180byTwo, the leader in B2B Audience Solutions announced the launch of eCHO, the industries first true cross channel location based …
PathFactory Unlocks Powerful New Insights For B2B Marketing and Sales Teams To Enable Buyers
Path Analytics and Pathfactory for Sales Give B2B Marketers and Salespeople Access to Actionable, Cutting-Edge Data on Marketing Performance and …
Shifting Trends for B2B and B2C Marketers: A Look Forward
Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and …
TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Latest Update to Priority Engine Purchase Intent Platform
New Enhancements Provide Expanded Account-Level Insights and Access to Buying Team Insiders to Accelerate Sales Opportunities and Revenue Growth TechTarget, …
Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms
Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across …
RecVue Secures $5 Million to Fuel Continued Growth for B2B Monetization Platform
Funding to Expand Sales and Marketing, Continue Product Innovation in High-Growth Market RecVue, the only B2B monetization solution powered by …
Cognism Secures Innovative AI Patent to Enable B2B Organisations to Rapidly Identify New Revenue Opportunities
Cognism’s Revenue AI Engine Empowers B2B Organisations to Better Manage and Maintain Real-Time, Consistent and High-Quality Data Cognism, the smart …
Spiceworks Study Reveals Nearly 40 Percent of B2B Tech Brands Are Increasing Marketing Budgets in 2019
By 2020, 48 Percent of B2B Technology Companies Plan to Use Purchase-Intent Targeting to Reach In-Market Buyers Spiceworks, the marketplace …
Zilliant Named a Leader in the IDC MarketScape B2B for Price Optimization Applications
The Report Cites High Customer Satisfaction, High Level of Value Delivered and Customer Delight with Implementation as Zilliant’s Core Strengths …
Apttus Recognized as Leader in IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2B Digital Commerce Platforms
Apttus, the global Middle Office leader, announced that IDC, an independent research firm, named Apttus a Leader in its most …
PathFactory And Drift Integrate To Create Better On-Demand B2B Marketing Experiences For Buyers
The New Integration Makes It Easy for Marketers to Give Buyers the Personalized, Real-Time Experiences They Now Expect from B2B …
Leadspace-Bombora Partnership Drives Faster, Better-Quality Pipeline for B2B Sales and Marketing
Best-In-Class B2B Customer Data Platform + Best-In-Class Intent Data Creates End-To-End Data Intelligence Solution for B2B Sales and Marketing. Joint …
Metadata.io Simplifies and Scales Automatic Account-Based Advertising Campaigns for B2B Marketers
New Lead Management, Three-Click Setup and Data Management Make ABM Campaigns More Automatic to Deliver Rapid ROI Metadata.io, the automatic …
TVH Uses Voice of the Customer to Elevate the B2B Customer Experience
Global Materials Handling Giant Selects Confirmit for Three-Year CX Deal TVH, the global supplier of parts and accessories for material …
NuORDER Secures $15 Million Funding to Accelerate B2B eCommerce
US B2B Ecommerce Sales Are Projected to Reach $1.18 Trillion, with More Than $3 Billion Being Spent Globally on B2B Ecommerce …
Bombora Expands Its Platform and Includes Historical Data to Provide Further Insights on B2B Buyers
The Company’s Flagship Product Surge Will Now Extend Its Data Insights to Provide Historical Data of Up to 18 Months …
True Influence Launches OpportunityBASE, Part of Its InsightBASE API Layered Platform, to Deliver High-Quality Leads With a Global Reach for B2B Marketers
OpportunityBASE Provides Enhanced Functionality for the Company’s ContentLEADS, TeleLEADS, and BehaviorLEADS, Helping Businesses Accelerate Their Sales Revenue True Influence, the …
Forrester To Acquire B2B Sales Research Firm, SiriusDecisions
Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Forrester entered into a definitive …
AgendaZoom, Proof Analytics Team Up to Reveal B2B Event ROI
Corporations spend a lot of money to sponsor B2B events. Last year, companies shelled out more than $300 billion to …
Integrate Partners with LinkedIn Marketing Solutions to Enable B2B Marketers to Automate and Manage Leads in Real Time
Using Integrate’s Demand Orchestration SaaS Platform, Marketers Can Now Seamlessly and More Quickly Engage New Prospects Generated from LinkedIn Integrate, …