Higher Ed CRM Leader Element451 Integrates With Covideo Further Enhancing Personalization for College Enrollment and Admissions Teams

Partnership removes engagement barriers allowing seamless video communication with students delivered directly via chat or text

Video has emerged as a top engagement tool for marketers. According to recent findings, 88 percent of marketers reported a positive ROI from direct video communication.

Marketing Technology News: Higher Ed CRM Leader Element451 Launches Predictive Marketing and Expanded Personalization Using…

For college admission teams looking to enhance relationships with prospective students, Element451, an advanced student engagement CRM for higher ed institutions, announced its integration with Covideo, a video messaging platform that makes it easy for college admission teams to create and send personalized videos through the Element451 platform directly to students’ via text message or Element451’s chat feature. 

“With students preferring more digitally-driven ways to receive information, we decided to try reaching them in a non-traditional way by adding personalized videos to our communication flows,” explains Laura Nugent, Director of Recruitment at Louisiana State University Shreveport, who uses Element451 and Covideo. “We can already see the level of engagement is trending in a positive direction.”

“We’re thrilled to now have Covideo integrated into Element451 for our new and existing users,” says Ardis Kadiu, CEO and founder of Element451. “Applying to college is a complicated process. With personalized video responses, students receive more immediate answers and get to know a school in a more human to human way.”

With the addition of Covideo, counselors and other staff can record and send messages right from Element where they are already engaging with students. They can also share pre-recorded videos to frequently asked questions.

“This partnership adds yet another tool for admission teams to engage with students – this time through personalized videos that are simple to record and have been shown to improve engagement,” said Jason Price, Covideo CEO.