Leading Marketing Automation platform and a MarTech RADAR entrant, Marketo, Inc., has announced it has been named a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for the seventh consecutive year. The company was positioned furthest to the right on the completeness of vision axis in the entire Magic Quadrant.

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At the time of this announcement, Arun Anantharaman, Chief Product Officer, Marketo, said, “Marketo is thrilled to be named a Leader once again in Gartner’s Magic Quadrant for CRM Lead Management.”

Arun added, “At Marketo, we are surgically focused on meeting the needs of the most progressive marketers in the world as they plan, engage, and measure performance in today’s increasingly complex digital landscape. To us, being positioned furthest on the completeness of vision axis and being designated as a Leader for the seventh year in a row is a testament to our world-class team of product engineers and marketing visionaries who are the architects behind the industry’s most powerful platform for marketers.”

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Marketers continue to recognize Marketo’s investment for continuous innovation, including:

• Marketo’s most recent acquisition of Bizible, a marketing attribution company, designed to empower marketers and allow organizations to seamlessly link revenue back to marketing investment.
• Marketo’s Engagement Platform, a cloud platform for the modern marketer, providing customers with Inbound Marketing, Lead Management, Account-Based Marketing (ABM), Social Marketing, Event Management, and Marketing ROI Reporting and Analytics.
• Marketo LaunchPoint^®, one of the first and largest ecosystems of MarTech, enables customers to plan, engage, and measure their marketing programs, and jointly manages the orchestration of their end-to-end marketing activities with its partners.

Marketo’s aggressive investment in its product strategy and vision to deliver the cloud operating system for the modern marketer builds on the long-standing foundation of its core Marketing Engagement Platform^TM leveraged by hundreds of thousands of marketers worldwide every day to power their business’s growth. Marketo’s delivery of new Account Based Marketing (ABM) and Artificial Intelligence capabilities is what makes it a standout product.

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