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Localization Automation Pioneer, Cloudwords Adds Top B2B Marketing Executive to its Board of Directors

Cloudwords, the pioneer in Localization Automation, is pleased to announce the addition of highly respected B2B marketing professional, Heidi Bullock to its Board of Directors. Heidi is currently the Chief Marketing Officer at Tealium and has held senior marketing roles at Marketo and Engagio. She is a veteran in the marketing technology industry and is a thought leader in the field of demand generation and marketing operations. Heidi adds incredible depth and experience to the Cloudwords Board of Directors. Marketing…

Terminus Acquires Sigstr to Power the Next Generation B2B Marketing Platform

Integrated Capabilities Provide the Most Complete Account-Centric Marketing Platform, Aligning Revenue Teams to Deliver Breakthrough Experiences Across the Entire Customer Lifecycle Terminus the Customer rated account-based marketing platform, announced  its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with the most complete account…

TechBytes with Adi Kuruganti, GM, Community Cloud and SVP, Products B2B Commerce at Salesforce

Could you tell us about your journey in technology and how you started at Salesforce? When I was in business school at the Kellogg School of Management, I discovered that I loved solving real-world problems and I wanted to apply my background in engineering to solving them. Since joining Salesforce 14 years ago, I’ve been taking new products to market across the entire Salesforce platform to help our customers grow their businesses. I worked on Sales Cloud and our launch of partner relationship management (PRM). Then, I…

Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software

The Industry-Changing Acquisition of Insite Marks Episerver's Third Major Announcement in Q4 Episerver, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce leader Insite Software. The deal continues Episerver's unparalleled momentum heading into 2020 after the company's November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO. "The gifts came early for Episerver with…

Demand Spring Releases Results of Revenue Marketing B2B Benchmark Survey

Revenue Marketing is making a more direct, measurable contribution to organizations’ top-line than ever before Revenue Marketing consultancy Demand Spring released the results of their third annual Revenue Marketing B2B Benchmark Survey. The results indicate that Revenue Marketing is making a more direct, measurable contribution to organizational top-line than ever before. Marketing Technology News: Five9 Sees Market Success in New Joint Offering with Zoom Over the past several years, marketing organizations have…

MissionOG Closes $93 Million Fund II Focused on High-Growth B2B Companies

Investment firm triples the size of its prior fund to continue its successful approach of investing in B2B technology companies in financial services and payments, data, and software MissionOG, a high-growth B2B investment firm, announced that it successfully closed MissionOG Fund II, its third investment fund. The new fund provides fast-growing B2B technology companies in financial services and payments, data, and software with investment capital to accelerate their businesses. By leveraging the operational expertise…

Global Merchants Adopt OroCommerce, the Leading Platform for B2B ECommerce

Oro, Inc., the business applications company behind OroCommerce, the No. 1 B2B digital commerce platform, announced the signing of a range of suppliers and distributors with revenues totaling more than $18 billion as new enterprise clients. Most of the companies switched to OroCommerce because their previous eCommerce platforms were unable to meet their growing needs in a changing market landscape. Some of the new customers include Fairprice, Singapore’s largest supermarket chain, which has more than $3 billion in total…

Marketing Automation is Used to Its Full Capacity by Only 2% of B2B Marketers

Communigator has collaborated with Smart Insights to bring us their recent survey results in relation to Marketing Automation. For both B2B and B2C companies, Marketing Automation is a valuable tool. These survey results show how applications and attitudes have changed since a similar study from 2016. 1 in 8 businesses in 2019 is not using Marketing Automation, compared to 18% in 2016. Of those businesses who have opted for this incredible technology, only 5% are taking advantage of all the features available to them,…

Nexway Launches New Reseller Module to Boost B2B Channel Sales

Nexway Launches New Reseller Module to Boost B2B Channel Sales by Leveraging Its Unique Position in Subscription and Payment Services Nexway announces the launch of Monetize Reseller, a channel management module specifically designed for reseller programs in the software industry. Nexway is building on its experience in online sales operations for digital goods based on its Monetize e-commerce, subscription, and payment platform to strengthen its value proposition for B2B commerce companies. Many…

inRiver for Salesforce Commerce B2B Available on Salesforce AppExchange

inRiver, a leading provider of SaaS-based product information management (PIM) solutions, announced it is now available on Salesforce AppExchange to help businesses unite product details with customer connections, throughout their entire commerce journey. The commerce landscape is evolving to adapt to buyer demands. Organizations are leveraging inRiver for Salesforce Commerce B2B to better maximize customer relationships by clearly tracking and monetizing them to turn browsing behaviors into buying patterns. Marketing…

IntentData.io Publishes Intent Data Maturity Model To Help B2B Marketers Unlock the Full Value of Third-Party Intent Data for Specific Use…

The maturity model provides a detailed roadmap for progressive success across revenue functions and the enterprise IntentData.io, Inc., a marketing technology firm that provides contact-level third-party intent data to enhance clients' demand generation and support account-based marketing (ABM),  announces the publication of its Intent Data Maturity Model. B2B marketers are adding third-party intent data to their data inventories to help identify targets for account-based marketing (ABM) and to personalize demand…

HubSpot Diamond Partners B2B Marketing Lab and MPULL Sign Strategic Partnership to Establish Closer Working Ties

International HubSpot Diamond Partners, The B2B Marketing Lab and MPULL join forces to start an unrivalled international HubSpot support team with offices in UK, South Africa, Singapore, Finland and Germany London-based International growth marketing consultancy The B2B Marketing Laboratory has today signed a strategic partnership agreement with South Africa-based digital transformation, customer experience (CX) and customer relationship management (CRM) specialist MPULL. The Strategic Partnership will provide HubSpot…

True Influence® Launches Intent Data Feed for B2B Marketing and Sales

Users Gain Access to Verified Intent Data That Helps Generate Powerful Market Intelligence and Customer Insights, as Well as Access to the Full Functionality of the Company's InsightBase True Influence®, the technology leader of intent-based marketing and demand generation solutions, announced its IntentBase®  intent data feed that provides B2B marketer, data and IT with the identification of meaningful intent signals that represent real opportunities to engage and connect with a target audience. "Quality intent data…

G2 Marks First Million Reviews with Chicago’s Best B2B Tech Companies Reveal

G2 marks milestone by showing Chicago pride and giving a glimpse into the growth of Chicago tech G2.com (formerly G2 Crowd), the world's largest B2B tech marketplace for software and services that helps businesses make smarter buying decisions, has launched its ranking of the Top B2B Tech Companies in the Chicago area in partnership with the Illinois Technology Association (ITA). Founded and headquartered in Chicago, G2 created the list to celebrate reaching its first million reviews. The rankings give a glimpse into…

inRiver for Salesforce Commerce B2B Available on Salesforce AppExchange

inRiver, a leading provider of SaaS-based product information management (PIM) solutions, today announced it is now available on Salesforce AppExchange to help businesses unite product details with customer connections, throughout their entire commerce journey. The commerce landscape is evolving to adapt to buyer demands. Organizations are leveraging inRiver for Salesforce Commerce B2B to better maximize customer relationships by clearly tracking and monetizing them to turn browsing behaviors into buying patterns.…

Octane11 Launches Full-Stack Platform For Multi-Channel B2B Digital Marketing

Launch Integrations Include MediaMath, Oracle Data Cloud, Intersection, Bombora and EverString; Initial Funding from MathCapital and More Than a Dozen Marketing and Technology Industry Executives Octane11 announced the launch of its full-stack digital marketing platform focused exclusively on the needs of Business-to-Business marketers. Incubated by MathCapital – the early-stage venture capital firm focused on the digital transformation of marketing and media – Octane11 helps Business-to-Business (B2B) marketers leverage…

Bloomreach Announces brX Implementation Accelerator for B2B Commerce

Pre-built integration with Salesforce B2B Commerce and others allows businesses to quickly connect to Bloomreach to create custom digital buying experiences for their B2B customers Bloomreach announced the availability of an implementation accelerator for B2B commerce businesses to get started with brX, its digital experience cloud, much faster. The accelerator is a pre built integration for B2B commerce solutions that allows their users to quickly connect to the Bloomreach product to start building personalized…

80% of B2B Buyers Have Switched From Suppliers That are Unable to Align Their Services with Buyer Expectations, Accenture Interactive…

New Global Study Explores Untapped Opportunity for Growth in the B2B Market by Putting Customer Experiences First A global study released by Accenture Interactive at the annual B2B Online conference highlights urgency for B2B leaders to combine a human-centered approach to sales with investments in digital tools to improve the service experience for customers and achieve lasting growth. “Today’s B2B leaders are struggling with how to effectively integrate human interactions with digital experiences that enhance customer…

The Blurring Lines Between B2B and B2C

B2B used to be a boring software category. When the rise of affordable Cloud Computing dropped the cost of starting a new company, that changed — innovation took place in every sphere of business and we all ended up with a set of amazingly powerful tools to work better together. Now a new wave of change is happening. B2B companies are adapting their Sales, Marketing and Product playbooks with techniques that were formerly found only in the consumer space. This creativity is necessary now, because of the rise in remote…

Right Right Place, Right Time: How B2B Marketers Can Turn Location Data into Strategy

We used to attribute being “in the right place at the right time” to luck or good karma. However, today’s marketers aren’t leaving the connection up to chance. In fact, they are scouting out web-based hot spots or desirable locations to target consumers and simulate those “right place, right time” encounters using location data. Spotify is one of the biggest brands employing this strategy, using Geomarketing to create an unmatched user experience. In our hyper-connected world, this approach enables brands to bridge the gap…