Dotz is the fastest growing coalition loyalty program in Brazil
Partner Of Canada-Based Loyalty One, The Brazilian Company Aims To Double In Size In 3 Years
Created in the online universe in 2000 and expanding to brick-and-mortar retail where customers participate in a single program whenever they make purchases at various establishments, earning the same type of points. Founded by Brazilian businessman Roberto Chade, Dotz formed an international partnership with Loyalty One, the manager of the world’s largest coalition loyalty program, Air Miles. As a result of this partnership, since 2009 Loyalty One has held a 37% stake in Dotz, with the Chade family owning the remaining 63%.
Seeking to boost earnings and expand the profitability to partnering retailers, at the same time that it allows consumers to use their daily purchases to get more out of life, increasing the purchasing power of Brazilians, Dotz is the fastest growing coalition loyalty program in the country. Dotz currently has more than 23 million clients, more than 300 partners, 8,200 brick-and-mortar partner establishments, physical presence in 690 cities across 12 states, and more than 160 online partners that allow people from all over Brazil to take part in the loyalty program. With this array of partners, customers earn Dotz in their daily purchases and then redeem them for products, plane tickets, supermarket vouchers, or pay their water, electric, or phone bills, and much more. Dotz can be redeemed for more than 50,000 products and experiences. The company registers an average of 900 Dotz distributed every second, and close to 10,000 redemptions every day.
Among Dotz’s main partners are major brands familiar to every Brazilian, such as Banco do Brasil, Banco Santander, Vivo, Polishop, Ri Happy, the Super Nosso, Big Box, Angeloni, Paulistao, and Prezunic supermarkets, Posto Ale, Atlantica Hotels, Walmart.com, Americanas.com, and Submarino.com. If Dotz were classified as a retailer, considering the unified revenue at the company’s 17 partner food retailers, Dotz could be said to be the 4th-largest supermarket group in Brazil.