Banner Before Header

True Influence Provides Complimentary Offer of Intent Data to B2B Sales and Marketing Professionals with its Award-Winning InsightBase…

The company is providing complimentary use of InsightBase, providing users with access to verified intent data that helps generate powerful market intelligence and customer insights True Influence, the technology leader of intent-based marketing and demand generation solutions, announced complimentary access to its award-winning InsightBase advanced marketing intelligence solution, providing users with the ability to identify meaningful intent signals that represent real opportunities to engage and connect with a target…

Mspark Associate Director of B2B Marketing Stacy Blackman Honored as 2019 Marketo Fearless 50 Marketer

Mspark, a leading national shared mail company, is proud to announce Associate Director of B2B Marketing Stacy Blackman has been selected as a member of the 2019 Marketo Fearless 50 class. The Fearless 50 is a program created by Marketo, an Adobe company, that recognizes the top 50 marketers in the world who are driving bold, fearless marketing, and digital transformation. The program showcases how these marketers go above and beyond to fearlessly drive success and business impact for their organization. Marketing…

Mable Raises $3 Million Seed Round Led by Three Top VC Firms to Build B2B E-commerce Platform for Independent Grocers; Launches Beta

Mable's Platform Is the First to Simplify Wholesale in the Grocery and Convenience Space, Using Technology to Connect Retailers, Brands, and Distributors to Make Ordering Inventory More Efficient Boston-based startup Mable announces a $3.1 million seed round to launch a wholesale commerce platform for small businesses in the grocery, convenience, artisanal, and health food market spaces. Venrock, Accomplice, and Founder Collective led the round, along with a handful of notable angel investors including Laurent Amouyal,…

Use Data and Customer Experience to Make Your B2B Brand a Hit

All great brands have one thing in common: By reducing friction, they increase their customer’s velocity. And this is as true for B2B brands as it is for consumer brands. By now most B2B marketers recognize the importance of data. However, just collecting data is not enough. What’s important is using that data to understand and capitalize on users’ intent in a manner that galvanizes them to take action — that increases their velocity. The goal for B2B marketers should be to understand (a) where their data comes from; (b)…

xiQ partners with Salesforce to Ignite B2B Strategic Selling

xiQ for Salesforce Increases Salesforce Usage by 47% xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) platform, announced an expanded collaboration with Salesforce. xiQ will provide Salesforce users with AI-generated DISC personality analysis, access to real-time account intelligence and sales triggers within Salesforce CRM. "xiQ for Salesforce" increases Salesforce usage by 47%. "xiQ for Salesforce" is immediately available on Salesforce Appexchange. With xiQ's AI-generated…

Forrester Continues To Expand Its Learning Platform; Introduces New SiriusDecisions B2B Marketing Certification Program

Forrester announced the launch of its new SiriusDecisions B2B Marketing Certification program. The program is an eight-week, facilitated online course for B2B marketers that will elevate their proficiency in marketing best practices and lay the foundation for best-in-class marketing strategies that are aligned to the organization's goals. The new certification expands on Forrester's suite of learning offerings that include CX Certification and Zero Trust Certification programs.…

Gainsight Taps inSided to Provide B2B Customer Success Community Platform

insided to Deliver Integrated Community Platform to Scale Customer Product Feedback and to Support Gainsight’s SaaS Customer Success Goals inSided, the only customer success community platform built specifically for B2B software companies, announced that it has formed a partnership with leading customer success platform Gainsight. Through this partnership, Gainsight has migrated its entire community to inSided’s platform, allowing it to better leverage the power of online communities to measurably improve customer…

Why B2B Brands Need Customer Reviews and Omnichannel Engagement

Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies, too. That’s because B2B decision-makers are bringing purchasing habits from their consumer lives to work—and they’re changing the way B2B Marketing works in the process. These B2B decision-makers often study customer reviews, just as consumers do. And their experiences with consumer brands have raised their expectations for consistent,…

New Research from inRiver Identifies Top Reasons B2B Product Launches Fail Across Channels

Global report examines US, UK, Nordic, Benelux and DACH regions across industries to determine most common drivers of lost revenue, delayed launches, and customer dissatisfaction in B2B inRiver, a leading SaaS provider of product information management (PIM) solutions, released: How B2B Companies Solve Challenges of Revenue and Scale with Better Product Information. The third party research analyzes responses from more than 1,300 business decision makers across sectors including manufacturing, food and beverage,…

Why Marketing Mix Modeling Matters for B2B Brands | Quantzig

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the release of a three-minute primer on ‘Why Marketing Mix Modeling Matters for B2B Brand.’ Marketing mix modeling helps businesses to gauge past performance so that they can use it to improve their future MROI. Marketing mix modeling helps businesses to gauge past performance so that they can use it to improve their future MROI. By doing so businesses can gain a better understanding of their marketing effectiveness and…

Chargebee Expands its RevOps Platform with new Capabilities and Enhancements for B2B SaaS Workflows

Industry-leading subscription management platform announces product capabilities, integrations and partnerships as part of its Fall 2019 Release Chargebee, a leading subscription management platform, rolls out the Fall 2019 release. With this release, Chargebee helps businesses build a robust revenue infrastructure to bridge the gap between revenue and critical business functions. By integrating with market leaders like Salesforce and Hubspot, Chargebee now enables businesses to align all the revenue-driving functions with…

Bain & Company and Ecosystems Announce a Strategic Partnership to Help Companies Deliver More Value to Their B2B Customers

Bain & Company and Ecosystems announce a global strategic partnership, combining Bain’s leading Business-to-Business (B2B) Elements of Value® research with Ecosystems’ robust Software-as-a-Service (SaaS) platform to help customers and their suppliers understand, measure and optimize the value in their relationships. “Delivering more value to customers versus your competitors is fundamental to success in competitive markets—slip behind in delivering value, and loss of revenue and market share is not far behind. Our…

techUK Launches Study Asking, “What Does B2B Tech Sales Need from Marketing in 2020?”

techUK, Champion Communications and Pure Potential have partnered to launch a study investigating the ways in which marketing can be of greater value to sales and business development in business-to-business technology companies. The first part of this research is a survey of business development executives, to develop a greater understanding of what sales teams really need from marketing to enable them to complete their jobs more effectively. This will be followed by a report and a series of workshops to explore the…

Online Marketing Agency, fishbat, Discusses 5 Ways To Increase Visibility And Engagement For B2B Businesses

In their ongoing efforts to help businesses achieve success in the digital sphere, online marketing agency, fishbat, discusses 5 ways to increase visibility and engagement for B2B businesses. Establish a presence on each social media platform. One of the ways to increase visibility and engagement online is with social media. Platforms including Facebook and Twitter see high volumes of activity, meaning that businesses should be active on them. Once social media accounts are created, businesses should build said accounts…

Data Remains Critical Barrier to B2B Customer Experience According to Annual Dun & Bradstreet Report

One in three marketers cites activating data as biggest hurdle Dun & Bradstreet released its fifth annual Data-Driven Marketing and Advertising Outlook, which shows a strong focus on customer experience (CX) and personalized marketing approaches, as B2B businesses try to keep pace with B2C practices. The study confirms that, though B2B Marketers overwhelmingly think they should be as focused on the customer experience as their B2C counterparts (88%), a quarter of respondents feel they are still lagging behind their…

The Lead Pilots Solves Lead Generation Problem for B2B Companies

North Star HQ, a Colorado-based digital marketing agency, and the University of Denver's Consumer Insights and Business Innovation (CiBiC) explored current trends in the technology industry and how technology companies generate and convert leads, as well as evaluate their return on investment. Findings reveal that tech companies seriously underestimate their marketing needs. North Star HQ built The Lead Pilots to solve the lead generation problem for B2B companies. Findings reveal that tech companies seriously…

How to Translate Your Content for a B2B2C Approach

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at least 60% of manufacturers and wholesalers now leverage e-commerce platforms that let them sell directly to consumers, too. Adopting best practices from B2C helps B2B companies remain innovative and competitive. Engaging markets with “B2B2C” experiences online—such as transactional…

Mering Uses Emotion to Build a Competitive Edge in B2B Marketing Utilizes AI Technology to Study Ad Effectiveness and Enhance Impact

It is no surprise that the communications which garner the most attention are often the ones that pull on the heart strings. Just look at Nike/Colin Kaepernick, Always/Like a Girl, Dove/Real Beauty and so many others. In an effort to better understand the emotional resonance of advertising, independent ad agency Mering recently connected with emotion AI company Realeyes. Realeyes’ AI-powered technology uses the latest in computer vision and machine learning to make machines emotionally intelligent. Using opted-in webcams,…

Metadata.io Autonomous Marketing Alleviates the Human Bottleneck in B2B Marketing Operations

Customization features enhance Metadata customer experience, allowing marketers to easily view and segment the data that is most important to their marketing goals Metadata.io, the AI-powered marketing operations platform, announced its latest platform capabilities for B2B marketers. The new product release includes enhanced customization, notification, and UI/UX advancements. Each addition enhances the platform experience and adds new autonomous features for B2B marketers looking to amplify campaign execution beyond the…

Engagio Announces Orchestrate, the First B2B Engagement Marketing Solution to Enable Multi-Channel Plays Across People and Accounts

Solution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win new business and drive customer growth Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. Part of the Engagio B2B Marketing Engagement Platform, it is the first and only account-based…