inRiver, a leading provider of SaaS-based product information management (PIM) solutions, today announced it is now available on Salesforce AppExchange …
Octane11 Launches Full-Stack Platform For Multi-Channel B2B Digital Marketing
Launch Integrations Include MediaMath, Oracle Data Cloud, Intersection, Bombora and EverString; Initial Funding from MathCapital and More Than a Dozen …
Bloomreach Announces brX Implementation Accelerator for B2B Commerce
Pre-built integration with Salesforce B2B Commerce and others allows businesses to quickly connect to Bloomreach to create custom digital buying …
80% of B2B Buyers Have Switched From Suppliers That are Unable to Align Their Services with Buyer Expectations, Accenture Interactive Research Finds
New Global Study Explores Untapped Opportunity for Growth in the B2B Market by Putting Customer Experiences First A global study …
The Blurring Lines Between B2B and B2C
B2B used to be a boring software category. When the rise of affordable Cloud Computing dropped the cost of starting …
Right Right Place, Right Time: How B2B Marketers Can Turn Location Data into Strategy
We used to attribute being “in the right place at the right time” to luck or good karma. However, today’s …
True Influence Provides Complimentary Offer of Intent Data to B2B Sales and Marketing Professionals with its Award-Winning InsightBase Advanced Marketing Intelligence Solution
The company is providing complimentary use of InsightBase, providing users with access to verified intent data that helps generate powerful …
Mspark Associate Director of B2B Marketing Stacy Blackman Honored as 2019 Marketo Fearless 50 Marketer
Mspark, a leading national shared mail company, is proud to announce Associate Director of B2B Marketing Stacy Blackman has been …
Mable Raises $3 Million Seed Round Led by Three Top VC Firms to Build B2B E-commerce Platform for Independent Grocers; Launches Beta
Mable’s Platform Is the First to Simplify Wholesale in the Grocery and Convenience Space, Using Technology to Connect Retailers, Brands, …
Use Data and Customer Experience to Make Your B2B Brand a Hit
All great brands have one thing in common: By reducing friction, they increase their customer’s velocity. And this is as …
xiQ partners with Salesforce to Ignite B2B Strategic Selling
xiQ for Salesforce Increases Salesforce Usage by 47% xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) …
Forrester Continues To Expand Its Learning Platform; Introduces New SiriusDecisions B2B Marketing Certification Program
Forrester announced the launch of its new SiriusDecisions B2B Marketing Certification program. The program is an eight-week, facilitated online course for B2B …
Gainsight Taps inSided to Provide B2B Customer Success Community Platform
insided to Deliver Integrated Community Platform to Scale Customer Product Feedback and to Support Gainsight’s SaaS Customer Success Goals inSided, …
Why B2B Brands Need Customer Reviews and Omnichannel Engagement
Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. …
New Research from inRiver Identifies Top Reasons B2B Product Launches Fail Across Channels
Global report examines US, UK, Nordic, Benelux and DACH regions across industries to determine most common drivers of lost revenue, …
Why Marketing Mix Modeling Matters for B2B Brands | Quantzig
Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the release of a three-minute primer on …
Chargebee Expands its RevOps Platform with new Capabilities and Enhancements for B2B SaaS Workflows
Industry-leading subscription management platform announces product capabilities, integrations and partnerships as part of its Fall 2019 Release Chargebee, a leading …
Bain & Company and Ecosystems Announce a Strategic Partnership to Help Companies Deliver More Value to Their B2B Customers
Bain & Company and Ecosystems announce a global strategic partnership, combining Bain’s leading Business-to-Business (B2B) Elements of Value® research with …
techUK Launches Study Asking, “What Does B2B Tech Sales Need from Marketing in 2020?”
techUK, Champion Communications and Pure Potential have partnered to launch a study investigating the ways in which marketing can be …
Online Marketing Agency, fishbat, Discusses 5 Ways To Increase Visibility And Engagement For B2B Businesses
In their ongoing efforts to help businesses achieve success in the digital sphere, online marketing agency, fishbat, discusses 5 ways …