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Nielsen Marketing Cloud

Entercom and Nielsen Announce Data-driven Comprehensive Agreement

 Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the US, and Nielsen announced a multi-year strategic agreement for a comprehensive suite of measurement tools aimed at enhancing Entercom's data-driven capabilities for advertisers. As part of the agreement, Entercom will enhance its portfolio of Nielsen tools with new products including Nielsen Media Impact, RHIZA, Nielsen Marketing Cloud and the Tally Engine API. The agreement also includes other Nielsen products, such…

Sightly Appoints Nielsen Veteran Nichola Karp as Chief Product Officer

Former Director and Group Lead for Nielsen Marketing Cloud’s DMP to Lead Sightly’s Product, Engineering and Data Teams as Demand for Performance Video Advertising Grows Sightly, a leading performance video advertising and analytics platform, has appointmented Nichola Karp to the role of Chief Product Officer. In her new role, Karp leads Sightly’s data, engineering and product teams, overseeing the company’s software and technology offering from vision through execution. Her primary initiative will be to automate and scale…

Nielsen Marketing Cloud DMP Ties in With Snapchat’s Ad Buying Platform

Advertisers and Marketers Can Now Create and Connect with Personalized Audience Segments Using Consumer Characteristics on Nielsen Marketing Cloud DMP Nielsen has announced that its premium audience segments will be available on Snapchat's ad buying platform. This integration will allow advertisers and agencies to buy inventory on Snapchat using Nielsen-branded audience segments through the Nielsen Marketing Cloud. Recommended Read: Contextual Content and AI: The New Wingmen for Email Marketing Campaigns The…