Following the acquisition of MSI International earlier this year, the market research agency, now known as Savanta MSI, reveals its new visual identity in line with the Savanta brand

Savanta, the global intelligence business, announces the launch of the new visual identity of MSI International, which the company recently acquired, as Savanta MS I. Prior to the acquisition, both businesses had complimentary services and were a strategic and cultural fit, which made the integration of Savanta MSI seamless.

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The new visual identity creates even more synergy under Savanta’s brand. By adopting the new visual identity, Savanta MSI can strengthen their ethos of helping clients make better decisions.

The newest acquisition for Savanta, first procured in August 2021, has significantly enhanced Savanta’s experience within healthcare, pharmaceutical, investment, insurance, IT/security, and retirement.

“We have worked closely with the management team at Savanta MSI to ensure a smooth transition for our clients and our staff, and we are really pleased to announce that we have successfully rebranded MSI International as Savanta MSI,” said Vin DeRobertis, CEO of the Americas, Savanta. “We are delighted to be unified under the Savanta brand and we look forward to our future together.”

“We look forward to adding our wealth of experience and specialties into the Savanta brand, and are excited to be working with our new colleagues on building a strong and sustainable future for the business,” said Paul Strasser, Savanta MSI’s President. “We feel confident that our clients will highly benefit from the rebrand, informing and inspiring them to make better decisions.”

Savanta continues to grow both organically and through acquisition of leading market research businesses, overseen by the Savanta Invest division. In 2019, Savanta acquired Hase/Schannen Research Associates (HSR Associates), and the MSI International acquisition extends the company’s expansion into U.S. and Canada.

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