Industry-leading subscription management platform announces product capabilities, integrations and partnerships as part of its Fall 2019 Release Chargebee, a leading …
Bain & Company and Ecosystems Announce a Strategic Partnership to Help Companies Deliver More Value to Their B2B Customers
Bain & Company and Ecosystems announce a global strategic partnership, combining Bain’s leading Business-to-Business (B2B) Elements of Value® research with …
techUK Launches Study Asking, “What Does B2B Tech Sales Need from Marketing in 2020?”
techUK, Champion Communications and Pure Potential have partnered to launch a study investigating the ways in which marketing can be …
Online Marketing Agency, fishbat, Discusses 5 Ways To Increase Visibility And Engagement For B2B Businesses
In their ongoing efforts to help businesses achieve success in the digital sphere, online marketing agency, fishbat, discusses 5 ways …
Data Remains Critical Barrier to B2B Customer Experience According to Annual Dun & Bradstreet Report
One in three marketers cites activating data as biggest hurdle Dun & Bradstreet released its fifth annual Data-Driven Marketing and …
The Lead Pilots Solves Lead Generation Problem for B2B Companies
North Star HQ, a Colorado-based digital marketing agency, and the University of Denver’s Consumer Insights and Business Innovation (CiBiC) explored …
How to Translate Your Content for a B2B2C Approach
The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a …
Mering Uses Emotion to Build a Competitive Edge in B2B Marketing Utilizes AI Technology to Study Ad Effectiveness and Enhance Impact
It is no surprise that the communications which garner the most attention are often the ones that pull on the …
Metadata.io Autonomous Marketing Alleviates the Human Bottleneck in B2B Marketing Operations
Customization features enhance Metadata customer experience, allowing marketers to easily view and segment the data that is most important to …
Engagio Announces Orchestrate, the First B2B Engagement Marketing Solution to Enable Multi-Channel Plays Across People and Accounts
Solution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win …
Petra Industries Unveils Next-Generation B2B Ecommerce Platform, Powered by OroCommerce
Petra Industries, a leading consumer technology distributor, announced the launch of an innovative new B2B ecommerce platform, unveiled as part …
BrightTALK Introduces New Insights Feature To Help B2B Marketers Analyze Prospects’ Buying Intent
BrightTALK, the leading B2B content and demand marketing platform used by eight million professionals to participate in online talks and …
Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020 Amid Extreme Pressure to Improve Digital Experience
Episerver’s Newest Global Survey Highlights How B2Bs Are Meeting Consumer-Like Expectations Nearly nine in ten (84%) of B2B decision-makers say …
Over One-Third of B2Bs Plan to Invest in Personalised Content in 2020 Amid Extreme Pressure to Improve Digital Experience
Episerver’s newest global survey highlights how B2Bs are meeting consumer-like expectations Nearly nine in ten (84%) of B2B decision makers …
Blue Acorn iCi Acquires Mediotype, A Leading B2B & B2C Commerce Experience Company
Acquisition Strengthens Blue Acorn iCi’s Commerce Practice and Expands Geographic Presence Blue Acorn iCi, a leading independent digital customer experience …
Clearbit Unveils X, the First Data-Driven Platform for B2B Marketing and Sales Teams
Thousands of Clearbit customers can now leverage their customer data together with Clearbit’s to improve online advertising, deliver de-anonymized leads …
B2B Marketers: It’s Time to Start Leveraging OOH
B2B marketers have never been accused of being flashy or adventurous. Most of the time, they focus on driving measurable …
The Top 4 Challenges Plaguing B2B Marketers in the Digital Age
Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of …
DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success
New ZoomInfo Powered by DiscoverOrg Platform Combines a Robust Suite of Software Tools with Advanced Machine Learning and Human Research …
Demandbase Extends the Use of ABM Technology Beyond B2B to Support Philanthropic Initiatives
New Collaboration with Challenged Athletes Foundation to Drive Corporate Giving and Partnerships and Increase Holiday Campaign Donations Demandbase, the leader …