B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform. Today, KickFire announced their latest data partnership with RollWorks, a division of NextRoll, Inc., to deliver enhanced account identification and engagement measurement within the RollWorks Account-Based Platform. Marketing Technology News: Piktochart Launches Piktostory – The New Platform for Video Editing “RollWorks is excited to expand our data capabilities through our partnership with KickFire,”…

As good as 88% of the B2B marketers believe in using content marketing as an integrated part of their digital marketing strategy. Are you a part of the 88% clan or the rest of the 12%? Irrespective of whether you are or aren’t, keep abreast of the latest in content marketing, learning about different content marketing tools, understanding them and adapting them to your digital marketing strategy is crucial.The importance of a strong content marketing strategy can never be overstated. There are hundreds of content…

Leading European B2B sales and marketing agency, BNZSA, saw a 105 percent year-on-year revenue growth in Q1 2021, and added 35 new members to its multinational team. Following 40 percent annual revenue growth in 2020, BNZSA conservatively forecasts 80 percent growth in 2021. Key Q1 milestones included the expansion of operations into the Americas and Russia delivering client campaigns in native languages in Canada, USA, Mexico and Brazil, as well as laying the foundation to deliver programmes in Russia and the Balkans.…

Senior secured term loan is expected to help Bombora expand its leadership position and accelerate the pace of its product roadmap, sales & marketing activities Runway Growth Capital LLC ("Runway"), a leading provider of growth loans to both venture and non-venture backed companies seeking an alternative to raising equity, announced today the close of a senior secured term loan of $20 million to Bombora, Inc. (“Bombora”), a leading intent data solutions provider for B2B (business to business) marketers. The growth…

Report states that company “leverages its comprehensive data set across a broad set of solutions for B2B marketing, sales, and data management use cases” Data Axle today announced it has been recognized as a Leader by Forrester Research in The Forrester Wave™: B2B Marketing Data Providers, Q2 2021 report. Forrester Research evaluated the industry’s most significant marketing data solution providers on 24 criteria across three categories: current offering, market presence, and strategy. Marketing Technology News: WooRank…

Independent Research Firm Gives InsideView the Highest Score Possible in 14 Criteria Including Data Management, Data Validation, and Product Roadmap and Vision Today InsideView announced that it has been named a leader in The Forrester Wave™ B2B Marketing Data Providers Q2 2021 report. The Forrester Wave scored the InsideView offering a 5/5 in 14 of the 24 evaluation criteria, including in data management, defined as “data management, hygiene, and integration capabilities are superior compared with others in this evaluation…

Event will showcase latest research and unveil new tools to help B2B marketing, sales, and product leaders accelerate business growth Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit North America live virtual experience to be held May 3–6, 2021. For more than a decade, B2B Summit — formerly the SiriusDecisions Summit — has been a trusted resource for marketing, sales, and product leaders as they navigate unprecedented business challenges. In addition to new research being unveiled,…

How to Deliver Personalized B2B Buyer Journeys at Scale will feature a panel of experts discussing how marketeers can move buyers from one stage of the journey to the next, effectively and at scale. The panel webinar, hosted by author and journalistic storyteller, Christoph Trappe, includes speakers from world-leading brands including award-winning personalization software solution, Webeo, precision demand marketing leader, Integrate, pioneer in remote working technology, LogMeIn, and innovative website visitor automation…

Partnership harnesses intent and predictive data with personalized experiences and sales orchestration to enable integrated, omnichannel campaigns across the entire buyer journey Folloze and 6sense today announced a technology partnership that combines 6sense’s intent, predictive, and account engagement data with Folloze’s personalized buyer experience and sales orchestration capabilities. Using real-time data to understand buyer behavior, the integration will identify target accounts and deliver contextual buying…

Marketers Add New Capabilities To Meet Growing Digital Customer Engagement, Resulting in Higher Average Order Value for Many Companies, MeritB2B Reports MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the results of a survey of B2B marketers that shows a dramatic increase in digital marketing over the course of 2020 and a focus on digital growth in 2021. With business buyers mostly online for the past year, B2B marketers reported added investment into digital channels for both…

Customers using Bombora’s Company Surge intent signals are enjoying even more precise results thanks to a major advancement, the company announced . Human evaluation of the company’s new BERT-based B2B Topic Classifier shows a 26% improvement in topic prediction — that is, a more precise understanding of the categories business buyers are researching — along with increase in domain coverage (the companies those business buyers are from) against topics. Bombora now captures more of the research signals that b2b sales and…

Unlike Any Other ABM Platform, N.Rich's Free Self-Service UX Reduces ABM Program Launch From Months To Just A Couple Of Days In today's age, content is king. For businesses, this reality ultimately translates to a heavy reliance on advertising and content marketing in order to outrank competition and drive conversions. Commercial teams are constantly in need of resources to stay ahead of the game – without breaking the bank or falling short of expectations. The ever-present problem is that many advertising platforms cannot…

Casted, the first Amplified Marketing Platform and the only audio and video podcast solution made for B2B marketers, announces $7 million in Series A funding led by Revolution Ventures. The round also includes current investors High Alpha Capital, Elevate Ventures, and Tappan Hill Ventures. Casted enables B2B enterprises to leverage audio and video content as a highly effective sales and marketing tool. With Casted, marketing teams can publish content, access a fully searchable content archive with transcription services…

Websnoogie, LLC is excited to announce that they were one of the winners in the 2021 "Best of Omaha B2B" Web Hosting category. They are incredibly proud of this award as Websnoogie competed with all other web hosting companies in Omaha, Nebraska. The staff at Websnoogie would like to say a wholehearted BIG thank you to all their clients and everyone else who voted for Websnoogie! As the team at Websnoogie goes into its tenth year of operation, receiving the Best of Omaha B2B Award kicks off the celebration of a decade in…

This April Fool's Day the joke is on marketers who ignore the importance of quality, accurate data As the saying goes, "Fool me once, shame on you. Fool me twice, shame on me." True Influence®, the technology leader of intent-based sales and marketing solutions, wants to make this April Fool's Day about telling the truth because there is already too much soothsaying, fortune telling, and bamboozling in the B2B world. Truth matters when it comes to turning data into authentic, actionable intelligence. Marketing Technology…

Curtis Marshall Will Spearhead Strategic Partnerships for BusinessCore Database  AnalyticsIQ, a leading marketing and analytics data innovator, is excited to announce that Curtis Marshall has joined the team as SVP of Business Data Partnerships. Marketing Technology News: Metis Alumni Win Honors at International Competition For Pandemic Response Marshall brings with him over twenty years of B2B marketing data expertise. He has worked with brands across verticals, especially leading Fortune 500 insurance and financial…

End-to-end Event Success Software, Bizzabo Earns Prestigious Industry Recognition as “Martech Vendor of the Year” Bizzabo, the world's leading event success platform, today announced it has earned gold status for “Martech Vendor of the Year” as part of the annual B2B Marketing Martech Awards. The prestigious Martech Awards recognize the companies producing the most innovative businesses technology vendors across the country, and around the world. These awards celebrate all those transforming the B2B marketing landscape…

MarketingProfs, a leader in B2B marketing education and training, announced today that its flagship B2B Forum event will continue as a virtual event in 2021 with two distinct programs in April and October, offering marketers the inspiration and insights they need to succeed in 2021 and beyond. The spring event, happening April 7-8, is two days of learning featuring keynotes from visionaries including Vinh Giang, Nancy Harhut, Beverly Jackson, Wil Reynolds, Mark Schaefer, and Jacco Van Der Kooij. An additional 39 sessions…

Unique combination of deep first-party data insights, digital capabilities and contact center agents previously not available in North America Leading European B2B sales and marketing agency, BNZSA, has expanded its operations into North America following significant client demand. BNZSA specialises in tele-based demand generation with a team of more than 200 who are experts in delivering qualified, sales-ready leads to many of the world's leading technology brands – to deploy campaigns globally in 15 native languages.…

Companies integrate product streams to offer B2B marketers the ability to attribute Bombora Company Surge® to programmatic DOOH exposure Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. The collaboration enables marketers that use the Hivestack DSP to understand whether offline, exposed-to-programmatic-DOOH audiences in the physical world exhibited…