Identifying the industries and buying groups that are in market is crucial to helping companies get back to business by keeping campaigns targeted and running smoothly during a crisis True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups. Focusing…

At a Time When Buyers Demand Proof of Value, MetaCX Delivers Transparent, Outcomes-Based Collaboration at Every Stage of the Revenue Cycle MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early…

B2B companies can use the unmatched scalability and flexibility of the cloud-native IQ Platform to operationalize data science and AI solutions to solve commercial challenges. Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, announced that its Zilliant IQ Platform – the only cloud-native Platform with high availability, virtually unlimited scalability and agility, purpose-built for B2B companies – is now accessible for customers to build SmartApps upon to…

Post-acquisition, Jon Miller is now Chief  Product Officer at Demandbase Today, two of my favorite MarTech RADAR-listed companies are getting together to redefine the art of Account Based Marketing. Demandbase has acquired Engagio. We picked the new from Jon Miller’s LinkedIn post. Jon is the CEO and Co-founder of Engagio. He also co-started Marketo, which is now owned by Adobe. This week, Demandbase is hosting with Engagio and others a very unique ABM-centric Leadership Alliance Virtual Summit to fulfill the mission of…

Following the Government’s decision to begin easing lockdown restrictions across the UK, more workers are being asked to return to the workplace. In response Artesian Solutions, the A.I. powered client intelligence solutions provider, has today announced the launch of its Back to Business Toolkit, aimed at helping furloughed B2B sales professionals return to work in the most proactive and productive way possible. During the COVID-19 lockdown it has been reported that: B2B sales opportunities are down by 73.9%…

International Data Corporation (IDC), the premier global provider of market intelligence and advisory services, and Ecosystems, the leading platform for winning and growing customers based on quantified business outcomes, are excited to announce a global strategic partnership. Improving the scale and consistency with which B2B sales teams communicate business value to customers can be challenging, requiring both effective industry content and a software infrastructure to bring that content to the point of sale. Through…

ABM Leaders Discuss Pain Points in B2B Marketing due to COVID-19

Physical gift cards remain most popular, but annual growth in digital gift cards increases again, and in particular during COVID-19 pandemic Findings from its 2019 national gift card distribution results have been finalized and released by NGC, one of North America's largest card and prepaid technology companies responsible for annually activating over $600 million in gift cards and prepaid products for loyalty, rewards, and employee recognition programs. Findings from its annual national gift card distribution results…

New back-office tool offers a CRM with features specifically designed to bring efficiency to the tourism industry In light of the challenges that the tourism industry is facing, TourConnect is putting all of its resources into assisting tourism organizations with technology to increase operational efficiency and maximize productivity.  TourConnect's new Partner Management Tool combines a CRM, a virtual industry trade event, a rate management tool, and a marketing material distribution tool into one platform. "We…

Marketers learn how to prioritize their target audiences by reaching them using MetaData’s autonomous demand gen platform without using IP address matching LeadSift, a B2B Intent Data company announces a strategic partnership with MetaData.io, the AI-powered marketing operations platform to help B2B Marketers run digital campaigns without relying on IP Matching. Marketing Technology News:  Druva and FireEye Join Forces to Strengthen Enterprise Cyber Resiliency With less than 5% of your total market actively…

Adapty Inc., a leading digital commerce and customer experience company, today announced the successful roll-out of a B2B e-commerce solution for Carotek, USA. Adapty partnered with Insite, an Episerver company, and Digital DNA Marketing agency to implement InsiteOnline, an out-of-the-box commerce solution, for the process equipment distribution business of Carotek. The shift to digital was imperative in the B2B (business to business) space and particularly now in the economic crisis caused by Covid19 pandemic it has…

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

Adapty Inc., a leading digital commerce and customer experience company, today announced the successful roll-out of a B2B e-commerce solution for Carotek, USA. Adapty partnered with Insite, an Episerver company, and Digital DNA Marketing agency to implement InsiteOnline, an out-of-the-box commerce solution, for the process equipment distribution business of Carotek. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership The shift to digital was imperative in the B2B (business…

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

Evaluations recognize BigCommerce for its ‘above par’ ecommerce product vision and roadmap BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, announced that it was named a Strong Performer by Forrester Research in two recently released reports: “The Forrester Wave™: B2C Commerce Suites, Q2 2020” and “The Forrester Wave™: B2B Commerce Suites, Q2 2020.” Marketing Technology News: Lightspeed Collaborates with the CQCD to Make Cloud Commerce More Accessible to Retailers The…

Online sessions help brands make the most of digital commerce technologies OroCommerce, the No. 1 B2B eCommerce platform, announced the launch of a new online training program to give B2B merchants the knowledge, techniques, and best practices needed to effectively leverage digital technologies and grow their eCommerce businesses. OroCommerce's free training sessions provide a comprehensive overview of the techniques and skills needed to acquire customers, expand sales channels, and succeed in the $6.6 trillion B2B…

6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising 6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. One of the biggest challenges for marketers…

New Uberall report involving 22 global brands, SMBs and nearly 500,000 total locations examines key consumer search trends Uberall, Inc., the platform managing digital experiences for local businesses, released two new reports examining branded and unbranded search trends. A branded search is when a consumer looks directly for information about a particular company or product; unbranded search doesn’t feature brand-specific terms (e.g., “car insurance” vs. “Geico”). Google data reflects that 90% of consumers typically…

2020 Communicator Awards select GMG’s integrated digital advertising, marketing and PR campaign for User1st about digital accessibility from more than 6,000 entries Gabriel Marketing Group (GMG), the industry’s leading digital marketing and public relations agency for high-growth technology companies, today announced it has won a 2020 Communicator Award of Excellence for best B2B integrated digital advertising, marketing and PR campaign. Selected from more than 6,000 entries, GMG’s award recognizes its strategic…

xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE).  By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing. Personality-Based Sales empowers B2B Sellers to better understand buyers, what motivates them, and what drives their decisions. It enables sellers to custom-tailor their pitches and radically improve how they build trusted…