It is straightforward to define B2B in simple words, where B2B stands for Business-to-Business. B2B Marketing is a form of marketing strategy where you market or sell a particular product or service to business organizations or other…
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Amplified marketing leader launches Casted Insights with unmatched visibility into brand engagement and actionable audience metrics across audio and video content Casted, an amplified marketing platform and only podcast and video solution…
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PreSales Leader Will Use Funding to Expand Industry’s First Buyer Experience Platform Vivun, ​​a global provider of Buyer Experience (BX) software, announced a $75M Series C round led by Salesforce Ventures, with participation from new…
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Running a successful company comes with its share of risks. Nowadays, businesses need to contend with cybersecurity threats, the proliferation of new technology, challenges related to work-from-home arrangements, and so much more. While the…
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Mind reading isn’t just reserved for vampires, wizards and Professor X. B2B marketers can conquer this superpower too… to an extent. They can identify the thoughts of their audience, sense their interest, learn what they want and how to…
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Nominees demonstrated excellence in B2B Account Experience programs based on validated benchmark set of 1000s of B2B companies globally CustomerGauge, the leading provider of B2B Account Experience (AX) software and…
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The firm has grown from 100 to 650+ employees in just three years. It has opened new offices in Montreal and Vancouver and is now building a suite of insight services solutions to provide investment and corporate decisions with…
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Independent Research Firm recognizes Oracle Advertising and Customer Experience for its "strength in product vision and execution roadmap" in Commerce Oracle announced that it has been recognized as a Leader in The Forrester Wave™: B2B…
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Blockchain technology and NFTs are promising technologies, several major businesses have already begun to use them and proved that they can produce actual engagement. B2B Marketers are constantly looking for new methods and technologies…
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The lean, mean performance marketing machine to target the audience that buys, identify the leads that convert and prioritize the opportunities that close. Today from the Forrester B2B Summit, Leadspace, the…
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Meta, SHRM, OpenText and Infinite Electronics Share How Anteriad Has Helped Them Take the Lead Over the Competition and Reach More Prospects Anteriad today announced their agenda as titanium sponsors at the Forrester B2B Summit North…
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Medidata, a Dassault Systèmes company, announced that it has won a Forrester Program of the Year Award for successfully implementing Forrester’s research, frameworks, and best practices to change its approach to market planning, including…
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B2B CMOs should drive alignment across the ecosystem to shape their company's future According to new research unveiled at Forrester's  B2B Summit North America, B2B CMOs are increasingly playing a critical role in driving sustainable and…
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DemandScience will present case study sessions with two of the world’s elite B2B technology organizations at one of the year’s most important B2B marketing and sales events DemandScience, a global B2B data company that partners with…
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Contextual marketing is another tactic or approach in digital marketing. It analyses the behavior of the targeted users, the conditions and effects of marketing strategies, and arrives at ways to make more relevant and well-placed,…
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Independent research report finds reference customers are "enthusiastic about BigCommerce as a trusted partner" and recognizes BigCommerce with highest scores possible in partner ecosystem, architecture, product vision and roadmap criteria…
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Conversational AI is one of the latest developments of Artificial Intelligence (AI). It uses AI capabilities to produce solutions that will offer human-like interactions between humans and machines. Conversational AI can recognize human…
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New platform is first to integrate intent data with firmographics, technology matches, interests, and previous engagement to empower users with invaluable insight in a cookie-less world Cyance, a leading B2B intent data platform for growth…
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ActionIQ, the leading Enterprise Customer Data Platform (CDP), made available the CX IQ Scorecard for the B2B Technology industry. The CX IQ Scorecard is a self-service tool solution that allows B2B Brands to benchmark their Customer…
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Breakout sessions with MRP, ServiceNow, and others will provide actionable ABM strategies for enterprise and high-growth organizations. MRP, the only enterprise-class account-based sales & marketing platform, announced…
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