Matter West Growth Accelerates as B2B and B2C Brands Rebound to Close Out 2020

Integrated Agency’s West Coast Offices Add Notable B2B Tech Clients, Bolstered by Roots in Silicon Forest Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces significant momentum across its Matter West offices in Boulder, CO and Portland, OR. Growth highlights include new client partnerships in the AI, mobile gaming and software development B2B tech industries. Notable client roster additions include Brainium Studios, Buildable and Natural…

Time to Rethink Paradigms of B2B and B2C Communication

Red Havas, the global Merged Media micro-network specializing in earned, social and experiential storytelling with content and data at the heart, released a white paper, titled "Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communication." The analysis highlights the value of P2P communications and the new ways people engage with brands—for example, their expectation that companies will communicate with them in a personal way, and about the issues they care about most. "B2B and even B2C brands haven't always…

Cloud Sales Veterans Release Essential Read for B2B Salespeople

Co-authors Mark Petruzzi and Paul Melchiorrie share lessons from careers in enterprise SaaS sales Anyone responsible for growth in a B2B focused selling company can benefit from reading Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Software Sales. Co-authors and enterprise technology sales leaders Mark Petruzzi and Paul Melchiorrie share lessons from their extensive sales and business experience, combined with wisdom from the friends they made along the way. Those colleagues are some of the…

Accenture Completes Acquisition of B2B Sales Firm N3

N3 combines specialized sales talent with AI-powered insights to deepen B2B sales interactions Accenture has completed its acquisition of N3, an Atlanta-based business-to-business (B2B) sales firm that combines specialized talent with artificial intelligence (AI) and machine learning (ML) capabilities to enable smarter, more efficient sales interactions. “Bringing N3 into the Accenture family will better enable us to help companies influence purchasing decisions at critical stages” Now part of Accenture…

Sendoso and Cameo Partner to Bring Celebrity Experiences to B2B Buyers

Sendoso Becomes Cameo’s First B2B Partnership, Enabling Revenue-Driving Teams to Connect with Hard-to-Reach Customers by Delivering Personalized Experiences from their Favorite Pop Culture Icons and Athletes Sendoso, the leading Sending Platform, announced their partnership with Cameo, the platform that connects fans directly with their favorite pop culture icons, to bring celebrity experiences to B2B buyers, delivering personal experiences at scale. In addition to its Cameo integration, Sendoso launched several new…

Alibaba.com U.S. B2B SMB Survey Finds Rapid Digitization Among B2B Businesses, Especially Manufacturers

Alibaba.com’s second survey of B2B companies find an accelerating pivot to digital With U.S. manufacturers digitizing at twice the rate of other businesses, Alibaba.com unveils Digitization Sprint for U.S. SMB Manufacturers Alibaba.com, the B2B business unit of Alibaba Group, announced the results of its Alibaba.com U.S. B2B Small and Medium Business (SMB) Survey and launched a new Digitization Sprint for U.S. SMB manufacturers – a traditionally analog segment of SMBs that has been digitizing at twice the rate of other…

VEON Acquires Strategic Stake in Bangladesh’s Leading Full-Stack B2B Commerce Platform, Shopup

Investment expands VEON's fintech reach into SME commerce VEON Ltd. and (Euronext Amsterdam: VEON), through VEON Ventures, has joined Sequoia Capital India and Flourish Ventures as investors in ShopUp, Bangladesh's leading full-stack B2B commerce platform for small businesses, becoming ShopUp's first strategic corporate investor. The investment enables VEON Ventures to support ShopUp's fast-growing digital ecosystem for micro, small and medium-sized enterprises (MSMEs), which form a vital backbone of Bangladesh's …

LADbible Group Teams up With Jimmy Carr to Launch LADx in First Ever B2B Campaign

LADx is LADbible Group’s latest digital video advertising offering, that seeks to address key industry concerns such as wasted ad-spend and transparency head on LADbible Group, the world’s largest and most engaged social publisher, has launched LADx, a revolutionary streaming-based video advertising format, in its first ever B2B media campaign starring comedian Jimmy Carr. The campaign created by LADbible Group’s marketing team and in-house creative agency Joyride, is running in the UK from today, across social media,…

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Zilliant Releases Interactive Global B2B Benchmark Report

Sub-par pricing and sales practices result in up to 17.1% in margin loss and 31.8% in revenue loss annually; groundbreaking interactive survey experience reveals precisely how much Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, released its fourth annual Global B2B Benchmark Report, an analysis of more than 1 billion B2B transactions that quantifies the impact of sub-par pricing and sales practices. The updated report includes an interactive survey…

Folloze Announces New Features to Its B2B Personalized Marketing Platform

Folloze announced powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-loop process with dynamic content and…

Leading B2B Technology Intelligence Platform Expands to Central & Eastern Europe

NetFinder+, the online company, technology and contact intelligence platform from Rhetorik, now enables B2B technology marketers to target and engage decision-makers across 10 Central & Eastern European (CEE) countries. Rhetorik, the technology sales accelerator, announces the expansion to 10 countries in Central & Eastern Europe of NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The new platform features an enhanced online portal, and coverage of 28 EMEA…

ShipStation, Alibaba.com Launch Integration for B2B e-Commerce Merchants

Integration enables U.S.-based businesses to expand and streamline international operations ShipStation, the world’s leading e-commerce shipping solution, announced that it launched an integration with Alibaba.com, one of the world’s largest B2B e-commerce marketplaces and the original business unit of Alibaba Group. The launch of the integration makes ShipStation the first U.S. shipping solution to officially integrate with Alibaba.com to provide a seamless fulfillment process for U.S. merchants. Orders will sync between…

B2B SaaS And Startup Founder Isaac Garcia Joins SalesDirector.ai Executive Team As CEO

Isaac Garcia Brings a Successful Track Record to Lead and Build on a Solid Product Foundation SalesDirector.ai, Inc. announced that Isaac Garcia, former Co-Founder and CEO of Central Desktop and Co-Founder of Upgradebase, has joined as CEO of SalesDirector.ai. SalesDirector.ai is the revenue intelligence platform that connects people, activity, and engagement across the enterprise buying journey and gives leaders the complete revenue picture of their business. “We are pleased to welcome Isaac Garcia to SalesDirector.ai as…

Forrester Releases SiriusDecisions Planning Assumptions To Help B2B Leaders Accelerate Growth In 2021

Rethinking familiar approaches to selling and building anew will be critical to the B2B revenue engine To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Marketing Technology News: Click4Advisor Launches Browser-based…

XCentium Achieves Salesforce Master Navigator in B2B Commerce Cloud

XCentium, a full-service digital consultancy firm and a leader in the digital e-commerce industry, announced they have achieved the Salesforce specialized partner certification of Master Navigator in Salesforce Commerce Cloud. The Salesforce Partner Navigator program helps clients find the right partner for their Salesforce implementation by highlighting the products and industries each partner specializes in, as well as their level of expertise in those areas. Salesforce evaluates each of its partners based on a variety of…

Aleran Software Launches New B2B eCommerce Solution, OneMart

Aleran Software, the all-in-one sales order management platform, announced the launch of its new B2B eCommerce solution, OneMart. "We built OneMart with the manufacturer/vendor and sales agency in mind," said Alex Sayyah, CEO of Aleran Software. "Our customers asked for a simple, scalable and cost-effective website builder that's actually designed for B2B eCommerce -- and that's exactly what we gave them." Marketing Technology News: Seismic Earns the #1 Spot in the G2 Grid Report for Sales Enablement, Fall 2020…

New Research Details How B2B Content Marketers are Responding to COVID-19

Content Marketing Institute Releases New Research on B2B Content Marketing in North America Content Marketing Institute (CMI) just released its 11th annual B2B content marketing research report which includes insights into how content marketers have adapted since the pandemic hit. The 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report is produced by CMI along with our friends at MarketingProfs, and sponsored by ON24. Marketing Technology News: Momentum Expands Insight Strength…

180byTwo Integrates With LinkedIn to Bring B2B Sales Intelligence to LinkedIn Ads

180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity resolution, business intent data, and AI-powered…

Narrative Adds Stirista to Its Data Streaming Platform to Help Marketers Better Target B2B Customers

Partnership Gives Marketers Access to Stirista’s Unique B2B Dataset of More Than 30 Million Professionals and More Than 22 Million Businesses via Narrative’s Data Streaming Platform To help marketers better identify and reach B2B customers, Narrative, the enterprise data streaming company, announced they have integrated the industry leading identity-driven mapping, segmentation and authoritative B2B data assets of Stirista into the Narrative data streaming platform. “Business contact data is more important than ever as…