Buyers Want Vendors That Offer Digital Purchasing and Personalized Pricing Through Self-Serve Channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced the findings of its recent survey on digital purchasing trends and vendor preferences as a result of COVID-19. The “COVID-19 B2B Buying Trends Report” reveals that B2B buyers are more likely to purchase from vendors that offer digital self-serve purchasing channels, are quick to respond to buyer inquiries, provide personalized…

B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional enterprise buying habits at a rapid pace – in search of greater speed, transparency, and simplicity. Looking to the B2C shopping journey as a key example, there are strategic elements implemented by brands that drive customer satisfaction and should be replicated by B2B sellers, such as price transparency, free trials and demos, and the ability to compare…

Marketers can now leverage contact level Intent data across multiple digital channels using Intentsify’s data activation platform LeadSift, a leading buyer-intent data platform, and Intentsify, a powerful intent data activation software, are partnering up to deliver and activate intent data for B2B companies at the contact and account level. This strategic partnership will allow B2B marketing teams to pinpoint which contacts and companies are actively researching specific solutions and product categories or engaging…

Content consumption data shows that B2B buyers and customers engaged with more content more often during the pandemic, but had shorter session times New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report…

Folloze ABM for Microsoft Dynamics 365 Delivers a Highly Personalized Account-Based Experience Solution to Power the Customer Journey Folloze announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of Folloze ABM for Microsoft Dynamics 365 to support Account-Based Marketing for B2B companies. Folloze ABM for Microsoft Dynamics 365 is a powerful solution which combines Folloze’s Personalized Marketing Platform with the growing…

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

commercetools, Contentstack and EPAM Systems Create Fast, Engaging, Innovative Customer Experiences  commercetools, the next-generation commerce software company, Contentstack, a modern content management system (CMS), and EPAM Systems, Inc., a leading global provider of digital platform engineering and software development services, have taken the bakery industry high tech with a new headless commerce solution for Dawn Foods, a global bakery manufacturer and ingredients supplier. The B2B e-commerce solution gives Dawn…

Wunderman Thompson Commerce’s B2B Future Shopper report shows nearly half of all B2B purchases are now made online New research by Wunderman Thompson Commerce has revealed that almost half (46%) of all B2B purchases are now made via digital commerce channels, indicating a need for more robust online sales strategies in the wake of the pandemic. The B2B Future Shopper report 2020 – which surveyed over 200 B2B professionals in the UK on the current B2B commerce landscape – found that many businesses have moved away from…

The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. To bend the curve and save lives during the COVID-19 crisis, people stayed home, and businesses scrapped roadshows, conferences, and other events. Some companies reduced staff and slashed budgets, and millions are working from home. While this disruption affects people’s lives and livelihoods, it also has a major impact…

Salespanel's newly launched advertising solution helps B2B businesses qualify their visitors in real-time and run highly targeted advertising on low-cost, high-engagement platforms like Facebook and Instagram  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more appropriate for general consumers (B2C), but Salespanel's feature makes it…

The large business supplier has implemented Zappix Visual IVR customer self-service for its North American operation Zappix, the leading Visual IVR and Customer Self-Service provider, has launched its flagship Visual IVR solution for a B2B vendor operating across North America. The Zappix solution was chosen as a key piece of the B2B vendor’s digital transformation strategy. Zappix Visual IVR delivers automated responses to prospects and customers on-demand when they contact the B2B enterprise for various use cases…

New Pay on Email Solution Revolutionizes Billing, Preserves Cash Flow Amidst Pandemic and Enables Remote Workforces As the global pandemic continues, maintaining and accelerating cash flow by making it easy for customers to pay is crucial to every business. Designed to complement their comprehensive order-to-cash suite, Billtrust, the leader in B2B order-to-cash solutions, has enhanced its robust Payments platform with powerful tools which revolutionize email billing, rapidly enable expanded digital payment acceptance,…

Joint customers can now deliver Real-Time Market Pricing into their eCommerce platforms Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, today announced it has launched its B2B Commerce Connector for Salesforce Commerce Cloud on Salesforce AppExchange,  providing customers new ways to deliver pricing that accurately reflects current market conditions in real-time online. Marketing Technology News: EPAM Joins Newly Formed MACH Alliance as Founding Member…

After being the first to bring actionable content consumption data into the CRM last year, PathFactory announces new PathFactory for Sales functionality designed to improve close rates and overall sales efficiency, and empower every company’s sales force to become a fully-trackable content distribution channel. https://vimeo.com/332575702 Now more than ever, as B2B buying power and sales teams are scaled back, it’s critical for salespeople to know exactly which prospects and customers are sales-ready and which need…

DealHub.io just launched a podcast channel, RevAmp. The podcast channel was created for sales and revenue operations professionals, utilizing experiences and best practices from industry professionals in leading brands. DealHub.io launched RevAmp because it recognized that sales and revenue operations professionals do not have access to enough high-quality resources and cutting-edge content from fellow professionals who are willing to give away their best practices and experiences. Enabling professionals to learn from a…

Activate B2B sales channel leveraging the Microsoft Azure Platform Fast-moving changes in buying patterns are driving manufacturers and distributors to reinvent their customers’ purchasing and shipping options quickly. In a March survey by the Institute for Supply Management, almost 75% of companies reported supply disruption, and 44% of the companies didn’t have a plan to deal with disruptions resulting from COVID-19. To help manufacturers and distributors meet customer demands, Blue Horseshoe Solutions, in partnership…

Katalyst Technologies Inc., a leader in catalyzing digital transformation for enterprises, announced the launch of Sales Katalyst, a comprehensive solution for ecommerce businesses enabling them to integrate with any ERP system seamlessly. The solution will be a breakthrough to retail firms seeking a user-friendly platform to meet the needs of sales teams while feeding them real-time data. Sales Katalyst establishes a digital thread between businesses and their clients to help eliminate order errors, lessen customer service…

When the subject line “canceled” appears after months of planning (and a huge chunk of budget) have gone toward an event, marketing and sales teams have to scramble to go back to the drawing board. It’s gut-wrenching (my stomach is dropping even writing this) and they’ve potentially lost a primary source of leads for the year. Events across the globe have been canceled amidst the COVID-19 outbreak. As a result, large enterprise and consumer companies are taking their announcements virtual and sharing the huge…

Salesforce, the global leader in CRM, announced that Forrester Research has positioned Salesforce Commerce Cloud as a leader in The Forrester Wave™: B2C Commerce Suites Q2 2020 report, and for the first time, also in The Forrester Wave™: B2B Commerce Suites Q2 2020 report. Salesforce B2C Commerce received the highest possible scores in the criteria of AI and machine learning, product vision and roadmap, supporting services, delivery and extensibility ecosystem, customers and customer acquisition, and product revenue.…

Identifying the industries and buying groups that are in market is crucial to helping companies get back to business by keeping campaigns targeted and running smoothly during a crisis True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups. Focusing…