Cvent Acquires DoubleDutch to Accelerate Its Investment in Mobile Event Technology

Cvent Acquires DoubleDutch to Accelerate Its Investment in Mobile Event Technology

Cvent, a market-leading meetings, events, and hospitality technology provider, today announced that it has acquired DoubleDutch, one of the unique leaders in the mobile event app industry based in San Francisco. The acquisition of DoubleDutch highlights Cvent’s investment in the mobile technology space and will complement and grow the company’s signature mobile event app and onsite solution capabilities.

Mobile event apps are an integral part of the attendee experience, facilitating – and capturing – engagement that leads to higher event ROI and attendee satisfaction. By acquiring DoubleDutch, Cvent is expanding its commitment to the critically important onsite experience.

Marketing Technology News: Smartsheet Announces General Availability of Smartsheet Gov at AWS Public Sector Summit

“DoubleDutch is an innovator in the mobile event app space and both Cvent and DoubleDutch have a shared mission to unlock the business value of human connection,” said Lawrence Coburn, CEO and founder of DoubleDutch. “We are incredibly proud to join the market-leading team at Cvent. With their global reach and scale, we can fuel our passion to change the way people connect, learn, and grow at live events.”

Marketing Technology News: LiveData Announces the Launch of PeriOp Manager for Salesforce Health Cloud on Salesforce AppExchange

“We are extremely excited to add DoubleDutch to the Cvent family,” said Reggie Aggarwal, CEO and founder of Cvent. “By adding DoubleDutch’s industry expertise to Cvent, we accelerate our investment in mobile event technology. We are also proud to welcome the talented DoubleDutch team to our more than 4,000 Cventers worldwide. Together, we will continue to drive innovation in how attendees engage at events.”

Marketing Technology News: Political Marketers Spent 60% of Digital Ad Budgets on Programmatic Buying in 2018 US Midterms

Picture of MTS Staff Writer

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

You Might Also Like