EXLRT Showcases New Language Technology Offerings as Top Sponsor of SDL Connect Event


EXLRT, a global content and language technology agency, announced the expansion of its core offerings in alignment with the growing customer experience needs of multi-national enterprises around the world. The agency recently expanded its web and content technology capabilities to include language and translation management offerings that combine to help large organizations go global faster and more effectively.

“Enterprises today must market globally just to stay in the game. But to win the game, they must market locally too. That’s why we see the worlds of experience management and translation management converging. With EXLRT, leading global brands can now truly capitalize on ‘glocal’ marketing through a single technology partner,” remarked Karl Johnson, Managing Director, Americas at EXLRT.

Adolfo Hernandez
Adolfo Hernandez

EXLRT will showcase its new combined offerings as the Gold Sponsor of SDL Connect, the premier annual event of content and language software and services firm SDL (LSE:SDL). SDL Connect will take place on October 25th and 26th in San Jose, CA with a keynote address from SDL CEO Adolfo Hernandez. EXLRT will also host a talk at the event showcasing its successful development of Turkish Airline’s global digital experiences that serve 250 countries in over 30 languages.

Heather Guntrum
Heather Guntrum

“Going global means speaking to customers, across different languages and touchpoints, around the clock. This puts enormous pressure on companies to scale their content creation, translation, and delivery efforts to meet global ambitions. Companies like EXLRT are leading the way, providing customers with the content and language solutions that tackle these converging issues,” said Heather Guntrum, VP Partnerships, SDL. “We’re delighted to welcome EXRLT as a Gold Sponsor to SDL Connect, where businesses can see how the company helps unlock the value in their content – transforming it into personalized local experiences that customers love.”

To ensure EXLRT’s Fortune 1000 clients like Pentair, SCA, and Kaiser Permanente get the most out of these combined capabilities, the agency has also developed a customer experience strategy practice, led by Johnson, that develops an overall data-driven approach for personalized local customer experiences first before implementing the most appropriate technologies.

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