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B2B Marketing Will Never Be the Same (and That’s a Good Thing)

We are living in unprecedented times. The impact of the COVID-19 pandemic has fundamentally upended every aspect of our global economy and professional careers. According to experts, this crisis will create a “new normal” and change the trajectory for many commonplace facets of our everyday lives. This shift also holds for B2B enterprises and marketing teams, and I’m ecstatic for the opportunities that lie ahead.   Winston Churchill famously said, “Never let a good crisis go to waste.” Adversity -- and even some chaos --…

6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

Bombora’s Company Surge® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue 6sense, the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers to leverage Bombora’s Company Surge intent within the 6sense Account Engagement Platform. Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create…

New Kickstarter eCommerce Launch Kit Makes It Easier for B2B Businesses To Quickly Start Selling Online

Slatwall Commerce launches B2B eCommerce Kickstarter to roll out digital storefronts powered by an enterprise platform in as little as 2 months. Slatwall Commerce unveiled today the B2B eCommerce Kickstarter Launch Kit, an all-inclusive eCommerce solution designed to solve the dilemma many businesses are facing as a result of the Covid-19 pandemic and changing B2B purchasing trends. "The pandemic has transformed the B2B marketplace," said David Crouch, CEO of Slatwall Commerce. "Traditional B2B sales channels are being…

JSA Partners with Evan Kirstel, Top Technology Social Media Influencer and B2B Thought Leader

JSA Clients to Gain Exposure to Kirstel's Extensive Social Media Network Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces a partnership with Evan Kirstel, one of the top social media influencers in the tech and telecom space. Named 4th "Most Engaging Digital Marketer in 2018" by Brand24, Kirstel is well-known in the industry for his social media connections. Through this partnership,…

Embracing the New “Abnormal” in B2B: LinkedIn Virtual Events Takes the Pole

With 90% of the global workforce operating from home, it’s time to embrace the new abnormal -- the era of virtual conferencing and face-timing to keep on track every communication. In the latest addition to the list of video collaboration tools, LinkedIn has decided to muscle its way to the pole position with Virtual Events. LinkedIn Virtual Events is built to support the LinkedIn Pages that are helping millions of LinkedIn users to stay connected, productive, and energetic. Subscribers and B2B teams can leverage the…

B2B Lead Gen Leader NetLine Corporation Joins ABM Leadership Alliance

The content-centric company brings its permission-based, first-party data perspective to help businesses drive pipeline via account-based marketing initiatives NetLine Corporation has announced that it has joined the ABM Leadership Alliance, a coalition which aims to bring industry-leading technology partners and thought leaders together to share best practices, actionable insights and real-life examples of how to launch and scale ABM strategies that drive engagement, pipeline and revenue. Founded by Demandbase in …

New Research Revealed At Forrester’s SiriusDecisions Summit 2020 Shows Coronavirus Pandemic Is Accelerating Modern B2B Buying Behavior

Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of B2B buyers. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more customer-centric and digital. To lead by example, Forrester transformed its flagship Summit 2020 into a four-day virtual event, which concluded earlier today. Attendance…

viax.io Launches Cloud-Based IT Efficiency for B2B and D2C Enterprise Firms

viax.io announces the launch of a cloud, one that offers a headless commerce solution to meeting the ever-changing demands of today's enterprise-level commerce customer. The innovation, viax.io, is now accepting clients. CEO Larry Ramponi says viax's platform-as-a-service (PaaS) modular approach to enterprise commerce translates into more efficiency, less cost and fewer vendor headaches for companies struggling to maintain a system that keeps pace with ever-evolving B2B and D2C customers. Marketing Technology News:…

Fjorge and B2B Ecommerce Platform Znode Announce New Technology Partnership

New partnership will empower customers with B2B ecommerce and technological expertise Fjorge has announced a new technology partnership with Znode, an enterprise B2B ecommerce platform, to provide Znode customers with technological expertise. Fjorge is a full-service custom software development firm. Znode is an enterprise B2B ecommerce platform used by leading manufacturers and distributors. Marketing Technology News: Behavox Announces Key Leadership Posts “We are thrilled to partner with Znode,” says Joe Barsness,…

Shifting Trends for B2B and B2C Marketers: A Look Forward

Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see massive shifts in marketing technology in 2019 on both the B2B and B2C sides. This is in part driven by the increasing need to target key companies, accounts and targets with buying power in efficient, effective and measurable ways — increasing revenue for companies, while decreasing cost.…

Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data

ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence synced with Conversational data, achieved by Terminus. Leading B2B Marketing platform, Terminus has scored another major acquisition. After acquiring the Email Signature Marketing platform Sigstr, Terminus has now acquired Ramble to enable chat-driven ABM engagement throughout the customer lifecycle. Terminus had also launched an on-page website optimization…

Axway Leads B2B Integration Market With AS2 and AS4 Interoperability Certification

Axway is the only company in the industry to successfully complete ENTSOG POC Axway, a leader in B2B integration software, announces it has once again been awarded certification from the Drummond Group for interoperability with AS2 and AS4. This continues the trend of the last 10+ years where Axway serves as the benchmark for all connectivity vendors. At the end of 2019, ENTSOG coordinated an AS4 Agreement Update Proof of concept (POC) to test a new capability called "Automated Certificate Exchange." Around 10 of the…

B2B Advertisers Can Now Reach the 37 Million Americans Working from Home, via NetWise Syndicated Covid-19 Impacted Digital Segments &…

NetWise's proprietary B2B-to-Consumer ID Graph enables advertisers to target the same person at work and at home, across every channel, on every device, via any sales or marketing platform NetWise, provider of the industry's most powerful B2B Audience Data and proprietary B2B-to-Consumer ID Graph, has syndicated precise digital advertising segments to help reach Covid-19 & Economically Affected businesses and employees. These segments are immediately available via most DSPs, and can be quickly pushed to your seats…

Infogroup Launches B2B Intent Data Capability Within Its Real-Time Data Platform, Data Axle

Intent data users engage and convert prospects at much higher rates Infogroup, a leading provider of data and real-time business intelligence solutions, announced today a new capability within its real-time data delivery platform, Data Axle, that enables enterprises and small businesses to use intent data to target in-market audiences much more efficiently via real-time API feeds. Infogroup clients using Data Axle can now pinpoint prospective B2B customers' signals of interest in a specific product or service informed by…

LeanData Unveils New Go-to-Market Analytics Solution to Help Unleash Greater Revenue-Generating Potential in B2B

LeanData Engagement offers actionable insights into customer and prospect engagement for more aligned and impactful ABM strategy across sales and marketing Leading Revenue Operations solutions provider LeanData introduced LeanData Engagement, a new analytics offering in the company's comprehensive portfolio of go-to-market orchestration and automation solutions. Built upon the market's most sophisticated Lead-to-Account Matching technology, LeanData Engagement allows marketers to forge greater alignment with their sales…

Survey: B2B Leaders Burdened by Bad Customer Relationships, Bullish About Digital Experience Budgets Despite COVID-19 Crisis

Episerver Launches Its Second-Annual Global B2B Digital Experience Survey Facing market uncertainty brought on by the global pandemic, B2B organizations must adapt to changes in how they connect with customers as 54% of leaders in IT, marketing and ecommerce roles define their company's customer relationships as strained, developing or non-existent according to a new survey from Episerver, the customer-centric digital experience company. In turn, delivering relevant, personalized digital experiences has emerged as a top…

InSync Goes Digital at InSynchrony 2020: Highlights, Future Plans on CX and B2B E-commerce

InSynchrony, the grand annual event of InSync successfully took itself to a digital platform this year, owing to the Covid19 pandemic. The company to invest in Customer Experience (CX), B2B E-commerce in 2020 The unfortunate Coronavirus pandemic has caused the cancellation of most events and conferences across the globe, many of which have thus taken the aid of digital platforms and gone fully digital in their operations and execution. InSync Tech-Fin Solutions Ltd. is one of the prominent players in the iPaaS and B2B…

Covid-19: Unpaid B2B Invoices Up 23% in UK According to New Tracker by Sidetrade

Sidetrade, the B2B Artificial Intelligence platform, is publishing a first-of-its-kind B2B unpaid invoice tracker. The weekly tracker is based on statistical analysis of 26 million invoices, representing €54bn of B2B transactions. The payment behaviour of over 3.7 million businesses is tracked week by week. For the first time, an in-depth study lifts the veil on late payment. Unsurprisingly, unpaid invoices have shot up since lockdown measures went into effect. In the present context of a global health emergency combined…

DCS and Cleo Announce Partnership to Modernize B2B Initiatives by Focusing on EDI and API Integration, ERP Implementations

Data Communications Solutions (DCS), of Eden Prairie, and Cleo, the Rockford-based global leader in ecosystem integration solutions, announced a new partnership focused on helping enterprises modernize their B2B initiatives by focusing on EDI and API integration, especially for ERP systems, through the ecosystem integration capabilities available via the Cleo Integration Cloud platform. Under the partnership, DCS will provide implementation, managed services, and support for joint clients who choose the Cleo Integration…

B2B Marketers: 6 Skills to Bolster Your Career

Build skills from the comfort of your couch Let’s face it; we’ve never had to deal with circumstances like this before. COVID-19 has spread its tentacles across the globe in an alarming way, cutting us off from our friends, families, and colleagues with surprising speed. Like other companies, Demandbase's marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. Granted, we have done our level best to keep the energy up and maintain our sense of humor,…