the company. Kripapuri will focus on scaling the business and operationalizing the company’s strategy. He succeeds John Hernandez, who led the development of Selligent’s strategy during his tenure, and who will advise Karthik and the Board to ensure a seamless transition. “Karthik is a proven leader who brings deep experience in corporate strategy and business…

Selligent Marketing Cloud Successfully Completes SOC 2 Type 2 Examination and HIPAA Security Compliance Assessment

Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, today announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA Security Compliance Assessment, with 360 Advanced Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA…

SBLI Insures Total Customer Happiness With eGgain

eGain, the leading provider of omnichannel customer engagement solutions, today announced that the Savings Bank Mutual Life Insurance Company of Massachusetts (SBLI) has selected eGain to provide great customer and agent experiences. Marketing Technology News: Minute Media Acquires FanSided from Meredith Corporation Insurance carriers are looking to differentiate themselves through innovative engagement in a digital world. SBLI selected eGain for its rich, out-of-the-box capabilities for digital-first, omnichannel…