Lionbridge Technologies, Inc., the world’s most trusted translation and global digital communications company, announced that it has strengthened its leadership team with the appointment of Jaime Punishill as Chief Marketing Officer (CMO) and Jim Weber in the company’s newly created position of Chief Revenue Officer (CRO). Both Punishill and Weber will play key roles in the strategic evolution and growth of Lionbridge as a leader in digital communications, translation and localization.

As CMO, Punishill will lead global marketing efforts for Lionbridge, including the evolution of its brand, content, demand generation, digital and product marketing. Further extending the capabilities of the Lionbridge leadership team, the organization has created the position of CRO to deliver the companies entire set of products and services to its customers, as well as to drive revenue into new and existing markets and geographies. Weber will focus on aligning efforts throughout the company to increase revenue and customer satisfaction.

Talking about the two new appointments,  John Fennelly, CEO, Lionbridge, said, “We’re thrilled to have Jim and Jaime join our team. They are both great collaborators and will enable greater alignment across our large global team. Jaime will lead our innovation teams and drive our expansion into digital marketing, infusing a forward-thinking approach into all programs to help our client CMOs think and work differently in our increasingly digital business economy, and Jim will play a critical role in helping us expand our customer base as well as increase the excellent level of service we already provide to our global customers.”

Also Read: Facebook Marketing Partner Smartly.io Closes $20 Million Investment in Secondary Funding Round

Punishill brings 25 years of experience in emotive marketing, customer strategy and innovation. Most recently, Punishill was Head of Brand Strategy and Digital Marketing at TIAA, a leader in financial services, where he led the relaunch of the TIAA brand. Prior to TIAA, Punishill was the Global Head of Content and Digital Distribution at Thomson Reuters where he designed and built a suite of market leading products using market data, news and analytic insight.  He has also held leadership positions at Citibank, Capgemini and Forrester Research.

“Today’s marketers must deliver an emotionally resonant and consistent branded experience to a global customer base. Lionbridge’s linguistic, cultural, creative and machine learning expertise provides unique capabilities for organizations striving to become global brands,” said Punishill. “I look forward to driving Lionbridge’s own marketing efforts to serve as a beacon and resource to our valued clients around the world as they chart their experiential transformations.”

Also Read: Datorama Genius Introduces AI-powered Automated Insights Across Marketing Data

Weber brings more than 20 years of proven experience to Lionbridge, having previously served as CRO of HireRight where he oversaw the sales and account management teams. At HireRight, Weber was responsible for building deeper relationships with customers and driving global revenue growth. He has also held senior sales roles at Thomson Reuters, Barclays Global Investors, California Federal Bank and First Nationwide Bank.

“Entering 2018, Lionbridge is uniquely positioned for success and I am impressed with both the breadth of capabilities and the broad customer base,” said Weber. “The opportunity to accelerate both growth and innovation in all markets is a key focus, and I look forward to playing my role in supporting a more prosperous and strategic way forward for the organization.”

Recommended Read: Why Every Marketer Needs to Focus on Conversations in 2018