omnichannel marketing

The New Valpak Changes the Way Business and Brands Reach and Engage Consumers Across Neighborhoods and the Nation Valpak, the leader in American household data, direct marketing and omnichannel media solutions, today outlined key aspects…
Read More...

Verizon, Reset Digital and Yahoo announce a new partnership designed to help Verizon improve audience engagement through the use of Reset Digital’s advertising network. Since the pilot launch in August, 2022, the partnership has enabled…
Read More...

The Company’s Recent Inc. 5000 Inclusion Highlights Major Momentum at a Global Scale Anteriad, an award-winning provider of data and marketing solutions for the world’s most ambitious B2B marketers, announced a series of growth milestones…
Read More...

Many organisations are starting to understand and appreciate the benefits of effective communication, with more than half of businesses now incorporating live videos into their corporate communication strategy. Integrating your marketing…
Read More...

America’s largest powersports aftermarket retailer will join customer data platform BlueConic to discuss its omnichannel marketing efforts across its family of brands BlueConic the world’s leading pure-play customer data platform …
Read More...

48 percent of Canadian viewers are open to seeing ads in streaming television in exchange for lower subscription costs Over 70 percent of Canadians between the ages of 18 and 44 don’t currently subscribe to linear TV, have reduced…
Read More...

The era of cookies is over, and while it’s been a long time coming, the last few years have certainly accelerated this digital transformation and ushered us into a new era. Concerns over privacy are taking a front seat in the minds of…
Read More...

When the first Retail Personalization Index was published in 2017, personalization was still a somewhat nascent strategy. Everyone was talking about personalization, but only the most savvy retail brands had put vision into action. In that…
Read More...

NISA and Factoreal are thrilled to start streamlining and elevating fan engagement with Factoreal’s omnichannel marketing solution. Known for their industry-leading work streamlining fan engagement for sports franchises, Factoreal is…
Read More...

Gen Z ranks their online privacy as being less important to them than other generations Selligent Marketing Cloud, the omnichannel marketing and customer experience platform, releases a report on the attitude brands need to address to…
Read More...

Thanks to the latest out-of-the-box integration for Calix Marketing Cloud with the leading email platform for small businesses, Constant Contact, even the smallest marketing team can easily automate their tailored communications to…
Read More...

Customers have always been important to market research. But with the recent surge of brands accounting for customer experience in strategies, their importance is even more pronounced. According to a study conducted by PwC, 32% of all…
Read More...

These awards recognize brands and agencies for executing high-performing digital campaigns via Skai's solutions Skai just announced the winners of its ShopAble Media Awards, which honor consumer goods and retail brands and agencies for…
Read More...

Before COVID, the split between on and offline stores was clear cut for many retailers. But when the pandemic hit and retail companies were forced online, many quickly had to boost their e-commerce capabilities. Now that stores have…
Read More...

The landscape of B2B marketing has seen some significant changes over recent years. Less emphasis has been placed on in-person events and meetings, with firms instead putting more energy into marketing across online platforms. The customer…
Read More...

The Neuron, a Global programmatic Digital Out of Home (DOOH) DSP platform joins the DPAA, the global trade marketing association. The Neuron, a global programmatic Digital Out of Home (DOOH) DSP platform, announced that it has joined the…
Read More...

Owned and operated by Phonexa, the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, MailCon successfully united top professionals throughout omnichannel marketing, email, and the lead…
Read More...

New Retail Pro International and OptCulture solution helps retailers unify customer data and loyalty initiatives across brick-and-mortar and online channels for personalized, data-driven marketing and rewards. Retail Pro International, a…
Read More...

Growth cements InMarket as the leader in consumer intelligence and real-time activation  InMarket, the leader in 360-degree consumer intelligence and real-time activation, announces that it ranked 280 on the Deloitte Technology Fast 500™,…
Read More...

Rebrand comes on the heels of more than 40% YoY growth for the company’s well-established strategic agency services Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, today announced the…
Read More...