Software companies must adapt to changing buyer behavior to capture market demand — here are five trends they need to know. Businesses are investing in digital transformation to drive operational efficiencies in 2023. According to…
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mdf commerce inc., a SaaS leader in digital commerce technologies, is pleased to announce a partnership agreement between its ecommerce solution, k-ecommerce, and Acumatica. Combined, the solutions create a comprehensive offering to SMB…
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B2B Organizations Can Now Access Precise Buying Signals Outside Demandbase's Smarter GTM™ Platform Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announces the release of Demandbase Intent,…
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Data collection is crucial for digital businesses. And gradually, its importance is growing. We started with second and third-party data. Today, we have first-party data, which is deemed to be the most accurate. First-party data will be…
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AI-Powered Pipeline Projections, Demand Generation Effectiveness and Lead Prioritization Features Help Align CMOs and CROs for Sales Success RevSure.AI, the company bringing the most comprehensive AI-fueled Pipeline Readiness solution for…
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Most B2B marketing leaders swear by data-driven practices to prove ROI for their brand. While a majority of marketing concepts and decisions today should be driven by current consumer sentiments and data (because, we all know, the data…
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PPC paid search, or pay-per-click advertising, can be a highly effective way of raising brand awareness and generating quality leads for B2B organizations. Nonetheless, it is simple for B2B marketers to commit costly mistakes when paid…
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In order to attract customers and increase income, B2B marketing concepts are changing for all businesses. B2B marketing strategies come in a variety of forms, but gamification is one that is frequently disregarded and susceptible to…
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Vidyard welcomes Jonathan Lister as COO, launches new products and learning hub to empower digital-first sales professionals Vidyard, the leading provider of video solutions for sales and marketing professionals, welcomes Jonathan…
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Content Gap analysis is becoming a priority for B2B marketers. Why? Let us find out: Do you often ask yourself what kind of content will grab your audience’s attention? Of course, there is no standard answer to it. But there is a…
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The Futurum Group, a family of industry research, advisory, consulting, and media companies focused on analyzing emerging and market-disrupting technologies, announced the acquisition of Dash Network, an integrated B2B research, media,…
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Technology buyers want a self-serve experience and TrustRadius has proved it has the comprehensive product information, tools, and user insights to streamline the buyer's journey. TrustRadius, the B2B technology decisioning platform, has…
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Whitepapers are a B2B marketing workhorse... B2B buyers are different from B2C consumers. The former makes an informed decision with the help of the information available. As a result, B2B marketers curate whitepapers to pitch their brand…
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In “The 2022 Digital Engagement Landscape” report, 70% of B2B buyers surveyed prefer to engage with brands through digital channels Forrester finds that post-pandemic, B2B buyers require 58% more interactions to make a purchase…
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Zug-based company poised to save companies billions in counterfeiting and product fakes with powerful IoT sensor-based blockchain technology using the tap of a smartphone Authena AG, the premier provider of NFT ownership certificates and…
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Samaaro, a B2B event-marketing SaaS platform, has raised seed funding round, led by SucSEED Indovation Fund with participation from Silver Needle Ventures Fund, The Chennai Angels, Lead Angels and eminent angel investors. Samaaro is an…
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Yet, 43% of British B2B business development teams don’t use earned media Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent…
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Economic conditions and inflationary pressures will result in a 2% revenue decline in 2023, according to NPD While U.S. B2B technology sales through the reseller channel are expected to end the year with strong unit and revenue gains,…
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Highlights include victories by three DemandScience Brand Ambassadors in North America, Europe and Asia DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced…
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Audience churn drops, too: Customers see a 10–15% increase in open rates and 20–25% increase in conversions Organizations looking for high-quality business-to-business leads should look to Account Media — especially now that it’s armed…
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