Brings deep retail media expertise to help accelerate the next phase of growth at Jivox

Jivox, the personalized commerce marketing leader, announced the appointment of Greg Archibald, General Manager & Senior Vice President of Sales for the Americas at Outbrain and former Criteo and InMobi executive, to its board of directors.

“We are thrilled to welcome Greg to our board of directors to help Jivox strategically advance our lead in the fast growing retail and commerce media market,” said Diaz Nesamoney, Founder and CEO of Jivox.

“We are thrilled to welcome Greg to our board of directors to help Jivox strategically advance our lead in the fast growing retail and commerce media market,” said Diaz Nesamoney, Founder and CEO of Jivox. “According to GroupM, commerce media will account for $228.2 billion of the global media market, representing 17.4% of total global advertising revenue, making it the fastest growing media format. As the market expands from sponsored listings and search ads to the richer, audience-led and more dynamic display, video and CTV formats, Jivox IQ DaVinci leads the charge. It is a single workflow to launch campaigns on multiple commerce media platforms in under 5 minutes. Greg’s deep retail media experience and relationships with brands and agencies will be very valuable to the next phase of revenue growth at Jivox.”

Marketing Technology News: IBM and The All England Lawn Tennis Club Launch New Generative AI Feature for Personalised Player Stories at Wimbledon

“I’m very excited by Diaz’s invitation to join the Jivox Board of Directors,” said Greg Archibald. “Jivox is ahead of the game in many ways. Jivox had the vision in early 2022 to invest in retail media technology, by building on its market leading personalized commerce marketing platform. Today, this platform leads the market in enabling retailers and brands to scale their retail media campaigns by automating the most cumbersome parts of launching a retail media campaign. As brands try and work across the many retail media networks being launched each month, orchestrating campaign launches across them has become a significant impediment to scale. Jivox IQ DaVinci solves that. The retail media market is still in its very early innings, and Jivox is poised to benefit significantly by delivering a strong product that adds immediate value to the market.”

Greg currently serves as General Manager & Senior Vice President of Sales for the Americas at Outbrain. In this role, he oversees all agency and brand demand functions in the Americas, with a focus on driving revenue, adoption, and retention of Outbrain’s high-impact performance advertising solutions, including the open internet branding platform, Onyx by Outbrain.

Marketing Technology News: MarTech Interview with Jackie Paulus Sr. Dir of Marketing @ VidMob

Before joining Outbrain, Greg served as Senior Vice President of Americas Media for InMobi, where he led the Americas sales team for all revenue operations, including strategic planning, budgeting, and national sales execution. Prior to InMobi, Greg was Executive Vice President, Americas for Criteo, where he developed and executed growth strategies that significantly increased market share and revenue, making the Americas Criteo’s largest region. He has also held senior strategic revenue positions at NinthDecimal, Datalogix/Oracle, and Yahoo. Greg began his career as a U.S. Navy pilot.