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Dun & Bradstreet Launches Proprietary Buyer Intent, Increases ROI for B2B Marketing Teams

Early adopters realize 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy. Marketing…

GenAlpha Partners with Enceiba to Enable B2B firms in Their eCommerce Capabilities Across All Selling Channels

GenAlpha partners with Enceiba, a leading B2B Amazon consultancy and optimization firm, to help manufacturers embrace multiple sales channels and succeed in our digital world. GenAlpha Technologies has partnered with Enceiba to provide a powerful synergy of B2B eCommerce and Amazon knowledge and capabilities to assist manufacturers. Enceiba offers a variety of consulting services designed to allow B2B businesses to optimize their Amazon selling channel. GenAlpha and Enceiba will collaborate on customer projects, utilizing…

Unified Account Intelligence Empowers Enterprise-Class B2B Marketers

MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting MRP Prelytix, the only enterprise-class predictive ABM platform, announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single…

Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies

Personalized Marketing Leader Celebrates Record Revenues, New Flagship Customers, and Bolstered Executive Team Folloze announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers…

Conexiom Announces B2B Commerce Veteran Ray Grady as President and CEO

Leading B2B automation solutions company taps experienced SaaS executive to drive next phase of growth Conexiom, the leading provider of sales order and invoice automation solutions, announces the appointment of Ray Grady as President and CEO. Following a record year for Conexiom, Grady will focus on leading the company into its next phase of growth. Brent Halverson, the incumbent President and CEO, will continue to play a key role at Conexiom as Founder, leveraging his deep domain expertise to support the company’s…

180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers

Initial launch partners include Marketo an Adobe Company, Oracle Data Cloud, Linkedin, Lotame, The Trade Desk, and Pubmatic 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Developed off 180byTwo's AccountLink™  B2B graph, AI, and DAAS solutions; the platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing…

Orange Belgium Boosts Its B2B Offers by Tripling the Mobile Data Bundles

Orange Belgium boosts its B2B offers by tripling the mobile data bundles Orange Belgium strives to give more to its customers for the same price, be it on the residential or on the business market. The bold operator proves it once again with a major update of its business subscriptions Shape, which will offer up to 3 times more mobile data for the same price. Marketing Technology News: Wealth Access Enhances User Productivity with DocuSign Integration Orange Belgium cares for its professional customers, a strategic…

JumpCrew Expands Product Offering to Help B2B Companies Acquire New Customers

JumpCrew the leading B2B customer acquisition platform expands its product offering to help B2B companies get new customers. For the past two years JumpCrew has had explosive growth helping customers like Experian Automotive, Bosch, Dstillery and others increase brand awareness, get high quality leads and grow revenue. JumpCrew specializes in using a Full Funnel approach to help B2B businesses integrate sales and marketing to grow their customer base. Marketing Technology News: Intuiface Unveils BrightSign Support…

OrderMyGear Named Winner of B2B Customer Strategy Cloud Award

OrderMyGear Has Been Named the Winner of the B2B Customer Strategy Category in the International Cloud Computing Awards Program, Which Recognizes the OMG Jumpstart, Success, and Support Teams for Their Client-Centric Service OrderMyGear has been named the winner of the B2B Customer Strategy category in the international Cloud Computing Awards program, The Cloud Awards. This honor recognizes the OMG Jumpstart, Success, and Support Teams for their client-centric service. These Teams help to get clients trained on the…

Second Phase Introduces AI-driven Automatic Product Recommendations for B2B Web Store

eCommerce Solution Creates Upsell and Cross-Sell Opportunities, Driving Sales Second Phase, a Billtrust solution and the leader in B2B eCommerce for wholesale distribution companies, has added artificial-intelligence (AI)-based Automatic Product Recommendations to their web store offering, creating upselling and cross-selling opportunities to drive sales, as well as a differentiated customer experience. Marketing Technology News: ZypMedia Expands Product and Engineering Leadership Team Using past buying behavior to…

NetWise Joins LiveRamp Data Store, Enabling Marketers to Utilize Best in Class B2B Audiences Easily Across Almost Any Platform

NetWise Data LLC, the B2B data 'brand behind the brand' of big B2B data companies like Bizo and a pioneer in B2B display audiences since 2012, is now in the LiveRamp Data Store. This means direct, 'farm-to-table' access for all data needs, across any digital channel, while maintaining consistency with the person records used for offline marketing. NetWise can instantly distribute custom segments to any almost any DMP, DSP, SSP,  Social Platform or brand while keeping those segments and contacts in sync - across all channels.…

How to Overcome 3 Unique Challenges B2B Marketers Currently Face

Solid customer intelligence is the foundation for any successful Marketing campaign. But when it comes to B2B Marketing, the process of gathering customer intelligence can be significantly more complex than B2C for a variety of reasons. Solid customer intelligence is the foundation for any successful Marketing campaign. In order to be effective, it’s important for B2B marketers to be aware of the reasons why gathering customer intelligence is more difficult and how to best address said difficulties. There Are Numerous…

Dentsu Aegis Network Builds Out Merkle’s B2B Services with Acquisition of Digital Pi

Acquisition Expands Merkle’s Capabilities in Marketing Automation and Demand Generation Dentsu Aegis Network announces the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the business-to-business (B2B) sector. The company will join Merkle, a leading technology-enabled, data-driven performance marketing agency, as an extension of its B2B business. “2020 will be a year of continued growth for Merkle, and Digital Pi will be a key player in our expansion…

ZoomInfo Mobilizes B2B Intelligence With Launch of Two Mobile Apps

Available as a Community and Premium Application, Zoominfo for iOS and Android Promises to Keep Customers Connected to Their Market -- Whether They Are On-Site, in the Field, or on the Move ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the launch of its new mobile presence, releasing both a free and premium application, CommunitieZ Go and ZoomInfo Mobile, to support its community and enterprise customer base. Available on the Apple App Store and Google Play Store, both applications…

The Missed Opportunities in Today’s B2B Marketing Funnel

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today's B2B marketers. Only 29 percent of those B2B marketers believe their organization makes a significant impact on the customer experience. Meanwhile, only 36 percent believe their organization…

Alibaba.com Launches “B2B Tuesday” to Spotlight US Business-to-Business SMBs

Alibaba.Com Marks B2B Tuesday Launch With New Survey Showing 62% of U.S. SMBs Optimistic on Economy Alibaba.com, the B2B business unit of Alibaba Group, shared the results of its brand new “Alibaba.com U.S. Small and Medium Business (SMB) Confidence Survey” and introduced “B2B Tuesday,” a major new awareness initiative to spotlight, celebrate and support B2B-focused U.S. SMBs, highlight their contributions to the U.S. economy and help them capture the global ecommerce opportunity. What is “B2B Tuesday”? B2B Tuesday will…

Leaders Failing B2B Marketers Due to Lack of Strategy and Business Vision

Insight 2020, a recent research report conducted by leading B2B PR consultancy, EC-PR has revealed that more than half (53%) of UK B2B companies do not have a communication strategy, hampering their ability to accelerate business goals, increase brand awareness and promote cross-team collaboration.  1 in 4 marketers also noted the senior leadership team see no value in a communication strategy. EC-PR’s Managing Director, Lorraine Emmett comments: “It’s staggering to think that there is still such a high percentage of…

CoreMedia Announces CoreMedia Content Cloud – Commerce B2B Connector on Salesforce AppExchange, the World’s Leading Enterprise…

CoreMedia's Customers Can Now Benefit From a Powerful Multi-Cloud Solution That Empowers Them to Deliver Exceptional B2B Shopping Experiences Across All Channels and Devices CoreMedia announced it has launched CoreMedia Content Cloud - Commerce B2B Connector on Salesforce AppExchange, enabling businesses to create iconic B2B commerce experiences across all channels and devices by leveraging CoreMedia Content Cloud's powerful, easy omnichannel content creation and experience orchestration tools. CoreMedia helps B2B…

LG To Accelerate B2B Innovation With Microsoft

LG Powers Automotive Infotainment and Building Management Systems with Microsoft Azure Cloud and AI Technologies LG Electronics (LG) is working with Microsoft to build its automotive infotainment systems, building management systems and other business-to-business collaborations. As announced at CES 2020, LG will leverage Microsoft Azure and AI services to accelerate the digital transformation of LG's B2B business growth engines. A year ago, LG started its collaboration with Microsoft to enhance and further grow LG's…

Highview, a World-First Blockchain B2B Solution, Expands Leadership Team

Highview is pleased to announce that Michael McKeough, SAP veteran and Founder of Echelon Solutions Group, is joining our leadership team. McKeough brings vast experience in scaling SAP Cloud Services businesses and delivering customer success. His deep SAP expertise, passion, and customer-centric approach positions him to increase growth with SAP customers and beyond. "As we co-innovate with SAP to launch Highview's Blockchain B2B Solution, I couldn't have chosen a better complement to our growing team,"…