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omnichannel marketing

VSO Selects BlueVenn to Help Optimise Its Database and Automate Campaigns to Support Its Mission

BlueVenn, the award-winning Customer Data Platform and Omnichannel Marketing Hub vendor, announced that it has been chosen by Voluntary Service Overseas, a not-for-profit organisation and the world's leading development charity fighting poverty through volunteers, to help the organisation achieve its mission through a better understanding of its database and improved targeting of supporters to maximise revenue and donations. Marketing Technology News: Cognizant to Acquire Lev to Expand Digital Marketing Expertise Kath…

TeamSupport Expands Leadership Team With VP of Marketing and Communications

Experienced communications veteran to help spearhead omnichannel marketing communications strategy TeamSupport, the industry’s top business-to-business (B2B) focused customer support software solution, announces the appointment of Connie Glover as vice president of marketing and communications. Glover will work closely with TeamSupport CMO, Melissa Hendrick, to ignite growth, demand generation and overall customer experience. Marketing Technology News: COVID-19 Phishes Explode as U.S. Reels From Pandemic “We see a…

MarTech Primers: Customer Service Versus Customer Experience

Forrester’s report on the Customer Experience Index states that the top 20% of brands investing in customer experience recorded a higher stock price growth and achieved greater returns. Companies focus on mitigating pain points to prevent reputational risks  - dedicated support, personalized services, and 24/7 assistance are a few measures that they adopt. Customer service is one component of the elements shaping up the overall customer experience. In this blog, we shall highlight the major differences between the terms…

CleverTap Strengthens Global Presence with Expansion into the Middle East

User Engagement and Retention Leader Drives Momentum in Gulf Cooperation Council Market with More Than 25 Customers CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery application CAFU, leading video streaming platform Shahid, and regional telecom leader Ooredoo are just a few of the new brands leveraging CleverTap's platform to help engage, retain and grow their users. By expanding…

Nordisk Film Cinemas Selects Selligent Marketing Cloud to Drive Personalized Customer Engagements Across Web, Email, Mobile and Social

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ…

Resulticks Appoints Chief Marketing Officer to Accelerate Global Expansion and Awareness

Dinesh Menon brings over two decades of expertise to the real-time omnichannel marketing disruptor brand Resulticks, the world's fastest-growing real-time conversation marketing solutions provider, announced the appointment of Dinesh Menon as Global Chief Marketing Officer (CMO). Menon's appointment comes at a strategically critical time for Resulticks as the company continues to accelerate its global growth, including the recent expansion of its North American headquarters in New York and important…

Selligent Appoints Karthik Kripapuri as CEO to Lead Next Phase of Growth

Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, named Karthik Kripapuri Chief Executive Officer (CEO) of the company. Kripapuri will focus on scaling the business and operationalizing the company’s strategy. He succeeds John Hernandez, who led the development of Selligent’s strategy during his tenure, and who will advise Karthik and the Board to ensure a seamless transition. “Karthik is a proven leader who brings deep experience in corporate strategy and business…

Selligent Marketing Cloud Successfully Completes SOC 2 Type 2 Examination and HIPAA Security Compliance Assessment

Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, today announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA Security Compliance Assessment, with 360 Advanced Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA…

SBLI Insures Total Customer Happiness With eGgain

eGain, the leading provider of omnichannel customer engagement solutions, today announced that the Savings Bank Mutual Life Insurance Company of Massachusetts (SBLI) has selected eGain to provide great customer and agent experiences. Marketing Technology News: Minute Media Acquires FanSided from Meredith Corporation Insurance carriers are looking to differentiate themselves through innovative engagement in a digital world. SBLI selected eGain for its rich, out-of-the-box capabilities for digital-first, omnichannel…

G-Star RAW Leverages Yext to Drive 1.5 Million Clicks to Its Online Listings

The Dutch Denim Brand Is Also Managing Information for More Than 350 Locations Across 39 Countries With the Yext Platform. Yext, Inc., the Search Experience Cloud company, and G-Star RAW announced the results of their joint efforts to help the Dutch denim brand reach its customers online. G-Star RAW collaborated with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook. By enhancing its online discoverability with Yext, G-Star RAW has driven over 1.5 million…

Omnisend Scales Its Global Footprint With a Strategic Expansion in North America

The omnichannel marketing platform leader, based in Europe, is extending operations to the United States to strengthen its position in the region and accelerate its ability to deliver more robust, hands-on services that meet the needs of medium and enterprise D2C ecommerce companies Omnisend, a leading provider of omnichannel marketing automation for ecommerce, is amplifying its global footprint with a strategic expansion in North America. The move will help Omnisend build a better rapport with North American merchants and …

PreciseTarget Announces Consumer Taste Profiles

New Data Sets Will Increase Acquisition Audience and Augment Existing CRM Data for Retailers PreciseTarget, the first data company to profile the retail buying taste of 220 million U.S. adults, announced today the beta launch of its new Consumer Taste Profile data sets, which will expand retailers’ existing acquisition audience and augment their CRM files with taste data to solve the retail industry’s persistent sparse data problem. The announcement comes as PreciseTarget exhibits at the National Retail Federation’s 2020…

CITCON and Cegid Team Up to Launch Integrated Chinese QR Mobile Payment Solution

Cegid’s luxury and fashion retail customers are able to turn on Chinese QR mobile payments to grow top-line revenue and streamline the payment process CITCON, a leading cross-border mobile payment and marketing platform has teamed up with Cegid, a unified commerce solution leader with POS management solutions for luxury and fashion, beauty and specialty retail, to launch Chinese QR mobile payments Alipay, WeChat Pay and UnionPay QR, empowering luxury and fashion retail brands to streamline their in-store payment process…

Resulticks to be Featured on the Big Ideas Stage for NRF 2020 Vision

Real-time omnichannel marketing automation leader will explore five essentials of customer engagement with NRF marketing pros Resulticks, the world's fastest growing real-time conversation marketing solutions provider, announced that it will be a featured presenter on the Big Ideas stage at NRF 2020 Vision, Retails Big Show. The announcement comes on the heels of the company's new offer management capability announcement and its ongoing North American expansion. Resulticks executive vice president of sales, Sophie…

Selligent Names Matthew Saskin as VP of Customer Experience

Former Dimension Data Leader to Accelerate Selligent CX Business Growth Selligent, the intelligent omnichannel marketing and experience cloud platform, announced that Matthew Saskin has joined the company as Vice President of Customer Experience. Saskin will help drive Selligent’s growing CX business, working with its burgeoning channel and technology partner community to enable businesses to deliver powerful end-to-end customer experiences. “The growing expectations to deliver transformative experiences shows no signs of…

Affle Launches Vizury Engage360 to Simplify Omnichannel Marketing

Platform to unify consumer connections and conversions across connected digital channels and devices Affle (India) Limited, the leading consumer intelligence platform company, announced the launch of ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices. Consumers today spend a significant amount of time on their connected devices and marketers engage with them across multiple channels including digital advertising, email, messaging, apps…

Resulticks Receives Accreditation from Privacy Shield Framework

Real-time omnichannel marketing automation leader deepens commitment to data privacy with certification from International Trade Administration within the U.S. Department of Commerce Resulticks, the world's fastest growing real-time conversation marketing solutions provider, announced that it has received certification from the United States government under the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. This program certifies a company's compliance with the 23 principles concerning the use and treatment of personal…

Comperemedia Releases 2020 Omnichannel Marketing Trends

Today, Comperemedia announced three omnichannel trends set to impact the marketing landscape in 2020 and beyond, backed by comprehensive market and consumer data, in-depth analysis and brand examples. “In the year ahead, expect to see big changes in the omnichannel marketing landscape, with themes around consumption habits, personal connection and physical storefronts making the biggest impact on brand relevancy and competitive strategy. We’ve identified three spotlight trends for 2020 that address how marketers will need…

Seamless Personalization Beyond the Web: Practical Tips for Creating Contextual Cross-Channel Customer Experiences

The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with your brand on social channels. Customers also visit third-party sites as part of their journey, where they may see ads from your brand. And that just covers the online portions of the customer journey. Customers may also call you on the phone, visit your store, or interact with you an event. How do you manage all these interactions and begin to seamlessly connect them as part of the…

A-Z Glossary For Good TV Marketing – Part 3

Wrapping up my manual of TV Marketing metrics – we kick off with digital and TV worlds merging. P – Programmatic TV Traditional ad slots were once bought and sold over the phone, but automated trading is increasingly the go-to. ‘Programmatic’ is an umbrella term for all ad inventory purchased via platforms such as DSPs (Demand Side Platforms). With PWC predicting that Programmatic TV will account for a third of global TV ad revenue by 2021, marketers can no longer afford to leave programmatic off the agenda. Programmatic…