Entrepreneur-Friendly Financing Helps Marketing Analytics Software Provider Become One of the Fastest Growing Tech Companies in the US

Lighter Capital, the leading fintech lender to tech startups, announced that it has funded NinjaCat for a total of $1.1 million. The funding, provided in three tranches, has enabled NinjaCat to build the most scalable Unified Marketing Analytics Platform (UMAP) available to agencies, publishers, AdTech providers, and other large media companies.

“When you’re the entrepreneur of a small but fast-growing company like NinjaCat, you’re looking for non-dilutive capital that you can access quickly when you need it,” said BJ Lackland, CEO of Lighter Capital. “Often these companies need a simple infusion of cash to get to the next level. NinjaCat has done an amazing job of building a very healthy business, growing rapidly to millions in revenue and developing incredible value without raising a large round of equity.”

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NinjaCat serves hundreds of customers, providing them with a single unified platform to ingest, track, store, analyze, monitor, report and act on all of their marketing data – at scale, across thousands of clients. Launched in 2014, the company has quickly grown to a team of 53 employees and has achieved annual recurring revenue north of $6 million – with projections to achieve $10 million in annual recurring revenue within the next seven months.  In September 2018, NinjaCat was ranked by Inc. magazine as one of the fastest growing software companies in America growing 1,100 percent over the last three years.

“Marketing analytics at scale is incredibly challenging as most marketing teams are simply overwhelmed with data from many disparate tools and sources,” said Paul Deraval, CEO of NinjaCat. “We’ve worked hard to built one unified platform that aligns all of the fragmented data sources into something that’s more easily consumed.  We’ve been very fortunate to have Lighter Capital as our financial partner through these years of rapid growth and development. We couldn’t have achieved this level of success without them.”

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Lighter Capital is a fintech company that has created a new fundraising path for early-stage tech companies. We understand that an entrepreneur’s two greatest constraints are time and money, and we’ve developed a funding instrument that solves for both. We provide founders up to $3 million of non-dilutive growth capital in a fraction of the time it takes to raise from traditional sources. Based in Seattle, we’ve invested nearly $125 million in 270 companies across the US.

 NinjaCat is the leading unified marketing analytics platform offering dashboards, reporting, monitoring, business intelligence, call tracking, fully managed data warehouse and a universal data API all in one platform and designed for scale. NinjaCat is trusted by hundreds of the world’s leading agencies, publishers and media companies.

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